Kleeblatt nursing homes

What Kleeblatt nursing homes does

Kleeblatt Pflegeheime gGmbH is a non-profit operator of small-scale nursing homes and day-care facilities headquartered in Ludwigsburg, Baden-Württemberg, Germany. Founded in 1989 by the Landkreis Ludwigsburg together with member municipalities as a non-profit gGmbH, the company runs 26 directly operated nursing homes and 4 day-care facilities distributed across the Landkreis Ludwigsburg, with a workforce of approximately 1,100–1,153 employees as of early 2025. Its service portfolio covers long-term residential care (Dauerpflege), short-term care (Kurzzeitpflege), day care (Tagespflege), assisted living (Kleeblatt Wohnen) with roughly 600 attached apartments, ambulatory home care, a specialized dementia competence center in Freudental, and palliative care, serving elderly residents and their families across all Pflegegrade 1–5.

The operating model is built around the differentiated concept of small, family-like homes (maximum 30 beds) embedded directly inside municipalities, in contrast to large centralized facilities. Core technology is a layer of digital nursing documentation and telemedicine infrastructure rather than a consumer product: voize speech recognition for bedside nursing documentation, the alea® digital assistance system with SeniSmart™ sensor clips for incontinence and fall monitoring (deployed at Hemmingen), the TeleViK telemedicine platform (in partnership with Docs in Clouds) for physician visits directly in the nursing home, and AI-controlled floor-cleaning robots. The group is IQD-certified since 1997 and has pursued KLIMAfit sustainability certification in 2025, indicating a deliberate focus on quality and ESG compliance.

Revenue is generated primarily through monthly recurring fees from residents and their families, supplemented by Pflegekasse (long-term care insurance) subsidies scaled to care grade, daily day-care fees, ambulatory service billing under German care insurance law, rental-related transaction fees from assisted-living apartments owned by third parties, and donations. Distribution is direct-to-consumer: residents and families access the network through a central customer advisory team, a centralized waiting list covering all homes, the Landratsamt Ludwigsburg's mediation office for short-term care, and on-site ambulatory services. Marketing is community-based, anchored by 24 local Fördervereine support associations, regional job fairs, dementia education events, and a multilingual accessibility-optimized website. Ownership remains with the Landkreis and 17 municipalities, with a managing director (Stefan Ebert) overseeing operations supported by departmental heads for care, infrastructure, HR/legal, and marketing/PR.

Name

Kleeblatt nursing homes

Legal name

Kleeblatt Pflegeheime gGmbH

Website

https://kleeblatt-ggmbh.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kleeblatt Pflegeheime gGmbH is a non-profit operator of 26 small-scale nursing homes and 4 day-care facilities in Landkreis Ludwigsburg, Germany, serving elderly residents across long-term, short-term, dementia, palliative, assisted-living, and ambulatory care, funded primarily through Pflegekasse-subsidized recurring resident fees.

Ownership category

akta.pro rank

Product category

Long-term elderly care and nursing home services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Home Health Care Services (6216), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Long-term elderly care
• Nursing home services
• Dementia care
• Ambulatory home care
• Assisted living

