Mirari

What Mirari does

Mirari is a Dutch family-owned private limited company (Mirari Group B.V., with operating entity Mirari Nederland B.V.) founded in 1994 and headquartered at Twekkeler Es 9, 7547 ST Enschede, Netherlands. For over 30 years the company has exclusively distributed the Innotec brand of professional-grade chemical maintenance, repair, and assembly products in the Benelux market, serving tradespeople across three primary verticals: Construction (Bouw), Industry (Industrie), and Mobility (Mobiliteit).

The portfolio comprises more than 200 products organized across six categories (sealants and adhesives, cleaning products, tapes and self-adhesive materials, oils and greases, processing materials, and primers/coatings and lacquers) and bundled into six integrated application systems (Facade Bonding, Stone Strip Bonding, Joint and Sealing, Waterproof, Repaplast Plastic Repair, and Project Adhesive). Underlying formulation technologies include proprietary TRIBITEC lubrication technology (used in Fine Trib Oil and High Trib Oil) and MS-polymer chemistry powering products such as Adheseal and Structure Seal. The newest product introduction is Pro Bond, a 2K cyanoacrylate adhesive launched in 2025 for difficult-to-bond plastics.

Mirari operates a sales-led go-to-market: customers must register and verify a KVK (Dutch Chamber of Commerce) number to access the Innotec webshop, after which they receive direct telephone consultation from specialists, can request free on-location product demonstrations, and benefit from 1-day standard delivery with free shipping on orders over €150 (orders below incur a €12.95 surcharge reflecting certified chemical-transport handling). Pricing is unit-based with public display up to 24 units, with bulk pricing negotiated via specialist consultation. The company has no disclosed investors, funding history, leadership team bios, or revenue figures in the source material.

Name

Mirari

Legal name

Mirari Group B.V.

Website

https://mirari.nu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirari is a Dutch family-owned distributor (founded 1994, Enschede) of the Innotec professional chemical brand, supplying over 200 adhesives, sealants, oils, greases, tapes, and cleaners to tradespeople in construction, industry, and mobility across the Benelux via a KVK-verified B2B webshop with free specialist on-site demonstrations.

Ownership category

akta.pro rank

Product category

Industrial Adhesives, Sealants & Maintenance Chemicals

NAICS

Adhesive Manufacturing (325520), Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891), Chemicals & Allied Products (2800)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Professional adhesives sealants
• Industrial maintenance chemicals
• Construction bonding systems
• Automotive repair products
• Specialty lubricants greases

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Sale of professional maintenance, repair, and assembly products including adhesives, sealants, tapes, oils, greases, and cleaning products. Revenue generated through direct sales via webshop, with bulk pricing available for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mirari distributes the Innotec brand portfolio of more than 200 professional chemical products for maintenance, repair, and assembly applications across construction, industry, and mobility sectors. The core offering covers sealants and adhesives (e.g., Adheseal, Pro Bond, Structure Seal, Repaplast Fix), cleaning products, tapes and self-adhesive materials, oils and greases, and primers/coatings, organized into proven application systems (facade bonding, stone strip bonding, joint sealing, waterproofing, plastic repair). Distribution is via a B2B webshop with KVK verification, supported by direct specialist consultation and free on-location demonstrations in the Netherlands.

Product overview

Mirari distributes the Innotec brand, a comprehensive portfolio of professional-grade chemical maintenance, repair, and assembly products. The offering includes sealants and adhesives (Adheseal, Pro Bond, Structure Seal, Repaplast Fix), cleaning products (Seal and Bond Remover, Multisol), tapes and self-adhesive materials (Moulding Tape, Moulding Tape HS), oils and greases (Innogrease MP 260, Fine Trib Oil, Deblock Oil XS), and primers/coatings (Imprisol Project). These products are organized into professional systems: the Facade Bonding System, Stone Strip Bonding System, Joint and Sealing System, Waterproof System, Repaplast Plastic Repair System, and Project Adhesive System. The portfolio serves professionals in construction, industry, and mobility sectors with more than 200 products, backed by direct specialist advice and free on-site demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• Innotec: Professional brand of sealants, adhesives, cleaning agents, tapes, oils, and related chemical products for maintenance, repair, and assembly applications.

Products and services

• Adheseal Permanently elastic bonding and sealing sealant based on MS polymers for professional applications, serving construction, industry, and mobility sectors.
• Deblock Oil XS Mix of fast-acting rust solvers and lubricants for releasing seized components, used by professional tradespeople for automotive and industrial maintenance.
• Repaplast Fix Two-component product for bonding various substrates including plastics and other materials, part of the Repaplast Plastic Repair System.
• Seal and Bond Remover Powerful remover for effectively loosening and removing various adhesives and sealants, used by professional tradespeople in maintenance and repair applications.
• Pro Bond 2K cyanoacrylate adhesive for bonding a wide range of (recycled) materials, including difficult-to-bond plastics, offered to professional tradespeople with starter kit configurations.
• Structure Seal Unique permanently elastic sealant based on high-quality MS polymers, serving construction and structural bonding applications.
• Innogrease MP 260 High-quality versatile grease with carefully chosen EP additives free of heavy metals, pressure-resistant up to 260 kg, temperature range -25°C to +130°C.
• Fine Trib Oil Thin high-quality foodgrade lubricating oil based on TRIBITEC technology, used by professional tradespeople in industrial and mobility maintenance.
• Moulding Tape Double-sided adhesive tape based on rubber with pressure-sensitive adhesive layer, allowing repositioning before final bonding. Temperature resistant from -40°C to +95°C.
• Moulding Tape HS Double-sided adhesive tape based on very sturdy rubber with pressure-sensitive adhesive. Temperature resistant from -35°C to +95°C.
• Imprisol Project Unique impregnation agent and adhesion improver that is part of the Innotec Project Adhesive System for bonding facade cladding to aluminum or wood constructions.
• Facade Bonding System (Gevelplaat Verlijmingssysteem) Professional system for bonding facade panels to construction substrates, used by construction tradespeople in the Netherlands.
• Stone Strip Bonding System (Steenstrips Verlijmingssysteem) Professional system for bonding stone strips to various substrates, used by construction tradespeople for facade and decorative stone installation.
• Joint and Sealing System (Voeg- en afdichtingssysteem) Professional sealing system for joint applications in construction, used by professional tradespeople for durable joint sealing.
• Waterproof System (Waterproof Systeem) Professional waterproofing system for moisture protection applications, used by construction tradespeople in the Netherlands.
• Repaplast Plastic Repair System Complete system for plastic repair including Repaplast Foundation Tape and related repair products, used by mobility and industrial repair professionals.
• Project Adhesive System (Project-lijmsysteem) High-quality, easy-to-apply system for economically bonding facade cladding to aluminum or wood constructions, including Imprisol Project and Multisol Project.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bostik (Arkema): Bostik is a global adhesives specialist serving construction, industrial and packaging markets with MS-polymer, polyurethane and cyanoacrylate technologies — overlapping with Mirari's Adheseal, Structure Seal and Pro Bond product lines.
• Sika: Sika is a global specialty chemicals company with a leading position in construction sealants, adhesives, waterproofing and bonding systems — overlapping with Mirari's Gevelplaat, Voeg- en afdichting, and Waterproof systems.
• Hilti: Hilti sells direct to construction professionals a portfolio combining tools, fasteners, firestop, chemical anchors and sealants — comparable in target customer (trade contractors) and direct-sales-led motion, though with a much wider product and geographic footprint.
• ITW (Illinois Tool Works): ITW operates multiple specialty adhesives, sealants and chemical maintenance brands sold into automotive, industrial and construction channels — a diversified incumbent competing with Mirari's mobility and industrial bonding/sealing solutions.
• 3M Industrial Adhesives & Tapes: 3M's industrial division sells double-sided tapes, pressure-sensitive adhesives and bonding solutions — overlapping with Mirari's Moulding Tape, Moulding Tape HS and broader adhesive/sealant portfolio, though as part of a much larger conglomerate.
• Henkel (Loctite / Pattex / Bonderite): Henkel's adhesive technologies business, including Loctite and Pattex, sells industrial and consumer adhesives, sealants and surface treatments globally — a broader incumbent competing with Mirari in bonding, sealing and maintenance chemistries.

Direct peers

• Würth: Würth is the largest European supplier of fasteners, tools, chemicals, adhesives and sealants to professional tradespeople across construction, industry and automotive — directly overlapping Mirari's three verticals, specialist sales model, and B2B customer base.
• Den Braven (Bostik): Den Braven is a European specialist in professional sealants, adhesives and PU-foams serving construction and industry — historically a strong Benelux competitor to Mirari's Innotec adhesives and sealant range.
• CRC Industries: CRC Industries manufactures and distributes professional chemical maintenance, repair and assembly products including lubricants, penetrants, cleaners and sealants — closely comparable to Mirari's Deblock Oil, Innogrease and Seal and Bond Remover offerings.
• Soudal: Soudal is one of the world's largest independent manufacturers of sealants, adhesives and PU-foams, selling to construction and industrial professionals through technical sales — directly comparable to Mirari's MS-polymer sealant and adhesive portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirari-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirari