Macclesfield Football Club

What Macclesfield Football Club does

Macclesfield Football Club (legally Macc Football Club Ltd, Company No. 12931817) is a phoenix football club formed in October 2020 after businessman Robert Smethurst purchased the assets of the liquidated Macclesfield Town FC (founded 1874). Operating from the Leasing.com Stadium in Macclesfield, Cheshire, the club competes in the Enterprise National League North (Tier 6 of the English football pyramid) and runs both Men's and Women's First Teams alongside a multi-tier academy structure spanning Junior Academy (ages 7-16, £79.99/month), BTEC Academy, International Academy (UCLan partnership), Elite Performance Academy (£2,995/season), and OneToOneZone individual training.

Name

Macclesfield Football Club

Legal name

Macc Football Club Ltd

Website

https://macclesfieldfc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Macclesfield Football Club is a phoenix club operating in the Enterprise National League North (Tier 6), running men's and women's first teams, a multi-tier academy, and commercial sub-brands Stealth Gymnasium and Bar Twenty Seven, serving Cheshire East fans, students, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Football club operations
• Youth football academy
• Matchday hospitality services
• Venue and pitch hire
• Community sports trust

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Ticketing: Revenue from match tickets for Men's and Women's First Team home games. Adults £18-19 seated/standing, with various concession rates. Season tickets also available.
2. Matchday Hospitality Packages: Match Sponsorship (£700 ex VAT), Man of the Match Sponsorship (£500 ex VAT), and Match Ball Sponsorship (£500 ex VAT) packages sold to corporate clients.
3. Player Sponsorship: Corporate and individual player sponsorship from £450 ex VAT, including match-worn shirt, website recognition, matchday programme presence, and end-of-season event access.
4. Stealth Gymnasium Memberships: Gym membership at £21.95/month with £1 joining fee, no contract options available. Includes access to classes, personal training, and state-of-the-art equipment.
5. Academy Programmes: BTEC Level 2 and Level 3 sports qualifications, Elite Performance Academy (£2,995 per season), Junior Academy (£79.99/month), and Development Programme (£36/month).
6. Venue and Pitch Hire: VIP Lounge room hire for events (birthdays, weddings, conferences, wakes), pitch hire for football activities, and children's birthday party packages at Leasing.com Stadium.
7. Platinum Membership: Exclusive membership for 2026/27 season at £765 including VIP lounge access, complimentary food for 23 home games, free matchday programme, free VIP room hire worth £195, gym discount, priority tickets, and personalized card.
8. Bar Twenty Seven Hospitality: On-site sports bar and hospitality venue generating revenue from food, beverages, and event hire. Hosts business networking events with North Cheshire Chamber of Commerce.
9. Merchandise and Retail: Official club shop selling Macclesfield FC merchandise including kit from errea, replica shirts, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Macclesfield FC runs a professional football club competing in the Enterprise National League North, selling match tickets, season tickets and Platinum Memberships to fans, while also operating multi-tier youth and BTEC/international football academies, the Stealth Gymnasium with paid memberships, Bar Twenty Seven hospitality venue, and corporate sponsorship packages (match, player, mascot, venue hire). The club's commercial ecosystem is anchored at the Leasing.com Stadium and is supported by its Community Sports Trust and Smethurst Foundation free football sessions.

Product overview

Macclesfield Football Club is a community-focused football club competing in the Enterprise National League North. The club operates a platform of interconnected products and services centred around its football operations (Men's and Women's First Teams, Youth Academy programmes), hospitality and venue services (Leasing.com Stadium, Bar Twenty Seven, Stealth Gymnasium), and commercial packages (match sponsorship, player sponsorship, mascot packages, venue hire). Key educational offerings include the BTEC Academy, International Academy partnered with UCLan, Junior Academy, OneToOneZone, and Elite Performance Academy. The club also operates a Club Shop for merchandise and offers Platinum Membership for supporters seeking premium experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Stealth Gym: A state-of-the-art fitness gym located at Leasing.com Stadium, offering personal training, weekly classes, and gym memberships at £21.95 per month.
• Bar Twenty Seven
• Macclesfield FC Community Sports Trust

Products and services

• Macclesfield FC Men's First Team Senior football team competing in the Enterprise National League North (Tier 6 of English football), featuring players across goalkeeper, defender, midfielder, and forward positions. Serves supporters and community.
• Macclesfield FC Women's First Team Women's team competing in the North West Women's Regional League, using Veo camera technology for performance analysis and training at Leasing.com Stadium. Provides a clear pathway from junior academy through to first team.
• BTEC Academy (Youth Academy) Football academy offering Pearson BTEC Level 2 and Level 3 qualifications in Sport Coaching and Development, with daily training by UEFA-qualified coaches and competitive matches in the EFL CEFA League, FA Youth Cup, and other competitions. Recognised as EFL Community & Education Football Alliance National Champions in 2024.
• International Academy Full-time football and education programme in partnership with the University of Central Lancashire (UCLan), offering 3-4 year undergraduate bachelor's degree courses combined with structured football training and competitive matches for international student athletes aged 15-18.
• Junior Academy Youth football development programme for ages 7-16 offering two training sessions per week with UEFA-qualified coaches, games in the Junior Premier League, full match kit, insurance, and access to 4G pitch at Leasing.com Stadium. Priced at £79.99/month with £220 joining fee. Participation quadrupled across all age groups and sexes over twelve months.
• Elite Performance Academy Specialised programme for individuals aged 16-23 offering full-time football training, 10-14 hours weekly contact time, U19/U21/U23 competitive games, gym access, Adidas training kit, physiotherapy, and pathways to semi-pro or professional clubs. Priced at £2,995 per season.
• OneToOneZone Individual training sessions offered in six-week blocks with First Team stars and elite UEFA A licensed coaches at Leasing.com Stadium, including progress analysis.
• Stealth Gymnasium State-of-the-art gym at Leasing.com Stadium offering unlimited access to fitness equipment, 100+ monthly group fitness classes including spinning, personal training, and a mobile app (iOS/Android) with QR code access and 500+ on-demand workouts. Membership priced at £21.95/month with £1 joining fee, no contract options available.
• Bar Twenty Seven On-site sports bar and hospitality venue at Leasing.com Stadium offering live sport screenings, food and beverages, room hire for events (birthdays, weddings, conferences, wakes), and business networking facilities in collaboration with the North Cheshire Chamber of Commerce.
• Club Shop Official merchandise store offering Macclesfield FC branded apparel, accessories, and fan gear supplied by errea, including replica shirts. Available online with collection or delivery options.
• Platinum Membership Premium annual membership for the 2026/27 season at £765, including VIP lounge access, complimentary food for 23 home games, free matchday programme, free VIP room hire worth £195, gym discount, priority away/cup tickets, and a personalised membership card.
• Match Sponsorship Packages Corporate matchday hospitality packages including Match Sponsorship (£700 ex VAT), Man of the Match Sponsorship (£500 ex VAT), and Match Ball Sponsorship (£500 ex VAT), offering food for four, group photograph, best seats, complimentary programmes, half-time refreshments, and social media publicity.
• Player Sponsorship Corporate and individual sponsorship programme allowing businesses or individuals to sponsor a player from £450 ex VAT, receiving a match-worn shirt, website and social media recognition, matchday programme listing, and exclusive end-of-season gathering access.
• Mascot Packages Matchday experience package for young fans from £50, including meeting First Team players, walking out with the team, pitch warm-up, and a photo with the referee and captains.
• Venue & Pitch Hire Hire services for Leasing.com Stadium facilities including VIP Lounge hire for events (birthday parties, weddings, conferences, wakes), 4G pitch hire, and children's birthday party packages with stadium pitch access and coaching.
• SilkmenTV Official club media platform featuring player interviews, match previews, behind-the-scenes footage, manager analysis, and documentary content. Subscription option available via YouTube channel.
• Matchday Ticketing Sale of match tickets for Men's and Women's First Team home games via TicketCo platform and stadium box office. Tiered pricing: Adults £18-19 seated/standing, Concessions £14-15, Students £11-12, Under-18 £8-9, Under-12 £3.50-4, Disabled £11 with free carer. Seaon tickets also sold (1,250+ sold for 2026/27).

Quantifiable outcome

• 109 points - all-time Northern Premier League record
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• DAZNminorChannel Partner/ Reseller/ Distributor · 1 January 2026Streaming partner for National League TV coverage. Match highlights and selected fixtures available on DAZN platform.
• Alzheimer's SocietycoreOthers · 1 January 2025Official Charity Partner of Macclesfield FC. Club proud to partner with Alzheimer's Society Sport United Against Dementia (SUAD) campaign. Sport connects people of all ages and engages people with dementia. Club committed to making positive impact on lives of people affected by dementia.
• North Cheshire Chamber of CommerceminorGTM or Marketing Partner · 1 January 2025Collaboration for business networking events held in Bar Twenty Seven. Representatives from leading local entities attend networking events, building relationships between club and business community.
• TicketCocoreTechnology or Integration · 1 January 2025Official ticketing platform partner for match tickets, season tickets, and membership sales. All-ticket fixtures managed through TicketCo platform.
• Robbie Savage FoundationcoreOthers · 1 January 2021Partnership with Robbie Savage Foundation to offer free tickets to all participants in bid to encourage youth attendance. Foundation involvement in club's founding and early development.
• University of Central Lancashire (UCLan)coreStrategic or Co-development Partner · 1 January 2020International Academy partnered with UCLan to provide degree studies combined with football training and playing. UCLan designed range of 3 or 4 year undergraduate bachelor's degree courses with timetables tailored for learning, training, strength conditioning and match fixtures. Both male and female student-athletes receive world-class coaching while studying.
• The International Football GroupminorStrategic or Co-development Partner · 1 January 2020Partnership for 4-6 Week Training Experience Residency programme for international players aged 15-18. Programme designed for players to enhance development in professional setting while improving football skills.
• Smethurst FoundationcoreOthers · 1 January 2020Free football session for 5-12 year-olds held every Tuesday at Macclesfield FC. Sessions develop skills, confidence, and love of game. Volunteers welcome to join team and make positive difference.
• Leasing.comcoreOthers · 1 January 2020Stadium naming rights sponsor - Leasing.com Stadium. Key commercial partner providing significant revenue support for club operations and stadium development.
• erreacoreOthers · 1 January 2020Official kit supplier for Macclesfield FC. Provides match kits, training wear, and official club apparel sold through shop.
• Macclesfield FC Community Sports TrustcoreOthers · 1 January 1997Charity element of Football Club linking Macclesfield and Cheshire East community into club's community ethos. Charity governed by Charities Commission, positively impacting lives since 1997. Mission to be focal point of community by creating positivity, opportunities, and custom-made support.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thesilkmen
• YouTubeyoutube.com/c/SilkmenTV
• Facebookfacebook.com/thesilkmen
• Instagraminstagram.com/thesilkmen/?hl=en
• TikToktiktok.com/@macclesfield_fc
• LinkedInlinkedin.com/company/macclesfield-town-football-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macclesfield Football Club