Fiskeribladet

What Fiskeribladet does

Fiskeribladet (legal entity Fiskeribladet AS, org. no. 911 650 924) is a Norwegian B2B trade media company founded in 1923 and headquartered at Nøstetorget 5 in Bergen. It publishes Norway's leading dedicated business news outlet for the seafood industry, covering fisheries, aquaculture (havbruk), and seafood processing through a 24/7 digital news platform (Fiskeribladet.no), a bi-weekly print newspaper, mobile apps, email newsletters and breaking-news alerts, and the F2 magazine. Its sister digital title Kystens Næringsliv extends coverage into coastal business news, and journalists are stationed along the entire Norwegian coastline to support local reporting.

The underlying technology is a digital-first publishing platform with subscription-gated premium content and a unified DN Media Group subscriber identity shared across group properties including Intrafish and Kystens Næringsliv. The company monetizes through recurring B2B subscriptions for both digital and print editions and through advertising sold on its digital and print surfaces; specific subscription pricing is not publicly disclosed and requires login to view. The customer base is a long-tail of professionals across Norway's seafood value chain — fishermen, aquaculture operators, seafood processors, industry associations, and policymakers.

Fiskeribladet is a wholly-owned subsidiary of DN Media Group AS, one of the Nordic region's largest business media groups, with a headcount in the 11-50 range and no external venture or private-equity involvement. The publication operates under standard Norwegian press ethics rules (Vær Varsom-plakaten) and serves as an institutional information channel for the Norwegian seafood industry.

Name

Fiskeribladet

Legal name

Fiskeribladet AS

Website

https://fiskeribladet.no

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiskeribladet is a Norwegian B2B trade media company publishing Norway's leading newspaper for the seafood industry via a 24/7 digital platform, bi-weekly print edition, and the F2 magazine, serving fishermen, aquaculture operators, processors, and policymakers as a wholly-owned subsidiary of DN Media Group AS.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: Fiskeribladet generates primary revenue through paid subscriptions for both digital and print editions. The publication operates on a freemium-like model where certain premium content requires subscription ('Abonnent' labels indicate subscriber-only content).
2. Advertising: The publication sells advertising space on its digital platforms and print edition. Terms and conditions reference advertiser responsibility for ads placed on the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fiskeribladet is a Norwegian trade newspaper (digital and print) covering the seafood industry including fisheries, aquaculture (havbruk), and seafood processing/industry. It provides 24/7 news, analysis, and market intelligence on Norway's seafood value chain through its website (Fiskeribladet.no), a twice-weekly print edition, the F2 magazine, and the related Kystens Næringsliv publication, all sold primarily on a paid subscription basis.

Product overview

Fiskeribladet operates as a multi-platform media company offering a unified portfolio of news products. The core offerings consist of Fiskeribladet.no (24/7 digital news platform) and the paper edition (published twice weekly), complemented by Kystens Næringsliv (a business-focused digital sister publication) and the F2 magazine. All content is governed by a unified subscription model, with digital services including apps, newsletters, and alerts accessible to subscribers. The company covers the entire Norwegian coast with journalism focused on fishing, aquaculture, seafood processing, and marine environment. Fiskeribladet's history dates to 1923, and it is currently owned by DN Media Group AS with headquarters in Bergen.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiskeribladet.no Digital News Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DN Media Group AScoreOthersFiskeribladet is owned by DN Media Group AS (org. 911 650 924), one of the Nordic region's leading business media groups. The publication operates under DN Media Group's corporate governance, using DN ID for subscriber authentication across all group publications. DN Media Group also owns related seafood publications Intrafish and Kystens Næringsliv.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World Fishing & Aquaculture: Long-running international trade magazine covering commercial fishing and aquaculture worldwide. Comparable as a B2B print-and-digital trade publication serving the same seafood value chain professionals, though with global rather than Norwegian focus.
• Fish Farmer Magazine: Long-established Scottish-based trade magazine covering commercial aquaculture, particularly salmon farming. Comparable as a regional/national aquaculture trade publication with a strong focus on the salmon industry — closely overlapping Fiskeribladet's aquaculture coverage.
• Intrafish: Global seafood industry news and intelligence publication, also owned by DN Media Group AS (Fiskeribladet's parent). It is the closest direct peer — same sector, same editorial DNA — but focused on international English-language coverage rather than the Norwegian market.
• SeafoodSource: A leading online news and analysis platform covering the global seafood industry, including aquaculture, fisheries, and processing. Directly comparable as a B2B trade publication serving seafood professionals with news, market intelligence, and supplier directories.
• The Fish Site: Online aquaculture and fisheries news and knowledge platform covering industry developments, species-specific content, and market intelligence. Comparable as a specialist B2B publication targeting aquaculture professionals — the same audience Fiskeribladet serves domestically.
• Aquaculture Magazine: Global trade publication covering aquaculture news, technology, and industry developments. Directly comparable as a B2B trade media outlet serving aquaculture professionals with editorial coverage, supplier content, and industry analysis.
• Undercurrent News: Subscription-based business news service focused on the global seafood trade, with deep coverage of aquaculture, salmon markets, and seafood supply chains. Directly comparable in B2B seafood trade media targeting executives, buyers, and analysts.
• Kystens Næringsliv: Fiskeribladet's wholly-owned sister publication covering coastal and seafood business news in Norway. It is a direct peer by coverage area and audience, but operates as an adjacent brand within the same publisher.
• Fiskaren: Norwegian trade newspaper covering commercial fisheries and the Norwegian fishing fleet. Direct peer competing for the same Norwegian fishing-industry readership with overlapping editorial coverage of quota, fleet, and coastal-industry news.

Regional players

• Eurofish Magazine: Publication supported by the UN FAO covering fisheries and aquaculture in Central and Eastern Europe. Comparable in editorial scope (fisheries and aquaculture trade news) but serves a different geography than Fiskeribladet's Norwegian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fiskeribladet
• Instagraminstagram.com/fiskeribladet.no
• LinkedInlinkedin.com/company/fiskeribladet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiskeribladet