Sirca

What Sirca does

Sirca S.p.A. is an Italian industrial coatings manufacturer founded in 1973 by Tarcisio and Luigi Durante, headquartered in San Dono di Massanzago (PD) with a second production facility in San Giovanni al Natisone (UD). The company is a wholly-owned subsidiary under TLD Holding S.p.A., operating alongside sibling Durante & Vivan, with €20 million of fully paid share capital and 251–500 employees. Sirca manufactures waterborne and UV-cure coating systems for wood, plastics, glass, and metal substrates, organized through four brands: Sirca (core wood/plastic/glass coatings), Polistuc (metal and UV wood coatings), Technogel (gelcoats and composite resins for marine, automotive, and design markets), and D'AQUA (DIY retail paints). The portfolio spans interior and exterior wood finishes, PVC window systems, fire-retardant coatings (Flameshield), parquet flooring (SircaFloor), and design-oriented special effects (Provocazioni), with proprietary tintometric systems (Colour Passion, TechnoTint) enabling custom colour formulation.

The company's core technology centres on waterborne and UV-curable coating chemistries, including UV LED curing for reduced energy and emissions, 20-year warrantable exterior systems (Sirca Extra Plus), and bio-based formulations (S-Cover Better Carbon with 5% renewable content developed for IKEA suppliers). Sirca operates a 1000+ sqm in-house laboratory with 50+ researchers and over 20% of staff in technical roles, supported by ISO 9001, ISO 14001, ISO 45001, CAM, and CATAS WKI Premium certifications.

Commercially, Sirca sells B2B through direct sales, an online customer portal (WebDoc), and a distribution network of 100+ points across 85+ countries. Pricing is quote-based with multi-year industrial contracts; revenue streams include coatings product sales, brand portfolio sales across the four sub-brands, and pre/post-sales technical services. GTM relies on enterprise field sales, trade fair presence (SICAM, LIGNA, IWF, Indiawood, Dubai Woodshow, Xylexpo), and e-Academy training programmes for sales networks and dealers. Customers include furniture manufacturers (notably IKEA via S-Cover Better Carbon), PVC window and door producers, parquet flooring companies, marine and automotive composites firms (via Technogel), and DIY consumers (via D'AQUA retail channel).

Name

Sirca

Legal name

Sirca S.p.A.

Website

https://sirca.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Sirca S.p.A. is an Italian industrial coatings manufacturer producing waterborne and UV-cure coating systems for wood, plastics, glass, and metal substrates, operating four brands (Sirca, Polistuc, Technogel, D'AQUA) and distributing to 85+ countries for furniture, flooring, PVC window, marine, and DIY customers.

Ownership category

akta.pro rank

Product category

Industrial Coatings & Paints Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Industrial wood coatings
• Waterborne coating systems
• UV curing coatings
• Polymer and resin manufacturing
• Paint and coatings

Headquarters

HQ city

San Dona Di Piave

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Coatings Product Sales: Sale of industrial coatings and painting systems for wood, plastics, glass, and metal to furniture manufacturers, flooring producers, and industrial applicators.
2. Brand Portfolio Sales (Polistuc, Technogel, D'AQUA): Sales through subsidiary brands: Polistuc (metal and wood coatings), Technogel (gelcoats and composite resins), and D'AQUA (DIY market paints).
3. Technical Services: Pre-sales technical consultation, product customization, training, and post-sales technical support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sirca S.p.A. manufactures and sells industrial coatings (paints, varnishes, stains, and finishes) for wood, plastic, glass, and metal substrates, plus gelcoats and composite resins. Under four brands — Sirca, Polistuc, Technogel, and D'AQUA — the company offers waterborne and solvent-borne coating systems, UV-cured coatings, fire-retardant coatings, tintometric color-matching systems, and a consumer DIY paint line, distributed in over 85 countries via more than 100 distribution points and direct B2B field sales.

Product overview

Sirca S.p.A. is an Italian manufacturer of industrial coatings and paints for wood, plastic, glass, and metal substrates. The company operates under four brands: Sirca (core wood/plastic/glass coatings), Polistuc (metal and wood UV coatings), Technogel (composite resins and gelcoats), and D'AQUA (consumer DIY paints). The product portfolio includes waterborne and solvent-borne coatings, UV coatings, fire-retardant systems (Flameshield), and decorative special-effect lines (Provocazioni). The company also offers the Colour Passion automated tinting system and specialized product lines for parquet (SircaFloor), PVC windows (Sirca PWC), and exterior applications (AQUAVERS, S-Cover). Sirca serves over 85 countries through more than 100 distribution points.

Differentiator

Problem solved

Functional benefit

Brands

• Sirca: Main brand for wood coatings, plastic coatings, and glass coatings - one of the main actors in the Italian national market and international market
• Polistuc
• Technogel
• D'AQUA
• Colour Passion
• Provocazioni
• S-Cover
• SircaFloor
• Sirca Natural Plus
• Sirca PWC
• Sirca AQUAVERS
• Sirca Extra Plus
• Sirca 4ALL
• Sirca Flameshield

Products and services

• Provocazioni Metallizzati Collection New collection of 12 metallic finishes for the Provocazioni line, designed for architectural and design projects. Includes Cool Lithium, Refined Steel, Noble Electrum, Warm Rose Gold, Rich Copper, Pure Gold, Deep Bronze, Oxidized Copper, Heritage Bronze, Sleek Titanium, Deep Lead, and Industrial Iron. Available in mono and bicomponent waterborne versions with three granulometries.
• Waterborne Coating Systems for Exterior Wood New line of water-based coating systems for exterior wood applications including windows, doors, and decking. Designed for maximum protection, durability, and environmental sustainability.
• SircaFloor Water-based coating system for parquet flooring with very low VOC emissions. Features BASEFLOOR bicomponent non-toning sealer and EWOFLOOR10 mono or bicomponent topcoat. Suitable for medium-traffic areas with low dirt retention, good light fastness (4/5), and excellent abrasion resistance (130 rounds).
• Sirca PWC Long-lasting coating systems for PVC windows and doors. Features bicomponent matt topcoats customizable via Colour Passion tinting system. Highly resistant to atmospheric agents and solar radiation.
• Sirca AQUAVERS Transparent or lacquered coating systems for windows and doors with active protection lasting up to 15 years exterior and unlimited interior. Versatile technical and aesthetic performance.
• Sirca S-Cover Better Carbon Transparent waterborne coating systems with 5% renewable raw materials content. Available in 10, 20, and 30 gloss finishes. Developed for IKEA suppliers as first step toward IKEA's 2050 goal of 50% renewable content in coatings.
• Sirca Extra Plus Water-based acrylic coating systems for exterior wood with warranty up to twenty years. Suitable for windows, doors, and outdoor wood structures.

Quantifiable outcome

• Waterborne coating systems reducing VOC emissions compared to solvent-based alternatives
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Italy's Sirca S.p.A.coreChannel Partner/ Reseller/ Distributor · 25 February 2026Sirca Paints India extending its partnership with Italy's Sirca S.p.A. This is a partnership where Sirca India distributes Sirca Italy's products in the Indian market, extending the parent company's international reach.
• FederchimicastrategicStrategic or Co-development Partner · 10 November 2025Ongoing collaboration renewed for 2025 with CICAP (Committee for the Investigation of Claims of the Paranormal) for promoting career-orientation activities in science education. Andrea Tonello, Coating Innovation Leader at Sirca, participated in CICAP Fest 2025 workshop 'Guiding the Future: Chemistry, Education, and Critical Thinking' at Palazzo Bo, Padova.
• GeminiminorGTM or Marketing Partner · 6 August 2024Joint exhibition partnership at IWF Fair 2024 in Atlanta (August 6-9, 2024). Gemini and Sirca co-exhibited to showcase coating solutions for kitchens, furniture, furnishing accessories, and parquet. Sirca's stand C1062, Hall C featured Gemini's expertise alongside Sirca's product portfolio.
• Superfici ElmagstrategicTechnology or Integration · 22 May 2024Technology partnership for Xylexpo 2024 live demonstrations. Sirca's water-based and UV coatings were demonstrated on Superfici Elmag's innovative application lines at their Technology Center in Villasanta (MB) on May 22 and 24, 2024. Partnership showcasing integration of coating technology with industrial equipment.
• GiardinagroupstrategicTechnology or Integration · 21 May 2024Technology partnership for Xylexpo 2024 live demonstrations. Sirca provided water-based and UV coatings with low environmental impact for demonstration on Giardinagroup's innovative industrial coating lines. Demonstrations held at Rho Fieramilano (May 21, 2024 morning) and Giampiero Mauri Innovation Centre in Figino Serenza (May 21, 2024 afternoon).
• Sirca Paints IndiacoreChannel Partner/ Reseller/ Distributor · 27 February 2020National distributor partnership in India for wood coatings and related products. Sirca Paints India represents Sirca at Indian industry exhibitions including Indiawood 2020 (Bangalore). This partnership extends Sirca's presence in the rapidly growing Indian furniture manufacturing market.
• TLD Holding S.p.A.coreOthersParent company and controlling entity. Sirca S.p.A. is a manufacturing company together with Durante & Vivan, both part of TLD Holding group. Sirca is subject to direction and coordination by TLD Holding S.p.A. The holding company manages strategic direction for both manufacturing entities.
• Durante & VivancoreOthersSibling company within TLD Holding group. Sirca and Durante & Vivan are the two manufacturing companies under TLD Holding, sharing strategic standards and growth objectives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sirca_spa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirca