ShopWorks eCommerce
ShopWorks eCommerce is a Netherlands-based digital commerce agency offering web shop development, digital marketing, service desk support, and content studio services to European brands and mid-market retailers across multiple commerce platforms.
- Company typePrivate
- Founded2011
- HeadquartersUtrecht, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ShopWorks eCommerce does
ShopWorks eCommerce is a Netherlands-headquartered digital commerce agency providing end-to-end e-commerce services — including web shop and website development, digital marketing, service desk support, and a content studio — to brands and retailers. The firm operates in Utrecht and is sized at 11–50 employees, suggesting a specialized boutique agency targeting Dutch and broader European mid-market and enterprise clients rather than long-tail SMBs.
The firm's core offering is structured around advisory, implementation, and growth services for digital commerce platforms. According to the wider source material, delivery capability extends across nine certified platforms — Shopware (Platinum), Shopify (Plus), Adobe Commerce/Magento, commercetools, Pimcore, Mirakl, Ergonode, and VTEX — with named case studies covering Shopware PaaS deployments (MOBA, Smølke, Goudwisselkantoor) and Shopify Plus rollouts (Voordeelgordijnen, Gatta, Chocolatemakers, Jollein). Service packaging is articulated through three pillars: Think (strategy and platform selection), Build & Run (implementation and ongoing operations), and Grow (scaling and performance optimization). The firm markets AI and MACH architecture as part of its solution narrative.
The revenue model is professional services, with quote-based, multi-year enterprise engagements. Go-to-market relies on direct sales (website contact form, phone, email), supported by content marketing (blog, e-books, newsletter), an active LinkedIn and Instagram presence, and a portfolio of public case studies. The website is operated in Dutch, English, German, and Polish, signaling an explicit commercial focus on DACH and Central European markets in addition to the Netherlands. The company is privately held, with no disclosed funding rounds, ownership structure, or revenue figures.
ShopWorks eCommerce firmographics
Firmographics- Name
- ShopWorks eCommerce
- Legal name
- Strix
- Website
- https://shopworks.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShopWorks eCommerce is a Netherlands-based digital commerce agency offering web shop development, digital marketing, service desk support, and content studio services to European brands and mid-market retailers across multiple commerce platforms.
- Ownership category
- akta.pro rank
ShopWorks eCommerce industry classification
Industry- Product category
- E-commerce Implementation Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where ShopWorks eCommerce is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
ShopWorks eCommerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Commerce Agency Services: Professional services revenue model providing strategic consulting, platform implementation, and ongoing optimization for digital commerce platforms. Services structured around Think (strategy), Build & Run (implementation), and Grow (optimization) pillars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ShopWorks eCommerce product offering
Product offeringCore offering
ShopWorks eCommerce (operating as Strix) is a strategic digital commerce agency providing full-service support from strategy through implementation and growth optimization. The firm specializes in implementing and maintaining e-commerce solutions across nine major platforms including Shopware, Shopify/Shopify Plus, Adobe Commerce/Magento, commercetools, Pimcore, Mirakl, Ergonode, and VTEX, with services structured around three pillars: Think (strategy), Build & Run (implementation and operations), and Grow (scaling).
Product overview
Strix is a digital commerce agency (strategische digital commerce partner) that provides strategic consulting and implementation services across multiple e-commerce platforms. Rather than offering a single unified product or platform, the company offers services organized around three key approaches: Think (strategy), Build & Run (implementation and operations), and Grow (scaling). The agency specializes in implementing and maintaining e-commerce solutions on platforms including Shopware, Shopify, Adobe Commerce (Magento), commercetools, Pimcore, Mirakl, Ergonode, and VTEX.
Differentiator
Problem solved
Functional benefit
Products and services
- Think (Strategy Services) Strategic consulting services helping clients define their digital commerce approach, including market analysis, platform selection, and roadmap development. Targeted at European brands and retailers.
- Build & Run (Implementation & Operations) Implementation and ongoing operational services for e-commerce platforms, including platform setup, customization, migration, and maintenance.
- Grow (Scaling Services) Services focused on scaling digital commerce operations, including international expansion, performance optimization, and growth strategy execution.
- Shopware Implementation Services Certified implementation services for the Shopware e-commerce platform, including Shopware PaaS and standard edition deployments. Notable deployments include MOBA spare parts webshop, Smølke scalable architecture, and Goudwisselkantoor European expansion.
