Ice Theatre of New York

What Ice Theatre of New York does

Ice Theatre of New York (ITNY) is a 501(c)(3) nonprofit performing arts company founded in 1984 by Moira North and headquartered at Chelsea Piers in New York City. ITNY develops and presents ice dance as a performing art form, operating an ensemble of trained ice dancers who perform original choreography at iconic public rinks including Wollman Rink, Bryant Park, Sky Rink at Chelsea Piers, and Rockefeller Center. The organization is documented as the first ice dance company to receive dance-program funding from the National Endowment for the Arts, New York State Council on the Arts, and New York City Department of Cultural Affairs.

ITNY's core programming comprises the City Skate Concert series of free public performances, the New Works and Young Artists Series for emerging-choreographer and talent development, and an annual Benefit Gala and Home Season that anchor donor cultivation. Education offerings reach school groups, and the company maintains corporate sponsorships with brands such as MAC Cosmetics, Starbucks, and Polyglide Ice alongside multi-year public-sector grants and individual philanthropy. The operating team is small (11-50 employees), and the model rests on ticket/donation revenue, grants, and sponsorships rather than commercial product sales. ITNY has staged performances for 42 consecutive years, with a 2025-26 City Skate Concert series, ongoing New Works and Young Artists Series, and a 2026 Benefit Gala on the public calendar. A planned appearance at Jacob's Pillow was cancelled, leaving NYC rinks as the principal commercial footprint.

Name

Ice Theatre of New York

Legal name

Ice Theatre of New York, Inc.

Website

https://icetheatre.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ice Theatre of New York is a 42-year-old nonprofit performing arts company that develops and presents ice dance at iconic NYC rinks for public audiences, schools, and donors.

Ownership category

akta.pro rank

Product category

Ice Dance Performing Arts

NAICS

Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGADAC

Dance Theatre (Narrative/Experimental)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Ice dance performances
• Nonprofit performing arts
• Figure skating education
• Ice dance choreography
• Arts outreach programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Revenue: Ticket sales from performances, concerts, and special events including home season shows and benefit galas
2. Classes and Workshops: Fees from skating classes and workshops offered to the public, including ITNY Edge Classes at various rinks
3. Donations and Sponsorships: Support from individual donors, corporate sponsors including MAC Cosmetics, and foundation grants from NYSCA, NEA, and NYC Department of Cultural Affairs
4. Education Programs: Free concerts and skating clinics for public school groups through the New Works and Young Artists Series

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ice Theatre of New York produces live ice dance performances and delivers performing arts education programming. The company develops original ice dance choreography, presents curated performance series, and runs classes, workshops, and outreach programs for the public, students, and aspiring skaters.

Product overview

Ice Theatre of New York is a performing arts organization that creates and advances dance on ice as an art form. The company offers a portfolio of products including live ice dance performances (Home Season productions, benefit galas, and pop-up concerts), the New Works and Young Artists Series providing free educational concerts and clinics for public school groups, the annual Dick Button Festival of Artistic Skating with seminars and showcases, and public classes and workshops. These offerings work together to fulfill the organization's mission of presenting ice dance as a performance art accessible to people of all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Dance Performances Live ice dance performances presented at New York City venues, blending figure skating with contemporary dance and original choreography, for general public audiences and arts patrons.
• New Works and Young Artists Series Curated performance series showcasing new ice dance choreography and emerging artists, presented for live audiences in New York City.
• Dick Button Festival of Artistic Skating Festival-format event dedicated to artistic skating performances, featuring choreographic and artistic skating programs for arts audiences.
• Ice Dance Classes and Workshops Instructional classes and workshops in ice dance and artistic skating for aspiring and developing skaters and ice dancers in New York City.
• Education and Outreach Programs School-based and community education programs introducing public school students and underserved youth to ice dance, figure skating, and performance arts.

Quantifiable outcome

• 42 years of continuous operation creating and advancing dance on ice as performing art
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• MAC CosmeticscoreGTM or Marketing PartnerCorporate sponsor supporting Ice Theatre of New York's performances and events
• Wollman Rink NYCcoreStrategic or Co-development PartnerPrimary venue partner for performances, classes, and the Dick Button Festival of Artistic Skating
• Bryant Park (Bank of America Winter Village)coreStrategic or Co-development PartnerVenue for annual Winter Holiday Skating Celebration and Tree Lighting events
• Sky Rink at Chelsea PierscoreStrategic or Co-development PartnerHome venue for ITNY performances and classes; headquarters location at Chelsea Piers complex
• The Rink at Rockefeller CenterminorStrategic or Co-development PartnerPerformance venue partner for special events
• Riverbank State ParkcoreStrategic or Co-development PartnerVenue for New Works and Young Artists Series free concerts and skating clinics for public school groups
• Ice Rink EventsminorStrategic or Co-development PartnerIce rink events management company supporting venue operations
• Polyglide IceminorOthersSynthetic ice manufacturer and sponsor
• New York State ParkscoreStrategic or Co-development PartnerState parks department supporting programs at Riverbank State Park venue
• StarbucksminorGTM or Marketing PartnerCorporate sponsor for performances and events
• NYC Tourism FoundationminorGTM or Marketing PartnerTourism organization supporting arts and cultural programming in New York City
• Harlem Community Development CorporationminorStrategic or Co-development PartnerCommunity development organization supporting programming in Harlem
• Jacobs PillowminorStrategic or Co-development PartnerHistoric dance festival venue; ITNY had scheduled appearance (cancelled)
• Lar Lubovitch Dance CompanycoreStrategic or Co-development PartnerNoted modern dance company with history of collaboration on Dancing on Ice programs, including December 7, 1992 event

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lar Lubovitch Dance Company: NYC modern dance company and confirmed ITNY collaborator (Dancing on Ice programs). Most directly comparable as an artistic partner producing original choreographic works, and operating as a similarly scaled nonprofit dance company in NYC.
• Alvin Ailey American Dance Theater: NYC-based modern dance company with a strong education and outreach program (Ailey Extension, school residencies) and an annual benefit gala. Closely comparable as a nonprofit dance company of similar size combining repertory performances, public school programming, and donor-supported operations in New York.
• Parsons Dance: NYC-based contemporary dance company producing original repertory and touring nationally. Comparable in organizational scale and as a nonprofit dance company combining ticketed performance seasons with educational outreach programming.
• Hubbard Street Dance Chicago: Mid-sized contemporary dance company with a national touring model and education/community programs. Comparable as a similarly scaled nonprofit dance company with repertory presentations, school programming, and institutional funder relationships.
• Mark Morris Dance Group: Brooklyn-based modern dance company producing original choreographic works, performing in NYC venues, and operating education/community programs. Comparable as a mid-sized nonprofit dance company that commissions work from choreographers and presents ticketed seasons similar to ITNY's Home Season.
• Pilobolus: Connecticut-based modern dance company known for experimental, theatrical, site-specific works. Comparable as a nonprofit dance company producing narrative/experimental choreography, presenting at varied venues, and offering educational programming — a strong match for ITNY's narrative/experimental dance theatre profile.
• MOMIX: Connecticut-based dance company producing illusionistic, theatrical performance works and touring nationally. Comparable as a mid-sized dance company combining theatrical staging with athletic movement, and operating ticketed touring seasons similar in scale to ITNY's home seasons.
• Dance Theatre of Harlem: NYC-based dance company presenting classical and contemporary repertory with a community education mission. Comparable in mission-driven nonprofit structure, education programming for underserved students, NYC venue partnerships, and donor/grant funding mix.

Broad incumbents

• New York City Ballet: One of the world's largest and most prestigious dance companies, based in NYC at Lincoln Center. Comparable as a flagship NYC performing arts institution with similar venue-based presentation model, education/outreach programming, and reliance on institutional funders and individual donors.
• American Ballet Theatre: Major NYC-based classical dance company operating at a national scale. Comparable in nonprofit governance, multi-venue presentation strategy (Metropolitan Opera House, touring), education programs for public school students, and benefit gala fundraising model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iceTheatreOfNewYork
• Instagraminstagram.com/icetheatreofny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Theatre of New York