All Star Rentals

What All Star Rentals does

All Star Rentals is a family-owned event rental company founded in 2002 by Mike Erickson, headquartered in Muskego, Wisconsin, and serving weddings, corporate events, and residential parties across southeastern Wisconsin (Milwaukee, Muskego, and Racine). The company's product portfolio is comprehensive for a single-market operator, spanning tents (canopy, frame, and tension), tables and chairs with extensive fabric and finish options, linens and chair covers, bounce houses and inflatables, concession machines, dance floors, event furniture and lounge collections, staging, expo and pipe-and-drape equipment, and decorative accessories including wall dividers, charger plates, plants, and throw pillows. Underlying technology is limited to an in-house inventory management system and an online catalog with quote-request functionality — there is no proprietary platform architecture beyond standard rental-operations tooling.

The business operates a direct-to-consumer model. Customers request quotes via the website, phone, email, or in-person at a 2,500 sq. ft. showroom. Bookings require a 50% deposit, with the balance due two weeks before delivery; a 3% credit card processing fee applies. Fulfillment is flexible: customers can self-pickup or opt for company-delivered, full-service setup and teardown via a company-owned fleet. Pricing is uniformly quote-based across the catalog rather than transparently listed.

The company targets three primary use-case segments — weddings and special celebrations, corporate events, and residential parties — and monetizes solely through one-time rental fees with delivery and setup services. Distribution is concentrated in southeastern Wisconsin with no disclosed expansion beyond the region. Trust signals include Premier Bride Trusted Vendor recognition, WedPlan Milwaukee featured-vendor status, and American Rental Association corporate membership. The company has no disclosed funding, no institutional investors, and operates as a privately held family business with 11–50 employees.

Name

All Star Rentals

Legal name

All Star Rentals

Website

https://allstarrentals.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Rentals is a family-owned event rental company founded in 2002, serving weddings, corporate events, and residential parties across southeastern Wisconsin from its Muskego headquarters with tents, tables, chairs, linens, inflatables, furniture, and full-service delivery.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

General Rental Centers (53231), Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event rental services
• Wedding tent rentals
• Party equipment rental
• Bounce house rentals
• Event furniture rental

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of event equipment including tents, tables, chairs, linens, bounce houses, inflatables, furniture, concession machines, dance floors, staging, and decor items. Revenue generated from daily/weekend rental fees with delivery and setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

All Star Rentals rents event equipment for weddings, corporate events, and residential celebrations across southeastern Wisconsin from its Muskego headquarters. The catalog spans tents, tables, chairs, chair covers, linens, bounce houses and inflatables, concession machines, dance floors, event furniture, bars, staging, expo/convention pipe and drape, wall dividers, charger plates, plants, and throw pillows. Customers can request quotes online, by phone, or at the showroom, with a 50% deposit to reserve and optional full-service delivery, setup, and pickup.

