Eckler’s Corvette
Eckler's is a US-based direct-to-consumer e-commerce retailer of classic-car restoration parts and accessories, operated by Turn 5, Inc. and serving vintage-vehicle hobbyists across Chevrolet, Ford, Dodge, Jeep, Toyota, and Nissan platforms.
- Company typePrivate
- Founded2003
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eckler’s Corvette does
Eckler's Corvette (operating as Eckler's) is an automotive restoration and performance parts e-commerce platform serving classic-car enthusiasts in the United States. The business is operated by Turn 5, Inc., a diversified e-commerce holding company that also runs AmericanMuscle, AmericanTrucks, and ExtremeTerrain, sharing infrastructure across a multi-brand portfolio. Eckler's catalog spans thirteen product categories covering body and glass, brakes, drivetrain, electrical, engine, exhaust, exterior, interior, lights, suspension, wheels and tires, and enthusiast lifestyle merchandise, with fitments oriented toward Chevrolet, Ford, Dodge, Jeep, Toyota, and Nissan vehicles across multiple model generations.
Revenue is generated through direct-to-consumer hardware sales via the ecklers.com storefront, supplemented by phone-based sales with technicians, live chat, a wholesale dealer program, and physical and digital catalog distribution. Pricing is unit-based with no subscription component, supported by Eckler's Deals promotional pricing and customer financing options. Marketing relies on email newsletters, organic social (Facebook, YouTube, Instagram), and catalog circulation, and the site operates as part of the Turn 5 vehicle-fitment commerce stack that powers sister-brand storefronts.
The company has no disclosed revenue, no outside funding rounds, no M&A activity in the source window, and no management team listed. Its competitive position rests on a multi-decade brand heritage (operating under the Eckler's name since 1961), catalog breadth across a fragmented classic-car parts market, and the distribution and back-office leverage provided by its Turn 5 parent. The firmographic employee count (1–10) reflects brand-level staffing only; total Turn 5 headcount across the multi-brand network is materially larger.
Eckler’s Corvette firmographics
Firmographics- Name
- Eckler’s Corvette
- Legal name
- Turn 5, Inc.
- Website
- https://ecklerscorvette.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eckler's is a US-based direct-to-consumer e-commerce retailer of classic-car restoration parts and accessories, operated by Turn 5, Inc. and serving vintage-vehicle hobbyists across Chevrolet, Ford, Dodge, Jeep, Toyota, and Nissan platforms.
- Ownership category
- akta.pro rank
Eckler’s Corvette industry classification
Industry- Product category
- Automotive Restoration Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
Keywords
Where Eckler’s Corvette is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
Eckler’s Corvette business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Automotive Parts Sales: Revenue generated from selling restoration and performance parts for classic cars. Products include body parts, brakes, drivetrain components, electrical systems, engines, exhaust, exterior, interior, lights, suspension, and wheels/tires. Sales are primarily one-time transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for automotive parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eckler’s Corvette product offering
Product offeringCore offering
Eckler's Corvette is an e-commerce retailer specializing in restoration and performance parts for classic American vehicles, with a focus on Corvette. The company sells a broad catalog of parts spanning body and glass, brakes, drivetrain, electrical, engine, exhaust, exterior, interior, lighting, suspension, and wheels/tires, along with classic-car lifestyle merchandise. It operates as a brand under parent company Turn 5, Inc., alongside sister sites AmericanMuscle, AmericanTrucks, and ExtremeTerrain.
Product overview
Eckler's is an automotive restoration and performance parts e-commerce platform operated by Turn 5 Inc. The company offers a multi-brand portfolio consisting of Eckler's (specializing in Corvette and general classic car parts), AmericanMuscle (Ford Mustang, Camaro, muscle cars), AmericanTrucks (full-size pickup trucks), and ExtremeTerrain (Jeep and off-road vehicles). The platform provides parts across 13 major product categories covering body and glass, brakes, drivetrain, electrical, engine, exhaust, exterior, interior, lights, suspension, wheels and tires, and lifestyle merchandise. The product architecture operates as a unified e-commerce platform with vehicle-specific brand storefronts serving the automotive restoration and performance market.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Car Body & Glass
- Classic Car Brakes
- Classic Car Drivetrain
- Classic Car Electrical
- Classic Car Engine
- Classic Car Exhaust
- Classic Car Exterior
- Classic Car Interior
- Classic Car Lights
- Classic Car Suspension
- Classic Car Wheels & Tires
- Classic Car Gifts & Lifestyle
- Eckler's Deals
Companies that use Eckler’s Corvette
Customer profileSegments1 record
Ideal customer profiles2 records
Eckler’s Corvette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eckler’s Corvette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Turn 5, Inc.coreEckler's is operated by Turn 5, Inc., the parent company that also operates AmericanMuscle (Ford Mustang parts), AmericanTrucks (Ford truck parts), and ExtremeTerrain (Jeep parts). These sister sites operate under the same corporate umbrella, sharing infrastructure and customer base for American vehicle enthusiasts.
Recent moves5 records
Expansion highlights5 records
Eckler’s Corvette competitors and assessment
Company assessmentDirect peers
- Classic Industries: Classic Industries specializes in restoration parts for classic American muscle cars including Camaro, Firebird, Chevy II/Nova, and GM A/F/X-body vehicles. It competes directly with Eckler's for the same classic restoration customer segment.
- CJ Pony Parts: CJ Pony Parts is a leading retailer of restoration and performance parts for classic Ford Mustangs, with a multi-category e-commerce catalog that closely mirrors Eckler's structure.
- Late Model Restoration (LMR): LMR specializes in restoration parts for 1979-present Ford Mustang and other Fox-body/SNV Mustang variants. It is a direct peer with overlapping catalog structure and the same classic Mustang restoration customer base.
- Zip Products: Zip Products focuses on Corvette-specific restoration and performance parts, directly overlapping Eckler's core Corvette heritage and product categories.
- Year One: Year One offers reproduction and restoration parts for classic American muscle cars (Camaro, Mustang, Firebird, Chevelle). Directly comparable to Eckler's in classic car restoration parts retail with overlapping product categories.
- NPD Mustang: NPD Link Mustang specializes in restoration parts for classic Ford Mustang models from 1965-1973 and beyond. Directly competes with Eckler's for the classic Mustang restoration enthusiast segment.
- Summit Racing Equipment: Summit Racing is one of the largest direct competitors in aftermarket automotive parts, including performance, restoration, and racing components. It operates a similar multi-category e-commerce model with comparable target customers (car enthusiasts and restorers).
Emerging players
- RockAuto: RockAuto is an online auto parts retailer offering competitive pricing on a wide catalog including some classic car SKUs. While primarily a generalist platform, it represents a low-cost alternative for classic parts sourcing that competes with Eckler's on price-sensitive SKUs.
Broad incumbents
- Holley Performance Products: Holley is an established aftermarket performance parts brand offering carburetors, fuel injection, exhaust, and ignition components for classic and modern vehicles. It is a broad incumbent that competes with Eckler's performance parts categories across enthusiast channels.
Others
- AmericanMuscle (Turn 5 sister brand): AmericanMuscle is a sister brand under Turn 5, Inc., specializing in Ford Mustang, Camaro, and Challenger parts. While a different vehicle segment, it shares parent infrastructure and customer overlap with Eckler's classic car focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Eckler’s Corvette social profiles
Digital presenceEckler’s Corvette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eckler’s Corvette leadership team
Management profileNumber of profiles
Eckler’s Corvette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eckler’s Corvette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eckler’s Corvette
What does Eckler’s Corvette do?
Eckler's Corvette is an e-commerce retailer specializing in restoration and performance parts for classic American vehicles, with a focus on Corvette. The company sells a broad catalog of parts spanning body and glass, brakes, drivetrain, electrical, engine, exhaust, exterior, interior, lighting, suspension, and wheels/tires, along with classic-car lifestyle merchandise. It operates as a brand under parent company Turn 5, Inc., alongside sister sites AmericanMuscle, AmericanTrucks, and ExtremeTerrain.
Is Eckler’s Corvette a public or private company?
Eckler’s Corvette is a private company. It is classified as corporate owned and is currently operating.
When was Eckler’s Corvette founded?
Eckler’s Corvette was founded in 2003. It employs 1 to 10 people.
Where is Eckler’s Corvette based?
Eckler’s Corvette is headquartered in Orlando, United States, in the North America region.
How does Eckler’s Corvette make money?
One revenue line is on record: automotive Parts Sales.
Who are Eckler’s Corvette's main competitors?
Direct peers on record are Classic Industries, CJ Pony Parts, Late Model Restoration (LMR), Zip Products, Year One, NPD Mustang and Summit Racing Equipment. RockAuto is listed as an emerging player. Holley Performance Products is listed as a broad incumbent. AmericanMuscle (Turn 5 sister brand) is listed as an others.
Does Eckler’s Corvette have an API?
No public API is recorded for Eckler’s Corvette.
What industry is Eckler’s Corvette in?
Eckler’s Corvette's product category is Automotive Restoration Parts. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers). Its NAICS code is 44133 and its SIC code is 5013.