Nene

What Nene does

Nene (株式会社nene) is a Japanese online concierge platform founded in 2016 and headquartered in Kagoshima, Japan. The company provides outsourced secretarial and hybrid chat services to Japanese SMEs, entrepreneurs, and enterprise customers through three product lines: nene Biz (an online secretary subscription handling email, scheduling, research, data entry, phone support, accounting, and recruitment tasks), nene Talk (a hybrid chat service combining 24/7 chatbot automation with human operator support from 9:00–24:00), and nene Desk (a digital transformation service redirecting phone inquiries to chat). The platform integrates with Slack, ChatWork, LINE, LINE WORKS, Messenger, Discord, and the freee accounting platform, and Nene cites operational scale of 200,000+ chat responses handled, 93%+ customer satisfaction, and a reported 27.8% conversion rate on human-assisted chat versus 7.6% for chatbot-only flows.

The technology architecture is a hybrid model: automated chatbot handles first-touch responses around the clock, while trained full-time secretaries and chat operators manage complex interactions during extended business hours. All Nene secretaries are described as full-time employees who complete specialized training, with NDA agreements and regular data disposal protocols in place. The platform supports a pay-per-performance option (¥800/response) alongside fixed monthly subscriptions for nene Talk, and tiered subscription pricing for nene Biz (Light ¥100,000/month for 25 hours, Middle ¥150,000/month for 50 hours, custom Enterprise for 50+ hours), all with a minimum 3-month contract term.

Distribution is entirely domestic through the ne-ne.co.jp website, supported by a consultative chat-based sales motion, an active content marketing column covering chatbot and online-secretary topics, and a corporate presence on Twitter and YouTube. Named customers span real estate investment (株式会社愛和), subscription business operations (株式会社サブスクリプション), and music talent matching (株式会社デリ・アート). Nene is a private company with no disclosed funding rounds, management team, headcount, or revenue figures.

Name

Nene

Legal name

株式会社nene (nene Co., Ltd.)

Website

https://ne-ne.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Nene is a Japanese online concierge platform offering subscription-based secretarial services (nene Biz), hybrid human-AI chat support (nene Talk), and phone-to-chat digital transformation services (nene Desk) to SMEs, entrepreneurs, and enterprises across Japan.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing / Online Concierge Services

NAICS

Office Administrative Services (56111), Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), All Other Support Services (561990)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

akta.pro secondary industries

Billing, Payments & Account Administration Centers (BPAAAAAF), Customer Care Operations (Contact Center, IVR, Omnichannel) (EUAJAHAA)

Keywords

• Online secretarial services
• Business process outsourcing
• Live chat support
• Customer engagement platform
• Administrative task outsourcing

Headquarters

HQ city

Kagoshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. nene Biz - Online Secretary Subscription: Monthly subscription service providing online secretary support for businesses. Three tiers available: Light (25 hours/month), Middle (50 hours/month), and Enterprise (customized). Revenue generated through recurring monthly subscriptions with minimum 3-month contract terms.
2. nene Talk - Hybrid Chat Service: Chat service combining chatbot automation with human operator support. Two pricing models: Fixed monthly plan (¥100,000/month) and pay-per-performance (¥800/response). Revenue from both recurring subscriptions and usage-based fees.
3. Chatbot + Human Chat Hybrid: Service providing automated chatbot responses combined with human operator escalation. Includes script creation, chatbot configuration, FAQ development, and ongoing maintenance as part of service delivery.
4. Enterprise Custom Solutions: Customized service packages for enterprise clients requiring dedicated team support or specialized services beyond standard plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nene operates an online concierge platform providing outsourced secretary services (nene Biz) handling email, scheduling, phone support, research, data entry, accounting, and SNS management for businesses and entrepreneurs. The company also delivers hybrid chat-based customer engagement through nene Talk (human-operated chat with chatbot fallback) and nene Desk (phone-to-chat DX redirection). All secretaries are full-time trained employees, and services are delivered via subscriptions ranging from ¥100,000/month on monthly or pay-per-response plans.