Headquarters

HQ city

Ludwigsburg-eglosheim

HQ country

Germany

HQ region

Europe

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dauerpflege (Long-term residential care): Residents pay a monthly fee covering general care services, training contribution, accommodation and meals, and investment costs. The long-term care insurance (Pflegekasse) subsidizes a portion based on the care level (Pflegegrad), with the resident paying the remaining balance. Core revenue stream.
2. Kurzzeitpflege (Short-term care): Temporary residential care for up to 4 weeks (up to 8 weeks combined with respite care). Billed similarly to long-term care. Insurance subsidy of up to €3,539 per year available. Revenue stream for care home utilization during transitional periods.
3. Tagespflege (Day care): Partial-day care offered at four standalone day-care facilities (Großsachsenheim, Markgröningen, Löchgau, Hemmingen). Operates Monday to Friday 8:00–17:00. Covered by care insurance budgets for care levels 2–5. Revenue based on daily attendance.
4. Ambulanter Dienst (Ambulatory/ Home care service): Home care services for seniors in Kleeblatt Wohnen apartments (approximately 600 apartments attached to care homes). Covers basic and treatment care, meals, shopping, housekeeping, laundry, and support/care services. Billed per service according to care insurance law.
5. Kleeblatt Wohnen (Assisted living): Senior-friendly apartments attached to care homes. Residents pay rent to external owners/property managers, plus optional services (meals, cleaning, laundry) billed by Kleeblatt. Kleeblatt does not own the apartments — rental/sale handled by third-party owners.
6. Donations: Kleeblatt accepts donations to support quality of life improvements for residents beyond standard care coverage. Donation channels include SEPA direct debit and bank transfer. Donors can receive a donation receipt (Zuwendungsbestätigung).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kleeblatt Pflegeheime gGmbH operates a regional network of 26 small-scale nursing homes and 4 day-care facilities across the Landkreis Ludwigsburg, Germany, delivering residential long-term care, short-term care, day care, dementia care, ambulatory home care, assisted living, and palliative care. The organization emphasizes a small, family-like home model (max 30 beds per home) embedded in local municipalities, paired with a specialized Dementia Competence Centre in Freudental and supporting digital innovations.

Product overview

Kleeblatt Pflegeheime gGmbH operates a network of 26 small-scale nursing homes and 4 day care facilities across the Ludwigsburg district, offering a comprehensive portfolio of care services centered on family-style, home-like environments. The core service lineup includes Dauerpflege (long-term residential care), the specialized Kompetenzzentrum für Menschen mit Demenz (dementia care center), Kurzzeitpflege (short-term care), Tagespflege (day care), Kleeblatt Wohnen (assisted living), and the Ambulanter Dienst (home care). Palliative Versorgung (palliative care) provides end-of-life support through a dedicated team. Complementary community programs include Ehrenamt (volunteer services) and Fördervereine (support associations) that enhance resident quality of life beyond standard care. The Innovationen division encompasses three strategic initiatives: Digitalisierung (digitalization with AI tools like Voize and alea®), Soziale Verantwortung (social responsibility programs), and Nachhaltigkeit (sustainability including KLIMAfit climate initiative). Founded in 1989 as a non-profit organization with the Landkreis Ludwigsburg and member municipalities as shareholders, the company employs over 1,100 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Dauerpflege (Long-term residential care)
• Kurzzeitpflege (Short-term care)
• Tagespflege (Day care)
• Kompetenzzentrum für Menschen mit Demenz (Dementia care center)
• Kleeblatt Wohnen (Assisted living)
• Ambulanter Dienst (Home care service)
• Palliative Versorgung (Palliative care)

Quantifiable outcome

• Landratsamt Ludwigsburg Vermittlungsstelle coordinates short-term care placements — ensuring care continuity for families
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Docs in Clouds (TeleDoc Mobile)coreTechnology or Integration · 23 December 2025Docs in Clouds provides the technical platform (TeleDoc Mobile) for the TeleViK telemedicine project. The mobile telemedical unit enables physician visits directly in the nursing home via video communication, digital stethoscope, and vital data capture. Devices are barrier-free and designed for elderly users. The partnership is a key pillar of Kleeblatt's digital health strategy, representing the company's highest single government funding (€390,000).
• Landratsamt Ludwigsburg (District Office)coreStrategic or Co-development PartnerThe Landkreis Ludwigsburg operates the Vermittlungsstelle (mediation office) for planned short-term care, directing clients to Kleeblatt Remseck-Aldingen. The district office is also Kleeblatt's co-owner (along with municipalities), represented in the Gesellschafterversammlung (shareholder assembly). The Landratsamt collaborates with Kleeblatt on KLIMAfit sustainability certification as co-funder of the program.
• Alzheimer Gesellschaft Baden-Württemberg e.V. / Selbsthilfe DemenzminorStrategic or Co-development PartnerCooperation for public dementia education events, such as the 'Demenz' lecture series (e.g., September 22, 2026 at JägerhofQuartier). The partnership provides expert knowledge for family caregivers and raises awareness of Kleeblatt's dementia care services.
• voize GmbHcoreTechnology or Integrationvoize provides speech recognition software for nursing documentation. Care staff speak documentation entries directly into a smartphone app, which converts them to structured entries and transfers them to the care documentation system. The app learns dialects and new terms over time and was co-developed with Kleeblatt's care teams.
• IQD (Institut für Qualitätskennzeichnung von sozialen Dienstleistungen)coreStrategic or Co-development PartnerIQD conducts voluntary quality certification for all Kleeblatt locations (26 nursing homes, 4 day-care facilities, ambulatory service, and dementia centre) every 3 years. The two-stage process includes objective facility measurements and anonymous resident/staff surveys.
• 24 local Fördervereine (Support Associations)coreChannel Partner/ Reseller/ Distributor24 local Fördervereine (one per Kleeblatt home) are volunteer organizations that fundraise, support resident projects, and organize events. They act as community ambassadors and local fundraising channels, providing supplementary resources beyond standard care coverage.
• Landkreise Ludwigsburg municipalities (Städte und Gemeinden)coreStrategic or Co-development PartnerThe Landkreis Ludwigsburg and 17 cities/municipalities are the shareholders (Gesellschafter) of Kleeblatt Pflegeheime gGmbH. Each municipality hosts a Kleeblatt home, providing the local care infrastructure. This public-ownership model provides structural financing advantages and regional community embeddedness.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Kursana Residenzen: Operates a network of care homes and assisted living facilities across Germany under the Dussmann Group. Comparable business model (residential nursing, dementia care, ambulatory services), but at broader national scale.
• Emvia Living (formerly BeneVit): German operator of Pflegeheime, Tagespflegen, and senior living apartments. Closely matches Kleeblatt's mix of long-term, short-term, day, and assisted living services, though at multi-regional scale.
• Alloheim Senior-Residenzen: One of Germany's largest private operators of residential care homes and assisted living with ~230 facilities nationwide. Comparable to Kleeblatt as a multi-site nursing home operator, but larger, for-profit, and geographically diversified versus Kleeblatt's single-district nonprofit network.
• Pro Seniore Residenzen: German care provider with residential homes, short-term care, day care, and assisted living. Comparable full-service elder care portfolio and reliance on Pflegekasse reimbursement model.
• Diakonie Pflege (Diakonisches Werk): Germany's largest faith-based nonprofit social services network, operating nursing homes, ambulatory services, and dementia care. Comparable to Kleeblatt's nonprofit, mission-driven approach and full-service elder care portfolio.
• Casa Reha (Orpea Deutschland): German subsidiary of international care operator Orpea/Clariane, running nursing homes, day care, and assisted living across Germany. Comparable full-service portfolio (Dauerpflege, Kurzzeitpflege, Tagespflege) but operates as a for-profit chain.
• Caritas Pflege: Confessional nonprofit operating residential care homes, day care, ambulatory services, and palliative care across Germany. Closely matches Kleeblatt's nonprofit structure, service breadth, and community-integrated model.
• Vitanas Senioren Centren: Operates nursing homes, assisted living, and ambulatory care across Germany with focus on dementia and palliative care. Directly comparable service portfolio including dementia specialty, though larger and for-profit.

Others

• docs in clouds (TeleDoc): Technology partner providing the TeleDoc Mobile telemedicine platform integrated into Kleeblatt's TeleViK project. Adjacent — not a care competitor — but a strategic technology supplier to Kleeblatt's differentiated digital care offering.

Direct peers

• SBK Seniorenbetreuung: Regional Baden-Württemberg nonprofit nursing home operator with multiple sites in the state, including small-scale residential homes. Highly comparable to Kleeblatt's small-home, district-embedded nonprofit model with Pflegekasse-driven revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kleeblatt-pflegeheime-ggmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleeblatt nursing homes