Media2Day

What Media2Day does

Media2Day (legal name: Media2Day Εκδοτική Μονοπρόσωπη Α.Ε.) is a privately held Greek publishing and digital media company headquartered in Chalandri, Athens, operating a portfolio of five category-leading vertical portals — Euro2day.gr (finance, ~1.7M monthly unique visitors), In2life.gr (lifestyle, ~1.3M), Iatronet.gr (health, ~1.1M), Mama365.gr (parenting, ~1M+), and Stocklearning.gr (e-learning) — alongside the weekly financial newspaper Metoxos & Ependyseis (~12,000 copies) and annual multimedia flagship publications produced in collaboration with the New York Times and Financial Times. The company monetizes through digital and print advertising, content licensing to enterprise clients (HSBC, Alpha Finance, Globalsoft, IBG, Hygeia Group), custom software development for healthcare and real estate clients (Mitera Lito, Y-Logimed, MIG Real Estate), and an e-commerce storefront selling books and educational seminars.

The technology base is a multi-portal digital publishing network with cross-media content distribution (websites, newsletters, flipbook digital editions, print), supported by an in-house team of programmers handling both proprietary platforms and third-party website builds. International content partnerships with FT.com, NYT, Stratfor, and Factset provide differentiated editorial input. The company is GDPR-compliant and operates as a single-country domestic entity focused exclusively on the Greek market. Customer segments span both B2C audiences (finance professionals, mothers, lifestyle enthusiasts, health-conscious consumers, new investors) and B2B advertisers/content licensees in financial services and healthcare, creating a two-sided platform anchored by owned media reach.

The business model combines audience-attract-then-monetize advertising on owned properties with bespoke B2B services. Recurring revenue is generated through multi-year advertising contracts and ongoing content-licensing relationships, while transaction revenue comes from the e-commerce shop and software development projects. Headcount is in the 11-50 range with a stated team of 30+ journalists and internet professionals. No funding rounds, M&A activity, or external institutional ownership is disclosed.

Name

Media2Day

Legal name

Media2Day Εκδοτική Μονοπρόσωπη Α.Ε.

Website

https://media2day.gr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Media2Day is a Greek private digital media company operating five category-leading vertical portals (finance, health, lifestyle, parenting, e-learning) plus a weekly financial newspaper and e-commerce storefront, monetizing via advertising, content licensing to enterprise clients, and software development services.

Ownership category

akta.pro rank

Product category

Digital Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Digital publishing
• Online advertising
• Vertical media portals
• Content licensing
• Media production services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Online advertising services offering display advertising, newsletter placements, native articles, advertorials, and branded content across the company's portfolio of websites. Options include standard display ads (300x250, 728x90, 970x250 pixels), video ads, web overs, interstitials, and skin/wrapping of website sections.
2. Print Advertising: Advertising placement in print publications including the weekly newspaper Metoxos and sectoral magazines covering lifestyle, health, and financial topics. Options include internal placements, special-shaped insertions, cover positions, advertorials, and inserts.
3. Content Licensing and Provision: Providing original content from established journalists to third-party media outlets. Currently supplies financial news to banking institutions and financial information providers (Globalsoft, HSBC, Alpha Finance, IBG), and medical/health content for hospital and maternity websites. Also provides content for print editions focusing on entertainment and health sectors.
4. E-commerce Product Sales: Direct sales of books, seminars, and educational products through the company's e-shop (shop.media2day.gr). Products include investment guides on Bitcoin and cryptocurrencies, parenting books, and educational seminars on crypto investing, trading, and cybersecurity.
5. International Edition Licensing: Licensing partnerships with New York Times for Greek editions of Turning Points, World Review, and Business Review publications, and with Financial Times for exclusive Greek content partnership through FT.com.
6. Software Development Services: Custom website design and development services for third parties, including complete operation of websites for companies in economics and health sectors. Clients include Mitera Lito hospital, Y-Logimed, and MIG Real Estate.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Media2Day operates a portfolio of Greek-language vertical digital news and lifestyle portals (Euro2day.gr, In2life.gr, Iatronet.gr, Mama365.gr, Stocklearning.gr) and print publications led by the Μέτοχος & Επενδύσεις financial newspaper. The company monetizes these audiences through online advertising sales, content licensing to international and domestic partners, an e-commerce shop selling books and seminars, and custom software development services for external clients.

Product overview

Media2Day is a Greek publishing and digital media group operating a multi-platform portfolio of five digital portals, print publications, and supplementary services. Its digital portfolio spans: Euro2day.gr (financial vortal, 1.7M monthly visitors), In2life.gr (lifestyle portal, 1.3M monthly visitors), Iatronet.gr (health portal, 1.1M monthly visitors), Mama365.gr (parenting portal, 1M monthly visitors), and Stocklearning.gr (investment e-learning platform). Print assets include the weekly financial newspaper Μέτοχος & Επενδύσεις and special annual multimedia publications produced with the New York Times (Turning Points, World Review, Business Review) and Health & Care. The company also operates an e-commerce shop selling books (e.g., 'Το επενδυτικό εγχειρίδιο του Bitcoin', parenting guides) and seminars (cryptocurrency trading, cybersecurity, Bitcoin introduction). Services include online advertising, content provision to third-party media, and software development. The digital platforms are complemented by partner platforms pro.iatronet.gr (for healthcare professionals) and an e-shop at shop.media2day.gr.

