FLUZO

What FLUZO does

FLUZO TECHNOLOGIES, S.L. is a Madrid-headquartered, private Spanish technology company founded in 2014 that operates a cross-media advertising measurement platform powered by proprietary Automatic Content Recognition (ACR) audio-matching technology. The platform passively measures audio and audiovisual content consumption across linear TV, Connected TV (CTV), over-the-top (OTT) platforms, online video, radio, audio streaming, out-of-home (OOH), and cinema without relying on cookies or audience surveys. By tracking individuals rather than devices through a continuous single-source panel, FLUZO captures coviewing naturally and produces unified reach, frequency, and overlap metrics across the full audiovisual media stack.

The company's commercial product portfolio centers on Ad Effectiveness and Media Research as core offerings, supplemented by an Our Dashboard real-time analytics interface, a Connected TV measurement module, a Frequency Index for ad-over-exposure detection, and tailored solutions for advertisers and for mass-media owners. Distribution is built on a regional panel-partner network (MIS Group for UK and France, Netquest, Talk Online, Nextplora for Italy) combined with a localized direct enterprise-sales organization staffed by Heads of Sales for Spain, France, DACH, and the UK. The solution is delivered through subscription-based enterprise contracts with quote-based pricing, and FLUZO publishes case studies, bimonthly reach rankings, and downloadable research reports as the primary demand-generation engine. Marketing reach is amplified through industry events such as IAB Spain's Inspirational 2025.

FLUZO sells primarily to two customer groups — advertisers/brands and media agencies — with media owners and broadcasters as a secondary segment. Named customers include IKEA, Lidl, Aldi, McDonald's, MediaWorld, Renault, CUPRA, BBVA, ING, Danone, Iberia, Idilia Foods, GroupM, Spotify, Google, and Adidas, with documented outcomes such as Aldi's 99.7% cross-media coverage in 2025 and Lidl's 98.7% reach in November–December 2025. FLUZO Technologies, S.L. operates commercially in 13 markets — Spain, France, Italy, Germany, Austria, Portugal, Mexico, Brazil, Colombia, Chile, Argentina, Peru, and the UK — and was recognized as the fourth fastest-growing technology company in Spain by the 2025 Deloitte Technology Fast 50 with a reported 1,619% four-year revenue growth rate, followed by inclusion in the Deloitte EMEA Technology Fast 500.

Name

FLUZO

Legal name

FLUZO TECHNOLOGIES, S.L.

Website

https://fluzo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FLUZO is a Madrid-headquartered cross-media advertising measurement company that uses proprietary audio-based ACR technology to deliver unified, cookie-less reach and frequency measurement across TV, CTV, radio, streaming, and digital channels for advertisers and agencies in 13 markets.

Ownership category

akta.pro rank

Product category

Cross-media advertising measurement

NAICS

Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro industry

PRIMARYMPAHAJAG

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYMPAHAHAH

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Encoding, Transcoding & Media Processing

Keywords

• Cross-media measurement
• Advertising effectiveness analytics
• Audio content recognition
• Audience measurement platform
• Media campaign measurement

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cross-media measurement subscriptions: FLUZO provides cross-media advertising measurement services to advertisers, agencies, and media companies through subscription-based arrangements. The company offers tailored products for advertiser needs focused on budget optimization and reporting requirements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FLUZO provides cross-media advertising measurement services and software powered by proprietary Automatic Content Recognition (ACR) audio-matching technology. It passively tracks content consumption across TV, CTV, OTT, online video, radio, audio streaming, OOH, and cinema from a single panel source, delivering unified reach, frequency, and overlap metrics to advertisers, agencies, and media owners without cookies or surveys.

Product overview

FLUZO is a cross-media advertising measurement company offering a unified measurement platform that integrates multiple audiovisual media channels including Linear TV, Connected TV (CTV), OTT platforms, online video, radio, online audio, YouTube, Spotify, cinema, and out-of-home (OOH). The core product portfolio consists of Ad Effectiveness and Media Research as primary offerings, complemented by a Dashboard for real-time analytics and specific solutions for advertisers and mass media. The platform is powered by proprietary ACR (Automatic Content Recognition) audio-matching technology, enabling cookie-less, single-source measurement that tracks content consumption across all channels from a continuous panel. FLUZO's products address three key advertiser pain points: the overspend problem (through frequency optimization), the heroic task of reporting (eliminating blind spots), and post-mortem analysis (enabling mid-campaign optimization).

