Haugen Advertising & Graphics

What Haugen Advertising & Graphics does

Haugen Advertising & Graphics is a privately held, family-owned large format digital printing provider headquartered at 4681 Isabelle Street in Eugene, Oregon. The company serves two primary customer segments: advertising agencies executing national brand campaigns, and outdoor advertising companies that need transit benches, fleet graphics, and outdoor signage. Notable end-brand work referenced on the company's website includes Starbucks, McDonald's, Burger King, Nike, Citibank, American Airlines, and Pepsi-Cola, with direct vendor relationships to Lamar Outdoor Advertising, Roundtown Media, Vista Media, Diamond Peak Media, and Oregon Sports Network. A secondary segment of local businesses and individuals buys vehicle wraps and fleet lettering.

The core offering is a full suite of large format printing and finishing services. Products include vehicle graphics (bus/train wraps, personal vehicle wraps, fleet lettering), banners, window graphics, floor and wall graphics, point-of-purchase displays, custom signage, and outdoor advertising benches. Finishing services include lamination, UV coating, professional Pantone color matching, custom trimming, mounting to substrates such as Sintra, Gator, Fome-cor, Dibond, Komatex, Styrene, and Chloroplast, and installation. Standard turnaround is three days after art approval, supported by a team with 34+ years of combined on-the-job experience. The company is led by Michael Haugen (Owner) and Brian Haugen (Vice President) and operates from a single location with no subsidiaries, no public funding, and no disclosed external investors.

The business model is project-based, quote-driven commercial printing. Revenue is generated through one-time project engagements rather than subscriptions or recurring contracts. Pricing is not publicly disclosed; quotes are tailored to specifications, materials, quantity, and finishing, with volume discounts on materials passed through to customers. Go-to-market is sales-led and direct: customers reach Haugen via phone, email, or web quote/inquiry forms. There is no channel partner, reseller, or agency-of-record intermediation on the company's side. The company makes no public revenue disclosure and shows no signs of external capital, M&A, or geographic expansion beyond its single Eugene facility.

Name

Haugen Advertising & Graphics

Legal name

HAUGEN ADVERTISING & GRAPHICS

Website

https://haugengraphics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Haugen Advertising & Graphics is a Eugene, Oregon-based, family-owned large format digital printing company serving advertising agencies executing national brand campaigns, outdoor advertising companies, and local businesses with vehicle wraps, signage, banners, and finishing services.

Ownership category

akta.pro rank

Product category

Large Format Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Indoor and Outdoor Display Advertising (54185)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Large format printing
• Vehicle wrap services
• Outdoor advertising displays
• Custom signage printing
• Digital printing services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Materials (printing substrates, inks, laminates, mounting boards), Personnel (production team, ownership/management), Operations (printing equipment, facility, waste disposal), Marketing or Sales (website, direct outreach)

Revenue model

1. Large Format Printing Services: One-time printing services for custom large format projects including vehicle wraps, banners, window graphics, floor/wall graphics, point of purchase displays, custom signage, and benches. Pricing is quote-based and project-specific.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Haugen Advertising & Graphics is a large format digital printing service provider offering vehicle wraps (bus/train, personal, fleet), banners, window graphics, floor and wall graphics, point of purchase displays, custom signage, and outdoor advertising benches. The company supports these with finishing services including lamination, UV coating, trimming, mounting to multiple substrates, and installation. Services are quoted on a project-by-project basis with a standard 3-day turnaround after art approval.

Product overview

Haugen Advertising & Graphics is a large format digital printing service provider offering a unified suite of printing and finishing solutions. The core product portfolio centers on vehicle graphics (bus/train wraps, personal vehicle wraps, fleet lettering) and signage products (banners, window graphics, floor/wall graphics, point of purchase displays, custom signage, and advertising benches). These are supported by finishing services including lamination/UV coating, trimming, mounting to various substrates, and installation. The company operates as a single-service provider focused on large format printing for advertising agencies and direct clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Bus & Train Displays & Wraps Full range of transit advertising products from traditional framed products to complete wraps for shuttles, buses, and trains. Sold to advertising agencies and outdoor advertising companies producing transit brand campaigns.
• Personal Vehicle Wraps Custom vehicle wrap solutions for personal or company vehicles with short-term or long-term application options, designed to make vehicles stand out.
• Fleet Lettering & Graphics Fleet branding solutions producing anything from lettering to full color graphics for vehicle fleets to increase familiarity and name recognition in the marketplace.
• Banners Banner printing in large or small quantities for events, trade shows, or any other use, with finishing options including grommets, pockets, seams, and professional finished edges.
• Window Graphics Window graphics for promotions and company logos using one-way visibility material that allows viewing through from the inside while displaying graphics on the outside.
• Floor & Wall Graphics Indoor and outdoor graphics for floors or walls used for attention-grabbing displays, announcements, special promotions, and directional signage.
• Point of Purchase Displays Large, full color displays and signage designed to attract consumer attention for special pricing or upcoming events at retail point of purchase locations.
• Custom Signage Custom signage solutions in various sizes and term lengths (short-term or long-term) to meet diverse signage needs for businesses.
• Benches Outdoor advertising benches (street furniture) with strong adhesive for long product life and durability, used for transit bench advertising.
• Lamination & UV Protective Coating Protective UV coating or lamination applied to products to protect color and quality for the duration of posting, increasing product durability based on end-product needs.
• Display Mounting Services Mounting of finished displays to a wide variety of materials including Sintra, Gator, Fome-cor, Dibond, Komatex, Styrene, and Chloroplast.
• Trimming Services Professional cutting services for large format displays to exact size specifications and precise custom cutting around images for extensions or specialty displays.
• Professional Installation Professional installation services for finished large format displays at client locations.

Quantifiable outcome

• 3-day standard turnaround after art approval

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Others

• 4over Inc. Trade printing marketplace supplying large-format, signage, and commercial print to resellers and print buyers; competes indirectly with Haugen's customer acquisition by offering agencies alternative sourcing.

Direct peers

• AlphaGraphics: Print and marketing services franchise offering commercial printing, signage, vehicle graphics, and large-format output to SMB and mid-market clients—same core production stack as Haugen.
• SpeedPro Imaging: National franchise network of large-format digital printers producing vehicle wraps, banners, wall/floor graphics, and signage for businesses and agencies—directly comparable to Haugen's core large-format printing offering and customer segments.
• FASTSIGNS: Franchise network providing custom signs, graphics, vehicle wraps, and large-format printing to local and national clients; same production capabilities and SMB/agency customer profile as Haugen.
• Vispronet: Online large-format printing platform for banners, signs, vehicle wraps, and display graphics for businesses and agencies; competes with Haugen's product range through a more digital-first ordering model.
• Signarama: Franchise brand of custom signage, banners, vehicle wraps, and large-format graphics for businesses and agencies; competes head-to-head with Haugen in the same product categories and delivery model.
• Big Apple Visual Group: Large-format printing provider offering vehicle wraps, window/building graphics, banners and event signage to agencies and brands—similar product mix and agency-led GTM to Haugen.
• Image National: Large-format printing company producing vehicle wraps, building wraps, signage, and environmental graphics; closely comparable regional large-format production business.

Emerging players

• Minuteman Press International: Print franchise specializing in commercial printing, marketing materials, signage, and large-format services for SMBs; adjacent overlap with Haugen's large-format work but historically stronger in offset/digital commercial print.

Broad incumbents

• Vistaprint (Cimpress): Large incumbent in commercial and large-format printing, signage, and promotional products serving SMBs and brands; offers broader scope and digital ordering that can pull some of Haugen's small-business and direct-customer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Haugen-Advertising-Graphics-LLC-100063475933456

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haugen Advertising & Graphics