IURCO
IURCO is a Buenos Aires-based boutique software agency delivering custom development, e-commerce, mobile/web apps, AI, AR, and digital marketing for enterprise and mid-market clients across consumer goods, telecom, and pharma retail in Argentina.
- Company typePrivate
- Founded2009
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IURCO does
IURCO is a boutique software development agency headquartered in Buenos Aires, Argentina, operating for 15+ years with a distributed team across multiple Argentine cities. The company delivers custom software, e-commerce platforms, mobile and web applications, IoT solutions, AI and AR implementations, UX/UI design, and digital marketing services, primarily serving enterprise and mid-market clients in consumer goods, beverages, telecom, and pharmaceutical retail (Red Bull, Unilever, Vodafone, Grupo Newsan, GPS Farma, EXO Argentina). Technical execution is anchored by certified partnerships with major commerce and advertising ecosystems — Adobe Commerce (Magento), VTEX, Shopify, Google, and Meta — and the firm uses Scrum-based delivery for project work.
The business operates a hybrid revenue model: project-based engagements for enterprise clients (notably multi-year relationships such as Red Bull since 2010, EXO since 2012, Newsan since 2017, and GPS Farma since 2020) combined with tiered, subscription-based digital marketing plans (Rookie, Pro, Boss, Leyenda) aimed at smaller recurring clients. Service delivery spans from strategy and UX through engineering, with emphasis on certified-platform implementations and emerging areas including AI (custom handwritten prescription OCR model built pre-ChatGPT, branded chatbots with custom personality) and AR.
The firm positions itself as a long-tenured Argentine technical partner capable of handling complex, multi-store commerce rollouts (e.g., five Newsan stores in six months) while layering emerging-technology services for repeat clients. The pricing floor for the smallest marketing subscription ($150/month range) signals deliberate SMB accessibility, offsetting episodic enterprise project revenue.
IURCO firmographics
Firmographics- Name
- IURCO
- Legal name
- IURCO
- Website
- https://iurco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IURCO is a Buenos Aires-based boutique software agency delivering custom development, e-commerce, mobile/web apps, AI, AR, and digital marketing for enterprise and mid-market clients across consumer goods, telecom, and pharma retail in Argentina.
- Ownership category
- akta.pro rank
Where IURCO is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices8 records
Markets served
IURCO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Development Services: Custom software development services including e-commerce platforms, mobile apps, web applications, IoT solutions, AI systems, and augmented reality experiences. B2B project-based engagements using Scrum methodology with Discovery, Get Ready, Development, and Drive phases.
- Digital Marketing Services: Digital marketing service tiers (Rookie, Pro, Boss, Leyenda) covering social media management, email marketing, SEO, paid media campaigns (Meta, Google Ads), strategy, and content creation. Minimum investment requirements starting at USD $150/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Rookie - Basic social media and paid media package |
| Subscription | Monthly | Plan Pro - Mid-tier social media, email, SEO and paid media package |
| Subscription | Monthly | Plan Boss - Full-service social media, email, SEO, paid media with advanced reporting |
| Subscription | Monthly | Plan Leyenda - Fully customized strategy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IURCO product offering
Product offeringCore offering
IURCO is a boutique software agency that designs, develops, and operates custom digital products for enterprise clients, including e-commerce platforms, mobile applications, web platforms, AI-powered solutions, IoT integrations, and multi-user augmented reality experiences. The firm also provides ongoing digital marketing services structured as tiered monthly retainers (Rookie, Pro, Boss, Leyenda) covering social media, paid media, SEO, content production, and brand strategy.
Product overview
IURCO is a boutique software agency offering a comprehensive portfolio of custom software development and digital marketing services. The core software offerings include E-Commerce (building digital platforms on Magento, VTEX, and Shopify), IoT solutions, Mobile Applications, Artificial Intelligence (including custom AI models for handwritten prescription recognition and chatbot development), Web Applications, Augmented Reality, Websites, and UX/UI Design. These are supported by complementary services including Usability Testing, Security Testing, Performance Auditing, Quality Assurance, Back-Office Management, Support and Delivery, and DevOps. On the digital marketing side, IURCO provides tiered marketing plans (Rookie, Pro, Boss, and Leyenda) that include social media management, paid media advertising, SEO, and email marketing services. The company operates using Scrum methodology and has over 15 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Platform Development (Magento / Adobe Commerce)
Quantifiable outcome
- Launched 5 stores for Grupo Newsan within 6 months of engagement
- +2 more outcomes
Companies that use IURCO
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
IURCO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
IURCO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Adobe CommercecoreIURCO is an Adobe Commerce (Magento) partner with team architects specializing in Magento for 10+ years. The partnership involves e-commerce platform development and integration services using Adobe Commerce technology. Key team member Ciro is a Magento specialist since the Varien era.
