Haynes

What Haynes does

Haynes is an Australian labour hire and recruitment company founded in 1990 as Haynes Mechanical in Western Australia. After relocation to Mackay in 2000 and expansion into recruitment services for the Bowen Basin mining sector, the company was acquired by Sime Darby Industrial in 2013 and subsequently diversified across mining, civil construction, manufacturing, warehousing, transport and logistics, renewables, and agriculture. In March 2023, Haynes Group rebranded to simply 'Haynes', consolidating its identity as a multi-sector industrial staffing provider.

The company's core offering is volume labour hire and recruitment, delivered through a blue collar and white collar service model. Blue collar placements cover trade assistants, electricians, operators, fitters, welders, and site supervisors across industrial sectors, while white collar recruitment extends to project managers, engineers, HSEQ professionals, and administrative staff. Revenue is generated primarily through margin on temporary worker wages under labour hire arrangements, supplemented by permanent placement fees and contract staffing billings. The company operates dedicated offices in South Brisbane (headquarters), Mackay, Townsville, Toowoomba, and Dubbo, with nationwide service reach across Queensland, New South Wales, South Australia, and Northern Territory. Notable project deployments include 493 workers at the Columboola Solar Farm, 322 employees for the 720MW New England Solar project, and the full workforce solution for the Western Downs Green Power Hub (1,000,000 panels, 460MW).

Underpinning operations is the FastTrack 360 recruitment management platform, which provides paperless onboarding, timesheet management, payroll integration, and dedicated client and employee portals. The platform is a workflow and administration system rather than an AI-driven matching engine, and Haynes's competitive position rests on its 30-year regional relationship network, an extensive pre-qualified candidate database, ISO 9001:2015 certification, Queensland Labour Hire Licence, and Local Buy-approved supplier status for government procurement. GTM combines sales-led direct employer engagement with self-serve candidate registration, supported by multi-channel digital marketing including a content blog, social media, SEO, and Seek job board advertising.

Name

Haynes

Legal name

Haynes

Website

https://haynespeople.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haynes is an Australian labour hire and recruitment agency providing temporary, permanent, and contract staffing across mining, renewables, civil construction, manufacturing, warehousing, and agriculture sectors, serving employers and job seekers through offices in four Australian states.

Ownership category

akta.pro rank

Product category

Staffing & Recruitment Services

NAICS

Employment Services (5613), Temporary Help Services (56132), Farm Labor Contractors and Crew Leaders (115115)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industries

Construction & General Labor Staffing (BPACAEAA), Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB), Agriculture & Seasonal Field Labor Staffing (BPACAEAJ)

Keywords

• Labour hire services
• Recruitment agency
• Workforce staffing
• Blue collar recruitment
• Industrial staffing

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Labour Hire Services: Temporary staffing placements where Haynes employs workers and contracts them to client sites. Revenue generated through margin on worker wages.
2. Permanent Placement Services: Recruitment of candidates for permanent positions with clients, filling roles from junior staff to senior management.
3. Contract/Short-term Placements: Flexible staffing solutions for specific project durations, from short-term assignments to long-term contract work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Haynes is a labour hire and recruitment agency that supplies temporary, permanent, and contract staffing solutions for blue collar and white collar positions across the renewables, civil construction, manufacturing, warehousing, transport and logistics, hard rock mining, and agriculture sectors in Australia. The company places candidates with employer clients, manages onboarding, screening, timesheets, and payroll through its FastTrack 360 technology platform, and operates dedicated local teams across Queensland, New South Wales, South Australia, and Northern Territory.

Product overview

Haynes is a labour hire and recruitment agency operating as a single unified service offering rather than a platform with modules. The core product is staffing solutions encompassing labour hire (temporary workers), permanent recruitment, and contract staffing. Services are segmented by worker type (blue collar vs. white collar) and by industry vertical (renewables, mining, civil construction, manufacturing, warehousing/logistics, agriculture). The company also operates internal FastTrack 360 technology platforms for client and employee portal access to manage placements, timesheets, and workforce administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Labour Hire and Recruitment Services Full-service labour hire and recruitment agency providing temporary, permanent, and contract staffing solutions across blue collar and white collar positions for multiple Australian industries including mining, renewables, construction, manufacturing, and warehousing.
• Blue Collar Recruitment Specialised recruitment for trade assistants, labourers, equipment operators, fitters, welders, mechanics, and other manual/industrial workers across mining, renewables, construction, and manufacturing sectors.
• White Collar Recruitment Recruitment for administrative, engineering, management, HR, payroll, and professional positions including project managers, engineers, health and safety professionals, and business support staff.
• Renewables Sector Staffing Staffing solutions for solar and wind farm construction and operations, providing labourers, electricians, operators, fitters, and project managers for renewable energy projects across Australia.

Quantifiable outcome

• 500+ active employees on labour hire roster as of 2021
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered strategic.

• Local BuystrategicGTM or Marketing PartnerHaynes is an approved Local Buy supplier, enabling Queensland local and state governments to access recruitment services through pre-existing procurement arrangements. Local Buy connects over 4,000 pre-qualified suppliers with councils.
• Veterans Employment Commitment (VEC)strategicStrategic or Co-development PartnerPartnership with the Veterans Employment Commitment, a national initiative designed to improve employment outcomes for Australian veterans. Haynes has pledged support for providing job opportunities, tailored recruitment, and supportive workplaces for veterans.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Programmed: Australian staffing and maintenance services group providing labour hire, recruitment, and project workforce solutions across mining, infrastructure, and renewables — overlapping directly with Haynes' core verticals and target customer base.
• Drake International Australia: Established Australian recruitment and labour hire provider serving industrial, commercial, and government clients with comparable blue collar placement capabilities to Haynes.
• WorkPac: One of Australia's largest labour hire and recruitment firms with deep exposure to mining, construction, and resources — directly competing with Haynes for the same blue-collar industrial workforce across Queensland and other resource states.
• Chandler Macleod (Recruitment Holdings): Major Australian recruitment and labour hire firm serving industrial, mining, government, and commercial clients — a direct competitor across Haynes' blue/white collar placement business.
• PeopleIn (People Group): ASX-listed Australian labour hire and recruitment operator with concentrated exposure to mining, infrastructure, and industrial verticals — a near-direct competitor in Haynes' target segments.
• Hays (Australia): Global specialist recruitment firm with significant Australian operations focused on white collar and skilled trades placement — directly comparable for Haynes' white collar and engineering recruitment lines.

Broad incumbents

• ManpowerGroup Australia: Global employment services firm with Australian operations covering temporary staffing, permanent placement, and workforce solutions — competes with Haynes for blue collar and entry-level white collar mandates.
• Randstad Australia: Global recruitment firm with broad Australian operations across industrial, professional, and specialist staffing — a broad incumbent with overlapping capabilities in Haynes' served segments.
• Adecco Australia: Global staffing giant operating across Australia with broad industrial, office, and professional recruitment — a broad incumbent competitor with overlapping labour hire and temporary staffing offerings.

Others

• Sime Darby Industrial (parent): Parent conglomerate and adjacent industrial services provider — relevant as Haynes' controlling shareholder and a potential cross-sell channel for industrial equipment customers needing workforce solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haynes-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haynes