Roosters Piri Piri

What Roosters Piri Piri does

Roosters Piri Piri is a UK-headquartered fast-casual restaurant chain, founded in 1993 and operated by RPP FRANCHISE LTD (Company Reg 8932923, incorporated in England and Wales). The core offering is halal-certified, flame-grilled peri-peri chicken prepared via a proprietary 24-hour marination process followed by steam cooking and grilling to order, alongside beef burgers made from 99% British and Irish beef. The chain emphasizes fresh (never-frozen) chicken, gluten/wheat/nut-free flavorings, and fully recyclable packaging. It operates through both company-owned and franchise restaurants in the UK, with international franchise units in Dublin, Ireland and Muscat (Mall of Oman), Oman as of 2023.

The business model is a hybrid of franchise royalties/fees, direct restaurant sales (dine-in and takeaway), and third-party delivery commissions via Deliveroo, Uber Eats, and Just Eat. A proprietary mobile ordering app for iOS and Android is announced as launching soon, intended to add a direct-to-consumer channel. GTM is primarily B2C casual dining for individual consumers and families, with no enterprise or institutional customer segment disclosed. Two new flavors — Korean Bulgogi and Smokey BBQ — have been announced, indicating menu broadening.

Financially, Roosters Piri Piri is privately held with no disclosed venture capital, private equity, or institutional backing; ownership appears founder- or closely-held. No revenue, headcount, funding, or valuation figures are publicly disclosed. There is no identified M&A, leadership change, restructuring, or regulatory action in the source data, and no documented AI/ML, API, or SDK capabilities.

Name

Roosters Piri Piri

Legal name

RPP FRANCHISE LTD

Website

https://roosterspiripiri.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Roosters Piri Piri is a UK-based, privately-held peri-peri chicken QSR franchise founded in 1993, serving individual consumers and families through 30+ halal-certified dine-in, takeaway, and delivery locations across the UK, Ireland, and Oman.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

Keywords

• Peri-peri chicken
• Flame-grilled chicken
• Restaurant franchise
• Halal fast food
• Casual dining chain

Headquarters

HQ city

Heston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Sales (Dine-in and Takeaway): Revenue generated from customer purchases at restaurant locations for dine-in and takeaway meals, including chicken dishes and beef burgers.
2. Third-Party Delivery Platform Commissions: Revenue through delivery orders placed via Deliveroo, Uber Eats, and Just Eat platforms.
3. Franchise Fees: Revenue from franchise operations, with territories available across the UK and international opportunities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Roosters Piri Piri operates a fast-casual restaurant chain specialising in flame-grilled peri-peri chicken that is marinated for 24 hours, steam cooked, and grilled to order. The menu also features beef burgers made from 99% British and Irish beef, with halal-certified, never-frozen chicken as a core offer. The brand sells through dine-in, takeaway, and delivery channels under a franchise model.

Product overview

Roosters Piri Piri is a UK-based fast-casual restaurant chain established in 1993, operating on a franchise model. The core offering consists of flame-grilled chicken marinated for 24 hours and beef burgers made from 99% British and Irish beef. The company offers Halal-certified chicken and is expanding its menu with new flavors (Korean Bulgogi and Smokey BBQ). The business operates across multiple UK locations and internationally (Ireland, Oman), with franchise opportunities available. A mobile app for ordering is currently under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Roosters Piri Piri Restaurant Fast-casual restaurant chain serving flame-grilled chicken marinated for 24 hours and beef burgers made from 99% British and Irish beef, targeted at individual diners, families, and takeaway customers across the UK, Ireland, and Oman.
• Roosters Piri Piri Franchise Franchise opportunity that allows entrepreneurs to open and operate a Roosters Piri Piri restaurant under the established brand, with territories available across the UK and internationally.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorFood delivery partnership allowing customers to order Roosters Piri Piri meals through the Deliveroo platform. Available at most UK locations including Bournemouth, Brentwood, Brighton, Bristol, Croydon, Eastleigh, Enfield, Finsbury Park, Green Street, Harrow, Hayes, High Wycombe, Hoxton, Kilburn, Kingston, Mile End, Nottingham, Poole, Portsmouth, Reading, Romford, Seven Sisters, Slough, Southall, Southampton, Streatham, Uxbridge, Walthamstow, Watford, Winton, Woolwich, and Swords, Dublin.
• Uber EatscoreChannel Partner/ Reseller/ DistributorFood delivery partnership enabling customers to order Roosters Piri Piri products through the Uber Eats platform. Available at all UK locations and international locations including Dublin, Ireland.
• Just EatcoreChannel Partner/ Reseller/ DistributorFood delivery partnership for ordering Roosters Piri Piri meals through the Just Eat platform. Available at most UK locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Five Guys: US burger chain with UK presence; competes for similar dine-in/takeaway occasions and beef burger portion of Roosters' menu. Larger scale and brand recognition.
• Popeyes Louisiana Kitchen: US chicken QSR aggressively expanding across the UK. Competes for chicken-focused occasions and aggregator traffic; larger brand and marketing budget than Roosters.
• KFC: Global fried chicken QSR incumbent and the largest UK chicken chain. Overlaps with Roosters on core product (chicken) and delivery channels but is far broader and offers no peri-peri/halal specialization.

Direct peers

• Wingstop: US-originated chicken wings QSR actively expanding in the UK. Comparable on chicken-specialist positioning, delivery-led growth model, and franchise expansion mechanics.
• Nando's: The dominant UK and global peri-peri grilled chicken restaurant chain. Most direct competitor to Roosters Piri Piri on product (flame-grilled peri-peri chicken), customer (casual dining families and takeaway), and category positioning.
• German Doner Kebab: UK-based fast-casual franchise chain with grilled protein focus and rapid UK expansion. Comparable on halal positioning, franchise-led growth, mall/high-street real estate strategy, and aggregator dependency.
• Chicken Cottage: UK-based fried and grilled chicken QSR/fast-casual franchise chain. Directly comparable on chicken-centric menu, halal positioning, franchise-led UK footprint, and value-tier pricing.
• Morley's Chicken: Established London-based chicken QSR with dine-in, takeaway, and delivery. Comparable on UK geographic concentration, chicken-led menu, and aggregator-led delivery distribution.

Emerging players

• Chick-fil-A: US chicken QSR leader not yet in UK but periodically speculated as a future entrant. Highly relevant as a comparable chicken-focused fast-casual playbook.
• Cluck Chicken: UK halal fried/grilled chicken brand growing via delivery and select dine-in sites. Comparable niche positioning in halal chicken and aggregator-led customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roosterspp
• Facebookfacebook.com/roosterspiripiriofficial
• LinkedInlinkedin.com/company/roosters-piri-piri
• Instagraminstagram.com/roosterspiripiriofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roosters Piri Piri