Panalux
Panalux is a Panavision division that rents cinema lighting equipment, proprietary LED fixtures, and mobile power generation to commercials, feature films, and television series across the UK, Central Europe, and South Africa.
- Company typePrivate
- Founded2006
- HeadquartersGreenford, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Panalux does
Panalux is a specialist cinema and film lighting equipment rental business that supplies heads (Automated, Daylight, Effects, Fluorescent, LED, Tungsten), low voltage systems, lighting grip, generators and battery-based power, cable and distribution, control and dimming systems, and lighting accessories to commercial productions, feature films, and television series. The company operates as the lighting division of Panavision and holds an exclusive supply arrangement with Panavision's Island Studios stage facilities, giving it an embedded position within the parent group's broader production-services ecosystem.
Its proprietary product line comprises the Panalux Allegra precision LED fixture, the Panalux Sonara soft-light LED fixture, and the Panalux Power H40 mobile generator, supported by in-house engineering, R&D, and made-to-order textile manufacturing for custom solutions. The inventory is operated from multiple locations across the United Kingdom, Central Europe, and South Africa, with dedicated transport fleet providing direct-to-set delivery.
Revenue is generated through project-based rental fees priced via a quote request process, with billing determined by equipment selection, rental duration, and production requirements. The go-to-market is enterprise field sales targeting production companies and brand clients, with credit-list marketing and industry-event presence supporting demand generation. Customer segments are split horizontally across commercials (e.g., Burberry, Calvin Klein, Capital One, Vodafone), feature films (e.g., Gladiator II), and television series (e.g., Adolescence, Black Doves, Outlander).
Panalux firmographics
Firmographics- Name
- Panalux
- Legal name
- Panalux
- Website
- https://panalux.biz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Panalux is a Panavision division that rents cinema lighting equipment, proprietary LED fixtures, and mobile power generation to commercials, feature films, and television series across the UK, Central Europe, and South Africa.
- Ownership category
- akta.pro rank
Panalux industry classification
Industry- Product category
- Cinema Lighting Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industry
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)
Keywords
Where Panalux is headquartered
LocationHeadquarters
- HQ city
- Greenford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Panalux business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Lighting Equipment Rentals: Rental of cinema lighting equipment including heads, grip, power, cables, and accessories to film and television productions. Revenue generated through daily or project-based rental fees with direct-to-set delivery included.
- Power Generation Rentals: Rental of generators and power solutions for film sets and locations without direct grid access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based rental pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Panalux product offering
Product offeringCore offering
Panalux rents cinema and film lighting equipment, lighting grip, control and dimming systems, cable and distribution, and mobile power generation solutions to commercials, feature films, and television series productions. The company complements its broad third-party rental inventory with proprietary LED fixtures (Panalux Allegra and Sonara) and proprietary power systems (Panalux Power), and delivers equipment directly to production sets across the UK, Central Europe, and South Africa.
Product overview
Panalux is a cinema and film lighting equipment rental company offering a diverse portfolio of proprietary LED lighting fixtures (Panalux Allegra, Panalux Sonara) and mobile power generation solutions (Panalux Power), alongside an extensive rental inventory of third-party lighting equipment including heads (Automated, Daylight, Effects, Fluorescent, LED, Tungsten), Low Voltage Systems, Lighting Grip, Power solutions, Cable & Distribution, Control & Dimming systems, and Lighting Accessories. The company operates as a division of Panavision, serving commercials, feature films, television series, and other production segments across the UK, Central Europe, and South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Panalux Allegra: LED lighting product offering accuracy and control.
- Panalux Sonara
- Panalux Power
Products and services
- Panalux Allegra Proprietary LED lighting fixture designed for cinema and film production, offering accuracy and control for professional cinematographers and gaffers. Available exclusively from Panalux as part of its rental inventory.
- Panalux Sonara Proprietary LED lighting fixture optimized for soft light output with precise white color temperature control, designed for film and television production and available exclusively from Panalux.
- Panalux Power Proprietary mobile power generation and distribution solution including generators and battery systems for on-set lighting power needs, available exclusively from Panalux.
- Cinema Lighting Equipment Rental Comprehensive cinema lighting equipment rental service covering automated, daylight, effects, fluorescent, LED and tungsten heads; low voltage systems; lighting grip; power; cable and distribution; control and dimming; and lighting accessories. Available to feature film, television, and commercial production clients with direct-to-set delivery across the UK, Central Europe, and South Africa.
Companies that use Panalux
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Panalux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Panalux partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Island StudioscorePanalux is the exclusive lighting provider for the Panavision group's Island Studios division, which operates world-class stage facilities for commercials, music videos, series, stills, and more. This exclusive arrangement ensures Panalux equipment is available for all productions at Island Studios locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Panalux competitors and assessment
Company assessmentBroad incumbents
- Panavision: Panalux's parent company and broader cinema equipment platform offering cameras, lenses, grip, and lighting. While Panalux sits within Panavision, the parent is a peer at the broader category level given it also supplies lighting-adjacent services to global productions.
- Litepanels: Established LED lighting manufacturer widely used in film and broadcast production. Compares to Panalux as a broader-incumbent LED supplier whose fixtures compete in many of the same productions that rent from Panalux.
Emerging players
- Airstar: Manufacturer of balloon and inflatable lighting solutions used on film, TV, and event productions. Comparable niche-lighting player whose specialty products overlap with portions of Panalux's effects and large-format lighting inventory.
- Hive Lighting: LED lighting manufacturer with deep penetration in film and television production. Comparable emerging player competing with Panalux Allegra/Sonara for fixture selection on premium productions.
- Cineo Lighting: Specialist LED lighting manufacturer focused on cinema, television, and photography applications. Comparable to Panalux's proprietary LED push (Allegra/Sonara) as a niche LED innovator competing for the same fixture specification slots.
- Quasar Science: LED tube and rail lighting manufacturer used heavily in film and TV production. Comparable to Panalux as an emerging LED specialist whose products compete for the same on-set lighting specifications.
Direct peers
- Keslow Camera: High-end camera, lens, and lighting rental company serving feature films, episodic television, and commercials. Comparable to Panalux in serving premium productions with bundled camera-and-lighting packages, though US-centric in footprint.
- ARRI Rental: Global cinema equipment rental company offering cameras, lenses, and lighting packages to feature film, television, and commercial productions. Closest direct competitor to Panalux with comparable proprietary lighting initiatives and an overlapping but broader global footprint.
- Cinelease: US-based lighting and grip rental house serving film, television, and commercial productions. Competes with Panalux on the lighting-rental core offering, though primarily in North America, complementing rather than overlapping Panalux's EMEA presence.
- Otto Nemenz: Long-established Hollywood camera and lighting rental house serving major feature films and commercials. Direct competitor in the premium lighting rental category, with parallel proprietary accessory offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Panalux social profiles
Digital presencePanalux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panalux leadership team
Management profileNumber of profiles
Panalux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panalux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panalux
What does Panalux do?
Panalux rents cinema and film lighting equipment, lighting grip, control and dimming systems, cable and distribution, and mobile power generation solutions to commercials, feature films, and television series productions. The company complements its broad third-party rental inventory with proprietary LED fixtures (Panalux Allegra and Sonara) and proprietary power systems (Panalux Power), and delivers equipment directly to production sets across the UK, Central Europe, and South Africa.
Is Panalux a public or private company?
Panalux is a private company. It is classified as corporate owned and is currently operating.
When was Panalux founded?
Panalux was founded in 2006. It employs 251 to 500 people.
Where is Panalux based?
Panalux is headquartered in Greenford, United Kingdom, in the Europe region.
How does Panalux make money?
Two revenue lines are on record. Lighting Equipment Rentals are the primary driver. The others are power Generation Rentals.
Who are Panalux's main competitors?
Broad incumbents on record are Panavision and Litepanels. Emerging players are Airstar, Hive Lighting, Cineo Lighting and Quasar Science. Direct peers are Keslow Camera, ARRI Rental, Cinelease and Otto Nemenz.
Does Panalux have an API?
No public API is recorded for Panalux.
What industry is Panalux in?
Panalux's product category is Cinema Lighting Equipment Rental. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 5324 and its SIC code is 7350.