SmokeCloak
SmokeCloak (MSS Professional SmokeCloak Ltd) is a UK-based manufacturer of security fog generators that fill protected premises with impenetrable glycol vapor within seconds to deter intruders. It serves retail, jeweller, banking, warehouse, and cash-in-transit customers across 50+ countries via installer networks.
- Company typePrivate
- Founded1992
- HeadquartersTowcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What SmokeCloak does
SmokeCloak, legally MSS Professional SmokeCloak Ltd, is a UK-based manufacturer of security fog generator systems founded by Paul Dards in 1992 and commercially launched in 1993. The company's core product is a hardware device that, on activation, fills a protected area with an impenetrable cloud of glycol vapor that reduces visibility to less than an arm's length within seconds, creating a physical barrier against intruders during the critical 3–5 minute window before police or keyholder response. The portfolio spans the EASY range (EASY 600, EASY 1100, EASY 2200/VALI), the high-capacity IPX25 for warehouses, the 24V Vehicle unit for goods-in-transit, and complementary accessories including the LED Strobe and IPA117 117dB sounder; the VALI tier is differentiated by patented CloakSensor fog-maintenance technology and a Direct Energy Transfer Heat Exchanger.
The product is EN50131-8 compliant, manufactured to ISO9001, and was the first electronic security device to obtain UK police approval. Customers include national retail chains (Pandora, Argos, One Stop, Costcutter), telecom operators (O2, Vodafone), energy (BP), financial services (Post Office), cash-in-transit operators (PROSEGUR DO BRASIL), jewellers, and other high-value-stock businesses across more than 50 countries. In the UK and Ireland, MSS Professional SmokeCloak Ltd operates as the exclusive distributor, selling through direct enterprise engagement, demonstration-driven sales, and a network of alarm companies and security installers who integrate SmokeCloak with existing alarm systems.
The revenue model is a mix of one-time hardware sales, recurring consumable fluid cartridge replacement, and installation/maintenance services under multi-year service relationships, with quote-based pricing that varies by room size and product tier. Ownership is private, held by Managing Director Richard Beal, who acquired the UK and Ireland rights in September 2015; founder Paul Dards returned as a consultant following the acquisition. The company has no external institutional investment, operates from a 1–10 person team in Towcester, Northamptonshire, and has not disclosed revenue figures publicly.
SmokeCloak firmographics
Firmographics- Name
- SmokeCloak
- Legal name
- MSS Professional SmokeCloak Ltd
- Website
- https://smokecloak.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmokeCloak (MSS Professional SmokeCloak Ltd) is a UK-based manufacturer of security fog generators that fill protected premises with impenetrable glycol vapor within seconds to deter intruders. It serves retail, jeweller, banking, warehouse, and cash-in-transit customers across 50+ countries via installer networks.
- Ownership category
- akta.pro rank
SmokeCloak industry classification
Industry- Product category
- Security Fog Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Security Systems Services (56162)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Combination Smoke/CO Alarm Systems (HSAHAFAC)
Keywords
Where SmokeCloak is headquartered
LocationHeadquarters
- HQ city
- Towcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SmokeCloak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security Fog Generator Hardware Sales: Sale of physical fog generator devices across three product ranges: EASY (600, 1100), VALI (EASY 2200), and IPX25, plus Vehicle units. One-time hardware purchase with ongoing maintenance requirements.
- Fluid/Consumables: Specialised glycol vapour fluid cartridges for the fog generators. It takes 0.45cc of fluid to make 1m3 of vapour. Sensors in fluid bottles alert when low or empty.
