Kraft & Partners

What Kraft & Partners does

Kraft & Partners ApS is a privately held Danish management consulting firm founded in 2007 by Markus Bjørn Kraft and headquartered in Copenhagen. The firm operates two service pillars: leadership advisory for executives and management teams (change management, leadership transitions, strategic communication, executive coaching, management team development, leadership performance improvement, and trust-building), and foundation advisory for Danish public-benefit and commercial foundations (strategy, distribution strategy, transparency analysis, evaluation, communication, partnership establishment, training, and international knowledge gathering). Its core intellectual assets are proprietary frameworks such as the Ledelseskraft (Leadership Power) Model and the Five Phases of Change Management, refined across engagements with named Danish enterprises and foundations including DSV, Netop Solutions, and TrygFonden.

The firm monetizes primarily through professional services delivered as quote-based, multi-year advisory engagements with C-suite executives and foundation boards. Secondary revenue streams include the annual Den Danske Fondsanalyse publication (priced at 8,500 DKK for the first copy and 850 DKK for additional copies), seminar series featuring Danish and international foundation experts, and book sales (Danske almennyttige fonde priced at 395 DKK). Marketing is content-led, relying on the firm's 14-year publication track record, bestselling books authored by the Managing Partner, seminars, and a LinkedIn presence rather than paid advertising. The firm is a member of Dansk Industri and operates from Copenhagen with 1-10 employees, of whom two senior partners (Markus Bjørn Kraft as Managing Partner and Michael Christiansen as Senior Partner and Board Chairman) are named.

The firm's go-to-market is relationship-driven and domestic, engaging directly with enterprise clients and foundation boards through the company website, phone outreach, and personalized advisory conversations. No external investors, parent companies, M&A activity, funding rounds, or subsidiaries are recorded. The operating entity is Kraft & Partners ApS (CVR: 30570723), a private limited company under Danish law, operating exclusively in Denmark with no global footprint claim.

Name

Kraft & Partners

Legal name

Kraft & Partners ApS

Website

https://kraft-partners.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Kraft & Partners is a privately held Danish management consulting firm founded in 2007 that advises C-suite executives, management teams, and Danish public-benefit foundations on leadership development, change management, strategic communication, and foundation strategy. It operates from Copenhagen with under 10 employees.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industries

Private Foundations (BPAGAKAA), Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Leadership consulting
• Change management
• Executive coaching
• Foundation advisory
• Strategic communication

Headquarters

HQ city

Virum

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Management Consulting & Advisory Services: Core revenue stream from providing advisory services to executives, management teams, and foundation boards. Services include leadership counseling, change management, strategic communication, and management team development. Delivered through direct consulting engagements, typically billed per project or engagement.
2. Den Danske Fondsanalyse Publications: Annual publication analyzing Danish foundations. Priced at 8,500 DKK plus VAT for the first copy, with additional copies at 850 DKK plus VAT. Published annually since 2011, covering foundation economics, transparency, governance, and societal role.
3. Book Sales - 'Danske almennyttige fonde': Book on Danish public-benefit foundations sold at 395 DKK plus shipping. Targets foundation employees, partners, donation recipients, politicians, media, foundation advisors, researchers, and students.
4. Seminars and Events: Revenue from hosting seminars and meetings with Danish and international experts in foundations and philanthropy. Features foundation directors, advisors, researchers, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kraft & Partners is a Danish consulting firm that sells customized leadership and foundation advisory services to enterprises, C-suite executives, and public-benefit foundations. Its offerings include change management, leadership transitions, strategic communication, executive counseling, management team development, and foundation strategy, transparency, and evaluation services. The firm also generates revenue through the annual Den Danske Fondsanalyse publication, seminars, and authored books on foundations and leadership.

Product overview

Kraft & Partners is a partner-based consulting firm founded in 2007, offering professional advisory services centered on 'ledelseskraft' (leadership power) - the ability to achieve results through relationships. The firm operates two main service pillars: (1) Leadership consulting services including Forandringsledelse (Change Management), Ledertransitioner (Leadership Transitions), Strategisk kommunikation (Strategic Communication), Personlig Toplederrådgivning (Personal Top Leader Counseling), Udvikling af ledergrupper (Management Group Development), Lederløft (Leadership Performance), and Ny Tillid (New Trust); and (2) Foundation advisory services including Fondsrådgivning (Foundation Advisory), Den Danske Fondsanalyse (the firm's annual research publication on Danish foundations), Seminarer (Seminars), and various sub-services for foundations covering strategy, transparency, evaluation, analyses, communication, partnership establishment, and training. The firm also published the book 'Danske almennyttige fonde – den fjerde vej til værdiskabelse' documenting foundations' societal role.

Differentiator

Problem solved

Functional benefit

Products and services

• Forandringsledelse (Change Management) Organizational change management consulting using a five-phase approach to help Danish companies create, implement, and absorb change. Addresses technological disruption, new business models, intense competition, global marketplace, and increasing customer demands.
• Ledertransitioner (Leadership Transitions) Systematic onboarding and transition support for new leaders at all organizational levels, including 100-day plans, tools, templates, mentorship programs, and peer networking groups to accelerate time-to-efficiency.
• Strategisk kommunikation (Strategic Communication) Strategic communication consulting that helps management teams enable realization of strategies through deliberate communication, making strategies operationally relevant and meaningful for employees.
• Personlig Toplederrådgivning (Personal Top Leader Counseling) One-on-one executive coaching and personal counseling for top leaders, including talent assessment, development modules, and coaching focused on strategy, economics, communication, leadership, and power; designed to help leaders navigate board, client, employee, and media relationships.
• Udvikling af ledergrupper (Development of Management Groups) Team development consulting for management groups and executive leadership teams, including team assessment, customized programs, trust-building exercises, decision process development, and performance tracking to align leadership teams around common goals.
• Lederløft (Leadership Performance) Systematic approach to define leadership performance standards, establish measurement points, and develop processes to improve performance among lower-performing leaders, including visitation processes for HR partners and systematic follow-up programs.
• Ny Tillid (New Trust) Trust-building consulting focused on strengthening leadership through personality, legitimacy, and competencies, grounded in Niklas Luhmann's trust theory as a mechanism for reducing social complexity.
• Fondsrådgivning (Foundation Advisory) Comprehensive advisory services for Danish foundations to strengthen values, legitimacy, leadership, distributions, and ability to match societal needs, including transparency, communication, strategy, evaluation, learning, and impact sub-services.
• Den Danske Fondsanalyse (Annual Foundation Analysis Publication) Annual comprehensive analysis publication covering Danish charitable foundations, sold to foundation employees, advisors, researchers, and policymakers.
• Seminarer (Seminars) Educational seminars and meetings with Danish and international experts in foundations and philanthropy, featuring foundation directors, advisors, researchers, and organizations.
• Danske almennyttige fonde – den fjerde vej til værdiskabelse (Book) Published book documenting the role, position, and instruments of Danish public-benefit foundations, covering social contract, strategy, governance, political influence, visibility, and transparency.

Quantifiable outcome

• Strategy implementation success rate improved from 10% to 96% of employees understanding and acting according to strategy
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PwCminorStrategic or Co-development Partner · 10 June 2013Kraft & Partners and PwC co-organized a morning meeting on June 10, 2013 focusing on good foundation management, transparency, and tax legislation for Danish foundations. Four experts provided guidance on how Danish foundations could benefit from new commercial foundation legislation expected in October 2013.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Denmark: Big 4 firm with a Danish practice including Human Capital and Strategy consulting. Comparable because it competes for the same Danish leadership and organizational change engagements with deeper resources and broader international bench.
• McKinsey & Company Denmark: Global top-tier management consulting firm with a Copenhagen office serving Nordic enterprises and institutions. Comparable to Kraft & Partners' strategy and leadership advisory work, but operates at far greater scale and addresses different price points.
• PwC Denmark: Danish practice of Big 4 consulting firm with a People & Organization practice and foundation/clients services. Comparable because PwC co-organized foundation management events with Kraft & Partners and advises many of the same Danish foundations and large enterprises, but at much greater scale.
• Boston Consulting Group Denmark: Global top-tier consulting firm with a strong Copenhagen presence serving Nordic large-cap enterprises. Comparable to Kraft & Partners' executive strategy and change engagements, but at different scale and breadth.
• Rambøll Management Consulting: Danish-rooted engineering and consulting group with a management consulting division advising Nordic public and private sector clients. Comparable as a Danish-led strategic and organizational advisory with overlapping enterprise and public sector clients.

Direct peers

• Strategiq: Danish strategy and innovation consulting firm for B2B and B2C companies. Comparable as a Danish-rooted boutique consultancy advising on strategy, leadership, and organizational transformation with similar sized Danish enterprise clients.
• Center for Lederskab (CfL): Danish leadership development and research institution offering executive education, leadership programs, and advisory services. Directly comparable to Kraft & Partners' leadership development and executive coaching practice, with overlapping C-suite target customers.
• Implement Consulting Group: Danish-founded management and strategy consulting firm with offices across Scandinavia. Directly comparable as a Nordic-rooted consulting firm advising executives and large organizations on strategy, change management, and organizational transformation, though at significantly larger scale.
• Nordic Consulting Group (NCG): Danish-owned management consulting firm focused on operational excellence, leadership development, and organizational change. Comparable boutique Nordic consulting player serving similar enterprise clients with overlapping change management and leadership methodologies.

Emerging players

• INudgeyou: Danish behavioral insights and leadership consultancy applying nudging to organizational change. Comparable as a smaller Danish-rooted boutique advising on leadership behavior and organizational change, though focused on a behavioral-economics niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft & Partners