Denver Urban Gardens
- Company typePrivate
- Founded1985
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Denver Urban Gardens firmographics
Firmographics- Name
- Denver Urban Gardens
- Legal name
- Denver Urban Gardens
- Website
- https://dug.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Denver Urban Gardens industry classification
Industry- Product category
- Community Garden Network and Urban Food Access Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (54132), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100), Forestry (800)
- akta.pro primary industry
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)
- akta.pro secondary industries
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Raised Garden Beds & Planter Box Installation (HSAIAFAK), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where Denver Urban Gardens is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Denver Urban Gardens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Contributions and Donations: DUG receives donations from individuals through their website, annual campaigns, and the Gather 'Round gala event. Donors can make one-time or recurring gifts.
- Government Grants: DUG receives funding through competitive grant programs from government agencies including the Denver Office of Economic Development for community garden operations in the City and County of Denver.
- Private and Corporate Foundation Grants: Funded through grants from private and corporate foundations. Corporate funders include Tito's Handmade Vodka, Target, Patagonia, Southwest Airlines, DaVita, Deloitte, and others.
- Plot Fees and Dues: Community gardeners pay annual plot fees averaging $40/year plus $25 in annual DUG dues. These fees support water, compost, tools, and maintenance.
- Community Collaborator Program: Design consultation package at $10,000 one-time fee; Human Infrastructure Design & Support at $20,000/year for 5 years; Therapeutic Garden Add-On at $10,000/year for 5 years. Targets developers, property managers, and city planners.
- Corporate Volunteer Program: Companies pay $1,500 for team-building volunteer opportunities (up to 25 volunteers) on Wednesdays and Fridays, 9am-12pm.
- Youth Education Contract Services: Contract Youth Educators are paid $85 per class session for teaching DUG programs to ECE-5th graders at schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Garden Plot Fee - Average annual cost |
| Freemium | Annual | Grow a Garden Program - Food access kit |
| One time/ perpetual license | Pay-as-you-go | Garden Design Consultation Package |
| Subscription | Multi-year contract | Human Infrastructure Design & Support Package |
| Subscription | Multi-year contract | Therapeutic Garden Add-On Package |
| Unit Pricing | Pay-as-you-go | Corporate Team Volunteer Day |
| Unit Pricing | Pay-as-you-go | Contract Youth Educator |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Denver Urban Gardens product offering
Product offeringCore offering
Denver Urban Gardens operates a network of approximately 200 community gardens and food forests across seven counties in metro Denver, providing land access, design/build support, leadership training, and ongoing technical expertise for food-producing urban green spaces. Core offerings include individual garden plot leases, public-access food forests, food access kits (Grow a Garden), community seed distribution, education and training programs, and a paid Community Collaborator consultation service for developers and property managers.
Product overview
Denver Urban Gardens (DUG) operates as a comprehensive community garden network offering interconnected programs and services. The core offering consists of approximately 200 community garden plots across metro Denver, including 66 school-based gardens and 24 food forests, all stewarded by volunteer Garden Leaders. Food access programs include the Grow a Garden kit program and Community Seed Distribution. Education offerings span Youth Programs, Community Composter Training, Therapeutic Gardens Training, and Food Forestry Training. DUG Online serves as the digital community platform. The Community Collaborator Program provides paid consulting services for private developers. Fresh Food Connect enables produce donation through a mobile app. Signature events include the annual Gather 'Round Gala, and DUG Corps offers seasonal volunteer opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Gardens
- Food Forests
- Grow a Garden Program
- Community Seed Distribution
- DUG Online
- Community Composter Training Program
- Fresh Food Connect
- Therapeutic Gardens Initiative
- Therapeutic Gardens Training Program
- Food Forestry Training Program
- Youth Programs
- Community Collaborator Program
- DUG Corps
- Corporate Volunteer Program
Quantifiable outcome
- 627,926 pounds of food grown annually through the network
- +4 more outcomes
Companies that use Denver Urban Gardens
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Denver Urban Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Denver Urban Gardens partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Giving GrovecoreGiving Grove Partnership - Started in Kansas City in 2013 and expanding across the U.S. Their mission is to provide healthy calories, strengthen community, and improve the urban environment through a nationwide network of sustainable little orchards. DUG partners with Giving Grove for food forest development methodology.
- Project WorthmorecorePartnership at DeLaney Community Farm to support refugees through sustainable agriculture and community building. Helps refugees become food secure and contribute to their new communities.
- Denver Food RescuecoreDUG partners with Denver Food Rescue and Groundwork Denver to pilot Fresh Food Connect, a garden produce donation program that allows gardeners to donate extra produce to those in need.
- Groundwork DenverminorCo-partner with Denver Food Rescue in Fresh Food Connect garden produce donation program pilot.
- Denver Office of Economic DevelopmentcoreDUG receives funding through competitive grant program for community garden operations in the City and County of Denver. Frequently partners with city and county agencies across metro area.
- Denver Botanic GardensminorSeparate nonprofit organizations that frequently partner. Denver Botanic Gardens is a partner on a DUG Community Garden east of their location and has hosted DUG events and workshops.
- Denver Public SchoolscorePartnership for 66 school-based community gardens. DPS requires background checks for gardeners. Garden locations eliminate costs of land acquisition and water tap fees for DUG.
- City of AuroracoreEstablished DeLaney Community Farm in 1997 in partnership with City of Aurora. Also partner on food forest locations and community events like Water-Wise Day.
- International Rescue CommitteecoreNew Roots Program at Ellis South Community Garden helps refugees become food secure and contribute to their new homes. Therapeutic garden provides trauma healing support.
- University of Colorado BoulderminorResearch partner in the CAPS study (2018-2020) exploring health benefits of community gardening.
- Colorado State UniversityminorResearch partner in the CAPS study (2018-2020) exploring health benefits of community gardening.
- Urban InstituteminorResearch partner in the CAPS study (2018-2020) exploring health benefits of community gardening.
- Denver Parks & RecreationcoreFirst partnership established in 1976 with Rosedale Community Garden. Ongoing partnerships for community garden locations on public land.
- A1 OrganicscorePreferred vendor for bulk and individual compost orders. Delivers to gardens with DUG invoicing system. EcoPlus Organic Compost is OMRI Listed and STA Certified.
- Denver Department of Transportation & Infrastructure (DOTI)corePartnership with DOTI for Community Composter Training & Outreach Program, a train-the-trainer program on composting and waste diversion methods.
- ScrapsminorGarden waste pickup service. $100 flat fee for up to 25 bags of yard waste for composting.
- Compost Colorado (CoCo/Wompost)minorGarden waste pickup and composting service provider.
- Market StationminorCommunity Collaborator partner - developer/property manager with DUG-supported garden.
- City of Lakewood (Porter Park)minorCommunity Collaborator partner for community garden at Porter Park.
- ToolBank USAminorTool lending program partner. Gardens can borrow tools for up to 16 months from ToolBank.
Scale indicators13 records
Recent moves9 records
Expansion highlights7 records
Denver Urban Gardens competitors and assessment
Company assessmentDirect peers
- NeighborSpace: Chicago's NeighborSpace is a community land trust that preserves open space for community gardens, serving a comparable role to DUG's land stewardship function in Denver. Operates a similar nonprofit, multi-garden network model with municipal and private land partnerships.
- Boston Natural Areas Network (now merged): Boston Natural Areas Network historically operated as a community garden land trust similar to DUG. Now folded into city operations, but represents the most direct historical analog to DUG's urban garden network model with municipal land partnerships.
- Giving Grove: Giving Grove is a Kansas City-based national network of sustainable community orchards. Directly comparable as a DUG partner with overlapping food forest mission, multi-city footprint, and similar public-harvest model.
- Grow Pittsburgh: Grow Pittsburgh operates community gardens, urban farms, and educational programs across the Pittsburgh metro area. Directly comparable to DUG as a regional nonprofit network focused on food access, community gardening, and garden-based education with similar operating model.
- Philadelphia Orchard Project: Philadelphia Orchard Project plants and stewards community orchards and food forests across Philadelphia. Directly comparable as a food-forest-focused nonprofit partner with similar public-access edible landscape model and DUG's own Giving Grove partnership.
Emerging players
- Kitchen Gardeners International: KGI is a global nonprofit that promotes home and community kitchen gardening through online resources and community organizing. Comparable as a peer in the community gardening mission space with national/international digital reach but minimal physical garden network.
- FoodCorps: FoodCorps places service members in schools to teach garden-based nutrition and food education nationally. Comparable to DUG's youth education programs and 66 school-based gardens, though operating as a national service program rather than a regional garden network.
Regional players
- Denver Botanic Gardens: Denver Botanic Gardens is a separate Denver-based nonprofit that partners with DUG on gardens and hosts DUG events. Comparable as a regional peer with overlapping horticulture education mission, though focused on a curated botanical institution model rather than distributed community gardens.
Broad incumbents
- The Trustees of Reservations: The Trustees is a large Massachusetts conservation nonprofit that includes community gardens and urban farms within a broader portfolio of historic properties, parks, and agricultural lands. Comparable as a much larger, multi-program nonprofit operating community gardens at scale with educational programming.
- American Community Gardening Association: ACGA is the national membership organization supporting community gardens across North America. Comparable as an enabling, broader industry organization that supports networks like DUG through training, conferences, and research, but does not operate gardens directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Denver Urban Gardens social profiles
Digital presenceDenver Urban Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denver Urban Gardens leadership team
Management profileNumber of profiles
Profiles12 records
Denver Urban Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denver Urban Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denver Urban Gardens
What does Denver Urban Gardens do?
Denver Urban Gardens operates a network of approximately 200 community gardens and food forests across seven counties in metro Denver, providing land access, design/build support, leadership training, and ongoing technical expertise for food-producing urban green spaces. Core offerings include individual garden plot leases, public-access food forests, food access kits (Grow a Garden), community seed distribution, education and training programs, and a paid Community Collaborator consultation service for developers and property managers.
Is Denver Urban Gardens a public or private company?
Denver Urban Gardens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Denver Urban Gardens founded?
Denver Urban Gardens was founded in 1985. It employs 11 to 50 people.
Where is Denver Urban Gardens based?
Denver Urban Gardens is headquartered in Denver, United States, in the North America region.
How does Denver Urban Gardens make money?
Seven revenue lines are on record. Individual Contributions and Donations are the primary driver. The others are government Grants, private and Corporate Foundation Grants, plot Fees and Dues, community Collaborator Program, corporate Volunteer Program and youth Education Contract Services.
Who are Denver Urban Gardens's main competitors?
Direct peers on record are NeighborSpace, Boston Natural Areas Network (now merged), Giving Grove, Grow Pittsburgh and Philadelphia Orchard Project. Emerging players are Kitchen Gardeners International and FoodCorps. Denver Botanic Gardens is listed as a regional player. Broad incumbents are The Trustees of Reservations and American Community Gardening Association.
Does Denver Urban Gardens have an API?
No public API is recorded for Denver Urban Gardens.
What industry is Denver Urban Gardens in?
Denver Urban Gardens's product category is Community Garden Network and Urban Food Access Services. Its primary akta.pro industry code is HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 561730 and its SIC code is 700.