- Installation and Maintenance Services: Professional installation through certified installer partners and ongoing maintenance/servicing of systems. Annual testing and servicing mentioned in case studies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | SmokeCloak EASY 600 - Entry-level compact fog generator for small premises |
| Other | Multi-year contract | SmokeCloak EASY 1100 - Medium-size premises protection |
| Other | Multi-year contract | SmokeCloak EASY 2200 (VALI) - Premium generator with exceptional deployment speeds |
| Other | Multi-year contract | SmokeCloak IPX25 - High capacity for large environments |
| Other | Multi-year contract | SmokeCloak Vehicle - 24V vehicle fog generator |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SmokeCloak product offering
Product offeringCore offering
SmokeCloak manufactures and sells security fog generator devices that, when triggered by an alarm or panic activation, fill a protected area with an impenetrable cloud of glycol vapor within seconds, reducing visibility to less than arm's length to deter intruders. The product portfolio includes the EASY range (EASY 600, 1100, 2200/VALI), the IPX25 for large environments, the Vehicle unit for goods in transit, and complementary accessories (LED Strobe, IPA117 Sounder). The company also generates revenue from glycol vapor fluid cartridges and professional installation/maintenance services delivered through certified installer partners.
Product overview
SmokeCloak offers a portfolio of security fog generators designed to stop intruders by filling protected areas with an impenetrable cloud of glycol vapor within seconds of a break-in. The product range is divided into three main series: the EASY range (EASY 600, EASY 1100, EASY 2200) providing options from compact to premium models for small-to-large premises, the VALI range representing the premium EASY 2200 with advanced features, and the IPX25 for high-capacity warehouse and large environment protection. Additionally, the SmokeCloak Vehicle (SmokeCloak 24) provides mobile fog protection for goods in transit. The portfolio is complemented by accessories including the LED Strobe for visual disorientation and the IPA117 Sounder for audio-based deterrence. All products integrate with existing alarm systems and are triggered upon intrusion detection.
Differentiator
Problem solved
Functional benefit
Brands
- SmokeCloak Residential: Residential-focused sub-brand for home security applications
Products and services
- SmokeCloak EASY 600 Compact security fog generator for small-size premises. Retains key functions required for high-level protection while remaining cost-effective, featuring directional fog output and pulse firing functions.
- SmokeCloak EASY 1100 Compact security fog generator for medium-size premises. Part of the EASY range that blends high performance with simple functionality, designed for smaller businesses and retailers.
- SmokeCloak EASY 2200 (VALI) Premium generator in the SmokeCloak range with exceptional deployment speeds, additional functionality, and improved aesthetics. Incorporates the Direct Energy Transfer Heat Exchanger and PC programmable interface PCB with multiple nozzles for varied fog output. Features patented CloakSensor fog maintenance technology that keeps fog level maintained after activation.
- SmokeCloak IPX25 High capacity fog generator with rapid dispersal system designed for very large environments such as warehouses, garages, and car showrooms. Utilizes a unique fan unit to produce high volumes of temperature-balanced fog.
- SmokeCloak Vehicle (SmokeCloak 24) Adaptation of the EASY 600 for vehicle usage, integrating into 24V vehicle power systems. Marketed as the most powerful vehicle fog generator on the market for protecting goods in transit. Activated via panic buttons for driver/guard or by the vehicle's alarm system.
- LED Strobe (IPL 3000) High quality, very high intensity security strobe light compatible with all SmokeCloak products. Metal outer casing suitable for public areas or roof spaces, producing increased disorientation through a blinding visual stimulus. Multiple units can be connected to protect larger areas.
- IPA117 Sounder (117dB Intimidator) High-pitch 117dB audio system that works on the inner ear of offenders to create a painful and disorientating environment. 100% safe and legal for use, designed to work alongside the SmokeCloak fog system as an alternative or complementary protection method.
Quantifiable outcome
- Reduces losses by up to 95%
- +4 more outcomes
Companies that use SmokeCloak
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles4 records
SmokeCloak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SmokeCloak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PROSEGUR DO BRASILcorePROSEGUR DO BRASIL, considered the largest and most important Cash In Transit (CIT) company in Brazil, has adopted SmokeCloak as a standard measure for all their cash handling centers and vaults in Brazil. After an extensive qualification process, the use of SmokeCloak has become mandatory for all new and existing sites. A comprehensive training program was developed for all employees. PROSEGUR has experienced no attack attempts after SmokeCloak deployment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SmokeCloak competitors and assessment
Company assessmentBroad incumbents
- Securitas: Global security services and solutions provider with broad reach into the same commercial customer base that SmokeCloak targets, particularly cash-handling and retail accounts.
- RISCO Group: International intrusion and integrated security solutions provider operating across the same commercial segments (retail, banking, logistics) where SmokeCloak is deployed.
- ADT: ADT is one of the largest UK/European monitored-security and alarm companies and a natural channel partner for SmokeCloak, but also a broad incumbent that could choose to bundle or substitute its own deterrent technology.
- Honeywell Security: Honeywell's security division offers commercial intrusion detection and integrated security platforms that overlap with SmokeCloak's end-customer use cases in retail, banking and industrial facilities.
Emerging players
- Texecom: UK-based intruder alarm manufacturer whose products sit in the same installer channel as SmokeCloak. Texecom is an adjacent player — part channel partner, part competitive threat if it expands into integrated deterrents.
- Pyronix: UK intrusion alarm and detection manufacturer (now part of Hikvision) that competes for the same installer shelf-space and end-customer security budgets as SmokeCloak.
- Optex: Manufacturer of outdoor and indoor intrusion detection sensors used in the same alarm-installer channel as SmokeCloak, representing an adjacent detection technology that may be bundled instead of fog.
Direct peers
- PROTECT: Denmark-based PROTECT is the most direct global competitor in security fog generators, offering a comparable product range for retail, office and high-value sites. It competes head-to-head with SmokeCloak across European and international markets.
- Smoke Screen Security: Smoke Screen is a UK manufacturer of security fog systems, competing directly with SmokeCloak in the same channel of alarm installers and end customers (retail, commercial, high-value).
- Bandit Security Fog: UK-based Bandit is a direct competitor in security fog generators, targeting similar retail and commercial customers with comparable vapour-based intruder deterrent products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmokeCloak social profiles
Digital presenceSmokeCloak compliance and trust
Trust signalCompliance2 records
SmokeCloak financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmokeCloak leadership team
Management profileNumber of profiles
Profiles3 records
SmokeCloak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmokeCloak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmokeCloak
What does SmokeCloak do?
SmokeCloak manufactures and sells security fog generator devices that, when triggered by an alarm or panic activation, fill a protected area with an impenetrable cloud of glycol vapor within seconds, reducing visibility to less than arm's length to deter intruders. The product portfolio includes the EASY range (EASY 600, 1100, 2200/VALI), the IPX25 for large environments, the Vehicle unit for goods in transit, and complementary accessories (LED Strobe, IPA117 Sounder). The company also generates revenue from glycol vapor fluid cartridges and professional installation/maintenance services delivered through certified installer partners.
Is SmokeCloak a public or private company?
SmokeCloak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmokeCloak founded?
SmokeCloak was founded in 1992. It employs 1 to 10 people.
Where is SmokeCloak based?
SmokeCloak is headquartered in Towcester, United Kingdom, in the Europe region.
How does SmokeCloak make money?
Three revenue lines are on record. Security Fog Generator Hardware Sales are the primary driver. The others are fluid/Consumables and installation and Maintenance Services.
Who are SmokeCloak's main competitors?
Broad incumbents on record are Securitas, RISCO Group, ADT and Honeywell Security. Emerging players are Texecom, Pyronix and Optex. Direct peers are PROTECT, Smoke Screen Security and Bandit Security Fog.
Does SmokeCloak have an API?
No public API is recorded for SmokeCloak.
What industry is SmokeCloak in?
SmokeCloak's product category is Security Fog Systems. Its primary akta.pro industry code is HSAHAFAC, Combination Smoke/CO Alarm Systems. Its NAICS code is 333413 and its SIC code is 3564.