Roosters Piri Piri
Roosters Piri Piri is a UK-based, privately-held peri-peri chicken QSR franchise founded in 1993, serving individual consumers and families through 30+ halal-certified dine-in, takeaway, and delivery locations across the UK, Ireland, and Oman.
- Company typePrivate
- Founded1993
- HeadquartersHeston, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Roosters Piri Piri does
Roosters Piri Piri is a UK-headquartered fast-casual restaurant chain, founded in 1993 and operated by RPP FRANCHISE LTD (Company Reg 8932923, incorporated in England and Wales). The core offering is halal-certified, flame-grilled peri-peri chicken prepared via a proprietary 24-hour marination process followed by steam cooking and grilling to order, alongside beef burgers made from 99% British and Irish beef. The chain emphasizes fresh (never-frozen) chicken, gluten/wheat/nut-free flavorings, and fully recyclable packaging. It operates through both company-owned and franchise restaurants in the UK, with international franchise units in Dublin, Ireland and Muscat (Mall of Oman), Oman as of 2023.
The business model is a hybrid of franchise royalties/fees, direct restaurant sales (dine-in and takeaway), and third-party delivery commissions via Deliveroo, Uber Eats, and Just Eat. A proprietary mobile ordering app for iOS and Android is announced as launching soon, intended to add a direct-to-consumer channel. GTM is primarily B2C casual dining for individual consumers and families, with no enterprise or institutional customer segment disclosed. Two new flavors — Korean Bulgogi and Smokey BBQ — have been announced, indicating menu broadening.
Financially, Roosters Piri Piri is privately held with no disclosed venture capital, private equity, or institutional backing; ownership appears founder- or closely-held. No revenue, headcount, funding, or valuation figures are publicly disclosed. There is no identified M&A, leadership change, restructuring, or regulatory action in the source data, and no documented AI/ML, API, or SDK capabilities.
Roosters Piri Piri firmographics
Firmographics- Name
- Roosters Piri Piri
- Legal name
- RPP FRANCHISE LTD
- Website
- https://roosterspiripiri.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roosters Piri Piri is a UK-based, privately-held peri-peri chicken QSR franchise founded in 1993, serving individual consumers and families through 30+ halal-certified dine-in, takeaway, and delivery locations across the UK, Ireland, and Oman.
- Ownership category
- akta.pro rank
Roosters Piri Piri industry classification
Industry- Product category
- Casual Dining Restaurants
- akta.pro primary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
Keywords
Where Roosters Piri Piri is headquartered
LocationHeadquarters
- HQ city
- Heston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roosters Piri Piri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Sales (Dine-in and Takeaway): Revenue generated from customer purchases at restaurant locations for dine-in and takeaway meals, including chicken dishes and beef burgers.
- Third-Party Delivery Platform Commissions: Revenue through delivery orders placed via Deliveroo, Uber Eats, and Just Eat platforms.
- Franchise Fees: Revenue from franchise operations, with territories available across the UK and international opportunities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Roosters Piri Piri product offering
Product offeringCore offering
Roosters Piri Piri operates a fast-casual restaurant chain specialising in flame-grilled peri-peri chicken that is marinated for 24 hours, steam cooked, and grilled to order. The menu also features beef burgers made from 99% British and Irish beef, with halal-certified, never-frozen chicken as a core offer. The brand sells through dine-in, takeaway, and delivery channels under a franchise model.
Product overview
Roosters Piri Piri is a UK-based fast-casual restaurant chain established in 1993, operating on a franchise model. The core offering consists of flame-grilled chicken marinated for 24 hours and beef burgers made from 99% British and Irish beef. The company offers Halal-certified chicken and is expanding its menu with new flavors (Korean Bulgogi and Smokey BBQ). The business operates across multiple UK locations and internationally (Ireland, Oman), with franchise opportunities available. A mobile app for ordering is currently under development.
Differentiator
Problem solved
Functional benefit
Products and services
- Roosters Piri Piri Restaurant Fast-casual restaurant chain serving flame-grilled chicken marinated for 24 hours and beef burgers made from 99% British and Irish beef, targeted at individual diners, families, and takeaway customers across the UK, Ireland, and Oman.
- Roosters Piri Piri Franchise Franchise opportunity that allows entrepreneurs to open and operate a Roosters Piri Piri restaurant under the established brand, with territories available across the UK and internationally.
Companies that use Roosters Piri Piri
Customer profileSegments1 record
Ideal customer profiles2 records
Roosters Piri Piri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Roosters Piri Piri partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DeliveroocoreFood delivery partnership allowing customers to order Roosters Piri Piri meals through the Deliveroo platform. Available at most UK locations including Bournemouth, Brentwood, Brighton, Bristol, Croydon, Eastleigh, Enfield, Finsbury Park, Green Street, Harrow, Hayes, High Wycombe, Hoxton, Kilburn, Kingston, Mile End, Nottingham, Poole, Portsmouth, Reading, Romford, Seven Sisters, Slough, Southall, Southampton, Streatham, Uxbridge, Walthamstow, Watford, Winton, Woolwich, and Swords, Dublin.
- Uber EatscoreFood delivery partnership enabling customers to order Roosters Piri Piri products through the Uber Eats platform. Available at all UK locations and international locations including Dublin, Ireland.
- Just EatcoreFood delivery partnership for ordering Roosters Piri Piri meals through the Just Eat platform. Available at most UK locations.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Roosters Piri Piri competitors and assessment
Company assessmentBroad incumbents
- Five Guys: US burger chain with UK presence; competes for similar dine-in/takeaway occasions and beef burger portion of Roosters' menu. Larger scale and brand recognition.
- Popeyes Louisiana Kitchen: US chicken QSR aggressively expanding across the UK. Competes for chicken-focused occasions and aggregator traffic; larger brand and marketing budget than Roosters.
- KFC: Global fried chicken QSR incumbent and the largest UK chicken chain. Overlaps with Roosters on core product (chicken) and delivery channels but is far broader and offers no peri-peri/halal specialization.
Direct peers
- Wingstop: US-originated chicken wings QSR actively expanding in the UK. Comparable on chicken-specialist positioning, delivery-led growth model, and franchise expansion mechanics.
- Nando's: The dominant UK and global peri-peri grilled chicken restaurant chain. Most direct competitor to Roosters Piri Piri on product (flame-grilled peri-peri chicken), customer (casual dining families and takeaway), and category positioning.
- German Doner Kebab: UK-based fast-casual franchise chain with grilled protein focus and rapid UK expansion. Comparable on halal positioning, franchise-led growth, mall/high-street real estate strategy, and aggregator dependency.
- Chicken Cottage: UK-based fried and grilled chicken QSR/fast-casual franchise chain. Directly comparable on chicken-centric menu, halal positioning, franchise-led UK footprint, and value-tier pricing.
- Morley's Chicken: Established London-based chicken QSR with dine-in, takeaway, and delivery. Comparable on UK geographic concentration, chicken-led menu, and aggregator-led delivery distribution.
Emerging players
- Chick-fil-A: US chicken QSR leader not yet in UK but periodically speculated as a future entrant. Highly relevant as a comparable chicken-focused fast-casual playbook.
- Cluck Chicken: UK halal fried/grilled chicken brand growing via delivery and select dine-in sites. Comparable niche positioning in halal chicken and aggregator-led customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Roosters Piri Piri social profiles
Digital presenceRoosters Piri Piri compliance and trust
Trust signalCompliance1 record
Roosters Piri Piri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roosters Piri Piri leadership team
Management profileNumber of profiles
Roosters Piri Piri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roosters Piri Piri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roosters Piri Piri
What does Roosters Piri Piri do?
Roosters Piri Piri operates a fast-casual restaurant chain specialising in flame-grilled peri-peri chicken that is marinated for 24 hours, steam cooked, and grilled to order. The menu also features beef burgers made from 99% British and Irish beef, with halal-certified, never-frozen chicken as a core offer. The brand sells through dine-in, takeaway, and delivery channels under a franchise model.
Is Roosters Piri Piri a public or private company?
Roosters Piri Piri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roosters Piri Piri founded?
Roosters Piri Piri was founded in 1993. It employs 101 to 250 people.
Where is Roosters Piri Piri based?
Roosters Piri Piri is headquartered in Heston, United Kingdom, in the Europe region.
How does Roosters Piri Piri make money?
Three revenue lines are on record. Restaurant Sales (Dine-in and Takeaway) is the primary driver. The others are third-Party Delivery Platform Commissions and franchise Fees.
Who are Roosters Piri Piri's main competitors?
Broad incumbents on record are Five Guys, Popeyes Louisiana Kitchen and KFC. Direct peers are Wingstop, Nando's, German Doner Kebab, Chicken Cottage and Morley's Chicken. Emerging players are Chick-fil-A and Cluck Chicken.
Does Roosters Piri Piri have an API?
No public API is recorded for Roosters Piri Piri.
What industry is Roosters Piri Piri in?
Roosters Piri Piri's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken).