Celina EDC

What Celina EDC does

Celina Economic Development Corporation (Celina EDC or CEDC) is a Texas nonprofit corporation established in 1979 that serves as the official economic development agency for the City of Celina, Texas. The EDC is funded through a dedicated half-cent local sales tax and is governed by a seven-member Board of Directors appointed by the Celina City Council. Its mission is to expand and diversify the local tax base by attracting, retaining, and growing businesses within Celina, which sits strategically between Preston Road and the Dallas North Tollway in North Texas's Collin County.

The EDC delivers a portfolio of programs and services rather than commercial products. Core offerings include the Local Business Support Program (providing business coaching, shop-local campaigns, and a business directory), the Development Navigation Program (a single point of contact guiding commercial projects from concept to completion), the SizeUp Celina business intelligence platform (a free data-driven market analysis tool), the Business Growth Workshop Series, and economic development incentives. The organization also markets Celina as Texas's first Gigabit City, leveraging a citywide open-access fiber optic network delivering minimum 1 Gbps speeds to approximately 11,000 homes as of 2023. Distribution occurs through direct site selection assistance, the Development Navigator Program, targeted industry outreach (Corporate Services, Entertainment, Light Industrial, Retail, and Specialized Technologies), and participation at industry trade shows such as ICSC Las Vegas.

The EDC's customer base is composed of businesses evaluating Celina as a location, developers seeking site selection support, and existing local businesses utilizing support programs. Its commercial pipeline is reflected in major funded projects: the Shawnee Trail Development (190 acres, Walmart-anchored), the Costco development (190 acres, projected $200M+ ad valorem tax value), and Methodist Celina Medical Center ($237 million, opened March 2025). The EDC operates with a small staff of 1-10 employees and is headquartered at 302 W. Walnut St., Celina, Texas.

Name

Celina EDC

Legal name

Celina Economic Development Corporation

Website

https://celinaedc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Celina Economic Development Corporation is a Texas nonprofit, founded in 1979 and funded by a half-cent local sales tax, that attracts, retains, and grows businesses in Celina, Texas. It delivers site selection, incentives, business coaching, and development navigation services to companies and developers targeting the fast-growing North Texas corridor.

Ownership category

akta.pro rank

Headquarters

HQ city

Celina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels8 records

Core offering

Celina EDC is a nonprofit economic development corporation that delivers business attraction, retention, and expansion services for the City of Celina, Texas. It offers site selection assistance, a Development Navigator Program that guides commercial projects through city processes, a Local Business Support Program with business coaching and shop-local campaigns, and case-by-case economic development incentives for qualified businesses. The organization markets Celina as a strategic North Texas growth destination, leveraging its fiber Gigabit City status and fastest-growing-city demographics to recruit corporate, retail, light industrial, entertainment, and technology-enabled businesses.

Product overview

Celina EDC (Celina Economic Development Corporation) is a nonprofit economic development organization, not a technology product company. It operates as a single unified service offering rather than a platform with modular products. The organization's portfolio consists of economic development programs including the Local Business Support Program (providing business coaching, directory, and shop-local campaigns), Development Navigation Program (guiding commercial projects through city processes), SizeUp Celina (a free business intelligence tool), the Celina Business Directory, Business Connection Video Series, Business Growth Workshop Series, and various incentive programs for qualified businesses. These programs work together to support business growth, attraction, and retention within the Celina community.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Business Support Program
• Development Navigator Program
• SizeUp Celina
• Celina Business Directory
• Economic Development Incentives Programs
• Business Growth Workshop Series

Quantifiable outcome

• Fastest-growing city of its size in the United States according to U.S. Census Bureau data
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered key and minor.

