Aumore Wool

What Aumore Wool does

Aumore Wool Pty Ltd is an Australian private artisan manufacturer of premium wool quilts and underblankets, headquartered in a factory and showroom at 58-60 Williams Road, Dandenong South, Melbourne. The company produces two core product categories — Wool Quilts and Wool Underblankets — filled with either 100% Australian Dorset Downs Wool (less than 1% of Australian wool supply, 32-micron fibre with superior compression resistance of 10-12 kPa) or Alpaca fleece sourced from award-winning Australian farms. Finished products are covered in premium cotton fabrics including Egyptian cotton and combed long staple cotton, hand-sewn in Melbourne, and sold under four sub-brands (Beloved, Caress, Carissimi, Charming) at price points ranging from AUD $392 to AUD $879. A 10-year warranty and OEKO-TEX Standard 100 Baby Class 1 certification underpin the quality positioning.

The company leverages a proprietary carbonisation process operated by a family-owned Australian wool processor since 1870 (the world's largest carbonising plant), which removes vegetative matter without damaging wool fibres and uses APEO-free green-friendly detergents. Science validation is supported through a research partnership with The Woolmark Company and testing via the Australian Wool Testing Authority (AWTA). All manufacturing and assembly occur in Melbourne, with Australian Made certification and Woolmark standard approval.

Aumore Wool operates a hybrid go-to-market model combining direct-to-consumer e-commerce (aumorewool.com.au with multilingual support in English, Chinese, and Japanese), a physical showroom and factory for Melbourne-area customers, and a wholesale/distributor channel offering FOB, CIF, and sea freight options for international bulk buyers. International shipping is available via Australia Post air express (AUD $60 flat fee to major countries) and approximately 20-day sea freight for bulk orders. The company is privately held by founder/family ownership with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Aumore Wool

Legal name

Aumore Wool Pty Ltd

Website

https://aumorewool.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aumore Wool is an Australian artisan manufacturer of premium wool quilts and underblankets, serving individual consumers and wholesale distributors through its Melbourne factory, multilingual e-commerce site, and international shipping to Asian and global markets.

Ownership category

akta.pro rank

Product category

Premium Wool Bedding

NAICS

Apparel Manufacturing (315), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)

akta.pro secondary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Wool quilts
• Wool underblankets
• Premium bedding
• Wool processing
• Alpaca fleece

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the company's e-commerce website selling wool quilts, underblankets, and raw wool materials. Products sold in various sizes with multiple fill weight options (300g/m², 500g/m², 600g/m²).
2. Wholesale Bulk Orders: Bulk purchase options for wholesale distributors and large orders with FOB, CIF, and other trading options. Available for quilts and underblankets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Aumore Wool is an Australian artisan manufacturer that designs, produces, and sells premium wool quilts and wool underblankets filled with rare Dorset Downs wool or alpaca fleece and covered in combed long staple cotton or Egyptian cotton fabrics. The products are manufactured at the company's factory in Dandenong South, Melbourne, and sold direct-to-consumer through an e-commerce website and showroom, with wholesale bulk supply available for distributors via FOB, CIF, and other trading options.

Product overview

Aumore Wool is an Australian artisan manufacturer of premium wool quilts and underblankets. The product portfolio centers on two core product lines—Wool Quilts and Wool Underblankets—both filled with either 100% Australian Dorset Downs wool or Alpaca fleece sourced from award-winning farms. The quilts and underblankets are offered under four distinct sub-brands: Beloved (luxury with Egyptian cotton and flower embroidery), Caress (reversible with dual cotton textures), Carissimi (elegant Italian-inspired with hand-sewn edges), and Charming (premium underblankets with springy wool pile surface). All products feature 100% combed long staple cotton fabric, hand-made craftsmanship in Melbourne, and are backed by a 10-year warranty. Fill weights of 300g/m², 500g/m², or 600g/m² allow customization for different climates.

Differentiator

Problem solved

Functional benefit

Brands

• Carissimi: Luxury quilt collection filled with 100% Downs wool or alpaca fleece, covered in combed soft long staple cotton fabric. Italian for 'Dearest'.
• Charming
• Beloved
• Caress

Products and services

• Wool Quilts Premium wool quilts filled with 100% Australian Downs wool or alpaca fleece, featuring hand-sewn edges and 100% combed cotton fabric covers. Available in Australian Queen and King sizes with fill weights of 300g/m², 500g/m², or 600g/m² for individual consumers seeking high-quality natural bedding.
• Wool Underblankets Premium wool underblankets filled with 100% Downs wool or pure Alpaca fleece, featuring springy Downs wool for support and soft Merino wool surface. Available in Australian Queen and King sizes for individual consumers and gift buyers.
• Beloved Quilt Collection Premium quilt line featuring 100% Downs wool or 100% Alpaca fleece fill with ultra-soft Egyptian cotton and long staple cotton blend fabric, embroidered with elegant flower patterns. Available in Queen and King sizes with 300g/m², 500g/m², or 600g/m² fill weights.
• Caress Quilt Collection Premium reversible quilt with one side in soft Egyptian cotton (30% Egyptian, 70% combed long staple cotton) and the other in 100% combed long staple cotton. Filled with 100% Downs wool or 100% Alpaca fleece. Available in Queen and King sizes.
• Carissimi Quilt Collection Elegant quilt collection featuring 100% Downs wool or 100% Alpaca fleece fill with 100% combed soft long staple cotton fabric. Hand-sewn edges for thinner, smoother finish. Available in Queen and King sizes.
• Charming Underblanket Collection Premium underblanket line featuring 100% Downs and Merino wool pile surface with internal fill of either 100% Downs wool or 100% pure Alpaca fleece. Available in Australian Queen and King sizes with hand-made touches and limited availability due to premium material rarity.

Quantifiable outcome

• Sleep duration increased by 7 minutes per night (2 additional days per year)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Woolmark CompanycoreStrategic or Co-development PartnerAumore Wool collaborated with The Woolmark Company, the global authority on wool, to verify the scientific basis for using Downs wool in quilting. Received knowledge and research validation from Woolmark's General Manager for Research, Dr. Paul Swan, confirming Downs wool's superior compression resistance and space-filling properties for bedding applications.
• Australian Wool Testing Authority (AWTA)minorStrategic or Co-development PartnerUses AWTA's Resistance to Compression behavior test method to validate wool quality and performance characteristics of their products.
• Family-owned Australian Wool ProcessorcoreStrategic or Co-development PartnerLong-standing partnership with a family-owned Australian wool processor that has been operating since 1870. This processor operates the world's largest carbonising plant, enabling Aumore Wool to achieve OEKO-TEX Standard 100 Baby Class 1 certification for their carbonised wool.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ecosa: Australian online-first sleep brand with premium pillows, mattress toppers, and bedding accessories. Comparable D2C motion and premium positioning, but centred on synthetic/foam rather than natural wool.

Direct peers

• MiniJumbuk: Australian premium wool quilt and underblanket manufacturer using Australian wool. Directly competes in the same premium wool bedding category with overlapping product lines, similar D2C-plus-wholesale motion, and comparable Australian-made positioning.
• Downia: Australia-based manufacturer of down and wool bedding products including quilts and underblankets, with established D2C, wholesale, and Asian export channels. Comparable premium natural-fibre positioning and cross-border distribution.
• Tontine: Long-established Australian bedding manufacturer with wool quilts, underblankets, and pillows. Comparable in end-product category and Australian retail/wholesale distribution, with broader mass-market reach than Aumore.
• Bambi Enterprises: Australian manufacturer of wool quilts, pillows, and mattress toppers, selling through department stores, specialty bedding retailers, and online. Closely comparable product mix and go-to-market channels.
• Woolrest: Australian wool bedding specialist offering wool quilts, underlays, and pillows. Direct competitor in the natural-fibre premium bedding niche with similar material story.

Broad incumbents

• Sheridan: Iconic Australian premium bedding and home textiles brand owned by Hanes Australasia. Sells quilts, underblankets, and broader linen across department stores and D2C; competes on premium positioning but with a far wider product portfolio.
• Laura Hill: Australian bedding brand selling quilts, underblankets, pillows, and mattress toppers across major retailers. Overlaps with Aumore in underblankets and quilts at lower-mid price tiers.
• John Cotton Australasia: Australian wool bedding manufacturer (backed by John Cotton Group, UK) producing wool quilts, underlays, and pillows for retail and hospitality. Comparable in wool processing and supply to bedding-manufacturing pipeline.

Regional players

• Bedsheeting (The Wool Company NZ): New Zealand-based natural-fibre bedding manufacturer selling wool duvets, underlays, and pillows. Comparable material story and premium positioning, primarily serving NZ rather than the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aumore Wool