Sissel
SISSEL GmbH is a German-headquartered wellness and therapy products company with Swedish heritage that designs and distributes ergonomic pillows, spine-training devices, balance and fitness equipment, and therapy accessories through an exclusive network of distributors in 50+ countries, serving physiotherapists, fitness studios, and consumers.
- Company typePrivate
- Founded1994
- HeadquartersBad Dürkheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sissel does
SISSEL GmbH generates revenue through wholesale hardware sales to an exclusive international distributor network spanning 50+ countries, with anchor partners PerformanceHealth (USA/Canada) and Sanaforte (Benelux) plus numerous regional distributors across Europe, Asia, Middle East, Africa, Latin America, and Oceania. Pricing is not publicly disclosed and Sissel does not sell direct to consumers or operate its own e-commerce at scale. The company has 11-50 employees, is privately held with no disclosed outside investors, and is led by Managing Director Jens Friebel. End customers are diversified across healthcare and therapy providers (primary), fitness and wellness studios, and individual consumers.
Sissel firmographics
Firmographics- Name
- Sissel
- Legal name
- SISSEL GmbH
- Website
- https://sissel.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SISSEL GmbH is a German-headquartered wellness and therapy products company with Swedish heritage that designs and distributes ergonomic pillows, spine-training devices, balance and fitness equipment, and therapy accessories through an exclusive network of distributors in 50+ countries, serving physiotherapists, fitness studios, and consumers.
- Ownership category
- akta.pro rank
Sissel industry classification
Industry- Product category
- Health and Wellness Products
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industry
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
Keywords
Where Sissel is headquartered
LocationHeadquarters
- HQ city
- Bad Dürkheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sissel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Health and wellness product sales: Sissel generates revenue through the sale of branded health, wellness, and fitness products distributed via an international network of distributors and partners. Products include ergonomic supports, exercise equipment, therapy devices, and wellness accessories sold under the Sissel brand name.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sissel product offering
Product offeringCore offering
SISSEL manufactures and distributes branded health, wellness, fitness, and therapy products focused on healthy sitting, sleeping, moving, and well-being. Its portfolio includes ergonomic neck pillows, balance and spine-training devices such as Spinefitter, fitness and balance equipment (Securemax Ball, Balancefit, Fitband, Sit Air), and therapy products (Epiflow, Knee Roller, Octocore), sold through an international distributor network across more than 50 countries.
Product overview
Sissel is a health and wellness company offering an innovative line of high-quality healthcare products for healthy sitting, sleeping, moving, and well-being. The portfolio includes core products like the SPINEFITTER (spine training device with multiple variants), neck pillows (Nackenkissen), ergonomic seating (Sit Air), balance training tools (Balancefit, Linum), and massage balls (Securemax, Spiky Ball), complemented by accessories including exercise bands (Fitband, X-Tension), therapy packs (Hot Cold Pearl Pack, Hydrotemp), foam rollers (Myofascia Roller, Octocore), and fitness equipment (Gym Mat, Step-Fit). Products target fitness, healthcare, therapy, and wellness markets with a Swedish-influenced natural approach philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- Spinefitter by SISSEL: A top product line for back balance and spinal health exercises
- SISSEL Academy
Products and services
- SPINEFITTER by SISSEL A balance and spine training device for exercises and rehabilitation, available in Junior, Mini, Extension Kit, and Pink Hero Edition variants, used by therapy patients, fitness studios and individual consumers.
- SISSEL Nackenkissen (Neck Pillows) Neck support pillows (Deluxe and Compact variants) for healthy sleeping and sitting posture, used by healthcare patients and end consumers.
- SISSEL SECUREMAX Ball Balance and exercise ball with a secure locking mechanism for fitness, therapy, and training applications.
- SISSEL Balancefit Balance training pad designed to improve stability, coordination, and core strength for therapy and fitness users.
- SISSEL Linum Spine training mat variant for back exercises and posture improvement, used in therapy and home exercise settings.
- SISSEL Sit Air Ergonomic seat cushion designed to support healthy sitting and posture in chairs.
- SISSEL Fitband Resistance band for strength training and physiotherapy exercises.
- SISSEL EPIFLOW Epidural flow device marketed for targeted pain relief and therapy applications.
- SISSEL Knee Roller Mobility device used for knee rehabilitation and massage therapy.
- SISSEL Octocore Multi-sided massage and exercise roller for fascia release and muscle recovery.
- SISSEL Vitalyzor Vibration platform marketed for whole-body wellness and circulation improvement.
- SISSEL Back Change Back transformation device for posture correction and relief.
- SISSEL Portable Massage Table Basic Foldable massage table for mobile therapy and wellness service providers.
- SISSEL Hang Up & Hang Up Pro Over-door exercise devices for traction and hanging therapy at home or in clinics.
Companies that use Sissel
Customer profileSegments3 records
Ideal customer profiles3 records
Sissel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sissel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- SanafortecoreSanaforte serves as the primary distributor for Sissel products in Belgium (French and Dutch) and Netherlands, representing the Benelux market for the brand.
- PerformanceHealthcorePerformanceHealth is the authorized distributor for Sissel products in the United States and Canada, serving the North American market.
- HospidexmajorHospidex serves as the Sissel distributor for Belgium (French and Dutch) and Netherlands, handling local distribution and partner relations in the Benelux region.
- Swiss ALS FoundationminorThe Swiss ALS Foundation is listed as a supporter of Sissel, indicating a charitable or social cause partnership supporting ALS awareness and research.
- Regional European DistributorsmajorMultiple regional distributors across Europe including Germany (sissel.de), Austria (sissel.at), Switzerland (sissel.ch), France (sissel.fr), Italy (sissel.it), UK (sisseluk.com), Scandinavia (Denmark, Norway, Sweden), and Eastern European countries.
- Regional Asian DistributorsmajorSissel has established distributors across Asia including China, India, Singapore, South Korea, and Taiwan serving the Asian market.
- Regional Africa DistributorsminorSissel products are distributed in Africa through partners including sissel.africa for South Africa and distributors in other African regions.
- Regional Middle East DistributorsminorSissel has distribution partners in the Middle East including Dubai (Life Pharmacies, JKR), Israel, Jordan, Lebanon, Qatar, Kuwait, and Saudi Arabia.
- Regional Latin American DistributorsminorSissel products are available in Latin America through distributors in Bolivia, Brazil (spinefitterbrasil.com.br), Dominican Republic, and Peru.
- Sissel AcademyminorSissel Academy (sissel-academy.com) appears to be a partner organization providing education and training related to Sissel products and methodologies.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sissel competitors and assessment
Company assessmentDirect peers
- TriggerPoint Performance (Therabody): Therabody's TriggerPoint brand competes head-to-head with Sissel's foam rollers, massage balls, and Octocore for myofascial release. Both sell through fitness and therapy channels and target similar end consumers for recovery and pain relief.
- Gaiam: US-based wellness brand selling yoga mats, blocks, fitness accessories, and recovery products (e.g., Restore roller line) directly overlapping with Sissel's Gym Mat, Pilates Core Trainer, Fitband, and Balancefit.
- BLACKROLL: Germany-based specialist in foam rollers, massage balls, and fascia recovery products. Closely overlaps with Sissel's Myofascia Roller, Spiky Ball, and Octocore in terms of product category, customer base (therapists, athletes, consumers), and European market presence.
- TheraBand (Performance Health): Performance Health owns TheraBand resistance bands and rehabilitation tools sold into physical therapy clinics—the same channel as Sissel. Notably, Performance Health is also Sissel's North American distributor, making it both a partner and category competitor.
- OPTP: Specialist supplier of physical therapy products (foam rollers, balance boards, stretching aids) sold to chiropractors, physiotherapists, and consumers—closely mirroring Sissel's Spinefitter, Balancefit, and Stretching/Therapy range.
- Merrithew (STOTT Pilates): Pilates equipment and education company serving studios and home users. Comparable to Sissel on the Pilates Core Trainer and broader fitness-studio customer base, with a similar education-driven go-to-market via instructor certification.
Broad incumbents
- Medi (Medi Bayreuth): Germany-based medical device company offering orthopedic braces, compression therapy, and foot care products. Overlaps with Sissel's orthopedic/therapy positioning and shares a healthcare professional go-to-market.
- Bauerfeind: German-headquartered manufacturer of orthopedic braces, supports, compression stockings, and therapy products. Directly comparable to Sissel because both supply therapeutic and orthopedic-style health products to physiotherapists, pharmacies, and rehab clinics across Europe (Bauerfeind also appears repeatedly as a Sissel distributor).
- Sissel UK / Patterson Medical (rehab supplies): Patterson Medical (now Performance Health) distributes a wide catalog of rehabilitation and therapy aids to clinics and home users, parallel to Sissel's therapy product lineup including hot/cold packs, massage tools, and mobility devices.
Regional players
- Rea Medical / Orthopedic Solutions (regional): Croatian orthopedic and rehab product distributor and brand serving the Adriatic region. Listed on Sissel's site as a regional partner, illustrating the parallel category structure of regional orthopedic distributors that Sissel both competes with and routes through.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sissel social profiles
Digital presenceSissel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sissel leadership team
Management profileNumber of profiles
Profiles1 record
Sissel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sissel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sissel
What does Sissel do?
SISSEL manufactures and distributes branded health, wellness, fitness, and therapy products focused on healthy sitting, sleeping, moving, and well-being. Its portfolio includes ergonomic neck pillows, balance and spine-training devices such as Spinefitter, fitness and balance equipment (Securemax Ball, Balancefit, Fitband, Sit Air), and therapy products (Epiflow, Knee Roller, Octocore), sold through an international distributor network across more than 50 countries.
Is Sissel a public or private company?
Sissel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sissel founded?
Sissel was founded in 1994. It employs 11 to 50 people.
Where is Sissel based?
Sissel is headquartered in Bad Dürkheim, Germany, in the Europe region.
How does Sissel make money?
One revenue line is on record: health and wellness product sales.
Who are Sissel's main competitors?
Direct peers on record are TriggerPoint Performance (Therabody), Gaiam, BLACKROLL, TheraBand (Performance Health), OPTP and Merrithew (STOTT Pilates). Broad incumbents are Medi (Medi Bayreuth), Bauerfeind and Sissel UK / Patterson Medical (rehab supplies). Rea Medical / Orthopedic Solutions (regional) is listed as a regional player.
Does Sissel have an API?
No public API is recorded for Sissel.
What industry is Sissel in?
Sissel's product category is Health and Wellness Products. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 339113 and its SIC code is 3842.