What TicketCo does

TicketCo is a Norwegian-headquartered sports ticketing platform that provides an integrated ecosystem of modular products for online sales, matchday operations, back-office management, and entry validation. Founded in 2015 by Kåre Bottolfsen (CEO & Co-Founder) and Carl-Erik Michalsen Moberg (Co-Founder & CSO), the company is based in Bergen and operates across the UK, Ireland, Norway, and Sweden. The customer base spans more than 20 named sports organizations, ranging from SMB football clubs (Fleetwood Town FC, Dorking Wanderers, Hereford FC, Kilmarnock FC, Sligo Rovers, Bodø/Glimt, Molde, Larne FC, Cork City FC, Bohemians FC, Braintree Town FC, Dungannon Swifts, Coleraine FC) to league and governing-body accounts (England Rugby/RFU, Northern Ireland Football League), with additional logos in ice hockey (Frisk Asker Hockey, Hull Reckitt Seahawks), bandy (Bollnäs Bandy, Broberg-Soderhamn Bandy), and motorsport (Oliver's Mount Road Race).

The platform comprises seven branded, integrated products: TicketCo Flow (online ticket sales), TicketCo Direct (matchday point-of-sale), TicketCo Admin (back-office management dashboard), TicketCo Validator (mobile scanning and entry), TicketCo Fly (POS device for on-site sales), TicketCo Flex (customizable customer journey and branding), and TicketCo Connect (API and integration layer). Differentiating technical features include geoblocking for UEFA competition compliance, a Queue Room for high-demand match management, and a mobile-first design that requires no proprietary hardware. Fan data ownership is positioned as a core architectural principle, with clubs retaining full access to transaction and engagement data for segmentation and marketing.

TicketCo operates on a transaction-fee revenue model, monetizing a percentage of ticket value processed through the platform. The go-to-market motion is hybrid: a product-led growth path with a 'Get Started' call-to-action enabling self-serve onboarding for smaller clubs, complemented by direct enterprise sales for leagues and governing bodies. The company has raised approximately $11.8M in disclosed funding across a 2018 early round ($309,849) and a 2019 round ($11,508,235). Marketing investment centers on community-building content assets including the Turnstile Talks podcast and webinar series, the Ticketing Community initiative, an annual Ticketing Manager of the Year awards program, and organic social presence on LinkedIn, Facebook, and X.

Name

TicketCo

Legal name

TicketCo

Website

https://start.ticketco.events

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TicketCo is a Norwegian sports ticketing platform offering seven integrated products covering online sales, matchday operations, scanning, and back-office management. It serves football clubs, leagues, and other sports organizations across the UK, Ireland, Norway, and Sweden.

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

akta.pro secondary industries

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Sports ticketing platform
• Event ticketing software
• Matchday sales system
• Mobile ticket validation
• Club ticketing solution

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Transaction Fees: TicketCo earns revenue through transaction fees on tickets sold via their platform. The platform supports both online sales through TicketCo Flow and matchday sales through TicketCo Direct, processing payments instantly.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

TicketCo is an omnichannel sports ticketing and sales platform that enables clubs, leagues, and sports organizations to sell tickets online, run matchday point-of-sale operations, validate entry via mobile scanning, and own their fan data. The platform is delivered as a modular ecosystem of seven integrated products (Flow, Direct, Admin, Validator, Fly, Flex, Connect) covering the full ticketing lifecycle, with revenue generated via transaction fees on tickets processed.

Product overview

TicketCo is a platform-plus-modules architecture providing a complete sports ticketing ecosystem. The portfolio consists of TicketCo Flow (online ticketing sales), TicketCo Direct (matchday ticketing and sales), TicketCo Admin (operational dashboard), TicketCo Validator (ticket scanning/entry), TicketCo Fly (POS device for on-site sales), TicketCo Flex (customisable customer journey), and TicketCo Connect (integration and scaling platform). Together these products enable clubs and leagues to manage online sales, matchday operations, fan data ownership, season tickets, and scalable ticketing from a unified ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• TicketCo Flex: Design your own customer journey
• TicketCo Flow
• TicketCo Fly
• TicketCo Admin
• TicketCo Direct
• TicketCo Connect
• TicketCo Validator

Products and services

• TicketCo Flow
• TicketCo Direct
• TicketCo Admin
• TicketCo Validator
• TicketCo Fly
• TicketCo Flex
• TicketCo Connect

Quantifiable outcome

• Shifted from older fanbase to under-21s being fastest-growing segment for Kilmarnock FC
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large, publicly-listed ticketing and event technology platform with broad coverage across live events. Comparable as a self-serve ticketing platform, though Eventbrite is more horizontal and serves SMBs generally rather than specializing in sports ticketing.
• Ticketmaster: Dominant global primary ticketing incumbent owned by Live Nation, serving major sports leagues, venues, and concerts. Comparable in serving sports ticketing use cases but operates at vastly larger scale with enterprise league contracts TicketCo is attempting to win.
• AXS (AEG): Global ticketing platform owned by AEG, serving major sports teams, venues, and concerts. Comparable as a primary ticketing incumbent, but AXS is anchored to AEG-owned venues and large North American/UK sports franchises rather than mid-market European clubs.

Direct peers

• AudienceView: Toronto-based ticketing platform provider for sports, performing arts, and live events with a similar mid-market positioning. Both compete for the same club, league, and federation customer segment with comparable transaction-fee-based revenue models.
• SecuTix: Switzerland-based sports ticketing platform that serves federations, clubs, and venues across Europe with primary ticketing, access control, and CRM. Directly comparable to TicketCo in serving mid-market European sports organizations with a vertical SaaS model.

Regional players

• Skiddle: UK-based ticketing and event discovery platform strong in the British live events market. Comparable in offering ticketing plus event listings to clubs and event organizers, with similar geographic overlap to TicketCo in the UK non-league segment.
• See Tickets: UK and European primary ticketing provider serving festivals, venues, and sports clubs. Directly comparable in serving the UK and European sports ticketing market with primary box office capabilities similar to TicketCo's Flow and Direct products.
• Trybooking: Australia and UK-based self-serve ticketing platform targeting community events, sports clubs, and small venues. Comparable as a self-serve, transaction-fee-based platform serving sports clubs and community organizations with similar SMB dynamics.

Emerging players

• DICE: Mobile-first ticketing platform for live events including sports, concerts, and club nights. Comparable in offering a modern, design-led ticketing experience and exploring adjacent verticals like sports, though DICE is more music-event weighted.
• Vivenu: Germany-headquartered modern ticketing platform targeting sports clubs, festivals, and venues with API-first architecture. Directly comparable to TicketCo in serving European sports clubs with a modular, integration-friendly product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TicketCoUK
• Facebookfacebook.com/TicketCoUK
• LinkedInlinkedin.com/company/ticketco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicketCo