What Madre Consulting does

Madre Consulting is a privately held branding, design, and communications consultancy founded in 2016 and headquartered in Managua, Nicaragua, with additional offices in London and Miami. The firm specializes in serving premium Consumer Packaged Goods (CPG) brands — notably in premium cigars, beverages, craft beer, and specialty coffee — alongside technology scale-ups requiring brand development to support growth and international expansion. Its service portfolio spans brand strategy consulting, visual identity and design systems, packaging design, communications strategy, naming, UI/UX design, and editorial/content production, delivered through tiered offerings including a One-Day Brand Strategy Workshop and Full Inclusive Consulting & Execution engagements. The firm is co-led by Amanda Cuadra (Co-Founder & Strategy Director) and Carlos Zúñiga (Co-Founder & Creative Director) and operates with a core team of approximately 11 interdisciplinary specialists, supplemented by a network of specialty collaborators (design studios, writers, photographers, audiovisual producers).

The business model is project-based professional services with selective intake — the firm explicitly takes "a small number of projects at a time to ensure full engagement and meaningful relationships." Pricing is not publicly disclosed and is established through direct inquiry via a website contact form. Revenue is generated through comprehensive consulting engagements that integrate strategy, design, and execution, with documented client outcomes including 7X business growth across 55+ countries and new brands created for Joya de Nicaragua accounting for 41% of portfolio sales. Go-to-market is consultative and sales-led, relying on a portfolio of case studies, LinkedIn and Instagram presence, and direct discovery sessions rather than paid acquisition. Madre has no external investors, no subsidiaries, no patents, and no public revenue disclosure; ownership remains founder-led and the firm is bootstrapped.

Name

Madre Consulting

Legal name

Madre Consulting

Website

https://madre.consulting

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Madre Consulting is a branding, design, and communications consultancy founded in 2016, serving premium Consumer Packaged Goods brands and technology scale-ups through strategy, visual identity, and creative execution across London, Miami, and Managua offices.

Ownership category

akta.pro rank

Product category

Branding and Design Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Reputation Management & Online PR (BPAFADAN)

Keywords

• Brand strategy consulting
• Visual identity design
• Packaging design services
• Communications strategy agency
• CPG brand consulting

Headquarters

HQ city

Managua

HQ country

Nicaragua

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting & Strategy Services: Madre Consulting generates revenue through professional consulting engagements including brand strategy, design, and communications services delivered to Consumer Packaged Goods and tech scale-up brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Madre Consulting is a branding, design, and communications consultancy that helps Premium Consumer Goods (CPG) brands and technology scale-ups grow through integrated strategy, visual identity, packaging design, communications strategy, naming, UI/UX, and editorial/content production services. Offerings are delivered as direct consulting engagements, including One-Day Brand Strategy Workshops and Full Inclusive Consulting & Execution retainers, to clients globally from offices in London, Miami, and Managua.

