Instituto de Cinema

What Instituto de Cinema does

Instituto de Cinema (operating as InC) is a private Brazilian cinema and audiovisual education institution founded in 2013 in São Paulo's Pinheiros neighborhood. It delivers practical film and acting training across more than 130 courses, taught by over 100 active industry professionals, and has served more than 3,500 students cumulatively. The core product portfolio spans a foundational Cinema Total course, advanced feature-film program FilmLAB, TV-series development program Showrunner, acting and theater training, postgraduate programs in partnership with Rio Branco Faculty, and a distance-learning platform at inconline.com.br.

The school operates an empresa-escola model integrating classroom instruction with a production company arm, Operahaus Films, which funds and produces student work and provides real production infrastructure. Teaching is grounded in hands-on film production, with students producing more than 70 short films annually and submitting to festivals. The 1,200m² Pinheiros campus houses editing rooms, classrooms, and studio space equipped with professional-grade cameras (Canon, Arriflex, Blackmagic), audio (Sennheiser, Rode), and support gear, supplemented by a library of 1,500+ volumes through a partnership with Cultura e Mercado.

Revenue is generated primarily through course tuition across flagship programs and shorter specialized courses, supplemented by extension-course revenue from university partnerships in six Brazilian states and government-sponsored training through Spcine and Ancine. Distribution combines direct enrollment at the São Paulo campus, self-serve EAD via inconline.com.br, and channel partnerships with universities in Northeast, Midwest, and Southeast Brazil. International student and faculty exchange occurs through partnerships with BFI London, Modern School of Film, and Primary Stages New York. Career insertion is differentiated by exclusive placement relationships with Gullane, O2 Filmes, Academia de Filmes, and Conspiração, with alumni placed at Globo, Gullane, O2, Conspiração, and Academia de Filmes, and approximately 35% of new enrollment driven by alumni referrals.

Name

Instituto de Cinema

Legal name

Instituto de Cinema

Website

https://institutodecinema.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto de Cinema is a São Paulo-based private cinema and acting school offering 130+ courses taught by 100+ industry professionals, serving aspiring filmmakers and actors across Brazil through on-site training, online learning, and university extension partnerships since 2013.

Ownership category

akta.pro rank

Product category

Film and Audiovisual Vocational Education

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (61161), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Film education
• Cinema courses
• Acting training
• Audiovisual production
• Film school

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Course Tuition Fees: Revenue from paid courses including Cinema Total, FilmLab, Showrunner, and other specialized courses in cinema and acting. Courses range from basic to advanced levels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto de Cinema is a cinema and acting school that delivers professional training programs in filmmaking and audiovisual production, ranging from foundational courses (Cinema Total) to advanced programs (FilmLAB, Showrunner) plus acting courses and postgraduate studies. Students produce real short films using industry-grade equipment at a São Paulo campus, and the school operates as a producer-school (empresa-escola) through affiliated Operahaus Produções, which develops student work and provides placement into major Brazilian production companies. The institution also offers distance learning via InC Online and extension courses through partner universities across multiple Brazilian states.

Product overview

Instituto de Cinema is a cinema school offering a portfolio of educational products centered around cinema and audiovisual training. The core offerings include Cinema Total (foundational comprehensive course), FilmLAB (advanced feature film production program), Showrunner (TV series development course), and EAD (distance learning platform). The institution also provides acting courses, postgraduate programs, and specialized workshops. The school positions itself as a producer-school that combines practical film production with educational programs.

Differentiator

Problem solved

Functional benefit

Brands

• InC Online (inconline.com.br): Distance learning platform for cinema and audiovisual courses

