Cha Cha Tea

Cha Cha Tea is an Australian specialty tea company founded in 2015, producing concentrated tea mixers, premium loose leaf teas, and barista boost powders from an artisan microbrewery in Geelong. It serves both direct-to-consumer and wholesale cafe channels domestically.

Company typePrivate
Founded2015
HeadquartersGeelong, Australia
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Cha Cha Tea does

Cha Cha Tea is an Australian specialty tea company founded in 2015 and headquartered at an artisan microbrewery in Geelong, Victoria. The company develops and produces concentrated tea mixers (Strawberry Swoon, Peeling Fantastic Tropical, Chai Charmer, Apple Kiss, Wake Me Cold Brew Coffee), an extensive premium loose leaf tea portfolio (e.g., Brekky Blend, French Earl Grey, Green Goddess Sencha, Japanese Matcha), and Barista Boost Powders (sweet beet, matcha, turmeric, dandelion). Its core production method involves steeping whole tea leaves, fruit, and spices over extended periods to produce real-brewed tea concentrates with no added sugar or preservatives, requiring no tea bags.

The company operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a Shopify-powered e-commerce storefront (chachatea.com.au), with pay-as-you-go unit pricing on mixers and loose leaf SKUs ranging from approximately $42 to $148 AUD. A wholesale B2B channel supplies cafes and restaurants with tea mixers, loose leaf teas, and barista boost powders under low minimum order quantities, positioning the brand as a menu-enablement partner for pink lattes, iced teas, mocktails, and cocktails. Marketing is content-led, centered on a recipe blog, organic social media, an email newsletter, and event collaborations with lifestyle brands such as LENZO and Hails and Shine.

Cha Cha Tea is a privately held, founder-owned business with no disclosed external funding, parent company, or M&A activity. Operations are confined to Australia with no international shipping currently offered. Customer concentration is split between a long-tail DTC consumer base and a small wholesale cafe/restaurant network. Revenue, headcount trends, and growth metrics are not publicly disclosed; the company shows no documented AI/ML capabilities, patents, or regulatory actions, and its competitive positioning rests on first-mover status in the Australian iced tea mixer category and clean-label formulation.

Cha Cha Tea firmographics

Firmographics

Name: Cha Cha Tea
Legal name: Cha Cha Tea
Website: https://chachatea.com.au
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Cha Cha Tea is an Australian specialty tea company founded in 2015, producing concentrated tea mixers, premium loose leaf teas, and barista boost powders from an artisan microbrewery in Geelong. It serves both direct-to-consumer and wholesale cafe channels domestically.
Ownership category
akta.pro rank

Cha Cha Tea industry classification

Industry

Product category: Specialty Tea Beverages
NAICS: Coffee and Tea Manufacturing (311920)
SIC: Beverages (2080)
akta.pro primary industry: Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
akta.pro secondary industries: Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

Specialty tea mixers
Iced tea beverages
Cold brew coffee
Loose leaf tea
Barista boost powders

Where Cha Cha Tea is headquartered

Location

Headquarters

HQ city: Geelong
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Cha Cha Tea business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Direct-to-Consumer E-commerce: Online retail sales of tea mixers, loose leaf teas, barista boost powders, and cold brew coffee through their Shopify e-commerce platform. Products sold in various sizes (200g-500g) at unit pricing.
Wholesale B2B Sales: Wholesale supply to cafes and restaurants with low minimum order quantities. Products include tea mixers, loose leaf tea, and specialty barista boost powders.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Loose Leaf Teas - Various sizes and varieties
Unit Pricing	Pay-as-you-go	Tea Mixer Concentrates
Unit Pricing	Pay-as-you-go	Barista Boost Powders

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Cha Cha Tea product offering

Product offering

Core offering

Cha Cha Tea brews and sells concentrated real-brewed tea mixers, cold brew coffee, premium loose leaf teas, and specialty barista boost powders through a Shopify DTC e-commerce store and a wholesale channel supplying Australian cafes and restaurants. Products contain no added sugar or preservatives, are gluten-free, dairy-free, and largely vegan-friendly, and are designed as versatile bases for lattes, iced teas, sodas, mocktails and cocktails.

Product overview

Cha Cha Tea is an Australian specialty tea company founded in 2015, offering a portfolio of tea-based drink mixers and premium loose leaf teas. The core product line consists of concentrated Tea Mixers (Strawberry Swoon, Peeling Fantastic Tropical, Chai Charmer, Apple Kiss, and Wake Me Cold Brew Coffee) that are brewed from whole tea leaves with real fruit and spices, requiring no tea bags or added sugar. These mixers serve as the base for lattes, iced teas, sodas, mocktails, and cocktails. Complementing the mixer line is an extensive Loose Leaf Tea range (Brekky Blend, French Earl Grey, Green, Lemongrass and Ginger, Peppermint, Spiced Chai, Calming Chamomile, Best Earl Grey, Green Goddess, and Japanese Matcha Powder), plus Barista Boost Powders (Sweet Beet, Matcha, Turmeric, Dandelion) for creating specialty cafe beverages. The company also serves the wholesale market with tea mixers, loose leaf teas, and specialty barista products for cafes and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

Strawberry Swoon Tea Mixer

Companies that use Cha Cha Tea

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Cha Cha Tea technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Cha Cha Tea partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Australian Cafes & RestaurantscoreChannel Partner/ Reseller/ DistributorCha Cha Tea serves the cafe and restaurant market with their tea mixers, loose leaf tea, and specialty barista boost powders. Their pink latte is described as a 'fantastic sugar-free alternative to baby chinos' in many cafes they work with.
LENZOminorGTM or Marketing PartnerStyle and event blog collaboration for events including PANDORA SS17 launch. Cha Cha provided beverage service at LENZO-styled events, showcasing their drink mixer range versatility.
Hails and ShineminorGTM or Marketing PartnerStyling and event management collaboration for kids pool party and summer soiree events. Cha Cha provided iced tea goodness and recipe development for parties.
Greenfields Albert ParkcoreChannel Partner/ Reseller/ DistributorCafe partner venue serving Cha Cha pink tea lattes. Hosted Mother's Day luncheon 'One Mother To Another' for St Kilda Mums charity, featuring Cha Cha beverages.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Cha Cha Tea competitors and assessment

Company assessment

Direct peers

T2 Tea: Australian-headquartered specialty tea brand selling loose leaf teas, iced tea mixes, and tea accessories through retail, DTC, and wholesale cafe channels; highly comparable Australian specialty tea positioning and channel structure.
Hella Cocktail Co. Premium non-alcoholic cocktail mixer brand sold DTC and via on-premise accounts; mirrors Cha Cha's 'tea mixer concentrate for cocktails/mocktails' category mechanics and use-case marketing.
Numi Organic Tea: Premium organic tea brand offering loose leaf and iced tea SKUs with a focus on natural, no-additive positioning; closely aligned with Cha Cha's health-positioned, real-brewed messaging.
Q Mixers: Premium craft mixer brand sold DTC and through bars/restaurants with a real-ingredient, no-additive story; mirrors Cha Cha's concentrate-based, clean-label mixer proposition.
Teapigs: Premium loose leaf and iced tea brand with strong cafe/hospitality channel and innovative format offerings; comparable craft tea positioning and B2B2C distribution.
The Tea Centre: Australian specialty tea company offering loose leaf teas and wholesale supply to cafes and restaurants; closely matches Cha Cha's Australian B2B wholesale + DTC model.
The Republic of Tea: Specialty tea brand selling curated loose leaf and iced teas through DTC and foodservice channels; comparable premium positioning and cafe/restaurant distribution.

Broad incumbents

Fever-Tree: Global premium mixer brand sold across on-premise and DTC channels; comparable concentrate-mixer product architecture and cafe/restaurant distribution, but at materially larger scale and brand recognition.
Dilmah: Large vertically-integrated premium tea brand with broad loose leaf, bagged, and iced tea ranges and a global cafe/hospitality footprint; comparable category but much larger scale and broader portfolio.
Twinings: Established global tea brand with extensive loose leaf, iced tea, and foodservice offerings; serves as a broad incumbent reference point for category economics and competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Cha Cha Tea financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cha Cha Tea leadership team

Management profile

Number of profiles

Cha Cha Tea funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cha Cha Tea M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cha Cha Tea

What does Cha Cha Tea do?

Is Cha Cha Tea a public or private company?

Cha Cha Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cha Cha Tea founded?

Cha Cha Tea was founded in 2015. It employs 11 to 50 people.

Where is Cha Cha Tea based?

Cha Cha Tea is headquartered in Geelong, Australia, in the Oceania region.

How does Cha Cha Tea make money?

Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale B2B Sales.

Who are Cha Cha Tea's main competitors?

Direct peers on record are T2 Tea, Hella Cocktail Co., Numi Organic Tea, Q Mixers, Teapigs, The Tea Centre and The Republic of Tea. Broad incumbents are Fever-Tree, Dilmah and Twinings.

Does Cha Cha Tea have an API?

No public API is recorded for Cha Cha Tea.

What industry is Cha Cha Tea in?

Cha Cha Tea's product category is Specialty Tea Beverages. Its primary akta.pro industry code is CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2080.