Injury Free Coalition for Kids

What Injury Free Coalition for Kids does

Injury Free Coalition for Kids is a US non-profit coalition founded by Dr. Barbara Barlow in 1987 at Columbia-Presbyterian Medical Center and now headquartered at Columbia University Mailman School of Public Health in New York. The organization works to reduce preventable childhood injuries through a network of 27 hospital- and trauma-center-based local sites across 24 cities, delivering evidence-based community intervention programs such as car seat distribution, helmet fitting, playground builds, firearm and medication safe-storage education, hot car prevention, drowning prevention, and safe sleep outreach. Programs are operated by partner trauma centers and children's hospitals (including Boston Children's, Cincinnati Children's, Connecticut Children's, Johns Hopkins, and University of Kentucky Children's) and supported by mobile units such as the Safe Play Starts Here van in Boston, which reached 58,000+ people in 2023.

The coalition's core technology is non-software: it consists of evidence-based injury prevention research, community intervention models, and an accumulated content library of toolkits and educational materials. It does not offer a technology product, software platform, or application programming interface; the digital footprint is limited to social media (Facebook, Instagram, YouTube) and partner-amplified earned media. Strategic operations are coordinated through annual convenings, including the Progress Through Persistence national conference and the recurring National Injury Prevention Day on November 18, the latter co-organized with Safe States Alliance, the American Academy of Pediatrics, Safe Kids Worldwide, the American Trauma Society, SAVIR, and other national partners.

The business model is a grant-funded non-profit: Injury Free is a designated National Program of the Robert Wood Johnson Foundation, which has historically invested approximately $15 million in the coalition, with additional funding from the Allstate Foundation, state highway safety offices, HRSA, the CDC, and partners such as Fundación MAPFRE. All programs and safety resources are provided free of charge to communities, and there is no pricing model, paid customer base, or equity ownership structure. The organization operates under the administrative umbrella of Columbia University rather than as an independent corporate entity.

Name

Injury Free Coalition for Kids

Legal name

Injury Free Coalition for Kids

Website

https://injuryfree.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Injury Free Coalition for Kids is a US non-profit coalition of 27 hospital- and trauma-center-based sites that delivers evidence-based childhood injury prevention programs, including car seat distribution, helmet fitting, playground builds, and safe-storage education, to children and families nationwide through partner children's hospitals.

Ownership category

akta.pro rank

Product category

Childhood Injury Prevention Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Injury Prevention, Disability & Rehabilitation Programs (BPADAIAM)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Child Protection & Child Rights (BPAGABAG)

Keywords

• Childhood injury prevention
• Community health programs
• Pediatric trauma care
• Injury prevention research
• Public health advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation Grants and Donations: Non-profit organization funded primarily through grants from foundations including Robert Wood Johnson Foundation, Allstate Foundation, and government agencies. Funding supports local site programs, playground builds, car seat distribution, and educational initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Injury Free Coalition for Kids runs hospital-anchored, community-oriented injury prevention programs for children and families at approximately 27 trauma-center sites across 24 U.S. cities. Its offerings include evidence-based safety education, distribution of safety equipment (car seats, helmets), playground builds, the annual National Injury Prevention Day awareness campaign, the annual national conference, and outreach via mobile units such as the Safe Play Starts Here van, all delivered free to communities.

Product overview

Injury Free Coalition for Kids is a non-profit organization focused on childhood injury prevention through evidence-based research and community intervention programs. The organization operates through a network of partner sites at trauma centers nationwide. Key programs include National Injury Prevention Day awareness campaigns, pediatric vehicular heatstroke prevention initiatives, and community-based safety education programs covering topics such as car seat safety, gun storage safety, suicide prevention, and safe sleep practices. The coalition does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Organization and Individual Memberships Membership offerings that allow organizations and individuals to affiliate with the Injury Free Coalition for Kids and participate in the coalition network.

