Invest in Lombardy

What Invest in Lombardy does

Invest in Lombardy is a publicly funded investment promotion portal operated jointly by Regione Lombardia (the regional government) and Unioncamere Lombardia (the regional Chamber of Commerce system), headquartered in Milan, Italy. The organization provides free advisory and digital services to international companies and multinational corporations evaluating investment, expansion, or reshoring into the Lombardy region, with a stated mission of attracting foreign direct investment into Italy's largest regional economy (22% of national value added, 2nd EU region by GDP).

The platform's core product is a Location Scouting research tool that catalogs 50+ greenfield sites, 60+ brownfield opportunities, 30+ real estate projects (curated via MIPIM Cannes), and an inventory of innovation and research centers across Lombardy. This is complemented by a two-sided Demand and Offer Noticeboard that matches investors seeking land or properties with property owners responding to calls for interest, and the AttrACT Program — a flagship initiative in which 50+ municipalities (including Milan, Bergamo, Brescia, Cremona, Monza) sign binding Agreements for Attractiveness offering tax incentives (TARI exemption, IMU/TASI reductions), administrative simplification, and dedicated investor assistance. Distribution is delivered through a small in-house team (1-10 employees) running enterprise field sales, supplemented by participation in international trade shows (MIPIM, BIO International Convention), media partnerships (Il Sole 24 Ore - Radiocor), and self-serve digital channels.

The business model is a public-service/government-subsidy construct rather than a commercial enterprise: services are provided free of charge to investors, the organization holds no external shareholders, generates no commercial revenue, and operates under regional government governance. Commercial sustainability is therefore tied to continued political and fiscal support from Regione Lombardia. The organization is not a venture-backed or equity-funded entity and has no disclosed funding rounds, M&A, or external capital structure.

Name

Invest in Lombardy

Legal name

Invest in Lombardy

Website

https://investinlombardy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Invest in Lombardy is a publicly funded investment promotion portal jointly operated by Regione Lombardia and Unioncamere Lombardia, offering free location scouting, advisory, and matchmaking services to international companies and multinationals seeking to establish or expand operations in the Lombardy region of Italy.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Foreign direct investment
• Investment promotion
• Location scouting
• Regional economic development
• Investor attraction services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Sector Funding: Funded by Regione Lombardia and Unioncamere Lombardia as a public service to attract foreign direct investment to the region. Services are provided free of charge to investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Invest in Lombardy is a publicly funded investment promotion portal operated by Regione Lombardia and Unioncamere Lombardia that provides international companies with free, end-to-end advisory and facilitation services to set up, expand, or relocate business operations in the Lombardy region. Its offerings include a location scouting research tool for greenfield, brownfield, real estate, and innovation center sites, a demand-and-offer noticeboard matching investors with available properties, the AttrACT municipality program providing tax incentives and administrative simplification, sector intelligence, incentives database, and personalized assistance at every stage of the investment project.

Product overview

Invest in Lombardy is a regional investment attraction platform operated by Regione Lombardia in collaboration with Unioncamere Lombardia. The platform consists of multiple interconnected services: a Location Scouting Tool for finding greenfield/brownfield sites and real estate projects; a Demand and Offer Noticeboard for matching investment opportunities with available properties; the AttrACT Program connecting municipalities offering tax incentives with investors; a Key Sectors Platform showcasing nine priority industries; Success Stories featuring testimonials from companies that invested in Lombardy; an Incentives Database; and sector-specific Reports and Booklets. The platform functions as a comprehensive investment facilitation service rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Location Scouting Tool An innovative research tool that enables investors to search for greenfield, brownfield, real estate projects, and innovation and research centers across the Lombardy region. It is used by international and domestic companies evaluating locations for new or expanded operations.
• AttrACT Program A program in which Lombardy municipalities sign Agreements for Attractiveness, committing to administrative simplification, economic and tax incentives (such as TARI exemption and IMU/TASI reductions), territorial promotion, and qualified assistance to investors. The program is targeted at international companies evaluating AttrACT-participating municipalities for investment projects.
• Demand Noticeboard A noticeboard platform publishing business entities seeking land or properties for their investment projects, where operators and property owners can respond with suitable proposals. It is used by companies searching for sites and by landowners or intermediaries offering them.
• Offer Noticeboard A platform publishing new land and properties mapped through the Opportunity Lombardy call for interest, available to Italian and international investors. It connects property owners and municipalities seeking investors with companies looking for sites.
• Key Sectors Platform A sector-focused platform showcasing nine key economic sectors in Lombardy including Advanced Manufacturing, Aerospace, Agrifood tech, Cleantech, Creative Industry, ICT & Data Centers, Life Sciences & Chemical, and Microelectronics. It provides sector intelligence to companies evaluating Lombardy for investment.
• Incentives Database A database of national and regional incentives available for companies and individuals planning to invest in Lombardy. It is targeted at prospective investors conducting due diligence on available fiscal support.
• Reports and Booklets Sectoral booklets and leaflets covering key sectors of the Lombardy economy, together with reports on foreign direct investment. The materials are used by international investors to evaluate Lombardy's sectoral strengths.
• Personalized Investment Advisory Personalized assistance delivered by the Foreign Investment Attraction Team of Regione Lombardia at any stage of the investment project, including location scouting, administrative support, connections with local suppliers, and ongoing facilitation. The service is provided free of charge to international companies.

