What BLACKROLL does

BLACKROLL AG is a Swiss-headquartered (Bottighofen) health and recovery technology company founded in 2013 that designs, distributes, and sells myofascial training tools, sleep systems, and recovery devices across more than 50 SKUs. Its portfolio spans three product pillars: (1) myofascial training tools including foam rollers (Standard, Med, Pro, Mini variants), fascia balls (Ball 08/12, Duoball, Duoflex), trigger tools, and resistance bands; (2) sleep systems including the Recovery Base 2.0 mattress, Comfort Topper 2.0, Recovery Pillow family, Recovery Blanket seasonal line, and Sleep Mask Premium Comfort, with CELLIANT® infrared-reflecting fibers integrated across the line; and (3) recovery and massage devices including the SHIFTWAVE PRO (an €11,900 multisensory nervous system regulation system with 18 vibrotactile transducers and HRV biofeedback), Fascia Gun, Compression Boots 2.0, Thermo Pad, and Booster 2.0 vibrating foam roller.

The business operates a direct-to-consumer e-commerce model via blackroll.com and a B2B commercial channel via pro.blackroll.com, supplemented by international distributors and event-driven activation at FIBO, the BMW Berlin Marathon, and Biathlon World Cup. Customer segments are horizontal and span athletes and fitness enthusiasts, sleep and recovery-focused consumers, office and remote workers, fitness studios and B2B commercial buyers, and the longevity and wellness community. Pricing ranges from €9.90 consumables (e.g., Pillow Travel Bag, Micro roller) to €11,900 for the SHIFTWAVE PRO, with sleep products carrying a 90-night trial and CELLIANT-integrated products holding OEKO-TEX STANDARD 100 Class 1 and EU Class I medical device certifications. The company holds partnerships with FC Bayern München and Borussia Dortmund (including co-branded Recovery Pillow editions), endorsements from Hyrox World Champion Linda Meier and professional soccer players Said and Malek El Mala, and a May 2026 exclusive European partnership with Shiftwave for the SHIFTWAVE PRO platform. The company has 51-100 employees, manufactures key sleep products in Germany, and has not disclosed funding rounds or explicit revenue figures.

Name

BLACKROLL

Legal name

BLACKROLL AG

Website

https://blackroll.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BLACKROLL AG is a Swiss health and recovery technology company (founded 2013) that designs and sells myofascial training tools, CELLIANT®-integrated sleep systems, and premium recovery devices — including the SHIFTWAVE PRO nervous system regulation system — to athletes, sleep-focused consumers, office workers, and B2B wellness buyers across Europe via direct e-commerce and commercial channels.

Ownership category

akta.pro rank

Product category

Recovery and Wellness Equipment

NAICS

Small Electrical Appliance Manufacturing (335210), Mattress Manufacturing (337910), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Myofascial training tools
• Recovery equipment
• Foam rollers
• Wellness sleep products
• Vibration therapy devices

Headquarters

HQ city

Bottighofen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. B2C E-commerce: Direct-to-consumer sales of physical recovery and wellness products through the blackroll.com e-commerce platform. Products include foam rollers, pillows, mattresses, compression boots, massage guns, and accessories. Revenue is generated through one-time product purchases with various price points from €9.90 to €11,900.
2. B2B/Commercial Sales: Business-to-business sales through the pro.blackroll.com commercial platform targeting retailers, fitness studios, and corporate wellness programs. Includes volume pricing and partnership opportunities.
3. App-based Content: Free mobile app offering over 500 exercises and workout routines. Serves as customer acquisition and retention tool, potentially supporting premium upsell opportunities for physical products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

BLACKROLL designs, manufactures, and sells recovery and sleep wellness products under its own brand, including myofascial foam rollers and balls, fascia massage guns, pneumatic compression boots, vibrating recovery tools, ergonomic pillows, mattresses, duvets, and the SHIFTWAVE PRO multisensory nervous system regulation system. The company operates a direct-to-consumer e-commerce storefront (blackroll.com), a B2B commercial platform (pro.blackroll.com), and an international distributor network, complemented by a free mobile app with over 500 exercises.

Product overview

BLACKROLL is a health and recovery technology company offering a comprehensive product portfolio organized into three main categories: (1) Sleep Systems including the Recovery Base 2.0 mattress, Comfort Topper 2.0, Recovery Pillow (Plus and Kids variants), Recovery Blanket (All Year, Summer, Winter), Sleep Mask Premium Comfort, and bedding accessories; (2) Recovery & Massage Devices including the SHIFTWAVE PRO nervous system regulation system, Fascia Gun with Heat Head and Soft Peaks attachments, Compression Boots 2.0 with accessories, Thermo Pad deep heat therapy pad, Booster 2.0 vibrating foam roller, and Recovery Slopes negative-heel shoes; and (3) Myofascial Training Tools including foam rollers (Standard, Med, Pro, Mini variants), fascia balls (Ball 08, Ball 12, Duoball, Duoflex), trigger tools (Twister, Trigger Box), resistance bands (Loop, Super, Stretch, Resist Band), and posture trainers. The company also offers curated sets (Blackbox, Home Fitness, Knee/Back/Neck Box) and exercise equipment (Mat, Gymball). Products feature proprietary technologies including CELLIANT® fibers for thermoregulation and blood flow, BioDrive® HRV biofeedback in SHIFTWAVE PRO, and Pulsed Pressure Wave vibration. The portfolio serves athletes, fitness enthusiasts, office workers, and anyone seeking recovery and pain relief, with products primarily manufactured in Germany and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• SHIFTWAVE PRO A premium multisensory recovery and performance system for nervous system regulation, combining 18 pulsed pressure wave vibration drivers, guided breathing protocols, HRV biofeedback, and immersive audio through a zero-gravity recliner chair with companion iPad app offering 70+ protocols. Targeted at high performers and athletes.
• Thermo Pad A wireless, rechargeable deep heat therapy pad delivering constant 43°C electrical deep heat for targeted muscle relaxation. Reusable with adhesive patches (up to 5 uses each), USB-C charged with up to 8 hours battery life. Priced at €149.90.
• Fascia Gun A massage gun for deep tissue myofascial release and muscle recovery, priced at €149.90.
• Compression Boots 2.0 Pneumatic compression boots for leg recovery, promoting blood circulation and reducing muscle soreness. Available in multiple variants at €499.90.
• Recovery Base 2.0 A dual-firmness foam mattress with CELLIANT fiber technology for sleep recovery, featuring 8 configuration options, integrated 3cm Softbalance visco topper, and Softtouch Recovery Cover. Made in Germany. Available from €649.90.
• Comfort Topper 2.0 A 6cm hybrid foam mattress topper with FlowBalance foam core and Softtouch Recovery Cover featuring CELLIANT fibers for pressure relief and temperature regulation. Made in Germany. Available from €279.90.
• Recovery Pillow An ergonomic memory foam pillow designed for all sleeping positions (side, back, stomach), supporting head, cervical spine, and neck. Made in Germany. Priced at €99.90.
• Recovery Pillow Plus An enhanced ergonomic pillow with additional features for sleeping comfort. Priced at €199.90.
• Recovery Pillow Kids A smaller ergonomic pillow designed for children's sleeping needs. Priced at €79.90.
• Recovery Blanket All Year A four-season duvet with CELLIANT fibers for year-round sleep recovery. Available from €179.90.
• Recovery Blanket Summer A lightweight duvet with CELLIANT fibers designed for summer sleep recovery. Available from €149.90.
• Recovery Blanket Winter A warm duvet with CELLIANT fibers for winter sleep recovery. Available from €229.90.
• Sleep Mask Premium Comfort An ergonomic sleep mask with pressure-free fit, made of 80% Lyocell (TENCEL) and 20% viscose with CELLIANT fibers, includes reusable earplugs. Priced at €49.90.
• Recovery Slopes Negative-heel recovery shoes with -3.7° angle and dynamic rocker sole for promoting upright posture, relieving forefoot pressure, and stretching posterior fascial chains. Made of 100% PU foam. Priced at €69.90.
• Booster 2.0 A vibrating foam roller that combines myofascial massage with vibration therapy for enhanced muscle recovery and performance. Priced at €99.90.
• Standard Fascia Roller The original medium-firmness foam roller for myofascial release, suitable for back pain treatment and posture improvement. Available from €29.90.
• Med Fascia Roller A softer-density foam roller for beginners or those preferring gentler pressure. Priced at €34.90.
• Pro Fascia Roller A firmer-density foam roller for advanced users or deeper tissue work. Priced at €39.90.
• Mini Fascia Roller A compact foam roller for targeted massage and travel use. Available in multiple variants from €14.90.
• Ball 08 An 8cm diameter fascia ball for targeted trigger point massage and intense muscle knot release. Available from €14.90.
• Ball 12 A 12cm diameter fascia ball for treating larger muscle groups like thighs and calves. Available from €19.90.
• Duoball 08 A double-headed fascia ball (8cm) designed for treating parallel muscle strands and the back while avoiding bony prominences. Priced at €19.90.
• Duoball 12 A double-headed fascia ball (12cm) for treating larger parallel muscle groups. Priced at €24.90.
• Duoflex 12 A flexible double fascia ball for adaptive targeted massage. Priced at €39.90.
• Blackbox Standard A comprehensive fascia training set including multiple rollers and balls for full-body myofascial treatment. Priced at €59.90.
• Twister A trigger point tool for targeted muscle release and tension relief. Priced at €14.90.
• Trigger Box A set of trigger point tools for targeted muscle release. Priced at €39.90.
• Loop Band Fabric resistance bands available in six resistance levels for strength and flexibility training. Available from €14.90.
• Super Band A 104cm resistance band for functional training, available in light, medium, and heavy resistance. Available from €24.90.
• Stretch Band A stretching band for maximizing muscle chain stretch and recovery. Priced at €24.90.
• Resist Band A heavy-duty resistance band with Velcro straps for sprint and running technique training. Available from €29.90.
• Posture Trainer A posture training device that helps maintain upright posture throughout the day. Available from €69.90.
• Exercise Mat An exercise mat for floor workouts and stretching exercises. Available from €79.90.
• Gymball An exercise ball for active sitting and core strengthening workouts. Priced at €39.90.
• Home Fitness Set A comprehensive home workout set combining fascia tools and exercise equipment for full-body training. On sale from €75.20 (now €59.90).
• Knee Box A pain relief kit targeting knee discomfort, including fascia tools and access to online training. Priced at €69.90.
• Neck Box A pain relief kit targeting neck discomfort, including fascia tools and access to online training. Priced at €49.90.
• Back Box A pain relief kit targeting back discomfort, including fascia tools and access to online training. Priced at €69.90.
• Bedding Set Premium Comfort A complete bedding set including pillow case and duvet cover in Premium Comfort fabric with CELLIANT fibers. Available from €99.90.
• Ready Backpack A premium sports backpack for transporting recovery and training equipment. Priced at €159.90.
• Air Lounger 2.0 An inflatable air lounger for compression therapy and recovery positioning. Priced at €199.90.

