Magnuson Athletic Club

What Magnuson Athletic Club does

Magnuson Athletic Club (MAC) is a premium fitness and athletic club operating at 7751 63rd Ave NE, Seattle, WA, within Magnuson Park on the Lake Washington shoreline. Founded in 2010 and operated by The Bay Club Company, MAC functions as one flagship asset within the parent's broader "Greater Seattle Campus," which spans 10+ facilities in the region.

The club's product surface centers on a full-service fitness facility augmented by group fitness classes, one-on-one personal training, and wellness amenities, and it has progressively broadened into racquet and youth programming — notably pickleball, youth programs, and soccer. These adjacent verticals expand the addressable demographic beyond traditional adult gym members to include families, younger athletes, and recreational racquet-sport participants, and they complement the core strength-training and conditioning offering.

Commercially, MAC operates a direct-to-consumer subscription membership model targeting Seattle-area consumers willing to pay a premium for a waterfront/parkside location and a broader amenity set than standard commercial gyms. With a headcount of 101-250, MAC is a mid-sized operator embedded in a multi-facility regional platform; pricing, member retention, and local discretionary-spending trends are the primary revenue drivers, and MAC does not appear to rely on enterprise contracts or B2B channel revenue.

Name

Magnuson Athletic Club

Legal name

The Bay Club Company

Website

https://macseattle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnuson Athletic Club is a Seattle-based premium fitness club on Lake Washington within Magnuson Park, operated by The Bay Club Company as part of its 10+ facility Greater Seattle Campus, offering fitness facilities, group classes, personal training, pickleball, youth programs, and wellness amenities on a subscription membership model.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Club Sports Programs (EDALAIAB)

Keywords

• Fitness center services
• Group fitness classes
• Personal training
• Wellness amenities
• Premium gym membership

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fitness Memberships: Subscription-based fitness memberships providing access to club facilities, equipment, and amenities. Members pay recurring fees for access to the fitness center, group classes, and wellness amenities.
2. Personal Training: One-on-one and potentially small group personal training sessions offered as additional services to members and non-members.
3. Group Fitness Classes: Group exercise classes including Yoga, Cycling, BodyPump, and HIIT, with some classes potentially available for non-member trial.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Magnuson Athletic Club operates a premier Seattle-based fitness facility in Magnuson Park on Lake Washington, providing members with access to strength and cardio equipment, Olympic weightlifting platforms, functional training areas, group fitness classes, personal training, wellness amenities, and youth programming through recurring membership subscriptions.

Product overview

Magnuson Athletic Club (MAC) is a premier fitness facility operated under The Bay Club Company, located on the shores of Lake Washington in Magnuson Park, Seattle. The club offers a comprehensive suite of fitness services centered around its spacious fitness center featuring strength and cardio equipment, Olympic weightlifting platforms, and functional training areas. The product portfolio includes group fitness classes (Yoga, Cycling, BodyPump, HIIT), personal training services, wellness amenities (sauna, steam room), racquet sports (pickleball), and youth programming (kids camps, childcare). Soccer programs are offered through a partnership with Arena Sports. The club operates as part of The Bay Club's Greater Seattle Campus network, providing members with access to a welcoming community atmosphere alongside diverse fitness programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnuson Athletic Club Fitness Center A premier Seattle fitness club located on the shores of Lake Washington in Magnuson Park, featuring a spacious fitness center with strength and cardio equipment, Olympic weightlifting platforms, and functional training areas. Available to members through recurring subscription memberships.
• Group Fitness Classes Instructor-led group exercise classes including Yoga Flow, Cycling, BodyPump, and HIIT, available for members and select trial attendees. Classes are managed through the Bay Club Connect portal for registration.
• Personal Training Personalized fitness training services available for members seeking individualized guidance, delivered by professional trainers at the facility.
• Wellness Amenities (Sauna and Steam Room) Wellness-focused amenities including sauna and steam room facilities available to members for recovery and relaxation.
• Pickleball Pickleball courts and accompanying sports clinics offered to members at the Magnuson Athletic Club location.
• Youth Programs (Kids Camps and Childcare) Kids camps and childcare services provided to members, supporting family-friendly membership usage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Bay Club Companyparent companyOthersThe Bay Club Company is the parent company and operator of Magnuson Athletic Club. The Bay Club Company is a portfolio of premium fitness clubs across California, Oregon, and Washington, with headquarters in San Francisco. Magnuson Athletic Club is part of the Greater Seattle Campus under The Bay Club Company umbrella.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Equinox Fitness: Premium full-service fitness club chain offering strength and cardio equipment, group classes, personal training, spa, and luxury amenities. Operates at a similar premium price point and competes for the same affluent, experience-driven urban membership base as MAC.
• Life Time Fitness: Premium multi-location health and fitness club operator with comprehensive amenities including group fitness, personal training, family programming, spa, and racquet sports. Closest large-scale comparable to MAC's full-service, family-oriented premium positioning.
• Seattle Athletic Club: Long-established downtown Seattle private athletic club offering fitness, racquet sports, aquatics, and social amenities. Directly competes with MAC for Seattle's premium individual and family memberships.
• The Bay Club Company (other campus clubs): Sister clubs within The Bay Club Company's Greater Seattle Campus (Bay Club Seattle, Bay Club Bellevue, Harbor Square, 425 Fitness locations) — direct sister-club comparables operating under the same membership platform, programming, and brand standards.

Broad incumbents

• LA Fitness: Large national mid-tier fitness chain with broad fitness, group class, and family programming offerings. Overlaps with MAC on core fitness and group exercise but sits at a lower price tier with less premium amenity focus.
• Crunch Fitness: National fitness chain with multiple tiers including premium 'Signature' clubs that overlap with MAC's full-service model. Competes for the same broad fitness consumer with differentiated group class programming.
• 24 Hour Fitness: National mid-market fitness chain with extensive group class and personal training offerings. Competes with MAC in the Seattle market at a lower price point with broader mass-market appeal.
• Gold's Gym: Established national fitness chain with strength-training heritage, group classes, and personal training. Overlaps with MAC's Olympic weightlifting and strength conditioning focus but operates at a more accessible price point.
• Anytime Fitness: Franchise-based 24/7 fitness chain focused on convenience and accessibility. Competes with MAC for entry-level memberships rather than the premium full-service segment, serving as the primary downtrade alternative.

Regional players

• YMCA of Greater Seattle: Regional nonprofit fitness and community recreation operator offering family programming, group fitness, and youth camps. Overlaps with MAC on the family, youth, and group fitness dimensions at a lower price point with broader mission-driven positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0iW3jsQpXkUZqr6pWjskNA
• Facebookfacebook.com/macseattle
• LinkedInlinkedin.com/company/the-bay-club-company
• Instagraminstagram.com/bayclubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnuson Athletic Club