Ferratum Bulgaria

What Ferratum Bulgaria does

Ferratum Bulgaria (Фератум България ЕООД) is a licensed non-bank financial institution operating in Bulgaria since 2009 as the local entity of the Finland-headquartered Ferratum Group (now Multitude Group, listed on the Frankfurt Stock Exchange). The company provides two core online consumer credit products: a payday loan (Кредит до заплата) of 100–500 EUR over 5–45 days, and an installment loan (Кредит на вноски) of 200–3,500 EUR over 2–18 months, with a maximum APR of 50%. The platform is fully digital — applicants complete the form online, verify identity via photo of an ID document and a selfie, and receive automated credit decisions within minutes during business hours, with same-day fund disbursement through either bank transfer or cash pickup at Easy Pay locations nationwide.

The underlying technology combines automated credit decisioning against the Bulgarian Central Credit Register (ЦКР) with digital identity verification (document capture and facial recognition) and a dynamic loan calculator. Loan security is managed through either a personal guarantor or a bank guarantee provided by partner Multitude Bank. All fees and APR are disclosed upfront, and the company operates within the regulatory perimeter of the Bulgarian National Bank (BNB) and is a member of the Association for Responsible Non-Bank Lending (AONK).

Revenue is generated primarily through interest income on loans, supplemented by loan extension fees (7/15/30-day extensions) and a freemium onboarding mechanism — new customers receive an interest-free first loan (up to 500 EUR, up to 30 days) intended to convert them into repeat paying borrowers. The customer base consists of individual Bulgarian consumers aged 19–70, with explicit targeting of pensioners, students, gig-economy workers, and other segments that lack easy access to traditional bank credit. Go-to-market is product-led and digital-first: a self-serve website (process.ferratum.bg), a financial-advice blog, paid advertising on Google/Meta/Bing, and customer support via Facebook Messenger and WhatsApp.

Name

Ferratum Bulgaria

Legal name

Фератум България ЕООД

Website

https://ferratum.bg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ferratum Bulgaria is a licensed non-bank online lender offering payday and installment loans (100–3,500 EUR) to Bulgarian consumers aged 19–70 via a fully digital platform with automated credit decisioning, digital identity verification, and same-day disbursement.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Other Nondepository Credit Intermediation (52229)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Single-Payment Payday Loans (FSAKAMAA)

akta.pro secondary industry

Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)

Keywords

• Online consumer lending
• Payday loans
• Installment loans
• Digital lending platform
• Non-bank financial services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Interest on Loans: Ferratum earns interest income on payday loans (up to 500 EUR, 5-45 days) and installment loans (up to 3500 EUR, 2-18 months). Interest rates are determined individually based on loan amount, term, and borrower profile. Maximum APR is 50%.
2. Loan Extension Fees: Customers can extend their payday loan by 7, 15, or 30 days for an additional fee calculated as a percentage of the principal amount.
3. First Loan Promotion: New customers receive interest-free loans up to 500 EUR for terms up to 30 days, with revenue generated from converting customers to paid subsequent loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ferratum Bulgaria is a licensed non-bank financial institution offering fully online consumer credit to Bulgarian residents aged 19-70. Its two main products are short-term payday loans of 100-500 EUR repayable over 5-45 days and installment loans of 200-3,500 EUR repayable over 2-18 months, with a 0% interest first-loan promotion for new customers. The entire application, identity verification, credit decisioning, and disbursement process is conducted digitally through process.ferratum.bg, with same-day funding via bank transfer or Easy Pay cash pickup.

Product overview

Ferratum Bulgaria operates as a non-bank financial institution offering two core online credit products: Кредит до заплата (payday loan) providing short-term financing up to 500 EUR for 5-45 days, and Кредит на вноски (installment loan) offering amounts up to 3500 EUR with repayment periods of 2-18 months. Both products are fully online with quick automated approval. The company also provides specialized offerings for pensioners, interest-free first loans for new customers, and flexible options including loan extensions and early repayment. Loan security is managed through personal guarantor requirements or bank guarantees via partner Multitude Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Payday Loan (Кредит до заплата) Short-term online payday loan of 100-500 EUR with repayment period of 5 to 45 days. Fully online application with quick approval within minutes. Targeted at Bulgarian consumers needing fast cash to bridge until next paycheck.
• Installment Loan (Кредит на вноски) Longer-term installment loan of 200-3,500 EUR with flexible repayment period of 2 to 18 months. Repaid in equal monthly installments with option for early repayment without penalties.
• Pensioner Loan (Кредит за пенсионери) Specialized credit product targeting pensioners, including both short-term payday loans (100-500 EUR, 5-45 days) and installment loans (200-3,500 EUR, 2-18 months). Designed for borrowers without formal employment contracts.
• Interest-Free First Loan (Безлихвен първи заем) 0% interest promotional payday loan for new customers, providing up to 500 EUR with repayment period up to 30 days. Designed as a customer acquisition tool to convert new borrowers into repeat paid customers.

Quantifiable outcome

• Response time for loan applications is within minutes during working hours
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Multitude BankcoreTechnology or IntegrationMultitude Bank provides bank guarantee services for Ferratum Bulgaria's credit products. In cases where customers cannot provide a personal guarantor, Multitude Bank acts as a guarantor for the credit agreement, ensuring fulfillment of the customer's payment obligations. If the customer defaults, Multitude Bank covers the unpaid amount and gains the right to pursue recovery from the customer.
• Easy PaycoreChannel Partner/ Reseller/ DistributorEasy Pay provides a network of physical cash pickup locations throughout Bulgaria where Ferratum customers can collect their loan funds in cash. This partnership enables customers without immediate bank access to receive funds quickly.
• Multitude Bulgaria (Мултитюд България) ЕООДminorGTM or Marketing PartnerMultitude Bulgaria receives customer consent to share personal data (contact details and user profile information) for direct marketing communications from Multitude Bulgaria.
• Google, Meta, BingminorGTM or Marketing PartnerFerratum uses these advertising platforms for personalized advertising. Customer data may be used by these partners for their own advertising purposes, based on customer consent.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Multitude Bank: Multitude Bank is the Maltese-licensed bank in the same corporate group that provides bank-guarantee services backing Ferratum Bulgaria's loan products. Listed as OTHERS because it is an enabling risk-mitigation partner rather than a competitor — but its operational and capital health is a structural dependency for Ferratum Bulgaria's guarantee-based lending.
• EasyPay: Easy Pay is Ferratum Bulgaria's primary physical cash-pickup distribution partner across Bulgaria. Listed here as an OTHERS peer because it is an adjacent ecosystem enabler (cash disbursement infrastructure) rather than a competitor — its network is a moat for Ferratum but similar partnerships are available to competing lenders.

Direct peers

• Bibo (Boon Finance): Bibo is a Bulgarian online consumer lender offering short-term and installment loans targeted at everyday consumers — directly comparable to Ferratum in product mix, ticket size, and digital onboarding, though with a smaller customer base and brand recognition.
• Vivus Bulgaria (4Finance Group): 4Finance Group's flagship Vivus brand is the most direct head-to-head competitor to Ferratum in Bulgaria, offering online short-term and installment loans to consumers with similar digital onboarding, automated decisioning, and early-repayment/exit fee structures. Operates under similar consumer-credit regulatory framework in the same single market.
• KIKO Credit (BNP Capital): KIKO Credit is a Bulgarian online short-term lender offering consumer installment loans similar to Ferratum's product set, with comparable APR ceilings and digital self-serve application flow. Operates in the same regulatory perimeter and targets similar unbanked / underbanked customer profiles.
• Credit7 (4Finance): Credit7 is a sister brand of Vivus under 4Finance Group, directly competing with Ferratum's online consumer lending offering in Bulgaria across similar ticket sizes and tenors. Same regulatory environment and overlapping customer base make this a tight parallel for product/pricing/underwriting benchmarking.
• Provident Bulgaria (Home Credit subsidiary): Provident is one of the largest established non-bank consumer lenders in Bulgaria, offering small installment loans to similar underbanked consumers. Operates with a more traditional agent-based distribution model but competes for the same end-customer segment and faces the same BNB regulatory regime.

Regional players

• Creamfinance: Creamfinance is a Latvia-based online consumer lending group operating across CEE and CIS countries, offering short-term and installment loans using similar automated decisioning and digital ID verification. Comparable as a regional peer with similar product philosophy, though not directly present in Bulgaria under that brand.

Emerging players

• Mogo Finance (Mogo Bulgaria): Mogo Bulgaria, part of the Mogo Finance group operating across CEE, offers online consumer loans with similar digital onboarding but with primary historical focus on vehicle-secured lending. Comparable as a regional alternative-lending peer expanding into unsecured consumer credit in the same markets.

Broad incumbents

• Multitude Group (Ferratum parent): Multitude Group is the Frankfurt-listed parent of Ferratum Bulgaria, operating Ferratum brand in multiple countries plus SME lending via Swaper and factoring businesses. Listed because Ferratum Bulgaria is operationally a microcosm of Multitude's flagship consumer brand; the parent's strategic and capital allocation decisions directly drive Ferratum Bulgaria's growth trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookm.me/503266813026948
• LinkedInlinkedin.com/company/ferratumglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferratum Bulgaria