What Market Station does

Market Station (MAA The Station) is a luxury apartment property located at 240 W 2nd Street in Kansas City's River Market neighborhood, operated by Mid-America Apartment Communities (MAA), a publicly traded Real Estate Investment Trust (NYSE: MAA) founded in 1994 and headquartered in Germantown, Tennessee. The property offers studio, one-bedroom, and two-bedroom units ranging from 553 to 1,385 square feet, with monthly rents between $1,333 and $3,698. Amenities include a resort-style pool and hot tub, a state-of-the-art fitness center, a dog park welcoming all breeds, smart home technology (programmable thermostats, keyless entry, app-based lighting and climate controls), Google Fiber internet, energy-efficient appliances, and in-unit washer/dryer. Touring hours run Monday–Friday 10 AM–6 PM and Saturday 10 AM–5 PM, with active move-in availability and promotional pricing (a $115/month rent reduction is currently offered).

The property generates revenue through monthly recurring rental income, supplemented by pet fees ($300–$700 one-time, $25–$70 monthly pet rent), optional parking and storage rentals ($40–$145/month), and required application, processing, holding, and monthly community fees. The go-to-market motion is direct-to-consumer via the MAA corporate website (maac.com), property-specific microsites, third-party listing platforms (powered by a RentCafe partnership), on-site leasing offices, and SEO-optimized content. Distribution also leverages email marketing, resident referral programs, and aggregator partnerships. The target customer segment is general residential renters — individuals, young professionals, and families seeking luxury apartment living in the Kansas City River Market with walkable access to City Market, Crown Center, Union Station, and the Power & Light District via the free streetcar. Market Station exists within MAA's broader portfolio of 100,000+ apartment homes spanning 17+ U.S. states, and MAA also operates the Open Arms Foundation, a corporate charity founded in 1994 providing free furnished housing to medical patients and families traveling for treatment.

Name

Market Station

Legal name

Mid-America Apartment Communities, Inc.

Website

https://marketstationapts.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Market Station (MAA The Station) is a luxury apartment property in Kansas City's River Market neighborhood, operated by Mid-America Apartment Communities (NYSE: MAA), offering studio to two-bedroom units with smart home technology, Google Fiber, and resort-style amenities to general residential renters.

Ownership category

akta.pro rank

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Apartment Rental Income: Monthly recurring rental income from apartment leases ranging from studio to 2-3 bedroom units. Pricing varies by unit size, floor plan, and amenities. Base rent is the primary revenue driver.
2. Pet Fees and Rent: One-time pet fees ($300-$700 for dogs/cats) and monthly pet rent ($25-$70) charged to pet-owning residents. Pet-friendly communities with no breed or size restrictions at select properties.
3. Parking and Storage Rentals: Optional rentable items including assigned parking spaces ($40-$145/month), garage rentals ($145+/month), and climate-controlled storage units ($5-$10/month).
4. Community and Processing Fees: Required fees including application fees ($60), processing fees ($160-$200), holding fees ($150-$250), and monthly community fees ($18) that support property maintenance and operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Market Station (MAA The Station) is a luxury apartment rental community located at 240 W 2nd Street in Kansas City's River Market neighborhood. The property rents studio, 1-bedroom, and 2-bedroom units (553-1,385 sq ft) starting at $1,333 per month, featuring smart home technology, in-unit washer/dryer, energy-efficient appliances, and resort-style amenities including a pool, fitness center, and dog park.

Product overview

MAA (Mid-America Apartment Communities) operates as a multi-family residential apartment rental company offering luxury apartment homes across multiple U.S. states. The portfolio includes distinct branded communities such as MAA The Station, MAA West End, MAA West Creek, and MAA Pavilion Place, each providing studio to 3-bedroom units with amenities including smart home technology, in-unit laundry, pools, fitness centers, and pet-friendly dog parks. The company also operates the Open Arms Foundation charitable program providing housing assistance for medical patients. MAA functions as a unified apartment rental platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• MAA The Station Luxury Apartments Luxury apartment rental community at 240 W 2nd Street in Kansas City, MO offering studio, 1-bedroom, and 2-bedroom units (553-1,385 sq ft) with smart home technology, in-unit washer/dryer, energy-efficient appliances, Google Fiber internet, resort-style pool, fitness center, and a dog park welcoming all breeds. Targets individual renters and small households seeking upscale urban living in the River Market neighborhood. Rents range from $1,333 to $3,698 per month.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Google FibercoreTechnology or IntegrationGoogle Fiber high-speed internet service is available at select MAA communities including MAA The Station in Kansas City, providing residents with lightning-fast connectivity for streaming, remote work, and smart home device management.
• RentCafecoreTechnology or IntegrationProperty management and apartment listing platform powering the online leasing experience, floor plan displays, and availability searches across MAA's property portfolio.
• Open Arms FoundationflagshipStrategic or Co-development PartnerThe Open Arms Foundation is MAA's corporate charity initiative established in 1994, providing free furnished housing to medical patients and their families who must travel to receive treatment. The program covers rent, utilities, and provides access to community amenities. Guests must be referred through their treatment facility.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Veris Residential: Veris Residential (NYSE: VRE) is a multifamily REIT operating ~8,000 Class A apartment units in the Northeast US. It is a direct peer to MAA in multifamily REIT operations and Class A apartment positioning, with comparable amenity packages and smart home tech investments.
• NexPoint Residential Trust: NexPoint Residential Trust (NYSE: NXRT) is a multifamily REIT operating ~40 properties with ~14,000 apartment homes, primarily in the Sun Belt. It is a direct peer to MAA in Sun Belt geographic exposure and value-add Class B apartment strategy, with similar renter demographic.
• Elme Communities: Elme Communities (NYSE: ELME) is a multifamily REIT operating ~21,000 apartment homes in the Mid-Atlantic and Southeast US. It is a direct peer to MAA in multifamily REIT structure and Class A/B apartment operations, with comparable resident amenity offerings and Southeast market exposure.
• Essex Property Trust: Essex Property Trust (NYSE: ESS) is a multifamily REIT owning ~62,000 apartment homes on the US West Coast. It is a direct peer to MAA in multifamily REIT structure and Class A apartment operations, with comparable smart home technology investment and resident amenity focus.
• Independence Realty Trust: Independence Realty Trust (NYSE: IRT) is a multifamily REIT operating ~36,000 apartment units concentrated in non-gateway Sun Belt markets. It is a direct peer to MAA in Sun Belt geographic strategy and Class B+/A- apartment focus, with overlapping target customer (middle-income renters).
• Centerspace: Centerspace (NYSE: CSR) is a multifamily REIT operating ~17,000 apartment homes across the Mountain West, Midwest, and Sun Belt. It is a direct peer to MAA in multifamily REIT structure and apartment ownership/operations, with overlapping Sun Belt geographic exposure.
• UDR Inc. UDR Inc. (NYSE: UDR) is a publicly traded multifamily REIT with ~57,000 apartment homes across national markets. It is a direct peer to MAA in the Class A apartment ownership/operations business model, with similar revenue streams (rental income, parking, pet fees).
• Equity Residential: Equity Residential (NYSE: EQR) is a publicly traded multifamily REIT owning ~80,000 apartment units in urban and high-density gateway markets. It is a direct competitor to MAA in the Class A apartment rental space, with overlapping business model and customer base, though more urban-focused.
• AvalonBay Communities: AvalonBay Communities (NYSE: AVB) is one of the largest publicly traded multifamily REITs in the US, operating ~300,000 apartment homes across coastal and high-growth markets. It is a direct peer to MAA in scale, business model (apartment ownership/operations), and target customer (luxury Class A renters).
• Camden Property Trust: Camden Property Trust (NYSE: CPT) operates ~172 multifamily communities with ~58,000 apartment homes concentrated in the Southeast and Sun Belt. It is a direct peer to MAA in geographic footprint, Class A apartment focus, and resident amenity differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/market-station

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Station