• G-Man DevelopmentkeyStrategic or Co-development Partner · 1 April 2024G-Man Development teamed up with Walmart Real Estate, City of Celina, and Celina EDC on the Shawnee Trail Development, a 190-acre mixed-use project anchored by Walmart's first Celina store.
• Walmart Real EstatekeyStrategic or Co-development Partner · 1 April 2024Walmart Real Estate partnered on the Shawnee Trail Development spanning 190 acres with approximately 200,000-square-foot Walmart as centerpiece, along with urban residential and other retailers.
• The Stainback OrganizationkeyStrategic or Co-development Partner · 1 April 2024The Stainback Organization represented Walmart in the Shawnee Trail Development partnership.
• Rex Real EstatekeyStrategic or Co-development Partner · 1 April 2024Rex Real Estate represented the development side; Celina is home to family with roots dating to 1887 when great-grandfather moved there to farm.
• The Seitz GroupkeyStrategic or Co-development Partner · 1 March 2024Developer working on Costco project with 35 years of shopping center business experience, previously worked on McKinney Costco location.
• Hillwood (Ramble)keyStrategic or Co-development PartnerHillwood through its Ramble brand partnered with City of Celina and Celina EDC to create a new downtown mural celebrating community heritage and reinforcing sense of place.
• Centerpoint EnergyminorStrategic or Co-development PartnerCenterpoint Energy offers Commercial and Industrial Standard Offer Program providing incentives for energy efficient retrofit projects and new construction exceeding minimum efficiency standards.
• Celina ISDkeyStrategic or Co-development PartnerCelina Independent School District serves Celina students with career and technical education programs preparing students for high-demand careers; workforce pipeline partner.
• Collin CollegekeyStrategic or Co-development PartnerCollin College Celina Campus provides workforce training and higher education access with certificate programs in allied health/nursing, business management, and information technology.
• Grayson CollegeminorStrategic or Co-development PartnerRegional workforce education partner alongside Celina ISD and Collin College for building local talent pipeline.
• Methodist Health SystemkeyStrategic or Co-development PartnerMethodist Celina Medical Center is Celina's first full-service hospital, a $237 million investment bringing emergency care, cardiology, orthopedics, imaging, and robotic surgery to the community.
• Methodist Health SystemkeyStrategic or Co-development PartnerOpened Methodist Celina Medical Center March 17, 2025 at 1500 S. Dallas Parkway with 30 medical-surgical beds, 10 post-partum beds, 8 ICU beds, 12 emergency department beds, 3 ORs with da Vinci surgical robot.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Others

• Site Selection Group: Site Selection Group is a corporate site-selection consulting firm serving the same corporate clients that municipal EDCs recruit; comparable in being part of the same site-selection ecosystem and offering business-attraction advisory.

Regional players

• Greater Waco Chamber of Commerce / Waco EDC: Waco and other mid-sized Texas municipal EDCs pursue similar retail, light industrial, and corporate recruitment in competing Texas metros — useful functional comparables even though they operate outside the DFW geography.
• Round Rock Chamber (Economic Development): Round Rock is a Texas fast-growing suburb (Austin MSA) operating economic development programs for retail, light industrial, and corporate recruitment — comparable peer pattern even though it sits in a different MSA.

Direct peers

• Frisco Economic Development Corporation: Frisco EDC is a Collin County municipal EDC focused on recruiting corporate headquarters, sports/entertainment destinations, and mixed-use developments — closely comparable to Celina EDC's mandate and customer segments, though at a more mature scale.
• Denton Economic Development Partnership: Denton EDP is a North Texas public-private economic development organization supporting business attraction and retention within a university-anchored DFW-adjacent city — comparable municipal EDC mandate in the broader DFW region.
• Allen Economic Development Corporation: Allen EDC is another Collin County municipal economic development corporation serving a similar North Texas suburb with overlapping retail and corporate recruitment goals, making it a directly comparable peer for site-selection services.
• McKinney Economic Development Corporation: McKinney EDC is a fellow Collin County, Texas municipal economic development corporation recruiting retailers, corporate offices, and light industrial tenants into a fast-growing DFW suburb — directly comparable to Celina EDC in geography, mandate, and target industries.
• Prosper Economic Development Corporation: Prosper EDC is an immediately adjacent small-town DFW suburb pursuing retail, light industrial, and corporate office recruitment — a near-identical target-industry mix and operating context to Celina EDC.

Peers

• Plano Economic Development Corporation:

Broad incumbents

• Greater Dallas Chamber of Commerce: Greater Dallas Chamber is a broader regional economic development and business-attraction organization that overlaps with Celina EDC's corporate-recruitment mission but operates at the larger DFW Metroplex level rather than just Celina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLMz6SzE5RjLBu_wPCy7kpU30l01ElfMY3
• Instagraminstagram.com/celinatxedc
• Xx.com/celinaedc
• Facebookfacebook.com/CelinaEDC
• LinkedInlinkedin.com/company/celina-texas-edc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celina EDC