Products and services

• Cursos de Cinema Comprehensive cinema and audiovisual courses covering direction, photography, screenwriting, production, editing, and art direction, designed for professional development of aspiring filmmakers.
• Cursos de Atuação Acting courses for TV and cinema, including theater training and performance skills development, aimed at aspiring actors and performers.
• EAD (Educação a Distância) - InC Online Distance learning platform offering online cinema courses accessible to students nationwide who cannot attend in-person classes at the São Paulo campus.
• Cinema Total Foundational comprehensive course covering all aspects of film production including direction, photography, screenwriting, production, editing, audio, and film history, with practical short film production as the capstone.
• FilmLAB Advanced cinema course focused on feature film production from concept through market release, including development of a feature-length project, production of multiple shorts, and market insertion strategies.
• Showrunner Intensive TV series course covering series construction, writer's room management, production, market strategies, and pitching to industry professionals.
• Pós-graduação em Cinema e Audiovisual Postgraduate programs in cinema and audiovisual offered in partnership with Rio Branco Faculty for advanced professional development.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Operahaus ProduçõescoreStrategic or Co-development PartnerRelated production company and creator of the Instituto de Cinema. The Operahaus invested R$120,000 in developing the series 'Repulsão' created by a Showrunner course student. Operahaus is the school's own production company for student placement and practical experience.
• Gullane EntretenimentocoreStrategic or Co-development PartnerMajor Brazilian entertainment production company involved in the school's job placement program. Alumni are placed at Gullane after completing courses.
• Academia de FilmescoreStrategic or Co-development PartnerFilm production company part of the school's exclusive professional insertion program with partner production companies.
• O2 FilmescoreStrategic or Co-development PartnerProminent Brazilian film and TV production company (founded by Fernando Meirelles, Paulo Morelli, Andrea Barata Ribeiro) involved in student placement programs.
• ConspiraçãocoreStrategic or Co-development PartnerMajor Brazilian production company part of the exclusive insertion program for INC students and alumni.
• BFI - Film Academy LondonflagshipTechnology or IntegrationBritish Film Institute partnership for international exchange, bringing and taking teachers and generating opportunities for students to study abroad in one of the world's major film production centers.
• Modern School of FilmflagshipTechnology or IntegrationInternational partner institution for exchange programs, providing opportunities for INC students to study internationally.
• Primary Stages New YorkflagshipTechnology or IntegrationNew York-based theater and film institution partnership for international exchange and educational opportunities.
• MIS - Museu da Imagem e do SomminorStrategic or Co-development PartnerMuseum of Image and Sound partnership for cultural and educational collaboration.
• Instituto Criar de TV, Cinema e Novas MídiasminorStrategic or Co-development PartnerPartner institution for audiovisual education, particularly for scholarship programs.
• Instituto QuerôminorStrategic or Co-development PartnerNon-profit organization dedicated to training and insertion in audiovisual for youth at social risk in Santos port region. INC supports through scholarship programs.
• Cultura e MercadominorOthersCultural publication partnership providing the school's library with over 1500 volumes on art and culture.
• SpcineminorOthersSão Paulo state cinema and audiovisual company providing professional formation programs.
• AncineminorOthersNational Cinema Agency contributing to professional development programs for INC students.
• EliteCamminorOthersEquipment rental company providing discounts and partnerships for INC students.
• Studio LaluzminorOthersPost-graduation, games, and technology partner institution.
• Rio Branco FacminorOthersUniversity partner offering post-graduation and MBA programs in cinema and audiovisual.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vancouver Film School: Vocational-style film and entertainment school with short, intensive, equipment-heavy programs. Closely aligned with INC's Cinema Total / FilmLAB model of producing real work in short cycles.
• London Film School: Specialist postgraduate film school in London with a global intake and strong industry placement record. Comparable as a focused, internationally-recognized film training institution.
• MetFilm School: UK-based film school offering practical, industry-connected training across cinema disciplines. Similar in scale, practitioner-led model, and emphasis on professional insertion.
• New York Film Academy: Hands-on, conservatory-style film school offering practical filmmaking programs with industry-instructor faculty. Highly comparable to INC's escola-empresa model and practitioner-led curriculum.
• FAMU - Film and TV School of the Academy of Performing Arts: One of the world's oldest and most prestigious film schools in Prague, offering comprehensive cinema and acting training. Comparable to INC's full-stack offering from direction through acting.
• EICTV - Escuela Internacional de Cine y Televisión: Latin American film school based in Cuba serving students across the region. Comparable as a Spanish-language, regionally-focused intensive film training institution.

Regional players

• Escola Superior de Cinema (Brasil): Brazilian film school in São Paulo region offering undergraduate and continuing education programs. Most direct in-country competitor for Brazilian film students.
• Anhembi Morumbi - Cinema and Audiovisual Programs: Major Brazilian private university offering cinema and audiovisual degree programs in São Paulo. Comparable as an in-market degree-granting competitor targeting the same student segment.

Broad incumbents

• Sundance Institute: US-based film lab and training programs supporting emerging filmmakers through workshops, labs, and festivals. Comparable as a high-prestige training brand focused on film craft and career insertion.
• BFI Film Academy: UK-wide film talent development program under the British Film Institute. Comparable as a film education brand and is also a direct INC international partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InstitutoCinema
• Facebookfacebook.com/InstitutodeCinemaSP
• Instagraminstagram.com/institutodecinema
• LinkedInlinkedin.com/company/institutodecinema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto de Cinema