Disfraces Murillo

What Disfraces Murillo does

Disfraces Murillo, operating through its legal entity Artículos Fiesta y Regalos Murillo S.L., is a Spanish online retailer specializing in costumes, accessories, makeup, and party decorations. The company is headquartered at Calle Fortuny, 8 in Torrijos, Toledo, Spain and operates a direct-to-consumer e-commerce storefront at disfracesmurillo.es. Its catalog comprises over 10,000 product references organized across men's costumes (23 subcategories), women's costumes (24 subcategories), children's costumes (18 subcategories), accessories, decorations, and seasonal collections including Halloween, Christmas, St. Patrick's Day, end-of-school celebrations, and pet costumes. The platform is built on PrestaShop with standard payment integrations (REDSYS, PayPal, bank transfer) and dual-carrier shipping via GLS (24-48h) and Correos (48-72h), with orders placed before 18:00 eligible for next-day delivery and free shipping above €70.

The company makes money exclusively through direct one-time product sales at unit prices ranging from €0.60 to €93, with no subscription component and no B2B or wholesale channel documented. Customer acquisition leverages a mix of owned blog content (regularly updated with seasonal costume themes), organic social presence on Facebook and Instagram, WhatsApp-based direct communication, and email. The primary customer segments are individual consumers in Spain purchasing for specific celebration moments such as Carnival, Halloween, Christmas, St. Patrick's Day, bachelor/bachelorette parties, and end-of-school events, with a secondary segment of pet owners.

The business operates within a single-country, single-vertical footprint with no international shipping, no third-party marketplace presence, no documented institutional investment, and a small team of 1-10 employees. There are no publicly disclosed revenue figures, no funding history, no acquisitions, no partnerships, and no executive team listed in the source material, consistent with a founder- or family-owned micro-SME that has operated steadily since its 1998 founding.

Name

Disfraces Murillo

Legal name

Artículos Fiesta y Regalos Murillo S.L.

Website

https://disfracesmurillo.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Disfraces Murillo is a Spanish e-commerce retailer based in Torrijos that sells 10,000+ costume and party-accessory SKUs via its PrestaShop storefront, serving Spanish individual consumers for seasonal celebrations including Carnival, Halloween, and Christmas.

Ownership category

akta.pro rank

Product category

Costume and Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Clothing and Clothing Accessories Retailers (4581), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ)

akta.pro secondary industries

Seasonal & Holiday Craft Supplies Retail (CRALACAI), Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)

Keywords

• Costume retail
• Party accessories
• Carnival costumes
• Halloween costumes
• Novelty apparel

Headquarters

HQ city

Torrijos

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of costumes, accessories, makeup, and party decorations through online store. Products are priced individually with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Disfraces Murillo is an online retailer of costumes, disguises, accessories, makeup, and party decorations serving Spanish customers for Carnival, Halloween, Christmas, St. Patrick's Day, bachelor/bachelorette parties, end-of-school celebrations, and family events. The company stocks more than 10,000 product references covering men, women, children, babies, and pets, with 24-48 hour domestic shipping and a custom-sourcing service for out-of-stock items.