- Shopify Plus Implementation Services Certified Shopify and Shopify Plus implementation services for B2B, B2C, and hybrid commerce solutions. Notable deployments include Voordeelgordijnen international growth, Gatta migration, Chocolatemakers hybrid commerce, and Jollein European scaling.
- Adobe Commerce / Magento Implementation Services
Companies that use ShopWorks eCommerce
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
ShopWorks eCommerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShopWorks eCommerce partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopwarecoreShopware Platinum partner status. Strix implements Shopware PaaS and standard editions for clients seeking scalable e-commerce platforms. Notable implementations include MOBA spare parts webshop, Smølke scalable architecture, and Goudwisselkantoor European expansion.
- ShopifycoreShopify Plus partner status. Implements Shopify Plus for clients including Voordeelgordijnen international growth, Gatta migration, Chocolatemakers hybrid B2B/B2C, and Jollein European scaling.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
ShopWorks eCommerce competitors and assessment
Company assessmentDirect peers
- Dept Agency: European digital agency combining creative, technology, and commerce services across markets; competes for the same Dutch and broader European commerce platform engagements.
- diva-e: Germany-based digital commerce agency (Bertelsmann-owned) specializing in Shopware, SAP Commerce, and Adobe Commerce implementations for European B2B and B2C brands; competes head-to-head on Strix's core Shopware practice.
- Netcorp: Dutch digital commerce consultancy implementing Shopware, Shopify, and Adobe Commerce with full-service strategy, build, and run capabilities; closest geographic and capability overlap to Strix out of Utrecht.
- Salmon (Globant): UK-based digital commerce consultancy (now part of Globant) implementing commerce platforms and running managed services for European and global retailers; operates with similar Think-Build-Run service pillars.
- LiveArea (BORN Group): Global commerce agency delivering strategy, experience design, and platform implementation (Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus) for enterprise brands; comparable in end-to-end service model.
- valantic: European digital commerce and ERP consulting firm that implements commerce platforms (SAP Commerce, Shopify, commercetools) for mid-market and enterprise clients, directly competing for the same European brand mandates.
Broad incumbents
- Deloitte Digital: Big Four consulting arm offering end-to-end digital commerce strategy and platform implementation globally; competes for large transformation mandates where Strix lacks bench scale.
- Accenture Song: Global services giant with a large commerce implementation practice (Accenture Interactive/Song) that goes head-to-head with Strix on enterprise-tier RFPs where delivery scale and global reach are required.
- Adobe Professional Services: Adobe's internal services arm for Adobe Commerce (Magento) implementations; competes directly for Adobe Commerce work while also setting partner ecosystem rules that affect Strix's tier status.
- Isobar (Dentsu Creative): Global digital experience agency within Dentsu offering commerce strategy and platform implementation for enterprise brands; broader portfolio but overlapping on the same client profile Strix targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ShopWorks eCommerce social profiles
Digital presenceShopWorks eCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopWorks eCommerce leadership team
Management profileNumber of profiles
ShopWorks eCommerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopWorks eCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopWorks eCommerce
What does ShopWorks eCommerce do?
ShopWorks eCommerce (operating as Strix) is a strategic digital commerce agency providing full-service support from strategy through implementation and growth optimization. The firm specializes in implementing and maintaining e-commerce solutions across nine major platforms including Shopware, Shopify/Shopify Plus, Adobe Commerce/Magento, commercetools, Pimcore, Mirakl, Ergonode, and VTEX, with services structured around three pillars: Think (strategy), Build & Run (implementation and operations), and Grow (scaling).
When was ShopWorks eCommerce founded?
ShopWorks eCommerce was founded in 2011. It employs 51 to 100 people.
Where is ShopWorks eCommerce based?
ShopWorks eCommerce is headquartered in Utrecht, Netherlands, in the Europe region.
How does ShopWorks eCommerce make money?
One revenue line is on record: digital Commerce Agency Services.
Who are ShopWorks eCommerce's main competitors?
Direct peers on record are Dept Agency, diva-e, Netcorp, Salmon (Globant), LiveArea (BORN Group) and valantic. Broad incumbents are Deloitte Digital, Accenture Song, Adobe Professional Services and Isobar (Dentsu Creative).
Does ShopWorks eCommerce have an API?
No public API is recorded for ShopWorks eCommerce.
What industry is ShopWorks eCommerce in?
ShopWorks eCommerce's product category is E-commerce Implementation Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 8742.