Greenpower USA
Greenpower USA is a 501(c)(3) non-profit that delivers STEM-based electric car racing programs (Goblin for Grades 4-6, F24 for Grades 6-12) to US schools under exclusive license from the UK Greenpower Education Trust, generating revenue through memberships, kit sales, donations, and corporate event sponsorships.
- Company typePrivate
- Founded2014
- HeadquartersHuntsville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Greenpower USA does
Greenpower USA is a 501(c)(3) non-profit organization incorporated in October 2014 and headquartered in Huntsville, Alabama, that operates the exclusive US license of the UK Greenpower Education Trust's STEM-based electric car racing program for K-12 students. The organization delivers two core product lines: the Goblin program for Grades 4-6 and the F24 program for Grades 6-12, each consisting of a physical electric car kit, standards-aligned curriculum, and a sanctioned regional race circuit culminating in National Championships at Talladega Superspeedway. The technology stack is hardware-centric — electric-powered kit cars with configurable mechanical systems (tire composition, gear ratios, drive systems, weight reduction, motor control) — paired with timing and scoring infrastructure including timing loops, transponders, photogates, and stopwatches. F24 teams compete in Stock, Modified, or Custom divisions based on the degree of vehicle modification.
Greenpower USA firmographics
Firmographics- Name
- Greenpower USA
- Legal name
- Greenpower USA Foundation
- Website
- https://greenpowerusa.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenpower USA is a 501(c)(3) non-profit that delivers STEM-based electric car racing programs (Goblin for Grades 4-6, F24 for Grades 6-12) to US schools under exclusive license from the UK Greenpower Education Trust, generating revenue through memberships, kit sales, donations, and corporate event sponsorships.
- Ownership category
- akta.pro rank
Greenpower USA industry classification
Industry- Product category
- STEM Education Programs
- NAICS
- Sports and Recreation Instruction (611620), Civic and Social Organizations (813410)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)
- akta.pro secondary industry
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
Keywords
Where Greenpower USA is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenpower USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Goblin Membership Fees: Organizations pay $300 per membership covering up to two cars, with additional cars at $50 each. This is the primary recurring revenue stream for elementary school program participation.
- F24 Membership Fees: Organizations pay $500 per membership covering up to two cars, with additional cars at $100 each. This is the primary recurring revenue stream for middle/high school program participation.
- Car Kits and Parts Sales: Sale of Greenpower USA car-building kits, components, and replacement parts to participating schools and organizations through the online store at shopgreenpowerusa.com.
- Donations and Sponsorship: 501(c)(3) non-profit organization that receives donations to support STEM mission. BHAG goal of $250,000 fundraising target mentioned. Corporate sponsors (KIA, Toyota, Hyundai Mobis, etc.) sponsor individual race events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Goblin Membership (Grades 4-6): $300 per organization covering up to two cars |
| Subscription | Annual | F24 Membership (Grades 6-12): $500 per organization covering up to two cars |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Greenpower USA product offering
Product offeringCore offering
Greenpower USA Foundation is a 501(c)(3) nonprofit that designs, builds, and distributes electric car-building kits paired with standards-aligned STEM curricula for K-12 schools (grades 4-12) through its Goblin (elementary) and F24 (middle/high school) programs. Schools enroll via annual memberships and participate in a sanctioned calendar of regional racing events (drag, slalom, circuit) that culminate in national championships at Talladega Superspeedway. The organization operates under an exclusive US license from Greenpower Education Trust (UK).
Product overview
Greenpower USA operates a two-tiered educational STEM program centered on electric car design, building, and racing competitions. The Goblin program (grades 4-6) provides an introductory experience where elementary students learn foundational STEM skills through building and racing electric vehicles. The F24 program (grades 6-12) offers an advanced, progressive curriculum where students implement functional system changes including tire composition, gear ratios, weight reduction, and motor control. Both programs are supported by comprehensive curricula, annual membership packages, educator training, and a full calendar of sanctioned race events featuring drag races, slalom races, and circuit races. The F24 program further divides into Stock, Modified, and Custom divisions based on the level of modifications to the kit car. Race events culminate in National Championships held at Talladega Superspeedway.
Differentiator
Problem solved
Functional benefit
Products and services
- Goblin Program
- F24 Program
- Goblin Membership Annual membership for schools and organizations at $300 per organization covering up to two cars, with additional cars at $50 each. Includes access to the Goblin curriculum, sanctioned race events, and educator training for grades 4-6 programs.
Quantifiable outcome
- High school seniors graduate with advanced manufacturing and engineering project management experience
- +1 more outcomes
Companies that use Greenpower USA
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Greenpower USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Greenpower USA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Greenpower Education Trust (UK)coreGreenpower Education Trust (UK-based organization that established the Greenpower Electric Car Challenge in 1999) licenses the Greenpower program to Greenpower USA. Greenpower USA is the exclusive licensee in the United States. The UK program has over 700 teams and organizes more than 35 regional races with annual international finals attracting 10,000+ students. Greenpower Education Trust also has active licensees in China, India, Malaysia, Poland, and Singapore.
- KIA GeorgiaflagshipKIA Georgia is a major sponsor of multiple F24 and Goblin events including KIA Fall Classic, KIA Georgia Green Prix, and KIA Spring Fever Goblin Rally. Events are held at KIA West Point Assembly Plant and LaGrange College facilities.
- ToyotaflagshipToyota sponsors the Toyota Classic and Toyota Hub City Grand Prix events. Toyota Hub City Grand Prix is held at Rockabillys Stadium in Jackson, TN. Toyota Classic is held at Milton Frank Stadium in Huntsville, AL.
- Hyundai Mobis GeorgiacoreHyundai Mobis Georgia sponsors the Hyundai Mobis Georgia Goblin Cup held at LaGrange College. This is a flagship Goblin-level event for the Southeast region.
- Diverse PowercoreDiverse Power sponsors the Diverse Power Grand Prix F24 event held at LaGrange College in Georgia. Part of the regional racing circuit.
- Talladega SuperspeedwayflagshipTalladega Superspeedway hosts the annual Greenpower USA Championship Weekend for both Goblin and F24 categories. National championships are held at this iconic racing facility in Lincoln, Alabama.
- Inspire AcademycoreInspire Academy in LaFayette, Alabama serves as a regular host venue for F24 events including the KIA Fall Classic. Located at 1298 Vocational Drive.
- LaGrange CollegecoreLaGrange College hosts multiple events including Hyundai Mobis Georgia Goblin Cup and Diverse Power Grand Prix. Located at 801 Dallis Street, LaGrange, GA.
- Ben Brite Elementary SchoolcoreBen Brite Elementary School in Brownsville, Texas hosts the Ben Brite Goblin Showcase events (both fall and spring showcases). Located at 450 South Browne Avenue, Brownsville, TX 78521.
Scale indicators3 records
Expansion highlights5 records
Greenpower USA competitors and assessment
Company assessmentDirect peers
- FIRST (For Inspiration and Recognition of Science and Technology): Nonprofit running FIRST Robotics, FIRST LEGO League, and other K-12 STEM competitions. Highly comparable as a peer nonprofit delivering hands-on engineering challenges with school enrollment, regional events, and national championships.
- Project Lead the Way (PLTW): Nonprofit provider of K-12 STEM curricula including engineering and biomedical sciences with school-paid memberships. Comparable as a standards-aligned STEM curriculum nonprofit selling recurring school memberships.
- STEM Racing (formerly F1 in Schools): Global K-12 STEM competition in which student teams design, build, and race model cars. Directly comparable to Greenpower USA as a structured school-based vehicle racing program that combines engineering curriculum with competitive events.
- Destination Imagination: Nonprofit running student team-based STEM, arts, and service-learning challenges culminating in regional and global finals. Comparable nonprofit structure, team-based competition model, and school-affiliated participation.
- VEX Robotics / REC Foundation: Robotics Education & Competition Foundation running VEX IQ, VRC, and VEX U competitions with school-based teams and world championships. Comparable as K-12 engineering competition series with kit sales, memberships, and regional/national events.
Emerging players
- Botball Educational Robotics: Student robotics competition run by KIPR (nonprofit) with kit-based team enrollment and tournament events. Comparable as a smaller-scale STEM competition nonprofit with hardware kit sales and school team registrations.
- MATE ROV Competition (Marine Advanced Technology Education): K-12 and college underwater robotics competition with school-based teams. Comparable niche STEM competition nonprofit with regional qualifier events and an annual championship.
Others
- Greenpower Education Trust: The UK parent licensor running the original Greenpower program since 1999, which Greenpower USA is licensed to replicate in the US. Same product, same curriculum; comparable as the originating template and global operator of the program.
- National STEM Festival / U.S. News STEM Solutions: National showcase convening student STEM exhibitors, competitions, and educators. Comparable as a complementary K-12 STEM ecosystem event where Greenpower USA teams could participate to extend visibility.
Broad incumbents
- SAE International (A World In Motion / Formula SAE): Established engineering society running K-12 STEM programs (AWIM) and college-level Formula SAE competitions. Comparable as a broader engineering education organization with vehicle design curriculum and competitions, though aimed at older students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenpower USA social profiles
Digital presenceGreenpower USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpower USA leadership team
Management profileNumber of profiles
Profiles9 records
Greenpower USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpower USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpower USA
What does Greenpower USA do?
Greenpower USA Foundation is a 501(c)(3) nonprofit that designs, builds, and distributes electric car-building kits paired with standards-aligned STEM curricula for K-12 schools (grades 4-12) through its Goblin (elementary) and F24 (middle/high school) programs. Schools enroll via annual memberships and participate in a sanctioned calendar of regional racing events (drag, slalom, circuit) that culminate in national championships at Talladega Superspeedway. The organization operates under an exclusive US license from Greenpower Education Trust (UK).
Is Greenpower USA a public or private company?
Greenpower USA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenpower USA founded?
Greenpower USA was founded in 2014. It employs 1 to 10 people.
Where is Greenpower USA based?
Greenpower USA is headquartered in Huntsville, United States, in the North America region.
How does Greenpower USA make money?
Four revenue lines are on record. Goblin Membership Fees are the primary driver. The others are F24 Membership Fees, car Kits and Parts Sales and donations and Sponsorship.
Who are Greenpower USA's main competitors?
Direct peers on record are FIRST (For Inspiration and Recognition of Science and Technology), Project Lead the Way (PLTW), STEM Racing (formerly F1 in Schools), Destination Imagination and VEX Robotics / REC Foundation. Emerging players are Botball Educational Robotics and MATE ROV Competition (Marine Advanced Technology Education). Others are Greenpower Education Trust and National STEM Festival / U.S. News STEM Solutions. SAE International (A World In Motion / Formula SAE) is listed as a broad incumbent.
Does Greenpower USA have an API?
No public API is recorded for Greenpower USA.
What industry is Greenpower USA in?
Greenpower USA's product category is STEM Education Programs. Its primary akta.pro industry code is BPAGADAG, STEM, Digital Literacy & Maker Education Nonprofits, with a secondary code of BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits. Its NAICS code is 611620 and its SIC code is 8200.