Sissel

What Sissel does

SISSEL GmbH generates revenue through wholesale hardware sales to an exclusive international distributor network spanning 50+ countries, with anchor partners PerformanceHealth (USA/Canada) and Sanaforte (Benelux) plus numerous regional distributors across Europe, Asia, Middle East, Africa, Latin America, and Oceania. Pricing is not publicly disclosed and Sissel does not sell direct to consumers or operate its own e-commerce at scale. The company has 11-50 employees, is privately held with no disclosed outside investors, and is led by Managing Director Jens Friebel. End customers are diversified across healthcare and therapy providers (primary), fitness and wellness studios, and individual consumers.

Name

Sissel

Legal name

SISSEL GmbH

Website

https://sissel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SISSEL GmbH is a German-headquartered wellness and therapy products company with Swedish heritage that designs and distributes ergonomic pillows, spine-training devices, balance and fitness equipment, and therapy accessories through an exclusive network of distributors in 50+ countries, serving physiotherapists, fitness studios, and consumers.

Ownership category

akta.pro rank

Product category

Health and Wellness Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Ergonomic pillows
• Fitness equipment
• Spine training devices
• Therapy products
• Wellness accessories

Headquarters

HQ city

Bad Dürkheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Health and wellness product sales: Sissel generates revenue through the sale of branded health, wellness, and fitness products distributed via an international network of distributors and partners. Products include ergonomic supports, exercise equipment, therapy devices, and wellness accessories sold under the Sissel brand name.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SISSEL manufactures and distributes branded health, wellness, fitness, and therapy products focused on healthy sitting, sleeping, moving, and well-being. Its portfolio includes ergonomic neck pillows, balance and spine-training devices such as Spinefitter, fitness and balance equipment (Securemax Ball, Balancefit, Fitband, Sit Air), and therapy products (Epiflow, Knee Roller, Octocore), sold through an international distributor network across more than 50 countries.

Product overview

Sissel is a health and wellness company offering an innovative line of high-quality healthcare products for healthy sitting, sleeping, moving, and well-being. The portfolio includes core products like the SPINEFITTER (spine training device with multiple variants), neck pillows (Nackenkissen), ergonomic seating (Sit Air), balance training tools (Balancefit, Linum), and massage balls (Securemax, Spiky Ball), complemented by accessories including exercise bands (Fitband, X-Tension), therapy packs (Hot Cold Pearl Pack, Hydrotemp), foam rollers (Myofascia Roller, Octocore), and fitness equipment (Gym Mat, Step-Fit). Products target fitness, healthcare, therapy, and wellness markets with a Swedish-influenced natural approach philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Spinefitter by SISSEL: A top product line for back balance and spinal health exercises
• SISSEL Academy

Products and services

• SPINEFITTER by SISSEL A balance and spine training device for exercises and rehabilitation, available in Junior, Mini, Extension Kit, and Pink Hero Edition variants, used by therapy patients, fitness studios and individual consumers.
• SISSEL Nackenkissen (Neck Pillows) Neck support pillows (Deluxe and Compact variants) for healthy sleeping and sitting posture, used by healthcare patients and end consumers.
• SISSEL SECUREMAX Ball Balance and exercise ball with a secure locking mechanism for fitness, therapy, and training applications.
• SISSEL Balancefit Balance training pad designed to improve stability, coordination, and core strength for therapy and fitness users.
• SISSEL Linum Spine training mat variant for back exercises and posture improvement, used in therapy and home exercise settings.
• SISSEL Sit Air Ergonomic seat cushion designed to support healthy sitting and posture in chairs.
• SISSEL Fitband Resistance band for strength training and physiotherapy exercises.
• SISSEL EPIFLOW Epidural flow device marketed for targeted pain relief and therapy applications.
• SISSEL Knee Roller Mobility device used for knee rehabilitation and massage therapy.
• SISSEL Octocore Multi-sided massage and exercise roller for fascia release and muscle recovery.
• SISSEL Vitalyzor Vibration platform marketed for whole-body wellness and circulation improvement.
• SISSEL Back Change Back transformation device for posture correction and relief.
• SISSEL Portable Massage Table Basic Foldable massage table for mobile therapy and wellness service providers.
• SISSEL Hang Up & Hang Up Pro Over-door exercise devices for traction and hanging therapy at home or in clinics.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SanafortecoreChannel Partner/ Reseller/ DistributorSanaforte serves as the primary distributor for Sissel products in Belgium (French and Dutch) and Netherlands, representing the Benelux market for the brand.
• PerformanceHealthcoreChannel Partner/ Reseller/ DistributorPerformanceHealth is the authorized distributor for Sissel products in the United States and Canada, serving the North American market.
• HospidexmajorChannel Partner/ Reseller/ DistributorHospidex serves as the Sissel distributor for Belgium (French and Dutch) and Netherlands, handling local distribution and partner relations in the Benelux region.
• Swiss ALS FoundationminorOthersThe Swiss ALS Foundation is listed as a supporter of Sissel, indicating a charitable or social cause partnership supporting ALS awareness and research.
• Regional European DistributorsmajorChannel Partner/ Reseller/ DistributorMultiple regional distributors across Europe including Germany (sissel.de), Austria (sissel.at), Switzerland (sissel.ch), France (sissel.fr), Italy (sissel.it), UK (sisseluk.com), Scandinavia (Denmark, Norway, Sweden), and Eastern European countries.
• Regional Asian DistributorsmajorChannel Partner/ Reseller/ DistributorSissel has established distributors across Asia including China, India, Singapore, South Korea, and Taiwan serving the Asian market.
• Regional Africa DistributorsminorChannel Partner/ Reseller/ DistributorSissel products are distributed in Africa through partners including sissel.africa for South Africa and distributors in other African regions.
• Regional Middle East DistributorsminorChannel Partner/ Reseller/ DistributorSissel has distribution partners in the Middle East including Dubai (Life Pharmacies, JKR), Israel, Jordan, Lebanon, Qatar, Kuwait, and Saudi Arabia.
• Regional Latin American DistributorsminorChannel Partner/ Reseller/ DistributorSissel products are available in Latin America through distributors in Bolivia, Brazil (spinefitterbrasil.com.br), Dominican Republic, and Peru.
• Sissel AcademyminorStrategic or Co-development PartnerSissel Academy (sissel-academy.com) appears to be a partner organization providing education and training related to Sissel products and methodologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TriggerPoint Performance (Therabody): Therabody's TriggerPoint brand competes head-to-head with Sissel's foam rollers, massage balls, and Octocore for myofascial release. Both sell through fitness and therapy channels and target similar end consumers for recovery and pain relief.
• Gaiam: US-based wellness brand selling yoga mats, blocks, fitness accessories, and recovery products (e.g., Restore roller line) directly overlapping with Sissel's Gym Mat, Pilates Core Trainer, Fitband, and Balancefit.
• BLACKROLL: Germany-based specialist in foam rollers, massage balls, and fascia recovery products. Closely overlaps with Sissel's Myofascia Roller, Spiky Ball, and Octocore in terms of product category, customer base (therapists, athletes, consumers), and European market presence.
• TheraBand (Performance Health): Performance Health owns TheraBand resistance bands and rehabilitation tools sold into physical therapy clinics—the same channel as Sissel. Notably, Performance Health is also Sissel's North American distributor, making it both a partner and category competitor.
• OPTP: Specialist supplier of physical therapy products (foam rollers, balance boards, stretching aids) sold to chiropractors, physiotherapists, and consumers—closely mirroring Sissel's Spinefitter, Balancefit, and Stretching/Therapy range.
• Merrithew (STOTT Pilates): Pilates equipment and education company serving studios and home users. Comparable to Sissel on the Pilates Core Trainer and broader fitness-studio customer base, with a similar education-driven go-to-market via instructor certification.

Broad incumbents

• Medi (Medi Bayreuth): Germany-based medical device company offering orthopedic braces, compression therapy, and foot care products. Overlaps with Sissel's orthopedic/therapy positioning and shares a healthcare professional go-to-market.
• Bauerfeind: German-headquartered manufacturer of orthopedic braces, supports, compression stockings, and therapy products. Directly comparable to Sissel because both supply therapeutic and orthopedic-style health products to physiotherapists, pharmacies, and rehab clinics across Europe (Bauerfeind also appears repeatedly as a Sissel distributor).
• Sissel UK / Patterson Medical (rehab supplies): Patterson Medical (now Performance Health) distributes a wide catalog of rehabilitation and therapy aids to clinics and home users, parallel to Sissel's therapy product lineup including hot/cold packs, massage tools, and mobility devices.

Regional players

• Rea Medical / Orthopedic Solutions (regional): Croatian orthopedic and rehab product distributor and brand serving the Adriatic region. Listed on Sissel's site as a regional partner, illustrating the parallel category structure of regional orthopedic distributors that Sissel both competes with and routes through.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SisselCom
• Facebookfacebook.com/Sissel-The-Natural-way-of-Sweden-International-500960496695789
• Instagraminstagram.com/sissel.international/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sissel