Flicks
Flicks is a New Zealand consumer entertainment discovery platform that aggregates nationwide cinema showtimes, streaming availability across 8+ platforms, ticket booking, and editorial film reviews for NZ residents via web and mobile apps.
- Company typePrivate
- Founded2005
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flicks does
Flicks Ltd is a privately held New Zealand company, founded in 2005 and headquartered in Auckland, that operates a consumer-facing entertainment discovery platform under the Flicks brand. Its primary property, flicks.co.nz, aggregates real-time cinema showtimes from approximately 30+ cinema chains and independent theaters across New Zealand (including Event, Hoyts, Silky Otter, Academy Cinemas, and others) and tracks streaming availability across 8+ platforms including Netflix, HBO Max, Disney+, Prime Video, Apple TV+, TVNZ+, Neon, Tubi, DocPlay, and AroVision. The platform exposes Rotten Tomatoes critic scores and Letterboxd user ratings alongside editorial reviews from a stable of named critics, and offers a Coming Soon section with trailers and release schedules, a Sport Guide for live events, and a member rewards and competitions program. The technical footprint consists of a web platform plus native iOS and Android applications, with social login via Facebook, Google, and Apple.
The company serves a primarily horizontal consumer segment — New Zealand residents seeking cinema showtimes, ticket booking, streaming availability, and editorial recommendations — via a product-led growth model: free access, organic search acquisition, and freemium membership that adds watchlists, favorites, reminders, and competitions. The business model is free to end users; revenue is generated through display advertising and affiliate/referral fees from streaming platforms (Apple TV Store, Prime Video Store) and ticket purchase integrations. Flicks maintains parallel regional sites under the same brand for Australia (flicks.com.au), UK (flicks.co.uk), and the United States (flicks.us), and distributes via Facebook, Instagram, TikTok, and YouTube (@weareflicks) for content marketing and audience development.
The company is led by founder and CEO Paul Scantlebury, operates with a small team (11-50 employees), and shows no disclosed parent company, institutional investors, or funding rounds in the available data. There are no acquisitions, mergers, leadership changes, or regulatory actions identified, and the company appears to operate as an independent, organically financed consumer media business focused on the New Zealand market with limited international footprint.
Flicks firmographics
Firmographics- Name
- Flicks
- Legal name
- Flicks Ltd
- Website
- https://flicks.co.nz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flicks is a New Zealand consumer entertainment discovery platform that aggregates nationwide cinema showtimes, streaming availability across 8+ platforms, ticket booking, and editorial film reviews for NZ residents via web and mobile apps.
- Ownership category
- akta.pro rank
Flicks industry classification
Industry- Product category
- Entertainment Discovery
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro industry
- Cinema & Movie Ticketing
Keywords
Where Flicks is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Flicks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising: The platform displays advertisements from third-party brands and sponsors. The site contains promotional content and display advertising alongside editorial content.
- Affiliate/Referral Fees: Earns referral fees by directing users to streaming platforms for rental, purchase, or subscription. Links to Apple TV Store, Prime Video Store, and other streaming services include affiliate tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership with core features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flicks product offering
Product offeringCore offering
Flicks operates a free entertainment discovery platform that aggregates nationwide New Zealand cinema showtimes and ticket purchasing across roughly 30+ cinema chains, while simultaneously tracking movies and TV shows available on streaming platforms including Netflix, HBO Max, Disney+, Prime Video, Apple TV, TVNZ+ and Neon. The platform supplements listings with editorial reviews, Rotten Tomatoes and Letterboxd scores, trailers, a member watchlist, a rewards program, and native iOS/Android apps.
Product overview
Flicks is a New Zealand-focused entertainment discovery platform that aggregates cinema showtimes, streaming availability, and entertainment content. The core product portfolio consists of the Cinema Guide (enabling movie discovery and ticket purchases across NZ theaters), Streaming Guide (tracking content across Netflix, HBO Max, Disney+, Prime Video, Apple TV+, TVNZ+, Neon, and other platforms), Coming Soon section (previewing upcoming releases with trailers), Sport Guide (covering live sports events), and Opinion (editorial reviews). The platform also includes a mobile app for iOS/Android, member watchlist functionality, and a rewards/competitions program. Flicks serves as an independent entertainment information hub spanning cinema, streaming, and sports content.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinema Guide Movie showtime and ticket booking service listing films across roughly 30+ New Zealand cinema chains (Event, Hoyts, Silky Otter, Academy Cinemas, etc.) with integrated ticket purchasing and Rotten Tomatoes/Letterboxd ratings, used by NZ cinema-goers discovering what is playing locally.
- Streaming Guide Comprehensive streaming availability tracker showing which movies and TV shows are available on Netflix, HBO Max, Disney+, Prime Video, Apple TV, TVNZ+, Neon and other platforms, with affiliate-tracked links for rental and purchase.
- Coming Soon Preview service for upcoming New Zealand theatrical and streaming releases, including trailers, release schedules, and editorial coverage of forthcoming titles.
- Sport Guide Live sports coverage information with schedules and team details for events including the FIFA World Cup, NRL, UFC, cricket, netball and rugby league.
- Opinion & Editorial Editorial content featuring film reviews, critic opinions, and feature articles from Flicks' team of writers including Luke Buckmaster, Liam Maguren, Clarisse Loughrey, Rory Doherty, Tony Stamp, Eliza Janssen, and David Michael Brown.
- Flicks Mobile App Native iOS and Android applications delivering Flicks' cinema times, streaming availability, watchlist management and editorial content to users on mobile devices.
- Member Watchlist & Rewards Free membership tier combining personalized watchlists, favourites, viewing reminders and a rewards/competitions program offering cinema ticket discounts (e.g., 20% off at Reading Cinemas) and free streaming subscription promotions (e.g., 3 months free DocPlay).
Companies that use Flicks
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Flicks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
Flicks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- NetflixminorFlicks aggregates Netflix content availability as part of its streaming guide, enabling users to discover Netflix content alongside other streaming platforms. No formal partnership announced.
- HBO MaxminorFlicks tracks and displays HBO Max content availability as part of its streaming guide, directing users to the platform.
- Disney+minorFlicks includes Disney+ in its streaming availability tracking and directs users to the platform for viewing.
- Prime VideominorFlicks integrates with Prime Video Store for rental and purchase options, including affiliate tracking links.
- Apple TV StoreminorFlicks includes links to Apple TV Store for content rental and purchase, with affiliate tracking for revenue generation.
- TVNZ+minorFlicks tracks TVNZ+ content availability for New Zealand users as part of its local streaming guide.
- NeonminorFlicks includes Neon streaming service in its content availability tracking for New Zealand audiences.
- New Zealand Cinemas (Event, Hoyts, Silky Otter, etc.)coreFlicks aggregates showtime data from approximately 30+ cinema chains and independent theaters across New Zealand including Event Cinemas, Hoyts, Academy Cinemas, Silky Otter Cinemas, Victoria Theatre, and others. Provides ticket purchasing integration.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Flicks competitors and assessment
Company assessmentDirect peers
- JustWatch: JustWatch is the leading global streaming-availability aggregator, listing where to watch movies and TV across Netflix, Prime Video, Disney+, Apple TV+ and many others. It competes head-on with Flicks' Streaming Guide by performing the same function for audiences, with a stronger multi-country footprint but less cinema-ticketing focus.
- TVGuide: TVGuide provides TV and streaming schedules, show details and 'what to watch' editorial content, mirroring Flicks' mix of listings, streaming availability and recommendations. It focuses more on linear TV but overlaps on streaming discovery and editorial curation.
- Letterboxd: Letterboxd is a social film-discovery platform with reviews, ratings, watchlists and editorial content, mirroring Flicks' member watchlist and Opinion features. It overlaps directly with Flicks' editorial/blog/film-critic proposition and is integrated into Flicks itself as a third-party data source.
Broad incumbents
- Fandango: Fandango is the dominant US cinema ticketing and movie discovery platform, combining showtimes, ticketing, editorial reviews and streaming availability. It mirrors Flicks' combined cinema + streaming + reviews approach, but at far greater scale and within a much larger US market.
- Rotten Tomatoes: Rotten Tomatoes is the leading movie-review aggregator whose Tomatometer scores are surfaced inside Flicks' product. Its broader site covers theatrical release info and 'Where to Watch' functionality, making it an incumbent that both supplies and competes with Flicks.
- IMDb: IMDb is the world's largest movie and TV database with showtimes, trailers, critic scores, and 'Where to Watch' links. As part of Amazon, it competes broadly with Flicks' discovery and streaming-availability features across a far wider content catalog.
Emerging players
- Reelgood: Reelgood is a streaming-availability aggregator that helps users find where to watch movies and shows across US-focused subscription services. It competes with Flicks' Streaming Guide in the same aggregation category but with narrower market and cinema-ticketing scope.
- Time Out: Time Out operates local city-by-city entertainment discovery sites covering cinema, streaming, food, and events with strong editorial content. It overlaps with Flicks' regional/market editorial model and cinema listings but extends beyond film into broader local entertainment.
Regional players
- Allocine: Allociné is France's leading cinema and streaming discovery platform combining showtimes, ticketing, reviews and streaming availability — the closest international analogue to Flicks in terms of product surface area, though serving the French market rather than NZ.
Others
- Metacritic: Metacritic aggregates professional reviews into a single Metascore for movies, TV shows and games. It is similar to the Rotten Tomatoes/Letterboxd integration on Flicks' pages, functioning as an authoritative rating source for film discovery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flicks social profiles
Digital presenceFlicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flicks leadership team
Management profileNumber of profiles
Profiles1 record
Flicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flicks
What does Flicks do?
Flicks operates a free entertainment discovery platform that aggregates nationwide New Zealand cinema showtimes and ticket purchasing across roughly 30+ cinema chains, while simultaneously tracking movies and TV shows available on streaming platforms including Netflix, HBO Max, Disney+, Prime Video, Apple TV, TVNZ+ and Neon. The platform supplements listings with editorial reviews, Rotten Tomatoes and Letterboxd scores, trailers, a member watchlist, a rewards program, and native iOS/Android apps.
Is Flicks a public or private company?
Flicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flicks founded?
Flicks was founded in 2005. It employs 11 to 50 people.
Where is Flicks based?
Flicks is headquartered in Auckland, New Zealand, in the Oceania region.
How does Flicks make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Referral Fees.
Who are Flicks's main competitors?
Direct peers on record are JustWatch, TVGuide and Letterboxd. Broad incumbents are Fandango, Rotten Tomatoes and IMDb. Emerging players are Reelgood and Time Out. Allocine is listed as a regional player. Metacritic is listed as an others.
Does Flicks have an API?
No public API is recorded for Flicks.
What industry is Flicks in?
Flicks's product category is Entertainment Discovery. Its primary akta.pro industry code is HSACALAD, Cinema & Movie Ticketing. Its NAICS code is 512131 and its SIC code is 7830.