HD Fragrances

What HD Fragrances does

HD Fragrances is a Belgium-based manufacturer and seller specializing in cosmetics, guest amenities, and room fragrances tailored for the luxury boutique hotel sector. Founded in 2009 and headquartered in Dilbeek, the company operates as a B2B hospitality supplier producing sensory products designed for integration into the guest experience at high-end properties. Its offering addresses both the operational needs of luxury hotel operators (amenities, cosmetics, room fragrances) and the brand identity function that signature scents play in differentiating boutique properties.

The company operates as a privately held, for-profit entity with a workforce reported in the 11-50 employee range, indicating a small-to-mid-sized specialty manufacturer. Public disclosure across the company's own website is currently limited — the site displayed only a verification/loading screen at the time of data capture — restricting visibility into pricing structure, distribution channels, specific product lines, technology architecture, and manufacturing footprint. No information on management team composition, funding history, partnerships, certifications, patents, or proprietary formulation details is documented across the source material.

Revenue mechanics, distribution strategy, and pricing model are not disclosed in available sources. The customer base appears concentrated in the luxury boutique hotel vertical, but no specific hotel client names, contract structures, segment mix, or geographic distribution of accounts are documented. Investors and acquirers evaluating HD Fragrances should treat the limited public footprint as a material data gap requiring direct management outreach to confirm operational scale, customer concentration, expansion intent, and growth trajectory.

Name

HD Fragrances

Website

https://hdfragrances.com

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

HD Fragrances is a Belgium-based manufacturer and seller of cosmetics, guest amenities, and room fragrances serving the luxury boutique hotel sector. Founded in 2009, the privately held specialty supplier offers sensory products tailored to high-end hospitality operators.

Ownership category

akta.pro rank

Product category

Hotel Guest Amenities

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Hotel guest amenities
• Luxury room fragrances
• Boutique hotel toiletries
• Custom hotel cosmetics
• Hospitality amenity manufacturing

Headquarters

HQ city

Dilbeek

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

HD Fragrances is a manufacturer and supplier of cosmetics, guest amenities, and room fragrances targeted at the luxury boutique hotel sector. The company produces and sells toiletry lines and ambient scenting products used in guest rooms, differentiating through curated amenity programs designed for upscale independent and boutique hotel properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury boutique hotel cosmetics
• Guest amenities
• Room fragrances

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Acqua di Parma: Italian luxury fragrance and grooming brand with hotel and hospitality amenity collaborations. Comparable as a luxury fragrance and cosmetics manufacturer serving premium hospitality clients.
• Diptyque: French luxury fragrance and home scenting brand with a major hotel amenity and signature room scent program. Closely comparable as a manufacturer of room fragrances (candles, diffusers, sprays) positioned at the luxury hospitality tier.
• Le Labo: Niche luxury fragrance brand owned by Estée Lauder, known for its signature hotel partnerships (e.g., 1 Hotels, Ace Hotel) supplying bespoke room scents and bath amenities. Directly comparable as a manufacturer of luxury room fragrances and guest amenities.
• Molton Brown: British luxury personal care and fragrance house with a long-standing B2B amenity program supplying hotels, airlines, and hospitality venues with bath products and signature scents. Directly comparable as a manufacturer/supplier of cosmetics, toiletries, and room fragrances targeting premium hospitality.
• Aesop: Australian luxury skincare, haircare, and fragrance brand now owned by L'Oréal, with established placement in luxury hotels and hospitality amenity programs. Comparable as a premium cosmetics and fragrance brand supplying the luxury boutique hotel sector.
• Penhaligon's: Historic British luxury perfumery and grooming house with a heritage of supplying fine fragrances and toiletries to premium establishments. Comparable as a manufacturer of cosmetics, fragrances, and personal care products targeting the luxury segment.
• Byredo: Swedish luxury fragrance house that has expanded into hotel amenity partnerships and signature scent programs for boutique hotels. Comparable in targeting luxury boutique hotels with premium fragrance offerings.

Broad incumbents

• L'Occitane en Provence: Global natural cosmetics and fragrance house with a hotel amenity business supplying bath products to luxury and upscale hotels worldwide. Comparable as a manufacturer of cosmetics, guest amenities, and fragrances at scale.
• Bulgari Parfums: Luxury maison with a dedicated hotel and hospitality program (Bulgari Hotels & Resorts) supplying branded bath amenities and signature room fragrances. Comparable as a luxury fragrance and cosmetics supplier with deep integration into luxury hospitality.

Emerging players

• Grown Alchemist: Australian clean beauty and fragrance brand that has rapidly scaled placement in luxury boutique hotels and spa amenities. Comparable as a smaller, design-led cosmetics and amenity manufacturer targeting the same boutique hotel niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/HDfragrances
• LinkedInlinkedin.com/company/hd-fragrances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Fragrances