Figaro Coffee Company

What Figaro Coffee Company does

Figaro Coffee Company is a Philippine-founded coffee chain established in November 1993, operating a portfolio of company-owned and franchised cafes, corporate and institutional cafeterias, and a bean-retail e-commerce presence. The company runs an in-house roasting facility in Metro Manila equipped with a world-class Probat roasting machine, where green beans are roasted fresh on a weekly basis and packed just before distribution to cafes. Its core product portfolio centers on three named blends — House Reserve, Barako Blend, and Espresso Blend — supported by a secondary line of smoothies, layered drinks, a frozen coffee cube latte, and desserts such as the Piña Colada Cake.

The business generates revenue through four streams: direct retail cafe sales across more than 55 outlets, franchise licensing and royalties, corporate and institutional cafeteria contracts (hospital, university, government, and manufacturing facilities), and ancillary streams including a paid public barista training workshop (Barista 101, PHP 4,500 per participant) and Lazada storefront sales of packaged beans. Geographic reach spans Metro Manila, the majority of Philippine provinces, and international franchised locations in Qatar and Saudi Arabia. Customers span three primary segments: individual consumers seeking Filipino coffee and a European-style cafe experience, corporations and institutions requiring on-site food service, and potential franchise partners.

The company is privately held with no disclosed parent, no funding rounds, and no institutional investor backing evident in the source material. Its operating model is asset-light on the franchise side and capital-intensive on the roasting and direct-retail side, with a recent pivot toward product innovation (new beverages and desserts), training monetization, and sustainability commitments (cage-free eggs by 2035).

Name

Figaro Coffee Company

Legal name

Figaro Coffee Company

Website

https://figarocoffee.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Figaro Coffee Company is a Philippine-founded coffee chain operating 55+ outlets through company-owned cafes, franchised locations, and corporate/institutional cafeterias across the Philippines, Qatar, and Saudi Arabia, supported by an in-house Metro Manila roasting facility and a paid public barista training program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop Chain

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Cafe chain
• Coffee roasting
• Franchise coffee
• Barista training
• Specialty coffee

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cafe Sales: Direct sales from over 55 cafe outlets selling coffee beverages and food items to consumers.
2. Franchise Revenue: Revenue from franchise partnerships enabling third-party operators to open Figaro Coffee outlets.
3. Coffee Bean Sales: Selling freshly roasted coffee beans and flavored coffee beans for home brewing, available through Lazada e-commerce platform.
4. Barista Training Services: Professional barista training program (Barista 101) with 6-hour intensive workshops taught by award-winning Filipino baristas.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Figaro Coffee Company operates a chain of over 55 coffee cafes across the Philippines, Qatar, and Saudi Arabia, serving freshly roasted Philippine-sourced coffee beverages, pastries, and food items. The company roasts its own green beans weekly at a Metro Manila facility using a Probat roasting machine, operates through company-owned cafes, franchise partners, and on-site institutional cafeterias, and sells retail beans through Lazada.

Product overview

Figaro Coffee Company is a Filipino café chain founded in 1993, operating as a single-brand food and beverage company with over 55 outlets worldwide across the Philippines and international locations (Qatar, Saudi Arabia). Its core product portfolio centers on freshly roasted and brewed coffee offerings, including three named blends—House Reserve, Barako Blend, and Espresso Blend—served across all café locations. Beyond café operations, Figaro extends its offering through Barista 101, a paid professional training workshop, and a range of specialty beverages and desserts such as Healthy Smoothies, Layered Drinks, Frozen Coffee Cube Latte, and the Piña Colada Cake. The company also roasts and packs beans weekly for retail sale, with products available through Lazada.

Differentiator

Problem solved

Functional benefit

Products and services

• House Reserve Blend Figaro's smooth, refined house-blended coffee designed for all-day drinking, brewed fresh from beans roasted weekly at the Metro Manila facility.
• Barako Blend A distinctive blend combining Arabica with the full, winey kick of local Barako coffee, delivering a unique Filipino flavor profile.
• Espresso Blend Bold yet smooth espresso with a lingering sweet after-taste, suitable as a straight espresso or with steamed milk for lattes and cappuccinos.
• Barista 101 Workshop A 6-hour intensive professional barista training workshop covering bean and roast knowledge, coffee fundamentals, espresso extraction, milk and drink craft, and café operations, taught by award-winning Filipino baristas. Fee PHP 4,500 per participant.
• Healthy Smoothies Health-conscious beverages including Beachside Calm (celery, apple, pineapple, mint, cucumber), Tropical Sunset (banana, apple, orange, pineapple jam), and San Francisco (wheatgrass, almond milk, chia seeds, banana).
• Layered Drinks Visually layered beverages combining espresso with creative flavors such as Layered Pomegranate & Espresso and Layered Matcha & Espresso.
• Frozen Coffee Cube Latte A novelty coffee drink served as jelly-like coffee cubes with a separate milk serving, offering an interactive at-home barista-style experience.
• Piña Colada Cake A dessert featuring layers of coconut sponge with coconut cream frosting and pineapple confiture, topped with dehydrated pineapples and toasted coconut, designed as a pairing for Figaro coffee drinks.
• Figaro Roasted Coffee Beans Freshly roasted coffee beans and flavored coffee beans packed weekly from the Metro Manila facility, available for retail sale through the Figaro Lazada storefront for home brewing.

Quantifiable outcome

• Over 55 outlets operating worldwide

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yardstick Coffee: Filipino specialty coffee roaster and cafe operator focused on single-origin Philippine beans. Adjacent competitor illustrating the rising premium-local-coffee segment where Figaro's Barako positioning competes.
• ZUS Coffee: Fast-growing Southeast Asian coffee chain originating in Malaysia with expanding Singapore footprint. Comparable in offering (specialty coffee, light food) and franchise-led growth model; relevant as a regional scale benchmark for Figaro's ambitions.

Broad incumbents

• Costa Coffee: U.K.-origin global coffee chain with franchise operations across Asia. A broad incumbent useful as a benchmark for international franchise rollout economics relevant to Figaro's Gulf expansion.
• Starbucks Philippines: The dominant global coffee chain in the Philippines with several hundred outlets across malls, offices, and airports. A broad incumbent competitor that pressures same-store sales and franchise economics for local chains.

Direct peers

• Dunkin' Philippines: Long-established Philippine franchise coffee and donut chain with national mall and institutional presence. Comparable franchise-driven, multi-outlet cafe format targeting the same value-conscious and institutional customer base.
• Tim Hortons Philippines: Canadian coffee chain operating company-owned and franchised cafes across Metro Manila and key Philippine cities. Directly competes for the same mall and BPO-office foot traffic as Figaro.
• Bo's Coffee: Filipino coffee chain founded in 1993 that roasts its own beans and operates cafes across the Philippines. Most direct comparable in scale, heritage, and locally rooted positioning; competes for the same mall, institutional, and franchise opportunities.
• UCC Coffee Philippines: Japanese-origin coffee company with cafe, roastery, and HORECA supply operations in the Philippines. Comparable vertically integrated model and direct competition for institutional and HORECA accounts.
• The Coffee Bean & Tea Leaf (Philippines): U.S.-origin specialty coffee and tea chain with significant Philippine presence. Competes head-to-head in malls, hotels, and institutional accounts with comparable cafe-format offerings.

Regional players

• Common Man Coffee Roasters: Singapore-based specialty coffee roaster and cafe chain. Comparable as a vertically integrated roaster-cafe operator in Southeast Asia, providing a regional benchmark for premium cafe economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2DestOmqfX_bTUxZIAvTig
• Facebookfacebook.com/figarocoffeecompany
• Instagraminstagram.com/figarocoffee
• Xx.com/figarocoffeehq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figaro Coffee Company