Quantifiable outcome

• 22% of Italian national value added
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core, regional, sector and minor.

• Regione Lombardia (Lombardy Region)flagshipStrategic or Co-development PartnerCore government partner providing funding and institutional support for Invest in Lombardy's investment attraction activities. The Foreign Investment Attraction Team of Regione Lombardia actively participates in international events and provides direct advisory services to investors.
• Unioncamere LombardiaflagshipStrategic or Co-development PartnerThe Lombardy Chamber of Commerce system collaborating on investment attraction initiatives and business support services.
• ICE Agenzia (Italian Trade Agency)coreGTM or Marketing PartnerCollaboration for international promotion activities including participation in MIPIM Cannes real estate fair and BIO International Convention.
• Promos ItaliaregionalStrategic or Co-development PartnerPartnership for Invest in Varese pilot project enhancing settlement opportunities and territorial attractiveness in Varese province through collaboration between Lombardy Region, Unioncamere Lombardia, Chamber of Commerce of Varese, and Promos Italia.
• AttrACT MunicipalitiescoreStrategic or Co-development PartnerOver 50 municipalities (including Milan, Bergamo, Brescia, Cremona, Monza, Pavia, Varese, Mantova, etc.) signed Agreements for Attractiveness committing to administrative simplification, tax incentives, and qualified investor assistance.
• Lombardia Aerospace ClustersectorStrategic or Co-development PartnerIntegrated system of aerospace businesses, advanced technological and scientific knowledge. Includes 215 companies, 6 research centres, 1 service centre, 31 SMEs, and 9 large enterprises.
• Lombard Life Sciences ClustersectorStrategic or Co-development PartnerRegional cluster creating innovation system at regional and national level, driving innovation in the Life Science sector. Includes major pharmaceutical, biotech, and medtech companies.
• CleanTech Technological ClusterssectorStrategic or Co-development Partner3 Lombardy Technological Clusters for Clean Tech: integrated systems of green technology businesses and advanced scientific knowledge.
• MIND Milano Innovation District PartnersflagshipStrategic or Co-development PartnerMajor public-private partnership including Università Statale di Milano, Human Technopole (genomics research), Ospedale Galeazzi, and private partners like Illumina, AstraZeneca, Rold, and Bio4dreams.
• Il Sole 24 Ore - RadiocorminorGTM or Marketing PartnerMedia partnership for video content showcasing companies investing in Lombardy and regional business opportunities.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Singapore: Singapore's government agency for enterprise development and FDI attraction, offering comparable location advisory, sector expertise, and incentive structuring. Functions as a benchmark peer at the more advanced, national-level FDI promotion scale.
• Invest Hong Kong: Government department dedicated to attracting FDI to Hong Kong with comparable personalized advisory, sector expertise, and free services. A broader incumbent peer operating at city-economy scale, useful as a benchmark for mature FDI promotion capabilities.

Direct peers

• ITA - Italian Trade Agency: National Italian governmental agency that promotes trade and FDI into Italy, partnering directly with Invest in Lombardy at events like MIPIM and BIO International. Functions as a national-level peer and upstream collaborator for international promotion.
• FrankfurtRheinMain GmbH: Regional marketing and FDI promotion organization for the FrankfurtRheinMain metropolitan area. Comparable as a regional government-backed agency competing for the same pool of European investment, particularly in financial services, logistics, and ICT.
• Invest in Catalonia (ACCIO): Catalonia's regional investment promotion agency that competes directly with Lombardy for FDI in Southern Europe, particularly in Life Sciences, ICT, and Advanced Manufacturing. Operates a similar model of regional-government backing with location advisory and personalized investor services.
• Invest in Spain (ICEX): National-level investment promotion platform of Spain, providing comparable FDI attraction services targeting international companies. Direct competitor in the Southern European FDI market and a benchmark for national-scale investment promotion.
• Amsterdam inbusiness: Official foreign investment agency of the Amsterdam Metropolitan Area, providing comparable location advisory, sector promotion, and personalized investor services. A direct competitor in the European FDI market, especially for headquarters and data center investments.
• Business France (Invest in France): National investment promotion agency of France that similarly attracts foreign direct investment by offering location scouting, sector expertise, and government-supported incentives. Directly comparable as a government-backed FDI attraction platform competing with Invest in Lombardy for the same European investment pool.
• Flanders Investment & Trade (FIT): Flanders' regional agency that promotes sustainable international business, investment, and trade in the Belgian Flanders region. Directly comparable government-backed model with sector expertise and location advisory competing for European FDI.

Regional players

• Greater London Authority - Grow London: London's business growth and investment attraction program operating under the GLA. Comparable regional government-backed FDI promotion model focused on key sectors, though serving a different geography (UK) than Lombardy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Invest_Lombardy
• LinkedInlinkedin.com/company/invest-in-lombardy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Lombardy