Product overview

Madre Consulting is a branding, design, and communications consultancy that operates as a single unified service offering rather than a platform with modules. The firm specializes in serving Premium Consumer Goods (CPG) brands and technology scale-ups, delivering integrated services across brand strategy, visual identity, design, communications, packaging, UI/UX, naming, and editorial production. Their hybrid presence spans London, Miami, and Managua, allowing them to deliver world-class outcomes at competitive costs. The portfolio of services works as a coordinated whole — strategy informs identity and design, which are then executed across communications, packaging, and digital touchpoints — enabling clients to achieve brand relevance, market expansion, and business growth. Services include Brand Strategy Consulting, Branding & Visual Identity, Design Services, Communications Strategy, Naming Services, Packaging Design, UI/UX Design, and Editorial & Content Production, offered through formats such as One-Day Brand Strategy Workshops and Full Inclusive Consulting & Execution engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Consulting Strategic consulting engagements that define brand positioning, purpose alignment, audience targeting, and competitive differentiation for CPG and scale-up brand clients.
• Branding & Visual Identity Creation of brand identity systems including logos, typography, color palettes, graphic frameworks, and visual language for organizations across touchpoints.
• Design Services Comprehensive design offerings spanning packaging design, print design, digital design, and visual asset creation across various applications for CPG and scale-up clients.
• Communications Strategy Development of brand messaging, taglines, marketing campaigns, and communication guidelines that connect brands with their target audiences.
• Naming Services Specialized service for brand naming and numeronym development for new products and companies, including verbal and visual audits to ensure distinctiveness.
• Packaging Design Specialized design of product packaging systems that communicate brand values, stand out on shelves, and work across different product lines and markets.
• UI/UX Design Specialized user interface and user experience design for digital products including apps and websites, creating intuitive and visually appealing digital touchpoints.
• Editorial & Content Production Specialized creation of editorial content including commemorative books, copywriting, and multimedia storytelling that supports brand narratives.
• One-Day Brand Strategy Workshop Intensive workshop format providing focused brand strategy guidance for organizations seeking rapid strategic direction, offered through the website contact form.
• Full Inclusive Consulting & Execution Comprehensive end-to-end consulting engagement covering strategy development through creative execution and implementation support, offered via the website contact form.

Quantifiable outcome

• Clients have achieved 7X business growth in over 55 countries
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Pupila (Design Studio)minorStrategic or Co-development PartnerCollaborated with Costa Rican design studio Pupila on Milca relaunch campaign and Cinco Décadas commemorative book. Pupila contributed visual design expertise for the project.
• Nick Hammond (British Writer)minorStrategic or Co-development PartnerCommissioned British writer Nick Hammond to capture the story for the Cinco Décadas commemorative book documenting 50 years of Nicaraguan cigar industry.
• Otto Mejía (Nicaraguan Photographer)minorStrategic or Co-development PartnerDistinguished Nicaraguan photographer commissioned for Cinco Décadas book and Milca product photography to create visual storytelling.
• Mosaico AudiovisualminorStrategic or Co-development PartnerAudiovisual production team that created new version of Milca's vintage jingle for radio spots.
• Boxed NicaraguaminorGTM or Marketing PartnerPartnered with Boxed Nicaragua to create special gift-kit for influencers during Milca relaunch campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FutureBrand: Global brand strategy and design consultancy (Interpublic). Direct overlap on brand strategy, identity systems, and packaging for CPG and corporate clients.
• Pentagram: Largest independent design consultancy; competes in visual identity and brand design for major brands. Less focused on the integrated strategy+communications packaging Madre offers, but a comparable partner model and prestige positioning.
• Landor & Fitch: Global brand consulting and design network within WPP. Overlaps directly with Madre's brand strategy, identity, and packaging offerings for CPG and global brands, but with far larger headcount and integrated capabilities.
• Interbrand: Global brand strategy and design consultancy under Omnicom. Competes for enterprise-level brand positioning, naming, and identity work; broader portfolio but overlapping core services.
• Lippincott: Established global brand strategy consulting firm with deep CPG heritage. Competes for the same enterprise brand strategy and corporate identity engagements but operates at meaningfully greater scale and geographic reach.

Emerging players

• Studio Dumbar: Independent design studio known for brand identity, packaging, and editorial design. Comparable boutique scale and craft emphasis, with overlapping CPG and cultural-brand client types.

Direct peers

• Mucca: Independent LATAM-rooted brand design studio with similar boutique size and CPG/consumer brand focus. Comparable cross-border delivery model and packaging-led engagements.
• Anagrama: Latin American branding and design studio with similar boutique positioning and multi-city presence (Monterrey and other LATAM hubs). Comparable size and focus on brand strategy, identity, and packaging for regional and international CPG clients.
• Manual: Boutique creative and brand strategy agency with comparable headcount and emphasis on integrated strategy, identity, and packaging for CPG and consumer brands.
• Mucho: Boutique brand and design studio serving CPG, beverage, and tech clients with end-to-end strategy, identity, and packaging. Similar scale, founder-led model, and selective client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madreconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madre Consulting