Product overview

Disfraces Murillo operates as an e-commerce platform for costumes and party accessories based in Torrijos, Toledo, Spain. The company offers a portfolio of over 10,000 costume references across multiple categories: men's costumes (23 subcategories), women's costumes (24 subcategories), children's costumes (18 subcategories), accessories (complements), decorations, Halloween seasonal products, Christmas seasonal products, pet costumes, St. Patrick's Day themed products, end-of-school celebration items, and family coordinating costumes. The core products are physical costumes and disguises sold through a standard e-commerce website, with complementary accessories like wigs, makeup, hats, weapons replicas, and party decorations. The company emphasizes carnival season and offers both complete costume sets and individual accessories as add-on modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Disfraces para Hombre (Men's Costumes) Men's costumes and disguises spanning more than 20 themed subcategories, designed for adult men purchasing outfits for parties, Carnival, Halloween, and themed celebrations.
• Disfraces para Mujer (Women's Costumes) Women's costumes and disguises spanning more than 20 themed subcategories, designed for adult women purchasing outfits for parties, Carnival, Halloween, bachelorette events, and themed celebrations.
• Disfaces Infantiles (Children's Costumes) Children's costumes covering themes such as pirates, clowns, Disney, superheroes, fairy tales, and babies, designed for parents purchasing outfits for kids' celebrations and school events.
• Complementos (Costume Accessories) Costume accessories and add-ons including wigs, hats, swords, masks, gloves, makeup, wings, FX effects, and party props sold individually to complete a costume purchase.
• Decoracion (Party Decorations) Party decorations for celebrations including Spain-themed articles, birthday party supplies, and balloons.
• Halloween Costumes and Decorations Seasonal Halloween-themed costumes for children, adults, and pets, plus Halloween decorations marketed around the October 31 holiday.
• Navidad (Christmas Costumes and Accessories) Seasonal Christmas costumes and accessories for children and adults, marketed around the December holiday.
• Disfraces para Mascotas (Pet Costumes) Costumes designed for pets including Christmas, flamenco, and various themed outfits for dogs and cats, allowing pet owners to include pets in family celebration photos.
• Fiesta de San Patricio (St. Patrick's Day) St. Patrick's Day themed costumes and accessories including disguises, hats, wigs, clover glasses, green necklaces, themed suspenders, and striped stockings for March 17 celebrations.
• Final de Curso (End-of-School Celebration) End-of-school graduation celebration costumes and accessories including graduate mortarboards, gowns, and graduation-related items targeted at Spanish students finishing the school year.
• Disfraces en Familia (Family Coordinating Costumes) Coordinating family-themed costumes that allow multiple family members, including parents, children, and babies, to dress in matching or complementary outfits for group appearances and photos.

Quantifiable outcome

• Orders placed before 18:00 delivered next day

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Spirit Halloween: US seasonal retailer that dominates Halloween costumes and decorations through pop-up stores plus a robust e-commerce channel. Comparable in seasonal demand capture and accessory category mix; not active in Spain so does not directly head-to-head compete.

Broad incumbents

• Party City: Large North American party-goods retailer carrying costumes, decorations, and accessories across multiple seasonal events. A relevant broader incumbent benchmark for category breadth and omnichannel models, though it does not currently operate in Spain.
• AliExpress: Global marketplace shipping into Spain with extensive costume and accessory listings at lower price points. A direct price-competition benchmark for any budget-tier consumer considering a specialty costume retailer like Disfraces Murillo.
• Rubies Costumes: Established global costume maker and supplier with official licensed IP collections (Disney, superheroes, films). Comparable as a benchmark for the branded/costume category depth Disfraces Murillo carries in Disney and superhero subcategories.

Direct peers

• Smiffys: UK-based costume manufacturer and wholesaler also selling direct online across multiple seasonal events including Halloween and Carnival. Highly comparable on costume category, themed subcategories, and accessory bundling.
• Fun.com (BuyCostumes): US-headquartered online costume retailer with international shipping, catalog of 10,000+ costume, accessory, and décor SKUs across all major seasonal events. Closest comparable model to Disfraces Murillo in terms of catalog breadth and e-commerce-only GTM.
• Anson's Costumes: UK online costume retailer with broad themed catalog (Halloween, World Book Day, hen/stag parties, historical, TV/film characters). Comparable in covering similar use-case segments to Disfraces Murillo including bachelor/bachelorette party lines and family matching.
• La Casa de los Disfraces: Spanish specialty costume retailer with a broad catalog of carnival, Halloween, and themed-costume products. Competes with Disfraces Murillo for the same domestic Spain customers across overlapping seasonal peaks.
• Disfraces.com: Spain's leading online costume retailer, operating a similar e-commerce model for carnival, Halloween, and party costumes across men's, women's, and children's categories. Closest direct competitor to Disfraces Murillo in the domestic Spanish market.

Regional players

• JOKE (joke-shopping.de): Germany's largest costume and party retailer, family-owned, with extensive online catalog of costumes, wigs, and accessories across the full seasonal calendar. Operates a similar specialty e-commerce playbook in a neighboring European country without directly competing with Disfraces Murillo's Spain-focused base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DisfracesMurill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disfraces Murillo