Leaders For Clean Air

What Leaders For Clean Air does

Leaders for Clean Air is a 501(c)(3) non-profit coalition founded in 2015 and headquartered in Salt Lake City, Utah. The organization recruits business owners, executives, and influential professionals as founding members to advocate for and support the installation of workplace electric vehicle charging infrastructure across the Wasatch Front region of Utah. Its central thesis is that daytime workplace charging—where vehicle dwell time is longest—can shift EV fueling away from overnight hours, creating reliable daytime demand for renewable energy and reducing the vehicle-attributable share of Utah's air pollution (cited by the organization as over 50%). The coalition positions itself as a credible business voice to Utah policymakers on clean-air and electrified-transportation policy.

The coalition operates two core offerings: a membership program targeting Utah business leaders (accessed via the "Apply to Join" page) and a tiered donation program with four levels—Advocate ($500), Champion ($1,000), Catalyst ($2,500), and Leader ($5,000)—with billing cadences spanning one-time to annual contributions. Both streams are tax-deductible under 501(c)(3) status and fund advocacy, member-driven policy engagement, and behavior-change messaging rather than direct deployment of EV charging hardware. There is no underlying technology platform, software product, or proprietary charging infrastructure; the organization's "product" is its convening power and policy voice.

Revenue mechanics rely entirely on donations and coalition support; there is no product, service, or transactional revenue. The go-to-market motion is community-led: outreach to Utah business owners via the website (leadersforcleanair.org), email newsletter subscriptions, social media, and direct engagement with prospective founding members. With 11–50 employees, a single-state operating geography, and an explicitly described "initial and deliberate focus" on the Wasatch Front, the organization operates at the scale of an early-stage advocacy nonprofit building membership density before broader geographic or programmatic expansion.

Name

Leaders For Clean Air

Legal name

Leaders for Clean Air

Website

https://leadersforcleanair.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Leaders for Clean Air is a 501(c)(3) nonprofit coalition recruiting Utah business owners, leaders, and influencers to advocate for and fund workplace EV charging infrastructure on the Wasatch Front to reduce vehicle-related air pollution.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

akta.pro secondary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Clean air advocacy
• EV charging infrastructure
• Workplace electrification
• Nonprofit coalition
• Environmental policy

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership Contributions: As a 501(c)(3) non-profit organization, Leaders for Clean Air generates revenue through tax-deductible donations from supporters. The organization offers tiered donation levels (Advocate $500, Champion $1000, Catalyst $2500, Leader $5000) with various billing cadences including one-time, weekly, monthly, quarterly, and annual options. There is no revenue model related to product or service sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Leaders For Clean Air is a 501(c)(3) non-profit coalition of business owners, leaders, and influencers that drives adoption of daytime workplace EV charging infrastructure on the Wasatch Front to reduce vehicle-related air pollution in Utah. Its core offerings are a Membership Coalition program for businesses to collectively advocate for clean-air policy, and a tiered donation program (Advocate, Champion, Catalyst, Leader) that funds concrete emissions-reduction initiatives.

Product overview

Leaders for Clean Air is a 501(c)(3) non-profit coalition that operates two core offerings: a membership coalition inviting business owners, leaders, and influencers to join and guide the mission, and a tiered donation program (Advocate, Champion, Catalyst, Leader) that funds concrete action to reduce vehicle emissions through workplace EV charging infrastructure on the Wasatch Front.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Coalition A coalition program for business owners, leaders, and influencers in Utah to support reliable daytime EV charging infrastructure and drive adoption of electrified transportation on the Wasatch Front.
• Donation Tiers

Quantifiable outcome

• EVs eliminate 90% of emissions when fueled by renewables
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sierra Club: The largest US grassroots environmental organization, with an active Utah chapter working on transportation emissions and air quality. Comparable as a nonprofit advocacy organization addressing the same clean-air and EV-adoption issues, but at far greater scale and broader scope.
• Western Resource Advocates: Regional environmental advocacy organization focused on clean energy, air quality, and water across the Western US. Comparable as a larger, broader nonprofit advocating for transportation decarbonization and air-quality improvements across multiple Western states including Utah.

Regional players

• HEAL Utah: Utah-based environmental advocacy organization focused on air quality and clean-energy issues. Comparable as a Utah-anchored environmental advocacy nonprofit with overlapping clean-air mission and policy-engagement approach.
• Southwest Energy Efficiency Project (SWEEP): Regional nonprofit promoting energy efficiency and clean transportation across the Southwest, including Utah. Comparable as a Southwest-focused coalition-style nonprofit advocating for transportation electrification and emissions reductions.
• Utah Physicians for a Healthy Environment: Utah-based nonprofit of medical professionals advocating for clean air and reduced pollution. Comparable in mission focus on Utah air quality and emissions reduction, with a coalition structure anchored in professional credibility.

Direct peers

• Utah Clean Cities: A DOE-designated Clean Cities coalition focused on reducing petroleum use in transportation across Utah. Operates a near-identical coalition model targeting fleet operators and businesses on the same vehicle-emissions and air-quality challenge on the Wasatch Front.
• Breathe Utah: Utah-based grassroots nonprofit advocating for clean air solutions including transportation-emissions reductions. Directly comparable as a regional advocacy organization working on Utah air-quality issues through community engagement.
• Veloz: A nonprofit public-private coalition whose mission is to accelerate EV adoption through education, awareness, and policy advocacy. Highly comparable coalition-style advocacy model targeting electric transportation adoption and clean-air outcomes.
• Plug In America: National nonprofit advocating for EV adoption through consumer education, policy advocacy, and community engagement. Directly comparable mission centered on EVs as a route to cleaner air and reduced emissions.
• Charge Ahead Partnership: A coalition advocating for policies and investments that expand EV access, particularly for underserved communities. Comparable nonprofit coalition structure focused on accelerating EV adoption through policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LeadersforAir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders For Clean Air