Quantifiable outcome

• CELLIANT® technology promotes blood circulation and oxygen supply to tissues
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• ShiftwaveflagshipStrategic or Co-development Partner · 18 May 2026Shiftwave announced an exclusive partnership with BLACKROLL to expand its nervous system regulation platform into Europe. The SHIFTWAVE PRO system combines 18 vibrotactile transducers with guided breathwork, immersive audio, and real-time biofeedback delivered through a zero-gravity chair and companion app offering over 80 protocols. The partnership introduces what the company describes as a 'third pillar' of performance—rapid state modulation to shift users out of stress responses and into optimal states for productivity or recovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Therabody: Therabody (maker of Theragun) is the leading premium percussive therapy and recovery brand globally. It competes head-to-head with BLACKROLL's fascia tools, massage guns, and recovery devices via similar DTC e-commerce, B2B, and athlete endorsement channels, and has a much larger installed base and funding base.
• Hyperice: Hyperice is a direct competitor in compression boots (Normatec), vibrating recovery devices, and thermal/vibration products. Like BLACKROLL, it targets athletes and recovery-focused consumers through DTC plus pro-sports partnerships (NBA, NFL, UFC), and operates an adjacent app ecosystem for protocols.
• TriggerPoint Performance: TriggerPoint Performance (owned by Implus) is a leading foam roller and percussion massager brand. It competes directly with BLACKROLL's myofascial tools (rollers, balls, massage guns) across fitness retail, gyms, and DTC, serving a similar athlete/recovery-focused customer base.
• RumbleRoller: RumbleRoller specializes in high-density textured foam rollers and massage balls for myofascial release. It competes directly with BLACKROLL's Standard, Med, Pro, and Ball SKUs in the same retail and fitness channels with similar price points.
• Eight Sleep: Eight Sleep is the leading smart sleep technology company (Pod mattress covers with temperature regulation, sleep tracking, and a subscription app). It competes with BLACKROLL's premium Recovery Base 2.0 mattress and Comfort Topper line on smart sleep and recovery, targeting similar longevity/biohacking consumer segments with much higher recurring software revenue.

Emerging players

• Plunge: Plunge is a premium cold-plunge and recovery brand selling at-home cold plunges and saunas to longevity/biohacker consumers. It targets the same high-LTV recovery-focused customer as BLACKROLL's SHIFTWAVE PRO and sleep line, but focuses on cold therapy rather than vibration/biofeedback.
• HigherDOSE: HigherDOSE sells infrared sauna blankets, PEMF mats, and red light therapy products targeting the biohacking/wellness consumer segment. It overlaps with BLACKROLL's longevity customer segment and infrared-adjacent recovery positioning (CELLIANT® infrared), but focuses on heat/light therapy rather than vibration/percussion.
• Joovv: Joovv is a leading red light therapy device brand for recovery, sleep, and skin health. It targets similar wellness/biohacking consumers with at-home infrared/light therapy devices and competes for share of wallet on premium recovery hardware purchases.
• Oura: Oura sells the Oura Ring, a smart ring for sleep, readiness, and HRV tracking with a paid subscription tier. It serves the same longevity/recovery consumer segment as BLACKROLL and competes for the same wellness budget with a hardware + recurring software model that BLACKROLL has not yet built.

Broad incumbents

• Withings: Withings is a broader consumer health devices incumbent offering smart scales, sleep tracking mats (Sleep Analyzer), and connected health products. It overlaps with BLACKROLL's sleep-tracking and recovery positioning via its Sleep Analyzer and health ecosystem, though it operates across many categories rather than specializing in myofascial/sleep recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blackroll
• Facebookfacebook.com/BLACKROLLglobal
• YouTubeyoutube.com/blackroll
• Xx.com/Blackroll_com
• LinkedInlinkedin.com/company/blackroll

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLACKROLL