Ericeira Surf & Skate
Ericeira Surf & Skate is a Portuguese multi-brand specialty retailer and e-commerce operator selling surf, skate, and streetwear apparel, footwear, accessories, and hardgoods through 20+ physical stores across Portugal and an online storefront serving 23+ European countries.
- Company typePrivate
- Founded1996
- HeadquartersEriceira, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ericeira Surf & Skate does
Ericeira Surf & Skate is a Portuguese multi-brand specialty retailer and e-commerce operator focused on surf, skate, and streetwear lifestyle products, founded in October 1996 in Ericeira, Portugal. The brand is operated by the legal entity DESPOMAR, Com.Art.Desp.S.A. (NIF 501 823 646), a diversified Portuguese commercial group that also runs the 58 Surf and Billabong store networks in Portugal. The company runs more than 20 physical retail locations across mainland Portugal and the Portuguese islands and operates an omnichannel e-commerce platform at ericeirasurfskate.pt, with additional sales channels via phone and WhatsApp. The assortment covers men's, women's, and children's apparel, footwear (Birkenstock, New Balance, Teva, DC Shoes), accessories, and dedicated surf and skate hardgoods, alongside a private-label clothing line (Ericeira Surf Skate) sold exclusively in its own stores.
The technology foundation is a Magento-based e-commerce storefront with integrated inventory, order tracking, and the Friends Club loyalty program. The supporting stack includes Adobe commerce tooling, Salesforce CRM, Google Analytics, Hotjar behavioral analytics, New Relic application performance monitoring, and Cloudflare CDN/security. Payment processing spans Visa, Mastercard, American Express, Multibanco, MBWay, PayPal, and Klarna BNPL, and the website ships to 23+ European countries. Marketing channels include Instagram, TikTok, Facebook, YouTube, and Friends Club email/SMS, with seasonal campaigns such as "O Efeito Ericeira."
The business model is straightforward multi-brand merchandise sales through owned physical retail and DTC e-commerce, supplemented by revenue from dedicated Billabong stores under the same parent group. Revenue mechanics rely on unit pricing with seasonal markdowns up to 40%, free shipping over €60 in mainland Portugal, and standard €4.95 shipping otherwise. Customer segments span active-lifestyle consumers and surf/skate enthusiasts across men, women, and children, with acquisition driven by brand authenticity tied to Ericeira's World Surfing Reserve status, athlete endorsements, and social media presence. The largest disclosed partnerships are with Mr. Stitch (warranty/repair services) and the multi-brand supplier network anchored by Billabong, Volcom, Element, RVCA, Oakley, Nixon, Birkenstock, New Balance, Santa Cruz, New Era, Dakine, Teva, and DC Shoes.
Ericeira Surf & Skate firmographics
Firmographics- Name
- Ericeira Surf & Skate
- Legal name
- DESPOMAR, Com.Art.Desp.S.A.
- Website
- https://ericeirasurfskate.pt
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ericeira Surf & Skate is a Portuguese multi-brand specialty retailer and e-commerce operator selling surf, skate, and streetwear apparel, footwear, accessories, and hardgoods through 20+ physical stores across Portugal and an online storefront serving 23+ European countries.
- Ownership category
- akta.pro rank
Ericeira Surf & Skate industry classification
Industry- Product category
- Surf, Skate, and Streetwear Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Paddling & Packrafting Gear Retail (CRAMAAAL), Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Ericeira Surf & Skate is headquartered
LocationHeadquarters
- HQ city
- Ericeira
- HQ country
- Portugal
- HQ region
- Europe
Offices10 records
Markets served
Ericeira Surf & Skate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail merchandise sales: Revenue from selling surf, skate, and streetwear products through physical retail stores and online e-commerce platform. Includes both third-party branded products and private label Ericeira Surf & Skate clothing line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with tiered discounts during sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ericeira Surf & Skate product offering
Product offeringCore offering
Ericeira Surf & Skate operates a multi-brand omnichannel retail chain selling surf, skate, and streetwear apparel, footwear, accessories, and sports equipment through 20+ physical stores across Portugal and an e-commerce site. The assortment spans men's, women's and children's clothing, sneakers and sandals, backpacks, watches, and sunglasses, alongside technical surf gear (wetsuits, boards, leashes, fins) and skate hardware (decks, trucks, wheels). The retailer also distributes an exclusive Ericeira Surf & Skate private-label clothing line and operates the cross-brand Friends Club loyalty program shared with sister brand 58 Surf.
Product overview
Ericeira Surf & Skate operates as a multi-brand retail chain and online store specializing in surf, skate, and streetwear lifestyle products. Founded in October 1996 in Ericeira, Portugal, the company (Despomar SA) now operates over 20 physical stores across mainland Portugal and islands, plus a comprehensive e-commerce platform. The product portfolio encompasses men's, women's, and children's apparel across categories including sweatshirts, shirts, jackets, T-shirts, pants, and swimwear; footwear from brands like Birkenstock, New Balance, Teva, and DC Shoes; accessories including backpacks, sunglasses, watches, and travel bags; and specialized surf equipment (wetsuits, fins, leashes, boards, wax) and skate gear (boards, wheels, trucks, bearings, protective gear). The company also carries an owned brand line of clothing and accessories available exclusively through Ericeira Surf & Skate. The omnichannel Friends Club loyalty program integrates online and physical store purchases. Major branded partners include Billabong, Element, RVCA, Volcom, Oakley, Nixon, Santa Cruz, Birkenstock, Otherwise, New Era, New Balance, Mar Surfboards, Dakine, Teva, Screw, DC Shoes, and Taken.