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Effectiveness Core cross-media measurement product providing advertisers with unified reach, frequency, and overlap metrics across all audiovisual media channels including TV, CTV, digital video, radio, and audio streaming.
• Media Research Single-source cross-media measurement solution for evaluating audience and perception of cross-media and on-demand content including Linear TV, Radio, OTTs, CTV, Online video, Online audio, and emerging platforms.
• Connected TV (CTV) measurement Measurement solution specifically focused on Connected TV performance, providing benchmarks on reach, incremental impact compared to linear TV, and CTV reach data by sociodemographic profile.
• Our Dashboard Cross-media analytics dashboard providing real-time visibility into campaign performance across all media channels, enabling optimization decisions while campaigns are still running.
• Advertisers Solution Custom cross-media measurement solution tailored for advertisers, providing data on ad effectiveness across all media channels with budget optimization and reporting capabilities.
• Mass Media Solution Custom measurement solution for media companies to recognize and maximize the value of their advertising spaces through cross-media audience measurement.

Quantifiable outcome

• Maximizes up to 20% of media budget by highlighting inefficiencies
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MIS GroupcoreTechnology or Integration · 14 May 2025Strategic alliance with panel provider MIS Group for UK market entry. MIS Group provides a triple opt-in panel of 200,000 UK members. FLUZO provides its cross-media measurement technology and methodology. Extended from successful France collaboration.
• Publicis ItalycoreStrategic or Co-development Partner · 14 May 2025Measurement partnership for Italian CTV benchmark development. Provided campaign data and market insights for Connected TV performance analysis.
• NetquestcoreTechnology or Integration · 14 November 2024Panel partner providing panel infrastructure for cross-media measurement. Netquest provides panel members for observational measurement methodology.
• Talk OnlinecoreTechnology or Integration · 14 November 2024Panel partner providing panel infrastructure for cross-media measurement in various markets.
• NextploracoreTechnology or Integration · 23 July 2024Panel partner for Italian market providing panel infrastructure for FLUZO's Connected TV measurement analysis.
• Mediaplus AgencyminorImplementation/ SI/ Consulting Partner · 23 July 2024Strategic planning and execution partner for MediaWorld Black Friday campaign measurement study.
• El DepartamentominorImplementation/ SI/ Consulting Partner · 27 June 2024Market research agency collaboration for Spotify impact study on Renault cross-media campaign. Provided survey methodology expertise alongside FLUZO's observational measurement.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• Amplified Intelligence: Amplified Intelligence focuses on cross-media attention measurement using eye-tracking and panel-based methodologies. It addresses the same advertiser pain point as FLUZO—unified cross-media effectiveness—but through an attention-led lens rather than reach/frequency.

Broad incumbents

• Comscore: Comscore delivers cross-platform audience and advertising measurement including TV, digital, and CTV. It competes with FLUZO for advertiser and media-owner measurement contracts, especially in the Americas and Europe.
• Nielsen: Nielsen is the global incumbent in cross-media audience and advertising measurement, including Nielsen ONE for cross-platform measurement. It competes with FLUZO at the enterprise advertiser level but with a much broader portfolio.
• GfK: GfK (now part of NielsenIQ) is a global market research and consumer measurement company offering media and audience measurement solutions. It competes with FLUZO at the enterprise advertiser and media-owner level as a broad incumbent.
• Kantar: Kantar (including Kantar Millward Brown) provides cross-media advertising effectiveness and audience measurement globally. Like FLUZO, it addresses advertisers' need for unified cross-media metrics but as part of a much wider insights portfolio.

Direct peers

• VideoAmp: VideoAmp offers cross-media planning, measurement, and optimization spanning linear TV, CTV, and digital, with currency-grade metrics. It is a direct competitor to FLUZO's Ad Effectiveness and Connected TV product modules.
• TVision: TVision provides second-by-second TV and CTV attention and viewership measurement using passive panel-based technology. It overlaps with FLUZO's cross-screen measurement focus and competes for similar agency and advertiser budgets.
• iSpot.tv: iSpot.tv provides real-time TV, CTV, and cross-platform ad measurement with unified reach and frequency analytics. Like FLUZO, it competes for unified cross-media measurement budgets from advertisers and agencies.
• Samba TV: Samba TV uses ACR (automatic content recognition) technology to provide cross-screen TV, CTV, and digital video measurement, very similar to FLUZO's audio-based ACR approach. Both compete for advertiser and agency measurement budgets with passive, panel-based methodologies.
• RealityMine: RealityMine provides single-source, panel-based cross-media measurement using passive observation across TV, digital, audio, and OOH. Its methodology and target market closely mirror FLUZO's panel-partner-driven cross-media offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fluzo_es
• LinkedInlinkedin.com/company/fluzo
• Facebookfacebook.com/wearedevelappers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUZO