What Aerolab does

Aerolab is a digital product and branding agency founded in 2012 and headquartered in Buenos Aires, Argentina, with additional offices in Madrid and New York. The firm delivers end-to-end design and development services spanning web, mobile (iOS and Android), backend systems, branding, and product strategy for a dual client base of Fortune 500 enterprises and high-growth startups. Over more than 12 years, Aerolab has launched 350+ projects across 20 countries and contributed to five unicorn outcomes, with named clients including McDonald's, American Express, Cartoon Network, Mercado Libre, Tempo, VeBetter DAO, Endeavor, and /dev/agents (Dreamer).

The agency's technology stack centers on JavaScript, Next.js, Node.js, and React Native, with proprietary positioning around an 'AI-native product design' capability that builds products where AI is foundational rather than additive. Core services are organized into three revenue streams—digital product design and development, branding, and strategy/consulting—all delivered as customized project-based professional services with multi-year contract cadences. The firm also operates Aerolab Ventures (aerolab.vc), a wholly-owned venture arm for startup investments, and maintains a portfolio of open-source contributions (Midnight.js, Blockrain.js, Aerolab Setup) plus a side-projects 'Lab.'

Aerolab's go-to-market relies on direct enterprise engagement via its website ([email protected]) and outreach, supported by content marketing through case studies, a multilingual blog, and presence on Dribbble and GitHub. The firm is B-Corp certified, runs a pro-bono program delivering 300+ hours annually to nonprofits, and is a member of SODA. Ownership remains private with no disclosed external funding rounds, consistent with a founder-controlled, organically-financed professional services operation.

Name

Aerolab

Legal name

Aerolab

Website

https://aerolab.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Aerolab is a digital product and branding agency headquartered in Buenos Aires, delivering design, development, branding, and AI-native product services to enterprise clients (McDonald's, American Express, Cartoon Network, Mercado Libre) and high-growth startups across 20 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Product Design & Development: Project-based engagements for designing and building digital products, websites, mobile apps, and e-commerce platforms for enterprise and startup clients
2. Branding Services: Brand identity creation, visual language development, and brand strategy engagements
3. Strategy & Consulting: Product strategy, discovery, research, and consulting services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aerolab is a digital product and branding agency that designs, develops, and ships digital products and brand experiences for global companies. The firm combines strategy, design, and engineering to build consumer-facing digital products, mobile apps, and brand systems for enterprise clients across multiple industries.

Product overview

Aerolab is a digital product and branding agency that delivers design, development, and strategy services. The company works across multiple platforms (Web, iOS, Android, Backend, E-commerce) and offers services including Branding, Product Strategy + Discovery, Design, Development, and Product Evolution. Their portfolio includes client projects across enterprise, fintech, media, education, health, crypto, and e-commerce sectors. Notable client projects include Dreamer (AI-native OS applications), Solid Starts (parenting app), Tempo (fitness platform), VeBetter DAO (blockchain governance), Mercado Libre Careers (hiring platform), and Cartoon Network's multi-platform entertainment system. The agency also maintains Lab, a playground for experimental side projects like BieneScan, Midnight.js, and Blockrain.js.

Differentiator

Problem solved

Functional benefit

Brands

• Aerolab Ventures: Aerolab's venture capital arm focused on startup investment

Products and services

• Digital Product Design

Quantifiable outcome

• Mercado Libre achieved 1,500+ hires per month with 100,000+ applicants through redesigned careers platform
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• EightfoldcoreTechnology or IntegrationIntegrated AI-powered recruiting platform into Mercado Libre careers site to handle thousands of applications daily across multiple countries and languages.
• OpenAIcoreTechnology or IntegrationLeveraged OpenAI's GPT-4 and Embeddings API for Endeavor Brain platform to enable complex searches in noisy datasets for mentor-startup matching.
• /dev/agents (Dreamer)flagshipStrategic or Co-development PartnerDesigned and built first generation applications for Dreamer AI-native operating system. Partnership involved setting product standards for entire ecosystem.
• SODAminorOthersProud members of SODA (presumably a design/tech industry organization or community)

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ustwo: Boutique digital product studio with studios in multiple cities, focused on end-to-end product design and engineering for enterprises and startups. Overlaps strongly with Aerolab on hybrid designer/engineer teams and Fortune 500 client work.
• Thoughtbot: US-headquartered product design and development consultancy with a similar boutique, cross-disciplinary model serving startups and enterprises. Comparable in size, service mix (strategy, design, full-stack development), and go-to-market.
• Pentagram: Independent design firm specializing in brand identity and digital design across industries. Comparable on the branding services stream Aerolab offers, though Pentagram focuses more narrowly on brand vs. full product engineering.
• Instrument: Independent digital agency focused on brand, product design, and engineering for enterprise clients. Comparable on full-service digital product engagements and Fortune 500 client roster.
• Work & Co: Digital product agency known for high-profile digital product builds for major brands (e.g., commerce, travel, media). Directly comparable in delivering end-to-end product design and engineering for enterprise clients.

Broad incumbents

• IDEO: Iconic global design and innovation consultancy with a much broader portfolio spanning strategy, service design, and product. Competes with Aerolab on enterprise design engagements but at materially larger scale and broader scope.
• Huge: Global digital agency delivering product design, branding, and technology services to enterprise clients. Comparable in serving large enterprises like American Express and McDonald's, though at larger scale and broader capability set.
• R/GA: Large global digital agency offering brand, product, and marketing services. Overlaps with Aerolab on digital product design and development for major brands but operates at much greater scale and breadth.
• Frog Design (frog): Global design and engineering consultancy owned by Capgemini Invent, serving enterprise clients on product and service design. Comparable in delivering design-led product engagements for Fortune 500 brands.

Emerging players

• Koto Studio: Independent brand and digital product studio with a remote-first, multi-country team similar to Aerolab. Compares on branding services and product design for tech-forward startups and scale-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/aerolab
• LinkedInlinkedin.com/company/aerolab
• Instagraminstagram.com/aerolab
• Xx.com/aerolab
• Facebookfacebook.com/aerolab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerolab