What Veloz does

Veloz is a nonpartisan 501(c)(3) nonprofit organization founded in 2017 (succeeding the California Plug-In Electric Vehicle Collaborative, founded 2010) and headquartered in Sacramento, California. Its mission is to accelerate U.S. transportation electrification toward 100% zero-emission vehicle sales by 2035, which it pursues through three operating pillars: a consumer education program branded Electric For All, a market data program producing a quarterly EV Market Report in collaboration with the California Energy Commission and California Air Resources Board, and a convening program (Summit Series in-person events, Digital Dialogues webinars, and a Communications Working Group). Veloz does not sell commercial products; instead it operates as a membership-based advocacy and education intermediary between public agencies and private-sector EV stakeholders.

The organization's primary digital product is ElectricForAll.org, a consumer-facing EV education hub offering EV comparison and incentives lookup, an Annual Gas & Maintenance Savings Calculator, a Used EV Finder searchable by ZIP code and budget, a Home Charging Advisor, and an AI-powered EV Chat assistant. The platform is available in 15 languages and is supported by a succession of branded public-awareness campaigns (Opposites Attract, Kicking Gas with Arnold Schwarzenegger, 40 Million Reasons to Go Electric with Mark Ruffalo, Myths Busting Myths with Eric Andre, and the current 2025-2026 "The Way Forward is Electric" featuring Nick Offerman). Veloz also publishes resources such as the EV Charging Station Permitting Guidebook (co-produced with California's GO-Biz) and tracking dashboards for fleet and infrastructure metrics.

Veloz's revenue is generated through four-tiered annual membership dues ($10,000 to over $100,000) from 35+ member organizations spanning Fortune 500 companies (Ford, GM, BMW, Stellantis), investor-owned and municipal utilities (PG&E, Southern California Edison, SDG&E, LADWP, SMUD), charging providers (Electrify America, EVgo), automakers, rideshare/autonomous operators (Uber, Waymo, Zoox), and state agencies (CARB, CEC, NYSERDA, NJDEP, Maryland Department of the Environment); multi-year grants from foundations such as the William and Flora Hewlett Foundation (since 2021), Rockefeller Brothers Fund (2025), ClimateWorks Foundation, and California GO-Biz (including a $2.5 million ZEV Consumer Awareness Grant in 2022); and tax-deductible individual donations.

Name

Veloz

Legal name

Veloz

Website

https://veloz.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Veloz is a Sacramento-based 501(c)(3) nonprofit that convenes automakers, utilities, charging providers, and government agencies to accelerate U.S. EV adoption through its Electric For All consumer education program, ElectricForAll.org digital tools, and the quarterly California EV Market Report produced with CEC and CARB.

Ownership category

akta.pro rank

Product category

Electric Vehicle Advocacy and Public Education Services

akta.pro primary industry

EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)

Keywords

• Electric vehicle advocacy
• EV public education
• Zero-emission vehicles
• EV market research
• Transportation electrification

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Veloz generates revenue through four different membership opportunities with annual dues ranging from $10,000 to over $100,000. Membership benefits scale with each contribution level. Membership is open to electric vehicle stakeholders, Fortune 500 companies, and organizations that support sustainable transportation.
2. Grant Funding: Veloz receives grant funding from foundations and government agencies. Notable grants include a 2025 Rockefeller Brothers Fund grant for consumer education, a 2022 $2.5 million California GO-Biz ZEV Consumer Awareness Grant for the Electric For All campaign, ClimateWorks Foundation funding for consumer survey research, and William and Flora Hewlett Foundation general support grants since 2021 including funding for strategic planning.
3. Donations: Veloz accepts tax-deductible donations from individuals, global companies, and local nonprofit organizations to support public education programs focused on cleaner air and transportation electrification goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Veloz is a nonpartisan 501(c)(3) nonprofit that accelerates electric vehicle adoption through consumer education campaigns, industry convening, and EV market data tracking. It operates ElectricForAll.org, a multilingual consumer-facing platform with EV comparison tools, savings calculators, incentive finders, and an AI-powered EV Chat assistant. The organization is funded primarily through tiered membership dues ($10,000 to $100,000+) from Fortune 500 companies, utilities, automakers, charging providers, and government agencies, supplemented by foundation and government grants and individual donations.

Product overview

Veloz is a nonprofit organization (not a technology product company) that operates ElectricForAll.org as its premier consumer-facing platform for EV education. The organization offers a portfolio of public education campaigns including The Way Forward is Electric, Myths Busting Myths, 40 Million Reasons to Go Electric, Kicking Gas, and Opposites Attract. Its digital tools include EV Chat (AI-powered assistant), the Annual Gas & Maintenance Savings Calculator, Used EV Finder, and Home Charging Advisor. Veloz also produces the quarterly California EV Market Report, runs the Communications Working Group, hosts Digital Dialogues (virtual webinars) and Summit Series (in-person events), and provides EV charging station permitting resources. The organization focuses on consumer education, market acceleration, and policy convening rather than technology product development.

Differentiator

Problem solved

Functional benefit

Products and services

• ElectricForAll.org Consumer Platform Consumer-facing EV education and awareness website serving as the ultimate resource for current and future EV owners to compare electric vehicles, calculate savings, find location-specific incentives by ZIP code, and discover home charging options. Available in 15 languages including English and Spanish.
• EV Chat AI Assistant AI-powered assistant offering personalized conversations and answers about EVs, including budget needs and real-world ownership concerns in users' specific locations.
• Annual Gas & Maintenance Savings Calculator Interactive calculator using data modeling to forecast potential fuel and maintenance savings from switching to an EV, based on driving patterns, car preferences, local gas costs, and distinguishing between home and public charging costs.
• Used EV Finder User-friendly tool allowing drivers to enter their ZIP code to instantly shop and compare used EVs available within a specific budget and geographic location.
• Home Charging Advisor Tool helping current and future EV owners shop and compare all available Level 2 home charging stations to find the right option for their specific living situation.
• California EV Market Report Quarterly EV market data report tracking U.S. and California EV sales, market share, chargers, hydrogen stations, and medium/heavy-duty EV trucks and buses, produced in collaboration with the California Energy Commission and California Air Resources Board.
• Veloz Summit Series Exclusive in-person events featuring keynote speakers, panel sessions, and networking opportunities for EV market acceleration and Electric For All expansion.
• Veloz Digital Dialogues Virtual events bringing together industry experts for moderated discussions on EV adoption barriers including charging reliability, range anxiety, upfront costs, and incentive processes. Free to attend with video archives and transcripts available on demand.
• Communications Working Group Quarterly convening of nearly 100 communications professionals from 40+ member organizations to discuss industry topics, share facts, and produce industry fact sheets to advance EVs.
• EV Charging Station Permitting Resources Guidebooks and best practices for local governments to streamline EV charging station permitting process, including AB 1236 compliance and the Permitting Olympics initiative. Created in partnership with GO-Biz.
• Electric For All: The Way Forward is Electric Campaign 2025-2026 national EV education campaign under the Electric For All program featuring actor Nick Offerman, highlighting cost savings from incentives, gas savings, home and public charging options, driving range, affordability, and the variety of new and used EV models.
• Electric For All: Myths Busting Myths Campaign 2022-2023 myth-busting campaign featuring Sasquatch, Martians, unicorn, and Tooth Fairy, directed by Eric Andre, designed to overcome mythical barriers to EV adoption.
• Electric For All: 40 Million Reasons to Go Electric Campaign 2021 public awareness campaign featuring Mark Ruffalo and Chloe Bennet, focused on social, economic, and environmental justice and various electric transportation options.
• Electric For All: Kicking Gas Campaign 2019 Electric For All campaign starring Arnold Schwarzenegger as the Howard Kleiner character, focused on EV awareness and education.
• Electric For All: Opposites Attract Campaign 2018 first Electric For All campaign with a social and digital media approach using short-form video and memes to communicate with target audiences.
• Veloz Membership Program Tiered annual membership program with four contribution levels ranging from $10,000 to over $100,000, providing Fortune 500 companies, utilities, automakers, charging providers, government agencies, and nonprofits with networking, event access, communications resources, and EV market data.

