Nextplora

Name

Nextplora

Legal name

Nextplora S.r.l.

Website

https://business.nextplora.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Nextplora is a Milan-based brand and media intelligence company that provides market research, cross-media campaign measurement, and AI-driven marketing mix modeling to enterprise brand owners and advertisers, primarily across European markets.

Ownership category

akta.pro rank

Product category

Market Research & Media Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAAAHAH

Marketing Mix Modeling, Attribution & Propensity Scoring

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Predictive Analytics & Decision Intelligence

SECONDARYBPAFABAN

Media Measurement, Attribution & Mix Modeling (MMM/MTA)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAABAN

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Market research services
• Media intelligence solutions
• Brand tracking analytics
• Advertising effectiveness measurement
• Consumer research panel

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand & Media Intelligence Solutions: Nextplora generates revenue through subscription-based access to its proprietary research solutions including brand tracking, cross-media measurement, post-test campaigns, BMI Vista dashboard, and AI-driven marketing mix modeling. These services are sold to enterprise brand owners and advertisers seeking to optimize advertising ROI.
2. Data Segments for Programmatic Advertising: Revenue generated through the distribution of proprietary audience segments to programmatic advertising platforms via the Audiens partnership, allowing brands to purchase research-based targeting segments for digital campaign optimization.
3. Custom Research & Consulting: Professional services revenue from bespoke market research projects, consulting engagements, and customized insights as evidenced by client-specific case studies and testimonials across industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nextplora provides Brand and Media Intelligence solutions that help enterprise brand owners and advertisers measure and improve the return on their advertising and media investments at every stage of brand development. Its portfolio includes a proprietary BMI Vista dashboard plus specialized solutions for brand tracking, cross-media ROI measurement, post-campaign creative testing, product launch evaluation, AI-driven marketing mix modeling, and household panel-based shopper measurement. The offerings are sold as subscription-based, customized research and analytics services backed by the firm's proprietary Idee&Opinioni consumer panel and a permanent mobile audiometer sample.

Product overview

Nextplora is a Brand and Media Intelligence company offering a unified portfolio of research and analytics solutions. Its core platform, BMI (Brand & Media Intelligence), centers on BMI Vista, a comprehensive campaign dashboard. This platform is augmented by eight specialized solutions covering the full brand and advertising lifecycle: Brand Tracking (brand performance monitoring), Crossmedia (cross-media ROI), Post test (in-market campaign assessment), Media + Brand Effect (joint solution with Fluzo for OTT/TV brand lift), Call back (product launch evaluation), Modelling (AI-driven marketing mix modeling), Shopper scan (purchase behavior linking), and Insight3 (consumer-validated strategy design). Together, these solutions help clients improve the return on their advertising and media investments from early strategy through post-campaign analysis.

Differentiator

Problem solved

Functional benefit

Brands

• BMI Vista: Comprehensive, detailed, and customizable dashboard for taking full control of campaign results and KPIs.
• Media+Brand Effect
• Insight3
• Idee&Opinioni

Products and services

• BMI Vista A comprehensive, detailed, and customizable dashboard software that gives enterprise clients full control over their campaign results and KPIs, enabling real-time analysis of critical campaign data and clear performance insights.
• Brand Tracking Structured brand tracking solution that monitors how a brand performs across all KPIs over time, across different target groups, and in comparison with competitors, built on decades of benchmarks across dozens of categories and markets worldwide.
• Crossmedia Cross-media campaign ROI measurement solution that determines the contribution of traditional, digital, and social media to KPIs across target groups, using a robust methodology to define each channel's role and overcome walled-garden limitations in fragmented media landscapes.
• Media + Brand Effect Joint solution developed by Nextplora and Fluzo that maximizes the value of cross-media, addressable TV, and OTT campaigns by combining reliable media plan evaluation with brand lift KPIs, enabling reach, overlap, and frequency analysis of all planned media.
• Post test Campaign assessment solution that evaluates the strength of creative strategy and execution while campaigns are in market, benchmarking them against competitors and covering every key aspect of campaign performance.
• Call back Consumer evaluation solution for new brand or product launches, assessing usage, consumption, acceptance, liking, satisfaction, touchpoints, perceived attributes, loyalty, and advocacy, with benchmarking against previous launches and competitor results.
• Modelling Sales forecasting and media mix optimization solution powered by AI-driven marketing mix modeling, providing accurate forecasts of sales performance and identifying the most effective media investment mix for the near future.
• Shopper scan Measurement solution that links exposure to advertising campaigns and media plans with a household panel capturing shopping behavior (when, what, and how), quantifying return on investment in terms of consumer purchases, behavior, and loyalty.
• Insight3 Brand and advertising strategy design and validation solution that incorporates the voice of consumers to validate assumptions, helping leading brands refine campaigns in their earliest stages before market launch.