Differentiator
Problem solved
Functional benefit
Brands
- Ericeira Surf Skate (private label): The brand's own private label clothing line, including T-shirts, hoodies, caps and accessories, sold exclusively in Ericeira Surf & Skate stores. Reflects the brand's authentic connection to the local surf and skate community.
Products and services
- Ericeira Surf & Skate Online Store
- Ericeira Surf Skate (Private Label Clothing Line)
- Friends Club Loyalty Program
Companies that use Ericeira Surf & Skate
Customer profileSegments4 records
Ideal customer profiles2 records
Ericeira Surf & Skate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Ericeira Surf & Skate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mr. StitchcoreWarranty and repair partner for handling guarantees and repairs of articles purchased at Ericeira Surf & Skate, 58 Surf, and Billabong stores in Portugal. Responsible for managing the warranty and repair services for all brands sold.
- BillabongminorBillabong is one of the major surfwear brands distributed through Ericeira Surf & Skate stores and website, with dedicated Billabong stores also operated by the parent company Despomar in Portugal.
- 58 SurfcorePart of the same Despomar Group retail network. 58 Surf is another surf retail brand operated alongside Ericeira Surf & Skate, with shared loyalty program (Friends Club) and integrated online stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ericeira Surf & Skate competitors and assessment
Company assessmentDirect peers
- Volcom: Volcom unifies surf, skate and snow with apparel and footwear — sold through ESS retail — and competes as a directly comparable brand-retail peer across the same lifestyle category and customer base.
- Billabong: Iconic surfwear brand and a key wholesale partner of Ericeira Surf & Skate. Its parent (Despomar Group) also operates dedicated Billabong stores in Portugal, making it both a supplier and a sister competitor to ESS.
- Rip Curl: Rip Curl is a global surf brand that operates direct retail stores and wholesale distribution of surf apparel, wetsuits, and equipment — directly comparable to Ericeira Surf & Skate's surf-led multi-category model.
- Surfdome: Surfdome is a UK-based online retailer of surf, skate and snow apparel and equipment — directly mirroring ESS's e-commerce assortment and target consumer across European surf retail.
- Element Skateboards: Element is a flagship skate brand carried by Ericeira Surf & Skate, with its own global retail and DTC channel — a directly comparable skate apparel and skateboard hardware peer.
- Quiksilver (Boardriders): Quiksilver, also under Boardriders with DC Shoes and Roxy, operates global surf retail stores and competes with Ericeira Surf & Skate in board-sport apparel, footwear, and equipment categories — same products, same lifestyle consumer.
- 58 Surf: 58 Surf is a sibling surf retail brand under the same Despomar Group parent, sharing the Friends Club loyalty program and integrated online store with Ericeira Surf & Skate — a directly comparable chain and brand.
Broad incumbents
- Vans (VF Corporation): Vans is a globally dominant skate and surf-adjacent footwear and apparel brand sold partly through ESS, but operates its own DTC stores and concession programs that directly compete in skate footwear at retail.
- Zalando: Zalando operates a leading pan-European fashion and sports marketplace including surf and streetwear brands — competing with ESS for online share-of-wallet across the same European consumer base that ericeirasurfskate.pt ships to.
- Decathlon: Decathlon operates large-format, multi-category sporting goods stores in Portugal with private-label surf and skate lines at aggressive price points, competing for the same active-lifestyle consumer and pressuring margins on entry-level products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ericeira Surf & Skate social profiles
Digital presenceEriceira Surf & Skate compliance and trust
Trust signalCompliance2 records
Ericeira Surf & Skate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ericeira Surf & Skate leadership team
Management profileNumber of profiles
Profiles2 records
Ericeira Surf & Skate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ericeira Surf & Skate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ericeira Surf & Skate
What does Ericeira Surf & Skate do?
Ericeira Surf & Skate operates a multi-brand omnichannel retail chain selling surf, skate, and streetwear apparel, footwear, accessories, and sports equipment through 20+ physical stores across Portugal and an e-commerce site. The assortment spans men's, women's and children's clothing, sneakers and sandals, backpacks, watches, and sunglasses, alongside technical surf gear (wetsuits, boards, leashes, fins) and skate hardware (decks, trucks, wheels). The retailer also distributes an exclusive Ericeira Surf & Skate private-label clothing line and operates the cross-brand Friends Club loyalty program shared with sister brand 58 Surf.
Is Ericeira Surf & Skate a public or private company?
Ericeira Surf & Skate is a private company. It is classified as corporate owned and is currently operating.
When was Ericeira Surf & Skate founded?
Ericeira Surf & Skate was founded in 1996. It employs 101 to 250 people.
Where is Ericeira Surf & Skate based?
Ericeira Surf & Skate is headquartered in Ericeira, Portugal, in the Europe region.
How does Ericeira Surf & Skate make money?
One revenue line is on record: retail merchandise sales.
Who are Ericeira Surf & Skate's main competitors?
Direct peers on record are Volcom, Billabong, Rip Curl, Surfdome, Element Skateboards, Quiksilver (Boardriders) and 58 Surf. Broad incumbents are Vans (VF Corporation), Zalando and Decathlon.
Does Ericeira Surf & Skate have an API?
No public API is recorded for Ericeira Surf & Skate.
What industry is Ericeira Surf & Skate in?
Ericeira Surf & Skate's product category is Surf, Skate, and Streetwear Retail. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAMAAAL, Paddling & Packrafting Gear Retail. Its NAICS code is 45911 and its SIC code is 5600.