Quantifiable outcome

• 58,000+ people reached, 1,300+ car seats distributed, 10,000+ students educated, 3,600+ helmets fitted through single van program in one year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• National Road Safety Foundation (NRSF)coreStrategic or Co-development Partner · 28 April 2026Partnership to launch social media contest calling on medical professionals to create messages preventing child deaths in hot cars. Winning entries featured in national TV and social media campaigns with $5,000 in prizes.
• Safe States AlliancecoreStrategic or Co-development PartnerCo-organizer of National Injury Prevention Day (NIPD), the leading coalition partner for annual November 18 awareness campaign uniting injury prevention organizations.
• Safe Kids WorldwidecoreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, collaborating on annual awareness campaigns and childhood injury prevention initiatives.
• American Academy of PediatricscoreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, providing pediatric expertise and amplifying injury prevention messaging.
• American Trauma SocietycoreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, supporting trauma-focused injury prevention initiatives.
• Be SMART (Everytown for Gun Safety Support Fund)coreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, focusing on secure firearm storage prevention initiatives.
• Trauma Center Association of AmericacoreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, supporting trauma center-based injury prevention programs.
• Columbia University Mailman School of Public HealthcoreStrategic or Co-development PartnerHost institution for the Injury Free Coalition for Kids national office, located in the Department of Epidemiology.
• Columbia Center for Injury Science and PreventioncoreStrategic or Co-development PartnerCo-organizer of National Injury Prevention Day, providing research expertise and academic resources.
• Society for Advancement of Violence and Injury Research (SAVIR)coreStrategic or Co-development PartnerNational partner for National Injury Prevention Day, advancing research in injury and violence prevention.
• JPMA CaresminorStrategic or Co-development PartnerNational partner for National Injury Prevention Day, representing juvenile products manufacturers.
• National Drowning Prevention AllianceminorStrategic or Co-development PartnerNational partner for National Injury Prevention Day, focusing on water safety prevention.
• Giffords (Gun Owners for Safety)minorStrategic or Co-development PartnerNational partner for National Injury Prevention Day, promoting firearm safety education.
• University of Kentucky Children's HospitalcoreStrategic or Co-development PartnerLocal site partner providing $60,000 grant for playground build and hosting Injury Free Coalition for Kids of Lexington.
• Fundación MAPFREcoreStrategic or Co-development PartnerJoint partner with Boston Children's Hospital Injury Prevention Program for Safe Play Starts Here van, supporting childhood injury prevention education and outreach.
• Medical Professionals (contest participants)minorOthersHealthcare professionals creating social media content for pediatric vehicular heatstroke prevention campaign.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Be SMART: Program of Everytown for Gun Safety Support Fund focused on secure firearm storage education to prevent child gun deaths. Comparable as a NIPD partner and a focused pediatric-injury prevention initiative, but narrower in topical scope. https://besmartforkids.org
• National Drowning Prevention Alliance: National nonprofit dedicated to reducing drowning through education, advocacy, and water-safety programming. Comparable as a NIPD partner and a focused niche in IFCK's portfolio of injury-prevention topics. https://ndpa.org

Direct peers

• Society for Advancement of Violence and Injury Research: Professional society advancing injury and violence research, and a NIPD partner alongside IFCK. Comparable research-to-practice pipeline, though focused on researchers rather than direct community programs. https://www.savirweb.org
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injury, addressing many of the same hazards (vehicle, water, home, fire) and operating nationwide coalitions. Most directly comparable peer given overlapping mission, programs, and funder relationships (including the C. Everett Koop Medal of Distinction). https://www.safekids.org
• Safe States Alliance: National nonprofit association of injury and violence prevention professionals, and the lead co-organizer of National Injury Prevention Day with IFCK. Highly comparable in mission, network-driven model, and policy/advocacy orientation. https://www.safestates.org
• Children's Safety Network: National resource center funded by HRSA to reduce injury and violence among children, working through state and territorial teams. Directly comparable given the parallel trauma-center and MCH-funded approach to childhood injury prevention. https://www.childrenssafetynetwork.org

Others

• Trauma Center Association of America: Trade association representing trauma centers and systems; a NIPD partner that connects IFCK to its hospital-based delivery network. Not a direct program peer but a key institutional counterpart for IFCK's trauma-center-anchored model. https://www.traumacenters.org
• Columbia Center for Injury Science and Prevention: Academic research center at Columbia Mailman School hosting the IFCK national office and co-organizing NIPD. Closely affiliated rather than directly comparable, but shared faculty and overlapping research agenda make it a relevant ecosystem peer. https://www.publichealth.columbia.edu

Broad incumbents

• American Trauma Society: National organization supporting trauma systems, professionals, and prevention, and a NIPD partner. Comparable trauma-center-aligned advocacy and education mandate, though broader than IFCK's pediatric and community-program focus. https://www.amtrauma.org
• National Safety Council: Established nonprofit focused on preventable death across all ages, awarding the Green Cross for Safety Award that recognized IFCK's Boston program. Comparable mission but with a broader adult-and-workplace scope rather than pediatric focus. https://www.nsc.org

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/injuryfree
• Facebookfacebook.com/InjuryFreeCoalitionForKids
• Instagraminstagram.com/injuryfreekids
• Xx.com/InjuryFreeKids
• LinkedInlinkedin.com/company/injuryfreekids

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Injury Free Coalition for Kids