Product overview

Nene (ネネ) is an online concierge platform offering two main service lines: nene Biz, an online secretary service that outsources back-office and administrative tasks to professionally trained secretaries, and nene Chat, a hybrid customer engagement solution comprising nene Talk (manned chat with chatbot fallback) and nene Desk (phone-to-chat DX service). The platform enables businesses to delegate routine tasks and customer interactions to human operators, allowing focus on core operations.

Differentiator

Problem solved

Functional benefit

Brands

• nene Biz: 法人向けオンライン秘書サービス - Online secretarial service for businesses, handling tasks such as research, email support, scheduling, phone handling, data entry, and accounting.
• nene Talk
• nene Desk

Products and services

• nene Biz Online secretarial service for businesses that outsources administrative tasks including email response, scheduling, phone handling, data entry, transcription, SNS management, recruiting support, order processing, invoicing, and accounting to professionally trained, full-time secretaries. Available in Light (25 hrs/month, ¥100,000), Middle (50 hrs/month, ¥150,000), and customizable Enterprise tiers.
• nene Talk Hybrid chat service combining chatbot automation with human operator support (有人チャット), providing 24/7 customer engagement, conversion optimization, and live chat support for client websites with dedicated concierge operators handling sales, inquiries, and customer success. Pricing options include Fixed Plan at ¥100,000/month and Pay-per-Performance at ¥800/response.
• nene Desk Digital Transformation (DX) service that redirects phone inquiries to chat, converting telephone customers to chat-based support. Achieves reductions in inbound call volume while maintaining service quality for customer support functions.

Quantifiable outcome

• Customer satisfaction rate of 93%+ for chat-based services
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KARTE (by Plaid): Larger Japanese customer-experience platform offering real-time chat, web-conversion analytics, and CX automation. Overlaps with nene Talk's conversion optimization and chat support focus but as part of a broader martech suite.
• Transcosmos: Major Japanese BPO and contact-center operator with overlapping customer support, call center, and back-office services. Represents the incumbent alternative for clients comparing against nene's outsourced offerings.
• Bell System 24: Large-scale Japanese call-center and BPO provider. Comparable to nene Talk/Desk on customer support delivery scale, but serves a broader enterprise roster and is much larger.

Direct peers

• Caster: Japanese online assistant / online secretary service providing remote staffing for businesses. Closest direct peer to nene Biz with overlapping target market (Japanese SMEs and executives) and similar subscription-based virtual secretarial model.
• Helpfeel: Japanese SaaS vendor combining AI knowledge search with optional manned-chat support. Directly comparable to nene Talk's hybrid chatbot+human approach for customer support and conversion on Japanese websites.
• fondesk: Phone-based secretary / call-answering service for Japanese businesses, handling inbound calls, scheduling, and back-office tasks. Comparable to nene Biz's phone support and nene Desk's phone-routing product on customer overlap and use case.
• i-company (Lifun): Online secretarial service for Japanese entrepreneurs and SMBs — same virtual-secretary category as nene Biz, with overlapping SME target and pricing tiers.
• sinclo (by Ecularis): Japanese manned-chat and chatbot operator competing for the same web-concierge and customer-support use cases as nene Talk, with similar pricing and target customers.
• うるま経営工房: Okinawa-based online secretarial service providing remote administrative support for Japanese businesses — directly comparable to nene Biz in model, pricing structure, and SMB target segment.

Emerging players

• Remo Work Lab (リモラボ): Japanese remote-work assistant / staffing service addressing back-office and secretarial outsourcing for SMEs — adjacent competitor in the same online-secretary category with narrower deployment scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nene200201
• YouTubeyoutube.com/channel/UC-BOAl3P4IeVD1C9p2F_8qA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nene