Differentiator

Problem solved

Functional benefit

Brands

• Euro2day.gr: The leading Greek financial vortal providing real-time, online economic, business, and market news and analysis, with over 1.7 million unique monthly visitors.
• In2life.gr
• Iatronet.gr
• Mama365.gr
• Stocklearning.gr
• Metohos & Ependyseis
• NYT Turning Points
• NYT World Review
• NYT Business Review
• Health & Care
• Iatrika Analekta
• Media2Day E-shop

Products and services

• Euro2day.gr

Quantifiable outcome

• Euro2day.gr has 1,700,000+ monthly unique visitors with 16,000,000 monthly page views
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FT.com (Financial Times)coreStrategic or Co-development PartnerExclusive Greek partnership with Financial Times through FT.com, providing continuous news flow, commentary, and analysis from Financial Times experts in a dedicated section of Euro2day.gr. This is an exclusive arrangement for the Greek market.
• New York Times - Turning PointscoreStrategic or Co-development PartnerAnnual multimedia publication covering key issues globally from politics, economy, society, culture, and sports. Greek edition includes local content section created by Euro2day.gr with Greek politicians, market stakeholders, and business executives.
• New York Times - World ReviewcoreStrategic or Co-development PartnerAnnual multimedia publication presenting, analyzing, and interpreting key issues for the global political landscape. Primary source is the Athens Democracy Forum. Greek edition includes local content from Euro2day.gr.
• New York Times - Business ReviewcoreStrategic or Co-development PartnerAnnual multimedia publication from DealBook column and annual conference featuring prominent political and economic figures. Greek edition from Euro2day.gr covers Greek economic developments and market issues.
• Όμιλος Υγεία (Hygeia Group)coreStrategic or Co-development PartnerHealthcare group partnership for medical publications including the quarterly Iatrica Analekta publication produced by Hygeia Group hospitals. Media2Day handles production and delivery of the polished result.
• Εθνικό Αστεροσκοπείο (National Observatory)minorStrategic or Co-development PartnerListed among Media2Day partners collaborating in the publishing, health, and new technology sectors.
• GlobalsoftminorChannel Partner/ Reseller/ DistributorProvided with financial news content for their platforms as a content provision customer.
• HSBCminorChannel Partner/ Reseller/ DistributorProvided with financial news content for their platforms as a content provision customer.
• Alpha FinanceminorChannel Partner/ Reseller/ DistributorProvided with financial news content for their platforms as a content provision customer.
• IBGminorChannel Partner/ Reseller/ DistributorProvided with financial news content for their platforms as a content provision customer.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lifo: Greek lifestyle/culture magazine and digital portal covering culture, arts, and lifestyle topics. Directly comparable to In2life.gr in audience positioning and editorial focus on Greek urban lifestyle consumers.
• Capital.gr: Greek financial/business news portal covering markets, economy, and corporate news. Directly competes with Euro2day.gr for the same Greek finance professional audience and runs a similar content + advertising model.
• Newsbeast: Greek digital-first news portal covering general news, business, and lifestyle. Directly comparable to Media2Day's multi-vertical digital portal strategy with similar reliance on digital advertising monetization.
• Naftemporiki: Greek financial daily newspaper and digital portal covering economics, markets, and business news. Directly comparable to Media2Day's Euro2day.gr financial vortal and Metoxos financial newspaper, both serving Greek finance professionals and investors.
• Athinorama: Greek lifestyle and cultural portal covering dining, entertainment, travel, and culture. Directly comparable to Media2Day's In2life.gr lifestyle portal, targeting the same Greek affluent 'good life' audience segment.
• Imerisia: Greek financial daily newspaper with a digital edition, covering the stock market, economy, and business. Directly comparable to Metoxos as a Greek-language weekly financial print publication with parallel digital operations.
• Onmed: Greek health/medical news portal serving both health-conscious consumers and medical professionals. Directly comparable to Iatronet.gr in audience focus (health consumers + professionals) and content licensing to healthcare organizations.

Broad incumbents

• Kathimerini: One of Greece's most established newspapers with a substantial digital portal covering politics, business, and culture. A broad incumbent in Greek news that overlaps with multiple Media2Day verticals but operates at a larger scale and broader scope.
• Proto Thema: Major Greek news portal and newspaper with broad general-interest coverage. Operates as a broad incumbent in the same overall space as Media2Day but with a wider topical scope and larger general audience.

Emerging players

• Politico: Digital-first vertical news organization with deep coverage in politics and policy. Comparable to Media2Day's specialized vertical portal model (single-topic depth, professional audience, cross-platform distribution) but operates at global scale with B2B licensing as a key revenue lever.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Media2day-Publishing-SA/145210149022749
• LinkedInlinkedin.com/company/media2day-publishing-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media2Day