Kraiss Systems

What Kraiss Systems does

KRAISS GmbH (Kraiss Systems) is a privately held German full-service provider for retail brand experiences at the point of sale (POS), headquartered in Bad Urach/Wittlingen, Baden-Württemberg. The company operates under the "retail.unexpected – made by Kraiss" positioning concept and serves enterprise retail brands across Germany, including fashion retailers such as Modehaus Zinser and Engelhorn, sports retailers such as Wisthaler, and other specialty retail formats.

Its offering is organized into four product pillars: (1) Systems — smart store building systems, including proprietary Electric & Lighting solutions for shelf and POS illumination and Furnishing for retail environments; (2) Digital Solutions — LED displays and LED wall systems available in magnetic and fixed installation variants; (3) Stores (Ladenbau) — full-service store construction, including Shop-in-Shop concepts; and (4) Design — emotional brand experience design at POS. Underlying capabilities include 3D computer-aided design (CAD) for store planning and the integration of physical retail construction with digital display hardware, though no proprietary software platform is documented.

Revenue is generated through project-based contracts combining professional services (planning, store construction, on-time delivery) with hardware sales (LED display systems, proprietary store building systems). The company uses a direct enterprise sales motion led by Key Account Managers — for example, Mirco Schönherr — supported by a free initial-consultation offer bookable through a Microsoft Outlook integration on the corporate website. Pricing is quote-driven and not publicly disclosed. KRAISS reports more than 30 years of operating history with multiple long-term customer relationships spanning decades, but it discloses no revenue, funding, ownership, or headcount-trend data.

Name

Kraiss Systems

Legal name

KRAISS GmbH

Website

https://kraisseinrichtungen.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

KRAISS GmbH is a German full-service provider of retail brand experiences at point of sale, offering smart store building systems, LED display solutions, store construction, and design services to enterprise fashion, sports, and department store clients across Germany.

Ownership category

akta.pro rank

Product category

Retail Store Design and Construction

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

Keywords

• Retail store construction
• LED display systems
• Shop-in-shop design
• Point of sale solutions
• Retail interior fit-out

Headquarters

HQ city

Bad Urach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Store Construction Services: Full-service retail store construction and build-out, from planning to execution, with guaranteed on-time delivery
2. Product Systems: Sale of proprietary store building systems including electric/lighting and furnishing solutions for merchandise presentation
3. Digital Solutions: LED displays and LED wall systems for digital signage and brand communication at retail locations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kraiss Systems (KRAISS GmbH) is a full-service provider of retail brand experiences at the point of sale, designing, producing, and installing smart store building systems, electric and lighting solutions, furnishing, LED display and LED wall systems, and full-service store construction including shop-in-shop concepts. The integrated "retail.unexpected" portfolio is delivered as project-based engagements for retail brand clients, combining physical fit-out, digital signage, and design under a guaranteed on-time store opening model.

Product overview

Kraiss Systems (KRAISS GmbH) operates as a full-service provider for retail brand experiences at point of sale (POS), offering an integrated portfolio of physical retail solutions organized under four core pillars: (1) Systems — smart store building systems including Electric & Lighting solutions for shelf and POS illumination, and Furnishing for retail environments; (2) Digital Solutions — LED displays and LED walls (available in magnetic and fixed variants) representing the digital future of retail; (3) Stores (Ladenbau) — full-service store construction with shop-in-shop concepts; and (4) Design — emotional brand experience design for POS. The company brands its integrated retail experience concept as "retail.unexpected" and guarantees on-time store openings with over 30 years of industry experience serving clients throughout Germany.

Differentiator

Problem solved

Functional benefit

Brands

• retail.unexpected: Brand tagline and positioning concept: 'retail.unexpected – made by Kraiss. Ideen, die überraschen. Erlebnisse, die bleiben.' (Ideas that surprise. Experiences that last.)

Products and services

• Systems (Smart Store Building Systems) Smart store building systems that redefine merchandise presentation at the point of sale, configured for enterprise retail brands seeking distinctive in-store product displays.
• Digital Solutions (LED Displays and LED Walls) Digital retail solutions including LED displays and LED walls for point of sale, intended for retail brands implementing digital signage and immersive brand communication in physical stores.
• Stores (Full-Service Store Construction / Ladenbau) Full-service retail store construction from planning to execution, creating unique shopping experiences for enterprise retail brands with a guaranteed on-time store opening commitment.
• Design (Brand Experience Design at POS) Emotional brand experience design services at the point of sale, creating distinctive retail environments for fashion, sports, and department store brands.
• Shop in Shop Branded shop-in-shop concepts integrated within larger retail spaces, designed for retail brands or suppliers needing dedicated brand zones inside host stores.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ansorg: German specialist in retail lighting solutions for shops and retail experiences. Ansorg directly competes with Kraiss's "Electric & Lighting" sub-product line, serving similar fashion and brand retail customers.
• Kesseböhmer: German manufacturer of retail furniture, shelving, and lighting systems for retail environments. Kesseböhmer is a direct competitor in Kraiss's core "Systems" pillar (furnishing and electric/lighting) for retail customers.
• Umdasch Shopfitting: Austrian-headquartered shopfitting company with a similar full-service retail store fitting business model. Umdasch is one of the largest and most direct competitors to Kraiss in the DACH region, offering comparable planning, construction, and digital integration for retail brands.
• Haldane Group: UK-based retail shopfitting and interior fit-out contractor serving fashion, sports, and department store retailers. Haldane is a direct comparable in store construction and integrated retail fit-out services.

Broad incumbents

• Vitra: Swiss designer and manufacturer of furniture and interior systems with significant retail brand experience work. Vitra is a broad incumbent with overlapping retail design and furnishing capabilities but operates as a much larger global design brand.
• Barco: Belgian global technology company specializing in LED display walls and visualization solutions. Barco overlaps with Kraiss's "Digital Solutions" LED wall product line but operates at much larger scale across multiple verticals beyond retail.
• Zumtobel Group: Austrian-listed lighting group producing professional lighting solutions for retail, office, and architectural applications. Zumtobel is a broad incumbent directly comparable to Kraiss's lighting product line, with much broader scale and a global sales footprint.
• Daktronics: US-listed global manufacturer of LED display systems and digital signage. Daktronics is a broad incumbent in the same LED display hardware category as Kraiss, though primarily serving sports, transportation, and commercial signage rather than retail-focused integrated solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraiss Systems