What CAPITAL does

CAPITAL (legally UAB "Capital Realty," company code 303036360, directed by Dmitrij Semionov) is a privately held Lithuanian real estate brokerage that operates as the country's largest self-described franchise network, with 30+ offices spread across 15+ Lithuanian cities — including Vilnius, Kaunas, Klaipėda, Palanga, Trakai, Kėdainiai, and Širvintos — plus satellite offices in Spain and Latvia. The company serves individual property buyers, sellers, and renters of residential assets (flats, houses, plots, cottages, summerhouses, garages) through a dual-channel model: a consumer-facing digital platform (capitalrealty.co.uk website, iOS app id1343789852, Android app lt.capital.app) and a localized franchise broker network. Vertical-specific demand is addressed through dedicated sub-brands — Capital Commercial (commercial real estate) and Capital Luxury (premium residential) — while ancillary services include free property valuation, mortgage referrals via a partnership with Eunisure Financial, and a holiday-apartment perk (CapitalApartamentai) for high-tier CLUB members.

The underlying technology stack consists of a proprietary broker CRM (capitalcrm.lt), a multilingual property search platform supporting Lithuanian, English, Russian, and Polish, native iOS and Android applications, and supporting features such as saved searches, wishlists, and email-based new-listing subscriptions (hourly and 24-hour cadence). No public or partner-facing API, SDK, or AI/ML capabilities are documented. The firm is GDPR-compliant and registers under Lithuanian corporate law, with privacy policy oversight maintained by the director.

CAPITAL's business model combines transaction-based brokerage commission with franchise and passive income mechanics. Independent broker offices operate under the Capital brand, pay into the franchise arrangement, and earn commission on property transactions; the network's "Pinigų medis" (Money Tree) system distributes 70,000+ EUR in passive income quarterly to participating brokers, while the CLUB tier structure (Silver through Millennium) enables top performers to earn 100% commission. Reported top-broker earnings exceed 25,000 EUR per month, with average broker income growing approximately 15% annually. The network reports 120,000+ unique monthly website visitors and claims leadership in Lithuanian residential brokerage, though specific commission rates, GMV, and audited financials are not publicly disclosed.

Name

CAPITAL

Legal name

UAB "Capital Realty"

Website

https://capitalrealty.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CAPITAL (UAB Capital Realty) is Lithuania's largest self-described real estate franchise network, operating 30+ offices across Lithuania plus Spain and Latvia, serving residential property buyers, sellers, and renters through a proprietary CRM, multilingual web platform, and mobile apps.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property listing platform
• Real estate franchise network
• Property transaction services

Headquarters

HQ city

Leyton

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Brokers earn commissions on property transactions (sales and rentals). The network operates on a commission-split basis with franchise offices.
2. Franchise Fees: Franchise network generates revenue through broker office franchise arrangements. Brokers receive passive income through the 'Pinigų medis' (Money Tree) system.
3. Mortgage Services Partnership: Partnership with Eunisure Financial for mortgage services, generating referral or commission-based revenue.
4. Property Valuation: Free valuation service offered, potentially with paid follow-up services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CAPITAL is a Lithuania-based real estate brokerage franchise network providing buying, selling, and rental services for residential properties (flats, houses, plots, cottages, summerhouses, garages) and commercial properties. Services are delivered through 30+ independently operated franchise offices across Lithuania, Spain, and Latvia, supported by a multi-language website platform, iOS/Android mobile apps, and a proprietary CRM system. Supplemental offerings include free property valuation, mortgage advisory via Eunisure Financial, and a tiered broker franchise program with training (START UP, POWER UP) and a performance-based CLUB incentive structure.

Product overview

CAPITAL is Lithuania's largest real estate agency network offering a unified multi-platform service for residential and commercial property transactions. The core offering consists of the CAPITAL Platform (web-based property search and brokerage portal) and the Capital Mobile App, supplemented by specialized sub-brands Capital Commercial (commercial properties) and Capital Luxury (premium properties). The platform integrates add-on services including Free Property Valuation, Mortgage Services via Eunisure Financial, and a Broker Career Test. Users can access over 30 physical office locations across Lithuania, Spain, and Latvia through the franchise network model. Key digital features include saved searches, wishlists, and email subscription services for new listings. The company also operates a franchise program for aspiring real estate brokers with proprietary training programs and a tiered commission structure.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Commercial: Commercial real estate division of Capital network
• Capital Luxury

Products and services

• CAPITAL Property Search Platform Comprehensive web-based real estate brokerage platform enabling property search, buying, renting, finding agents, saving searches, and managing wishlists across residential and commercial real estate, served across Lithuania, Spain, and Latvia.
• Capital Mobile App Mobile application available on iOS and Android enabling on-the-go property search, broker contact, and real estate activity management for individual consumers.
• Capital Offices Network Franchise network of 30+ physical real estate brokerage offices across Lithuania, Spain, and Latvia, each independently operated but unified under the Capital brand and CRM tooling to deliver localized property sales and rental services.
• Capital Commercial Specialized Capital sub-brand for commercial real estate brokerage services including buying, selling, and renting of commercial properties, operated via uk.capitalcommercial.eu.
• Capital Luxury Premium Capital sub-brand for high-end residential real estate transactions, operated via uk.capitalluxury.eu.
• Free Property Valuation Complimentary property valuation service providing real estate owners with an estimated market value of their property based on location, type, and market conditions, with options for sale, purchase, or combined consultations.
• Mortgage Services (Eunisure Financial Partnership) Mortgage advisory and brokering service for Capital customers delivered in partnership with Eunisure Financial, offering whole-of-market mortgage and insurance products across the UK including fixed-rate options up to 95% LTV.
• Join CAPITAL Franchise Program Franchise opportunity letting individuals establish a Capital-branded real estate brokerage office with access to the proprietary CRM, marketing tools, structured training programs (START UP, POWER UP), and a tiered CLUB commission structure including passive income from the "Pinigų medis" system.

Quantifiable outcome

• 120,000+ unique monthly website visitors
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Eunisure FinancialcoreStrategic or Co-development PartnerPartnership with Eunisure Financial, an independent mortgage broker offering whole-of-market mortgage and insurance advice throughout the UK. Eunisure provides mortgage services to Capital customers, offering various mortgage products including fixed rates up to 95% LTV.
• Capital CommercialcoreOthersRelated brand under the Capital network focusing on commercial real estate services. Website at uk.capitalcommercial.eu.
• Capital LuxurycoreOthersRelated brand under the Capital network focusing on luxury real estate properties. Website at uk.capitalluxury.eu.
• CapitalApartamentaiminorOthersHoliday apartment brand offering free accommodation to CLUB members. Website at capitalapartamentai.lt.
• Franchise OfficescoreChannel Partner/ Reseller/ Distributor30+ franchise offices operating under the Capital brand across Lithuania, Spain, and Latvia. Each office is independently operated but uses the Capital brand, CRM system, and marketing channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Global real estate services firm offering residential sales, commercial, and investment advisory. Operates across multiple European markets including the Baltics region, overlapping with Capital's commercial and investment advisory offerings but at much larger scale.
• Knight Frank: International real estate consultancy with residential, commercial, and capital markets practices across Europe. A broader incumbent that competes with Capital's commercial and luxury segments in regional European cities.

Direct peers

• RE/MAX: Global franchise real estate brokerage network with thousands of independently owned offices. Closely comparable business model to Capital — franchise offices, broker commissions, and a central brand and technology stack — and operates in many of the same European markets.
• Engel & Völkers: European-headquartered real estate franchise specializing in premium and commercial properties via licensed partner brokers. Highly comparable to Capital on franchise/partner model, European footprint, and dedicated commercial and luxury sub-brands.
• Century 21: One of the world's largest real estate franchise systems, with affiliated brokers operating under a shared brand, marketing, and referral infrastructure — a near-identical business model to Capital's Lithuanian network.
• Sotheby's International Realty: Affiliate-based global luxury real estate network. Directly comparable to Capital's 'Capital Luxury' sub-brand in segment focus, and shares the affiliate/franchise delivery model.
• Coldwell Banker: Long-established real estate franchise network with affiliated offices globally. Compares directly on franchise structure, residential brokerage focus, and centralized brand/marketing support.
• Keller Williams Realty: Large US-based real estate franchise built around independent broker-led offices and a strong internal training/culture system. Comparable to Capital's START UP / POWER UP training programs and office-based franchise structure.

Others

• Idealista: Leading Southern European property portal (Spain, Italy, Portugal). Not a direct brokerage competitor but a critical digital channel for property search; comparable on the consumer-facing property listing/inquiry side, particularly relevant given Capital's Spanish expansion.

Regional players

• Ober-Haus: Baltic-states real estate services group with offices across Estonia, Latvia, and Lithuania offering brokerage, valuation, and advisory. A direct regional competitor to Capital within its core Lithuanian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/capitallietuva5447
• Facebookfacebook.com/capitallietuva
• Instagraminstagram.com/capital_lietuva_nt
• Xx.com/capitalrealtyuk
• LinkedInlinkedin.com/company/.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAPITAL