LA CASA DE LOS DISFRACES SL

What LA CASA DE LOS DISFRACES SL does

LA CASA DE LOS DISFRACES SL is a Spanish direct-to-consumer retailer of costumes, party decorations, makeup, and event accessories, operating under the legal entity NOVA GLOBAL ONE, SL (CIF ESB22494942). The company was founded in 1993 as a single physical costume shop in the Aljarafe Sevillano region near Seville, Spain, and has since expanded to multiple physical stores alongside the e-commerce platform lacasadelosdisfraces.es. Its core catalog spans thousands of SKUs organized by theme (Medieval, Pirates, Superheroes, Romans, Vikings, Egyptians, Steampunk, Hawaiian, regional Spanish costumes, etc.), demographic (adults, children, babies, pets), and occasion (Halloween, Christmas/Carnival, bachelor/bachelorette parties, communions, regional festivals, football club events), including official licensed products from Disney, Marvel, Harry Potter, Star Wars, and other entertainment IP holders, as well as a locally manufactured Moda Flamenca line.

The underlying technology is a standard e-commerce platform with product catalog management, shopping cart functionality, and secure payment processing, integrated with commodity tools (Google Analytics, AddThis social sharing) and the SeQura buy-now-pay-later service for flexible installments. Fulfillment is centralized at the Sevilla warehouse with same-day or 24-hour shipping within mainland Spain and extension into Portugal. The pricing model is unit-based, with individual products ranging from €0.90 accessories to €35+ premium and licensed costumes, free standard shipping above €39, multiple payment methods (cards, PayPal, Bizum, SeQura, bank transfer) and a 4% surcharge on cash-on-delivery.

The business model is omnichannel retail serving individual consumers and families for occasion-driven purchases, monetized through one-time product sales via the owned e-commerce storefront and physical retail locations. Marketing is conducted through SEO-optimized site content, email newsletter capture, seasonal promotional campaigns (notably an annual Black Friday event offering up to 20% off), and social sharing. The company is privately held, bootstrapped with no disclosed external funding, has approximately 11 employees, and reports no enterprise or B2B customer concentration.

Name

LA CASA DE LOS DISFRACES SL

Legal name

NOVA GLOBAL ONE, SL

Website

https://lacasadelosdisfraces.es

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

LA CASA DE LOS DISFRACES SL is a Spanish online and physical retailer selling costumes, party decorations, makeup, and licensed character merchandise to individual consumers and families across Spain and Portugal, founded in 1993 and operating under NOVA GLOBAL ONE, SL.

Ownership category

akta.pro rank

Product category

Costume and Party Supply Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120)

SIC

Costume Jewelry & Novelties (3960), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALACAI

Seasonal & Holiday Craft Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRAJAGAL

Party & Entertaining Disposable Supplies

Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household Supplies

Keywords

• Costume retail
• Party supplies
• Character costumes
• Fancy dress
• Halloween costumes

Headquarters

HQ city

L'Hospitalet de Llobregat, Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce platform and physical retail stores. Revenue generated from selling costumes, accessories, makeup, balloons, and party decorations directly to consumers. Products range from budget items (0.90€) to premium licensed costumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LA CASA DE LOS DISFRACES SL is a Spanish specialty retailer that sells costumes, complementary accessories, special-effects makeup, and party and event decorations through an e-commerce platform and physical stores. Its catalog spans themed collections for Halloween, Christmas, Carnival, weddings, communions, bachelor/bachelorette parties, and regional festivities, and it offers officially licensed character merchandise from brands such as Disney, Marvel, Harry Potter, Star Wars, Universal and Hasbro, including inclusive sizing (XXL, XXXL). Orders are dispatched from a centralized Sevilla warehouse with 24-hour shipping and free shipping above €39 across Spain and Portugal.

Product overview

LA CASA DE LOS DISFRACES SL operates an online costume and party supply store as a single unified e-commerce platform. The core product offering centers on costumes (disfraces) for all ages organized by theme (Medieval, Pirates, Superheroes, Romans, Vikings, Egyptians, Animals, Professions, Christmas, Halloween) and customer segment (Adults, Children, Babies, Pets). The portfolio extends across complementary categories: accessories (complementos) such as wigs, masks, capes, and weapons; makeup (maquillajes) including face paint and FX special effects; and party decorations (decoración) featuring balloons, garlands, piñatas, and disposable tableware. The company also offers licensed products (Disney, Marvel, Harry Potter, Star Wars, Fortnite), a high-end costume line (Trajes Gama Alta), a Black Friday promotional event, and seasonal collections for Halloween and Christmas. Additional niche offerings include flamenco fashion (manufactured in Seville), bachelor/bachelorette party supplies, Hawaiian party products, pet costumes, Steampunk costumes, football club merchandise (Sevilla FC/Real Betis), photocall accessories, communion gifts, and a Michael Jackson tribute collection. The business model combines first-party inventory with third-party branded licensed merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Disfraces (Costumes)
• Licensed Character Costumes and Merchandise
• Complementos (Accessories)

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SeQuracoreTechnology or IntegrationSeQura provides buy-now-pay-later payment solutions integrated into the checkout process. Offers customers flexible payment options including paying within 7 days of delivery or splitting payments across 3 or 6 monthly installments with no additional cost. Service is seamlessly integrated into the e-commerce platform.
• Licensed Brand Partners (Disney, Marvel, Harry Potter, Star Wars, etc.)coreOEM/ Whitelabel/ Licensing PartnerThe company sells official licensed costume products from major entertainment brands including Disney, Marvel, Harry Potter, Star Wars, Fortnite, Frozen, Ladybug, and other properties. These licensed products are marketed as 'Primeras marcas' (top brands) with official licenses ensuring product authenticity and quality.
• AddThisminorGTM or Marketing PartnerSocial sharing service (AddThis cookies: _ _atuvc, _ _atuvs, loc, mus, uid, uvc, xtc) enabling website visitors to share content on social networks, facilitating organic social media marketing and viral distribution.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety/novelty retailer with physical stores across Spain selling party supplies, decorations, costume accessories, and seasonal items at low price points. Comparable as an adjacent novelty/party-goods retailer but with a broader non-costume assortment.
• El Corte Inglés: El Corte Inglés is Spain's largest department store chain, carrying seasonal costumes, party decorations, and licensed character merchandise within a much broader general merchandise assortment. It competes for the same Spanish consumer basket but as a generalist, not a costume specialist.
• Amazon Spain: Amazon Spain is a broad incumbent marketplace that sells mass-market costumes, party decorations, and licensed character merchandise with aggressive pricing and Prime fulfillment. It overlaps the anchor's product categories but competes on breadth and logistics rather than specialist curation.

Direct peers

• Party City: Party City is a leading costume and party supplies specialty retailer, most comparable in category focus (costumes, decorations, accessories for Halloween/seasonal events) and direct-to-consumer model. While much larger and US-focused, it is the closest analog for a costume-first specialist retailer.
• Smiffys: Smiffys is a UK-based costume manufacturer and retailer operating in a similar vertical (licensed and themed costumes, accessories, party supplies). It is directly comparable in product category, licensing-driven assortment, and multi-channel distribution to consumers and trade.
• Fun.com: Fun.com (formerly BuyCostumes.com) is an online costume and accessories specialist with deep SKU range and a D2C e-commerce model comparable to La Casa de los Disfraces. They compete in the same niche of seasonal character/themed costume retail.
• HalloweenCostumes.com: HalloweenCostumes.com is an online costume specialist focused on the Halloween peak and broader costume/party categories. Its assortment strategy, licensed character offering, and direct-to-consumer e-commerce model closely match the anchor company's approach.
• Yandy: Yandy is an online costume and lingerie retailer offering seasonal costumes, sexy/bachelorette, and themed accessories. Comparable to La Casa de los Disfraces in D2C e-commerce model, costume focus, and adult-themed product lines like bachelor/bachelorette parties.

Others

• Etsy: Etsy is a global marketplace for handmade and vintage goods, including handmade costumes, party decorations, and themed accessories. Indirect adjacency: competes for some party/costume shoppers, especially those seeking unique or personalized items, but is not a costume specialist.
• Claire's: Claire's is a global costume jewelry and accessories retailer carrying costume-adjacent items (masks, wigs, novelty accessories, themed jewelry). Adjacent rather than direct: overlaps in accessories and dress-up novelty items, not full costumes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-casa-de-los-disfraces-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA CASA DE LOS DISFRACES SL