Quantifiable outcome

• 28% revenue growth in 2018 from BMI solution, representing 70% of total agency revenue
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FluzocoreStrategic or Co-development PartnerNextplora and Fluzo developed a joint solution called Media+Brand Effect that enables brands to understand the reach, overlap, and frequency of all media included in their media plan. This solution maximizes the value of cross-media, addressable TV, and OTT campaigns with reliable media plan evaluation and brand lift KPIs. The partnership combines Fluzo's measurement capabilities with Nextplora's analytics platform.
• AudienscoreTechnology or IntegrationPartnership announced May 13, 2019 enabling distribution of Nextplora's proprietary audience segments through Audiens' DSP integrations (DV360, Adform, AppNexus, The Trade Desk). Nextplora produces segments with its Idee&Opinioni panel data including sociodemographic, psycho-attitudinal, and behavioral variables. Brands can purchase these segments for targeting optimization and increased campaign effectiveness and conversion.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toluna: Global online research panel and consumer-insights platform offering brand tracking, ad-effectiveness testing and audience profiling that mirrors Nextplora's recurring brand-intelligence subscription model.
• Dynata: Large first-party research panel and online sample provider that competes with Nextplora's Idee&Opinioni panel for survey-based audience data powering brand-tracking and ad-effectiveness studies.

Broad incumbents

• GfK: Consumer and shopper intelligence provider whose consumer panels and media-effectiveness work directly overlap with Nextplora's Idee&Opinioni panel, Brand Tracking and Shopper scan products, particularly in European retail and FMCG.
• Nielsen: Multinational audience-measurement and cross-media analytics incumbent whose Nielsen ONE platform competes with Nextplora's cross-media measurement and MMM offerings for the same large advertiser and agency buyers.
• Ipsos: Global market-research group with strong brand and advertising-effectiveness practices that overlap Nextplora's Brand Tracking, Post-test and Insight3 capabilities across CPG, FMCG and pharma clients.
• Kantar: Global brand-tracking and media-measurement powerhouse with the Worldpanel, Millward Brown and CrossMedia offerings that compete directly with Nextplora's Brand Tracking, Crossmedia and Modelling solutions for enterprise advertisers worldwide.

Regional players

• Gemius: Central and Eastern European digital audience-measurement and ad-analytics provider with similar panel-based cross-media methodology to Nextplora, serving as a regional alternative for advertisers operating across Europe.

Emerging players

• Realeyes: AI-driven attention and emotion measurement company whose pre-campaign creative effectiveness tooling competes with Nextplora's Post-test and Insight3 ad-effectiveness solutions for brand marketer budgets.
• Amplified Intelligence: Attention-based cross-media measurement vendor whose panel-driven media planning analytics overlap with Nextplora's Media+Brand Effect cross-media reach and frequency proposition.

Others

• Mediaplus: European media-agency network that buys cross-media campaigns and consumes measurement and MMM outputs of the type Nextplora produces, making it a meaningful channel partner and adjacent comparator for go-to-market benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nextplora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nextplora