Product overview

All Star Rentals is a family-owned event rental company serving southeastern Wisconsin since 2002, offering a comprehensive portfolio of party and event rental equipment. The product lineup centers on core rental categories including tent rentals (canopy, frame, and tension tents), table and chair rentals with extensive fabric and finish options, and bounce house/inflatable rentals featuring themed units, water slides, and obstacle courses. The company differentiates through complete event solutions combining tables, chairs, linens, chair covers, event furniture, dance floors, staging, and decorative elements like wall dividers, charger plates, plants, and throw pillows. Additional specialty offerings include concession machines, expo/convention equipment with pipe and drape systems, and full-service delivery, setup, and pickup options. The modular, add-on nature of the product portfolio allows customers to customize packages for weddings, corporate events, birthday parties, graduation celebrations, and community gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rentals Event tents including canopy tents for backyard parties, frame tents for weddings and corporate events, and tension tents for elegant weddings and festivals, available in multiple sizes with sidewalls and French panel accessories.
• Table Rentals Tables in round (30-, 36-, 48-inch cocktail and 60-/72-inch wood top), rectangular (6-/8-foot conference and wood top), serpentine, rustic farm, wine barrel, and chill styles.
• Chair Rentals Diverse seating options including vinyl folding chairs, garden folding chairs (whitewood, blackwood, natural, fruitwood, mahogany), Chiavari chairs with cushions, Ghost chairs, Crossback Vineyard chairs, Phoenix chairs, bar stools, rustic benches, and children's chairs.
• Chair Cover Rentals Premium chair covers in chocolate, ivory, silver, white, and black, plus banquet covers (white/ivory swag, white/ivory/black rouge) and satin and organza bow ties.
• Linen Rentals 75+ polyester linen colors in floor-length and cocktail sizes, 40+ Majestic reversible faux silk Dupioni and satin combo colors, velvet linens, specialty printed fabrics, textured pieces, sequin overlays, table runners, and napkins.
• Bounce House & Inflatable Rentals Themed 13x13 and larger 15x15 bounce houses, 4-in-1 and 5-in-1 combo units, water slides, obstacle courses, interactive inflatables (giant joust, axe throwing, 5-lane bouncers), and splash-friendly Jump & Play combos.
• Concession Machine Rentals Food and beverage concession equipment including cotton candy machines, hot dog warmers, margarita/slushie double bowl machines, popcorn machines, and snow cone machines.
• Dance Floor Rentals Dance floor rental suitable for indoor and outdoor events, available in multiple sizes and usable on patios, driveways, or inside tents.
• Event Furniture Rentals Lounge furniture and accessories including modular sofas, coffee tables, accent chairs, bars, stools, pillows, faux plants, and pre-styled Ashlyn, Adrianna, Chloe, Peyton, and Sadie collections, plus outdoor modular sectionals.
• Bar Rentals Event bars including 6-foot Tuscany Bar, 6-foot and 8-foot galvanized bars, 6-foot green hedge bar, modular bar corner and straight pieces, boxwood bar back, and pallet bar back.
• Staging Rentals Event staging platforms suitable for creating professional stages, podiums, and elevated seating areas for corporate and performance events.
• Expo & Convention Rentals Pipe and drape systems (8-foot and adjustable 8-12 foot) in black, white, royal blue, and silver, plus easels, stanchions, and custom CAD layout design with professional installation or self pick-up.
• Wall Divider & Backdrop Rentals Decorative wall dividers including 6.5-foot donut wall with green pallet, 7-foot boxwood hedge walls in green and champagne, 7-foot flower wall in white, 7-foot pallet wall, 8x8 green hedge wall, and short 4-foot boxwood hedge.
• Charger Plate Rentals Decorative charger plates including black beaded, brown wicker, gold beaded, gold reef, gold tangle, rustic white, silver flat, white wicker, and mint textured options.
• Plant & Greenery Rentals Faux foliage and plants including 8-foot faux foliage potted plants, tabletop air plants, bird of paradise palm (3-foot), boxwood with planter, dracaena in 5-foot and 7-foot, fiddle leaf fig tree (5-foot), phoenix palm tree (5-foot), snake sansevieria, geometric embossed planters, and assorted greenery.
• Throw Pillow Rentals Decorative throw pillows in styles including B/W Aztec, blue velvet, burgundy linen, faux fur, green velvet, ivory/black boho, mustard linen, orange velvet, pink velvet, white snowflake, and white wool velvet.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Rental Association (ARA)coreOthersCorporate membership in the American Rental Association, the leading trade organization for the equipment rental industry. Provides access to industry standards, best practices, training resources, and networking opportunities within the rental equipment sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bright Event Rentals: Bright Event Rentals is one of the largest event rental companies in the western U.S., offering tents, furniture, tabletop and decor with full-service logistics. It is comparable as a broader-incumbent in the same category serving weddings and corporate events at greater scale.
• Classic Party Rentals: Classic Party Rentals is a long-established national event rental brand offering tents, furniture and tabletop with full-service delivery and design. It is comparable as a broad-incumbent in the same product categories All Star competes in, though it operates at much greater scale and across multiple regions.

Direct peers

• Peak Event Services: Peak Event Services is an East Coast event rental company providing tents, flooring, furniture and full-service event production for weddings and corporate events. Directly comparable to All Star on product mix and full-service model, though operating in a different geography.
• ABD Party Rentals: ABD Party Rentals is a national event and party rental company offering tents, tables, chairs, linens and inflatables for weddings and corporate events. It is the most direct comparable to All Star Rentals because both provide full-service event rental with delivery, setup and a similar product mix.
• Hensley Event Resources: Hensley Event Resources is a regional event rental company in the Southwest offering tents, tables, chairs, linens and decor for weddings and corporate events. It is directly comparable to All Star on product breadth and full-service delivery in a regional market.
• MasterBUILT Event Rentals: MasterBUILT Event Rentals provides large-scale event rental including tents, staging, furniture and decor for festivals, corporate and private events. Comparable to All Star because of overlapping core tent and furniture rental categories with delivery and setup services.
• Tents & Events: Tents & Events is a regional tent and event rental company specializing in frame, pole and tension tents along with tables, chairs and accessories. Directly comparable to All Star on its core tent rental and accessory offering for weddings and corporate events.
• Party Reflections: Party Reflections is an event rental company offering tents, tables, chairs, linens and inflatables for weddings, corporate and social events. Directly comparable to All Star Rentals on core product mix and the full-service rental delivery model.
• Taylor Rental: Taylor Rental is a multi-location equipment and event rental company serving weddings, parties and corporate events with tents, tables, chairs and party inflatables. Comparable to All Star because it offers the same core mix of party/event rental items with delivery and setup.

Others

• American Rental Association (ARA) member operators: ARA member operators are a network of independent equipment and event rental companies across the U.S. that share industry standards, supplier relationships and best practices. They are relevant as the competitive ecosystem in which All Star operates and as potential M&A roll-up candidates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnqmRwkDFLhP4z5M7gZBeAw?view_as=subscriber
• Facebookfacebook.com/AllStarRentalsWI
• Instagraminstagram.com/allstarrentals
• Pinterestpinterest.com/allstarrental/_saved
• Xx.com/starrentals
• LinkedInlinkedin.com/company/all-star-rentals-weddings-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Rentals