- VTEXcoreIURCO is a VTEX partner, developing e-commerce platforms on the VTEX platform. Team member Luz specializes in VTEX Store Framework as part of the frontend tech lead role.
- ShopifycoreIURCO develops e-commerce solutions on the Shopify platform as a Shopify partner, offering platform customization and integration services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
IURCO competitors and assessment
Company assessmentBroad incumbents
- Globant: Argentine-founded global IT services and digital transformation firm offering custom software, AI, AR and digital marketing at massive scale. Same Buenos Aires origin and service portfolio, but with global delivery and far larger headcount — represents the scaled-up version of IURCO's model.
Direct peers
- Belatrix Software: LATAM-headquartered nearshore software development firm with offices in Argentina. Provides comparable custom software and digital transformation services to enterprise clients, operating at a similar boutique-to-mid scale.
- BairesDev: Argentine-origin software development and nearshore IT services company, now among the largest in the region. Same talent pool and client overlap as IURCO, though at materially larger scale; provides the most direct reference point for IURCO's category.
- Rootstrap: US-headquartered boutique software development agency with a strong Argentine engineering team offering custom web, mobile and AI development. Direct peer on boutique positioning, services mix and Argentine talent base.
- WyeWorks: Uruguay-based boutique software development agency with Argentine team members, focused on Ruby on Rails, JavaScript and modern web development for enterprise clients. Comparable on boutique scale, talent geography and service mix.
- Aerolab: Buenos Aires-based boutique design and software development agency serving enterprise clients with product design, web and mobile development. Directly comparable to IURCO in size, geography, boutique positioning and service mix.
- Kunder: Argentine software factory specializing in custom web, mobile and e-commerce development. Directly comparable on geography, size band, and e-commerce/implementation focus.
Regional players
- Huenei: Argentine IT services and software development company providing custom development, QA, and consulting to enterprise clients across LATAM. Same market and comparable services, with slightly broader geographic reach.
- Intive: LATAM-rooted digital product development and design firm with Argentine delivery centers, offering custom software, UX/UI and digital transformation. Comparable services and overlapping client base in the regional enterprise market.
Others
- VTEX (now VTEX Day partner ecosystem): While not a peer in services, VTEX is a key platform partner of IURCO and the broader LATAM e-commerce platform category includes implementation partners (agencies like IURCO) that compete for the same client budget — relevant competitive context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IURCO social profiles
Digital presenceIURCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IURCO leadership team
Management profileNumber of profiles
Profiles12 records
IURCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IURCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IURCO
What does IURCO do?
IURCO is a boutique software agency that designs, develops, and operates custom digital products for enterprise clients, including e-commerce platforms, mobile applications, web platforms, AI-powered solutions, IoT integrations, and multi-user augmented reality experiences. The firm also provides ongoing digital marketing services structured as tiered monthly retainers (Rookie, Pro, Boss, Leyenda) covering social media, paid media, SEO, content production, and brand strategy.
Is IURCO a public or private company?
IURCO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IURCO founded?
IURCO was founded in 2009. It employs 11 to 50 people.
Where is IURCO based?
IURCO is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does IURCO make money?
Two revenue lines are on record. Software Development Services are the primary driver. The others are digital Marketing Services.
Who are IURCO's main competitors?
Globant is listed as a broad incumbent. Direct peers are Belatrix Software, BairesDev, Rootstrap, WyeWorks, Aerolab and Kunder. Regional players are Huenei and Intive. VTEX (now VTEX Day partner ecosystem) is listed as an others.
Does IURCO have an API?
No public API is recorded for IURCO.