Quantifiable outcome

• Consumer survey shows exposure to clear EV information significantly increases purchase interest across all demographics, geographies, and political affiliations
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

19 partnerships are on record, tiered supporting and core.

• Efficiency MainesupportingStrategic or Co-development Partner · 1 January 2026Efficiency Maine became a Veloz member in January 2026. Through data-driven programs, rebates, and technical assistance, Efficiency Maine supports EV adoption, charging infrastructure, and consumer education statewide, advancing shared commitment to reducing emissions and accelerating the transition to electric vehicles.
• Electrify AmericacoreGTM or Marketing PartnerElectrify America is a Champion member of Veloz and serves as the APEX SPONSOR of the Electric For All 'The Way Forward is Electric' national EV education campaign. The partnership provides major campaign funding and brand amplification. President and CEO Robert Barrosa serves on the Veloz Board of Directors.
• Southern California EdisoncoreStrategic or Co-development PartnerSouthern California Edison is a founding Premier member of Veloz and serves as a POWER SPONSOR of the Electric For All campaign. Senior VP of Corporate Affairs and Public Policy Caroline Choi serves as Veloz Board Chair. Edison International is also represented on the board.
• Pacific Gas and Electric Company (PG&E)coreStrategic or Co-development PartnerPG&E is a founding Premier member of Veloz and serves as a POWER SPONSOR of the Electric For All campaign. VP of Utility Partnerships and Innovation Mike Delaney serves on the Veloz Board of Directors. PG&E supports Veloz's market data tracking and EV programs.
• New York State Energy Research and Development Authority (NYSERDA)supportingGTM or Marketing PartnerNYSERDA is a Supporter member of Veloz and serves as a POWER SPONSOR of the Electric For All campaign, providing funding and support for national EV education efforts.
• Ava Community EnergysupportingStrategic or Co-development PartnerAva Community Energy is a Champion member of Veloz and serves as a CAMBER SPONSOR of the Electric For All campaign. CEO Howard Chang serves on the Veloz Board of Directors.
• UbercoreStrategic or Co-development PartnerUber is a Champion member of Veloz and serves as a CAMBER SPONSOR of the Electric For All campaign. Head of Sustainability Policy Tessa Sanchez serves on the Veloz Board of Directors. Uber collaborates on fleet electrification and rideshare electrification initiatives.
• Ford Motor CompanycoreStrategic or Co-development PartnerFord is a Champion member of Veloz. Global Director of Vehicle Compliance Cynthia Williams serves on the Veloz Board of Directors. Ford participates in Veloz's EV market tracking, events, and communications working group.
• General MotorssupportingStrategic or Co-development PartnerGM is a Supporter member of Veloz. Hon. David Strickland, VP of Global Regulatory Affairs and Transportation Technology Policy, serves on the Veloz Board of Directors.
• WaymosupportingStrategic or Co-development PartnerWaymo is a Champion member of Veloz. Head of Sustainability and Environment Adam Gromis serves on the Veloz Board of Directors. Waymo brings autonomous zero-emission vehicle expertise to Veloz's cross-sector collaboration.
• EVgocoreStrategic or Co-development PartnerEVgo is a founding Champion member of Veloz. Executive Vice President of Policy and External Affairs Sara Rafalson serves as Veloz Board Secretary. EVgo provides charging infrastructure perspective and supports Veloz's market data and education programs.
• San Diego Gas & Electric (SDG&E)coreStrategic or Co-development PartnerSDG&E is a founding Champion member of Veloz. Senior VP and Chief Commercial Officer Miguel Romero serves on the Veloz Board of Directors. SDG&E supports Veloz programs and EV market tracking.
• California Air Resources Board (CARB)coreStrategic or Co-development PartnerCARB is a founding Premier member of Veloz. Chair Lauren Sanchez serves on the Veloz Public Policy Board. CARB provides regulatory leadership, data, and policy guidance, and collaborates with Veloz on quarterly EV market reporting.
• California Energy Commission (CEC)coreStrategic or Co-development PartnerCEC is a founding Premier member of Veloz. CEC provides data for Veloz's quarterly EV Market Report and collaborates on tracking California and U.S. EV sales, market share, and infrastructure.
• Los Angeles Department of Water and Power (LADWP)supportingStrategic or Co-development PartnerLADWP is a founding Premier member of Veloz. LADWP participates in Veloz's EV programs, offering utility perspective on transportation electrification and supporting member initiatives.
• StellantissupportingStrategic or Co-development PartnerStellantis is a Premier member of Veloz. Stellantis brings automaker expertise and perspective to Veloz's cross-sector collaboration on EV adoption.
• BMW GroupsupportingStrategic or Co-development PartnerBMW Group is a founding Premier member of Veloz. BMW participates in Veloz's programs and events, bringing automaker perspective on EV market development.
• ZooxsupportingStrategic or Co-development PartnerZoox is a Champion member of Veloz. State Policy Lead Paul Escobar serves on the Veloz Board of Directors. Zoox contributes autonomous vehicle and mobility technology expertise.
• New Jersey Department of Environmental Protection (NJDEP)supportingStrategic or Co-development PartnerNJDEP is a Premier member of Veloz. NJDEP awarded nearly $32 million in grants for fleet electrification including 53 electric school buses and 41 fast chargers across New Jersey, advancing shared EV adoption goals.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coltura: Nonprofit focused on reducing gasoline use by accelerating EV adoption among high-mileage drivers. Shares Veloz's consumer-education and emissions-reduction mission with a narrower focus.
• Electrification Coalition: Nonprofit focused on public-policy advocacy to accelerate transportation electrification across the U.S. Comparable to Veloz in policy convening, federal/state engagement, and cross-sector membership model.
• Plug In America: National nonprofit consumer advocacy organization focused on accelerating EV adoption through consumer education, policy advocacy, and community events. Most direct functional peer to Veloz in mission, audience, and nonprofit model.
• Atlas Public Policy: Clean transportation policy research firm providing data, analysis, and the EV Hub dashboard. Comparable to Veloz's quarterly market reporting function and policy-data audience.
• CALSTART: National nonprofit consortium working with industry and government to build clean transportation technology. Overlaps with Veloz in transportation electrification convening, membership funding, and California-anchored clean mobility advocacy.

Broad incumbents

• Sierra Club: Large environmental nonprofit with a long-running Clean Transportation campaign promoting EVs and transit. Comparable in advocacy mission and member-driven funding, but with a much broader environmental portfolio.
• Rocky Mountain Institute (RMI): Large independent nonprofit working on the global energy transition, with transportation electrification as a major program area. Comparable as a clean-energy convener and thought leader, but broader in scope than Veloz's consumer-EV focus.
• Natural Resources Defense Council (NRDC): Major environmental advocacy nonprofit with active clean-vehicles and transportation-electrification programs. Comparable mission and lobbying/communications capacity, but operates across many environmental issues beyond EVs.
• International Council on Clean Transportation (ICCT): Global nonprofit providing scientific research to regulators on clean transportation, including EV policy and emissions standards. Comparable in data/research output but oriented to international policy makers rather than U.S. consumers.

Emerging players

• Generation180: Nonprofit focused on accelerating the transition to clean energy, including EV adoption and electrification. Smaller in scale but highly comparable in mission and audience-engagement approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/letsveloz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloz