Name

Volentieri Pellenc

Legal name

Volentieri Pellenc Srl

Website

https://volentieripellenc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Agricultural Machinery for Viticulture and Winery

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Agricultural machinery
• Grape harvesters
• Viticulture equipment
• Winery machinery
• Arboriculture equipment

Headquarters

HQ city

Poggibonsi

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Production and sale of specialized viticulture, arboriculture, and winery machinery including grape harvesters (trailed and self-propelled), multifunction vehicles, attachments, and equipment for vineyard and orchard work.
2. Spare Parts and After-Sales Service: Spare parts warehouse and post-sale technical assistance through network of 6 facilities across Italy.
3. Digital Services (VP Tracer): Digital interconnection and remote management services for agricultural machinery enabling Industry 4.0 compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Volentieri Pellenc is an Italian manufacturer and distributor of specialized agricultural machinery for viticulture, arboriculture, and winery operations. The company designs, produces, and sells grape harvesters (trailed and self-propelled), multifunction self-propelled vehicles, harvesting heads, optical sorters, dynamic crushers, pneumatic presses, harvesting tools for olives and nuts, and digital fleet-management devices (VP Tracer). It serves as the sole Pellenc Group entity producing trailed grape harvesters and viticultural equipment for the Italian market.

Product overview

Volentieri Pellenc is a leading Italian manufacturer and distributor of specialized agricultural machinery for viticulture, winery, and arboriculture. The product portfolio centers on the OPTIMUM self-propelled multifunction vehicles and a comprehensive range of tractor-mounted and trailed equipment. For viticulture, offerings include grape harvesters (3045 S, Grapes' Line 80 SP, 9056 DIAMANT), harvesting heads (OPTIMUM SP2), and vineyard work equipment (Telaio TBA/TBR universal frames, LIV 00 green tying system). The winery segment features INTEGRAL' WINERY destemmers, INTEGRAL' VISION optical sorters, EXTRACTIV' 2 dynamic crushers, and SMART PRESS pneumatic presses. Arboriculture products encompass the CV45 trailed olive/almond harvester, BUGGY 5000 S self-propelled shaker, EXPAND R5090 automatic tarp system, FB80 tractor-mounted shaker, and TOW AND BLOW portable wind machines. The digital ecosystem includes VP Tracer for Industry 4.0 machine interconnection and PELLENC Connect for remote press monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• VP Tracer: Digital interconnection device for connecting agricultural machinery to the company network, enabling control and simple management.

Products and services

• OPTIMUM Semoventi Multifunzione (Self-Propelled Multifunction Vehicles) Self-propelled multifunction vehicles acting as power units and tool carriers for all vineyard operations. Powered by Perkins Stage V engines with claimed up to 43% fuel savings per hectare, capable of working multiple rows in a single pass with different tools. Designed for wine producers and viticulturists.
• Teste di Raccolta OPTIMUM SP2 (OPTIMUM SP2 Harvesting Heads) Harvesting heads for OPTIMUM self-propelled machines featuring ACTIV' automatic row alignment, EASY SMART shaking system, and optional SELECTIV' PROCESS 2 for 99.8% cleaning. Parameters adjustable from cab. Designed for viticulturists using OPTIMUM self-propelled vehicles.
• 9056 DIAMANT Trailed Grape Harvester Trailed grape harvester designed for extreme productive conditions and free training forms. Features SMART SYSTEM EVO shaking system and optional CLEAN MASTER or SELECTIV' PROCESS for maximum cleaning performance. Designed for viticulturists.
• 3045 S Trailed Grape Harvester Simple, technology-rich, lightweight and robust trailed grape harvester applicable to low-displacement tractors, including steep slope operations. Designed for viticulturists with smaller tractors and challenging terrain.
• Grapes' Line 80 SP Trailed Grape Harvester Trailed grape harvester equipped with linear destemming system and roller sorting table, cleaning product at 99.8%. Designed for viticulturists requiring high cleaning quality.
• CV45 Trailed Olive and Almond Harvester Trailed harvester specifically designed for olive and almond harvesting in intensive and super-intensive plantings. Features AIR 3 SYSTEM pneumatic transport with air cleaning, 4.3m shaking chamber, and up to 5,100L bin capacity. Designed for olive and almond growers.
• BUGGY 5000 S Self-Propelled Shaker Self-propelled shaker for olive and fruit harvesting in intensive plantings. Features Perkins Stage 5 engines, up to 99% harvest efficiency, works on slopes up to 60%, with optional folding umbrella for traditional plantings. Designed for arboriculture operators.
• EXPAND R5090 Automatic Tarp Harvesting System Automatic tarp system for harvesting in intensive plantings. Collects up to 300kg of fruit in minutes via umbrella with protective profiles and conveyor that unloads directly into 1 or 2 bins. Suitable for olives, cherries, almonds, walnuts, oranges, plums. Designed for intensive orchard operators.
• FB80 Tractor-Mounted Shaker Tractor-mounted shaker for harvesting on intensive plantings with efficient yield while preserving trunk health. Designed for olive and fruit growers using standard tractors.
• TOW AND BLOW Portable Wind Machines Portable wind machines for frost protection, drying, ventilation and cooling. Features 360° rotating tower, adjustable rotation speed, available in 250H and 650i models. Can be used for anti-frost, drying, nebulization, and cooling operations. Designed for crop protection and agricultural climate management.
• SMART PRESS Pneumatic Presses Pneumatic press range (SPC closed cage, SPO open cage models) in 304L stainless steel with capacities from 20 to 600 hl. Features Fast Press drainage grids, Touch Press interface, Easy Press 2 intelligent cycling, and optional PELLENC Connect for remote monitoring. Designed for wineries and cellars.
• EXTRACTIV' 2 Dynamic Crusher Dynamic crusher allowing optimal berry opening based on maturation, better extraction of must, polyphenols and aromatic compounds. Throughput up to 25 tonnes/hour. Designed for wineries.
• INTEGRAL' WINERY Destemmer Linear destemmer at high frequency associated with two sorting systems: vibrating drainage/distribution table and double-stage roller sorting table. Available in S, M, L sizes with 99.8% cleaning and 95% elimination of stalks >35mm. Designed for wineries.
• INTEGRAL' VISION Optical Sorting System Optical sorting system with berry-by-berry camera inspection eliminating all unwanted elements from grapes: vegetation debris, foreign bodies, underripe or damaged berries. Processes up to 12 tonnes/hour with sorting of 2000 bodies per second. Designed for wineries.
• VP Tracer Digital Interconnection Device Digital interconnection device connecting agricultural machinery to company network for control and management. Enables digital fleet management, remote assistance, real-time geolocation, work parameter settings, and activity/area creation. Makes machines Industry 4.0 compliant. Designed for agricultural fleet operators.

Quantifiable outcome

• Up to 99.8% cleaning with Selectiv' Process
• +10 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature15 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pellenc GroupcoreStrategic or Co-development PartnerPellenc Group is the parent company and technology partner. The 2000 joint venture created Volentieri Pellenc - the only Pellenc Group company producing trailed grape harvesters and viticulture equipment. Pellenc provides ~13 million annual R&D investment and industrial technology while Volentieri contributes Italian market expertise and vineyard specificities.
• Pellenc Pera OEnoprocesscoreStrategic or Co-development PartnerAcquired Pera (French winery equipment producer) in 2013. Specializes in complete winery equipment range. Volentieri Pellenc distributes Smart Press and other winery equipment in Italy. Completes the field-to-winery supply chain.
• BobardminorChannel Partner/ Reseller/ DistributorFrench enjambeur (row-crop tractor) manufacturer from Burgundy. Volentieri Pellenc became exclusive distributor for Italy in 1998 for narrow-row plantings.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Antonio Carraro: Italian manufacturer of specialized compact tractors designed for vineyards, orchards, and steep-slope agricultural applications. Comparable as a domestic Italian competitor in specialized agricultural machinery serving the same vineyard and arboriculture customer base.
• Della Toffola Group: Italian winery and beverage equipment manufacturer producing reception, pressing, filtration, and bottling equipment. Comparable as a domestic Italian peer competing in the cantina/winery equipment segment of Volentieri Pellenc's portfolio, particularly against the SMART PRESS and INTEGRAL' WINERY product lines.
• Bobard: French manufacturer of vineyard straddle tractors (enjambeurs) for narrow-row plantings. Comparable as a niche French peer whose products Volentieri Pellenc itself distributes in Italy for narrow-row systems — making them both a partner and an indirect competitor in the same vineyard mechanization category.
• BRAUN Maschinenbau: German vineyard equipment manufacturer producing vine care machines, pre-pruners, and harvest technology. Comparable as a European specialty peer in viticulture mechanization competing for the same equipment categories in adjacent geographies.
• ERO GmbH: German manufacturer of specialized vineyard machinery including leaf removers, pre-pruners, and shoot removers. Direct competitor in the European viticulture equipment niche with overlapping product categories (cimatrici, prepotatrici, spollonatrici) competing against Volentieri Pellenc's newly launched X-Series (2025).

Broad incumbents

• Pellenc Group: French parent company and global manufacturer of battery-powered and specialized agricultural equipment for viticulture, arboriculture, and green spaces. Directly comparable as the technology originator for virtually all Volentieri Pellenc proprietary systems (Selectiv' Process, SMART SYSTEM, ACTIV', NAVI SELECTION), and operates as the global platform on which Volentieri Pellenc is the Italian production entity.
• John Deere (Specialty Crops): Global agricultural machinery leader with a dedicated specialty crops / vineyards and orchards division offering tractors, harvesters, and integrated technology. Comparable as a broad incumbent with substantially greater R&D and dealer scale, competing indirectly across virtually all of Volentieri Pellenc's product categories.
• SAME DEUTZ-FAHR: Italian-headquartered tractor and agricultural machinery group with specialty-crop and vineyard offerings. Comparable as a larger Italian agricultural equipment competitor with broader product portfolio but less viticulture-specific specialization than Volentieri Pellenc.
• New Holland Agriculture (CNH Industrial): Global agricultural machinery major with a dedicated specialty crops division offering grape harvesters, tractors, and vineyard equipment. Comparable as a direct competitor in self-propelled grape harvesters and tractors, though operating at significantly larger scale and broader crop coverage than Volentieri Pellenc's Italian viticulture focus.
• Kubota: Japanese global tractor and agricultural machinery manufacturer with specialty vineyard/orchard equipment offerings. Comparable as a broad incumbent competing in tractors and mechanized equipment for specialty crops across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volentieri Pellenc