ASI Show

What ASI Show does

ASI Show, Inc. operates the leading trade show and hosted-buyer event platform for the $26.6 billion promotional products industry in the United States. Founded in 1998 by Matthew Cohn, the company runs three annual national trade shows (Orlando in January, Fort Worth in March, and Chicago in July) and two hosted-buyer programs (fASIlitate for $1M+ revenue distributors and Power House for $1.5M+ distributors), plus a co-located pavilion at PRINTING United Expo in Las Vegas. ASI Show is part of the Advertising Specialty Institute (ASI) network and operates as a subsidiary within ASI's broader membership organization. The platform serves two primary customer segments: promotional product distributors who use the events for product sourcing, supplier discovery, and education, and promotional product suppliers who pay for booth space, sponsorship packages, and hosted-buyer participation to access thousands of qualified buyers.

The company's technology stack centers on the ESP+ platform, which indexes over 1.2 million promotional products and integrates AI-powered tools for product ideation, presentation building, and client interaction support. Supporting technology includes the ASI Show mobile app for event navigation, the ASI Passport gamification program that drives booth visits through stamp collection and prize incentives, and ASI Package Shipping (formerly Collect & Ship It) for on-site logistics. Pricing follows a transactional unit model: $3,380 per 10'x10' booth at trade shows, $4,000 per 10'x10' at the PRINTING United Pavilion, plus tiered marketing packages, Platinum Experience upgrades, and hosted-buyer event fees. ASI distributor members receive free show admission and discounts on shipping and hotels, reinforcing the membership-based go-to-market model.

Revenue is generated primarily through booth rental, hosted-buyer event participation fees, marketing and sponsorship packages, and ancillary exhibitor services. The go-to-market motion combines direct sales via phone and registration portals, member-driven distribution through ASI's membership network, and partnership marketing with industry associations. Customer concentration is low on the distributor side (thousands of attendees) but the supplier base shows strong retention, with 70%+ of past Power House supplier participants returning annually. Power House attendees represent $327M in yearly promo product sales with average sales call value exceeding $600.

Name

ASI Show

Legal name

ASI Show, Inc.

Website

https://asishow.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ASI Show operates the leading trade show and hosted-buyer event platform for the U.S. promotional products industry, running three annual national shows and curated hosted-buyer events. It serves distributors and suppliers as part of the ASI (Advertising Specialty Institute) network, leveraging the ESP+ sourcing platform with 1.2 million products.

Ownership category

akta.pro rank

Product category

Trade Show and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show management
• Promotional products events
• Hosted buyer events
• Exhibitor services
• Industry networking events

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Booth Rental and Exhibit Space: Primary revenue stream from renting booth space to suppliers at trade shows. Pricing is $3,380 per 10' x 10' booth. Additional fees apply for extended height booths, aisle spans, and hanging signs. Revenue is event-driven with three national shows annually plus the PRINTING United Pavilion.
2. Hosted-Buyer Event Revenue: Revenue from hosting curated one-on-one meeting events (fASIlitate and Power House) where suppliers pay to participate in private meetings with vetted high-revenue distributors. fASIlitate targets $1M+ distributors while Power House targets $1.5M+ distributors.
3. Marketing and Sponsorship Packages: Additional revenue from marketing opportunities including pre-show emails, show floor advertising, show directory listings, event sponsorships, education track sponsorships, and promotional packages bundled at discounts to drive booth traffic.
4. Exhibitor Services: Revenue from additional exhibitor services including lead retrieval systems, extended booth height fees, and specialty advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ASI Show organizes three annual national trade shows (Orlando, Fort Worth, Chicago) and hosted-buyer events (fASIlitate for $1M+ distributors and Power House for $1.5M+ distributors) that bring together promotional product distributors and suppliers for product sourcing, networking, and education. The company also operates the ASI Show Pavilion at PRINTING United Expo, supports the ESP+ product search platform covering more than 1.2 million promo products, and provides on-site logistics such as ASI Package Shipping.

Product overview

ASI Show operates as a comprehensive trade show and hosted-buyer event platform for the promotional products industry. The core offerings include three annual national trade shows (Orlando, Fort Worth, and Chicago), two hosted-buyer programs (fASIlitate for $1M+ distributors and Power House for $1.5M+ distributors), and the ASI Show Pavilion at PRINTING United Expo. Supporting services include ASI Package Shipping for logistics, ASI Passport for attendee engagement, the Platinum Experience premium add-on, and the ASI Show Mobile App for event navigation. The platform is complemented by ASI's ESP+ platform, the industry's largest product search engine with AI-powered tools for product discovery, presentations, and client management.

Differentiator

Problem solved

Functional benefit

Brands

• fASIlitate: Hosted-buyer event featuring one-on-one meetings with $1M+ distributors
• Power House
• ASI Show Pavilion

Products and services

• ASI Show Orlando Premier East Coast trade show held in January at the Orange County Convention Center in Orlando, Florida, designed to kickstart the year with innovative product ideas and supplier relationships for promotional product distributors.
• ASI Show Fort Worth Southwest trade show held in March at the Fort Worth Convention Center in Texas, focused on spring and summer lead generation with fast-turnaround product opportunities for promotional product distributors.
• ASI Show Chicago Annual trade show held in July at McCormick Place in Chicago, Illinois, serving as the industry's last large-scale event for Q3 and Q4 product sourcing ahead of back-to-school and holiday seasons.
• ASI Show Pavilion at PRINTING United Expo Dedicated exhibition space within PRINTING United Expo at the Las Vegas Convention Center, allowing ASI suppliers to showcase products to thousands of print professionals and apparel decorators exploring promotional products opportunities.
• fASIlitate Invitation-only hosted-buyer event featuring private 20-minute meetings between suppliers and $1M+ promotional product distributors, held at luxury venues including Palm Springs, New Orleans, Charleston, Louisville, Nashville, and Phoenix.
• Power House Elite 2.5-day hosted-buyer event designed for $1.5M+ distributors that sell print and promo products, featuring private 20-minute meetings and networking at premium venues including Lake Tahoe, Napa, and Park City. Attendees represent $327 million in yearly promo product sales.
• ESP+ Platform ASI's all-in-one platform serving as the industry's largest product search engine with over 1.2 million promotional products, with AI-powered tools enabling distributors to search, create presentations, build client stores, and manage quotes and orders.
• Platinum Experience Premium upgrade package for ASI Show Chicago attendees offering exclusive benefits including a dedicated registration counter, concession vouchers, hospitality suite access, free gala ticket, and easier hotel reimbursement, priced at $50 per attendee.
• ASI Learning Network Interactive online education platform built exclusively for ASI members, offering free self-paced courses tailored to every experience level in the promotional products industry.

Quantifiable outcome

• 98% of attendees report ASI Shows are critical to product sourcing
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• PRINTING United ExpocoreStrategic or Co-development PartnerASI Show co-locates its pavilion at PRINTING United Expo, the largest print and graphic arts event in the Americas with 800+ exhibitors and 1 million+ square feet. This partnership provides ASI suppliers access to 25,000+ attendees including 7,000+ established print businesses exploring promotional products.
• Connections HousingsupportingOthersOfficial housing bureau for ASI Show events. Manages hotel reservations for show attendees and is required for hotel room reimbursement eligibility.
• Freeman CompanysupportingOthersOfficial service contractor providing booth setup, electrical, freight handling, and material moving services. Also contributes to ASI Show's sustainability initiatives through reusable and recycled materials.
• PATHwaterminorGTM or Marketing PartnerDiamond Sponsor providing eco-friendly water bottles designed for refilling and recycling at ASI Shows as part of sustainability commitment.
• AvisminorGTM or Marketing PartnerCar rental partner offering up to 25% discount for ASI members using AWD# B155147.
• BudgetminorGTM or Marketing PartnerCar rental partner offering up to 25% discount for ASI members using BCD code R584746.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• IMEX Group: IMEX Group operates the IMEX Frankfurt and IMEX America trade shows for the global meetings, incentives, conferences, and events industry. Comparable as a hosted-buyer focused exhibition organizer whose model closely mirrors ASI Show's fASIlitate and Power House programs.
• PRINTING United Expo: PRINTING United Expo is the largest print and graphics event in the Americas and a strategic co-location partner for ASI Show's pavilion. Closely comparable as a major B2B trade show organizer with overlapping print/promo audience and complementary (not directly competitive) event strategy.

Direct peers

• GL Events: GL Events is a French-based global exhibition organizer and venue operator running hundreds of trade shows annually. Comparable as a B2B exhibitions specialist with booth rental, sponsorship, and event services revenue similar to ASI Show's model.
• Tarsus Group: Tarsus Group organizes B2B events and trade shows across multiple verticals globally. Comparable as a focused exhibitions organizer with vertical industry shows and a hosted-buyer/buyer-meeting program, similar in scale and event portfolio strategy to ASI Show.
• dmg events: dmg events operates a global portfolio of large-scale B2B exhibitions across multiple industries. Comparable as a trade show organizer running annual industry events with booth-based revenue and hosted buyer networking components.
• Emerald Holding: Emerald Holding is a mid-market B2B trade show organizer that owns and operates industry-specific events. Directly comparable as a US-focused exhibitions company running vertical trade shows and conferences with similar revenue mix of booth rentals, sponsorships, and hosted buyer programs.
• PPAI (Promotional Products Association International): PPAI is the leading industry association for the promotional products market and runs The PPAI Expo, the largest North American trade show for the same industry ASI Show serves. Directly comparable as the dominant alternative industry event organizer for ASI Show's core distributor and supplier customer base.

Broad incumbents

• Messe Frankfurt: Messe Frankfurt operates one of the world's largest exhibition portfolios across consumer goods, textiles, and industrial verticals. Comparable as a global trade show incumbent with similar booth rental and hosted buyer revenue models across multiple industry verticals.
• RX (Reed Exhibitions): RX is a leading global exhibition organizer operating major industry trade shows across dozens of sectors. Comparable as a large-scale incumbent organizing industry-specific B2B exhibitions with similar booth rental, sponsorship, and hosted-buyer revenue mechanics.
• Informa: Informa is one of the world's largest B2B events and exhibitions organizers, running hundreds of trade shows across industries. Directly comparable as a global trade show organizer serving multiple verticals with similar booth-rental and sponsorship revenue models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theasishow
• Facebookfacebook.com/asishow
• LinkedInlinkedin.com/company/asi-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI Show